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  • ISTD Boards

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    benmckean
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    Concept of a larger book than the cover stems from the idea that narrative litriture has outgrown the traditional book. The idea of the separated columns distanced by negative space and the spine relates to the idea of partnership and reliance within the story. The body copy is Parisine, whilst the titling and folios are Peignot. Typography I have used two french typefaces throughout the book, taking from the story the links to Paris and french culture.

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    Concept of a larger book than the cover stems from the idea that narrative litriture has outgrown the traditional book. The idea of the separated columns distanced by negative space and the spine relates to the idea of partnership and reliance within the story. The body copy is Parisine, whilst the titling and folios are Peignot. Typography I have used two french typefaces throughout the book, taking from the story the links to Paris and french culture.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    303 vizualizări3 pagini

    ISTD Boards

    Încărcat de

    benmckean
    Concept of a larger book than the cover stems from the idea that narrative litriture has outgrown the traditional book. The idea of the separated columns distanced by negative space and the spine relates to the idea of partnership and reliance within the story. The body copy is Parisine, whilst the titling and folios are Peignot. Typography I have used two french typefaces throughout the book, taking from the story the links to Paris and french culture.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 3

    BRIEF 1- ISTD Tales to Change the Word// Overview

    Brief Use the text of The Waitress, a tale by Jack Zipes, to invest the book with the invention and experimentation of the magazine.

    Concept The concept of a larger book than the cover stems from the idea that narrative litriture has outgrown the traditional book. With new technologies displaying visual narratives in ever advancing ways the book is becoming one of the slowest ways to access information. Books are not something to buy if you want fast information, but to appreciate the structured content and social ties. The layout of the copy in the book reflects the story in a way the reader can interact with. The cover design attempts to educate the reader about the new way of reading the book before that person has opened the cover.

    Product Specification Cover Crown Octavo (7.5x5 inches) Book A5 (148x210mm)

    Benjamin McKean Module Code Board No.

    OUGD301 1/3

    BRIEF 1- ISTD Tales to Change the Word// Layout

    Concept The idea of the separated columns distanced by negative space and the spine relates to the idea of partnership and reliance within the story of The Waitress, the reader must bend the pages so that the columns on opposite sides of the page become within a readable distance to track along each line comfortably.

    Typography I have used two french typefaces throughout the book, taking from the story the links to Paris and french culture. The body copy is Parisine, whilst the titling and folios are Peignot.

    Product Specification A5 (148x210mm)

    Benjamin McKean Module Code Board No.

    OUGD301 2/3

    BRIEF 1- ISTD Tales to Change the Word// Type Specification

    Document Size A5 (148x 210mm)

    Margin Top: 12mm Inside: 12mm Outside: 12mm Bottom: 12mm

    Gutter 4mm

    Paragraph Spacing 15mm

    Spine

    1.

    2.

    Body Text 9pt Parisine 22pt Leading Colour: 100% Black Alignment:: Right Aligned

    Folio 12pt Peignot Colour: 100% Black

    Body Text 9pt Parisine 22pt Leading Colour: 100% Black Alignment: Left Aligned

    3.

    Parisine

    4.

    Peignot

    1. Specification of the layout, large spacing between the paragraphs with equally as generous 22pt leading have been used so that the lines dont get confused if the reader is bending the pages slightly off angle. Folios have been places in the centre of the page as within a novel they are not an important page element, espeically in a short story which would be read in one sitting. Without a contents or index their use for finding pages is also redundant.

    2. This diagram indicates the shape of the text when the pages are folded to bring together the column. The left page column had right aligned text and the right page left aligned, this is so the text meets up consistantly in the middle of the page.

    3. Parisine developed by Jean-Franois Porchez is the typeface chosen for the body copy. Used on Paris Mtro and other French capital transport, the typefce encompasses the idea of travel and mobility adressed in the story of The Waitress whilst also the Parisian cultural references made.

    4. Peignot, constructed in 1937 by A. M. Cassandre is a decoative display typeface, notably combining lowercase and small capitals. This combination reflects the cooparative almost metamorphic concept I have taken from the relationship between the waitress and the chair within the text. The decorative element is also an interesting contrast to Parisine and reflects Paris in a different way, much more reflective of film and popular culture.

    Benjamin McKean Module Code Board No.

    OUGD301 3/3

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