Documente Academic
Documente Profesional
Documente Cultură
Agenda
Revenue
Cost
&
Prot
Models
Your Model
About
Me
Husband
&
Dad
Serial
Entrepreneur
$38M
License
Online
$127M
Exit
on
Classmates.com
3
other
exits
Board
of
4
Companies
Survey
How
many:
Technical?
Business
MBA
Types?
MarkeZng/Product?
Revenue
Types
Whats
your
hypothesis?
SubscripZons
App
Purchase
Lead
Gen
Product
Sales
Selling
the
Data
Services
Costs
Variable
Costs
Change
with
Dierent
producZon/AcZvity
Level
AdverZsing,
MarkeZng,
PR,
HosZng,
Fixed
Costs
No
change
or
Vary
slowly
Salaries,
oce
space,
Cost
of
Sales
What
it
cost
to
sell
the
product
Costs "
Perceived Costs REAL Costs
Cash = Survival
AssumpZons/Key
Drivers
What
are
the
top
level
assumpZons
Trac/Monthly
Uniques
Conversion
Price
Time
to
close
RetenZon
Cost
of
Customer
acquisiZon/Cost
of
Sales
13
Consumer
Models
TechCrunch
Teardown:
13
Consumer
Internet
Business
Models
(Part
I)
The
World
According
To
Carp
hQp://fndri.com/jEvuYa
-
Steven
Carpenter
Media
Paid
Service
Physical
Commerce
Benchmarks
Your
examples
What
model
will
you
use?
How
will
you
model
it?
Example:
My Example
Cash (year 1)
Prot (IPO)
Product-Market Fit
Make Money