AGENDA ONE DAY MARKETING WORKSHOP FOR STARTUPS Time

0830 0900

Topic

Registration & Networking Coffee will be served 0900 1000 Introductions Particpants introduce themselves and their companies Setting the Theme for the Workshop Why Marketing is Not Sales but How Marketing can Accelarate Sales Many Times Over Through the day there will be 3 sessions and each session will have a theory section and a practical section. During the theory section Sanjeev will introduce the participants to relevant tools and techniques. For the practical sessions, participants will be divided into 6 working groups. Each group will choose one company from amongst its members and through the day work on applying their learning for this company. During the practical sessions, Sanjeev will be available for quick discussions with any of the groups to help with roadblocks, etc. Teams will make a presentation at the end of the day to share learning and gain feedback from other participants. 1000 1030 Theory 1 Uncovering Value Proposition that Resonates Value Proposition is not something a marketer determines; a marketer discovers value proposition that resonates with the target customers. In this session you will learn how to identify a value proposition that resonates translate the value proposition into a single position statement integrate the value proposition into communication pieces 1030 1115 Practical 1 Uncovering Value Proposition that Resonates - Teams will apply the techniques learnt in the theory session 1115 1145 Coffee Break 1145 1215 Theory 2 Setting the Marketing Goals & Metric The resources Marketing gets and goals it must achieve should be in lock-step with the business goals. In this session you will explore different marketing goals to choose those suitable for your business explore different tracking metric to choose those suitable for your business 1215 1300 Practical 2 Setting the Marketing Goals & Metric - Teams will apply the techniques learnt in the theory session 1300 1430 Lunch Break & Open Time to catch up on Email and Telephone 1430 1500 Theory 3 Formulating a high level marketing plan Different marketing tactics have different sets of pros and cons. Marketers must choose the right tactic, given their goals and budget. In this

Time

Topic
session you will explore the benefits and challenges of using different marketing tactics explore the possible linkages between different marketing tactic Practical 3 Formulating a high level marketing plan - Teams will apply the techniques learnt in the theory session Coffee Break Six 15 minute slots for each team to make a quick presentation on work developed through the day Break Feedback & Close Participants to offer feedback on the day and the workshop content

1500 1545 1545 1615 1615 1745 1745 1800 1800 1900