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Hybrid Design

Julian Koschwitz / Interactive Art Director

Interaction Design

Hybrid Design

Environment

City

Language

Body

Technology

Its all about... Designing Hybrids Hybrids are products, services, communications or interactions which dont rely on one media or method but span over several existing as well as new ones

Why Hybrid Design? Flatten the boundaries between design and engineering disciplines Deal with technology in a more human related and relevant way Find new approaches to existing as well as upcoming issues

Because we dont want new products or services entering our lives like this:

Are we talking Cyborg?

Hardware Cyborg

Software Cyborg

Hybrid World

Hardware

Virtual Reality

Hardware & Software

Txt

Real & Virtual

Real Virtuality

Tron (Stephen Lisberger, 1982)

Augmented Sculpture (Pablo Valbuena, 2007)

Mobile Augmented Reality

Really?

Augmented Body

TEMPTONE

Augmented Body

Neil Harbisson / Eyborg

Where are we now?

Real and virtual isnt parallel

Projects from applied research & teaching

George Melies - Les affiches en goguette (The Hilarious Posters), 1907

Colors Magazine, #76 Teenagers, 2009

Colors Magazine, #76 Teenagers, 2009

Colors Magazine #78 Dance, 2010

Form Factor

Form Factor

Retail

Retail Futures

Retail Futures

Today

AS DESIGNERS WE HAVE TO THINK ABOUT THE FUTURE ALWAYS CONSIDERING BEST AND WORST CASES

Best-case scenario

Worst-case scenario

Future Scenario

Thank you!

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