Chapter 1 Research Methodology

Problem Statement:
There are many career options available after 12th standard. Most students go for traditional courses offers by universities. There is a 5 year integrated Law course offered by national law university which is not very known to the students. The motive of research is to see the awareness about Legal Education and propagate the legal education

Research Objective:
Every task is undertaken with an objective. Without any objective a task is rendered meaningless. The main objectives for undertaking this project are:

To investigate the awareness of the students about the Law. To identify the recent trends of the students about their career option, and also their opinion about law as a career.

To spread awareness of law program by conducting seminar. To identify areas where there can be scope for improvement.

Research design:
Research Type: The type of study is exploratory as well as descriptive, as the research will be done by simple survey with the students of school.

Sample Design:
Target population: population of students of 11th and 12th standard from school and classes. Sampling technique: Convenient sampling and Judgmental sampling Sample Size: 250
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Scope of the Study:

Data Types and Sources:

Secondary data: 1. Internet

2. Books
3. Other projects. Primary data: Primary data are collected through questionnaire and interview of higher secondary school students.

Research instrument:
In collecting primary data, market researchers have a choice of two main research instruments of which I selected the Questionnaire.

Research Limitation:
Every work has its own limitation. Limitations are extent to which the process should not exceed limitations of this project is: Major limitation of this project is reluctance of respondent to response the questions, some of the respondents denied or provide fake answer for questions. Sample of respondents does not represent the whole population.

Chapter - 2 Introduction of the Education Industry

3.1) Education Industry in India
The Indian education industry is poised for growth. This sector is changing rapidly with more private players entering the field. The government is also taking many measures to improve the quality of education in India. This industry is going to achieve its peak as the idea of business via education catches up. Fifty percent of India's population is the youth. This means that the Indian education sector is huge with a population of 1.13 billion. India has around 367 universities, 18,000 colleges, about half a million teachers, and 11 million pupils. The private education industry is estimated to be between 20,00025,000 crores. There are about 1,500 management institutes, 3,500 engineering institutes, and 1,200 medical colleges in the country. As of 2008, Indias post-secondary high schools offer only enough seats for 7% of Indias college-age population, 25% of teaching positions nationwide are vacant, and 57% of college professors lack either a masters or PhD degree. As of 2007, there is 1522 degreegranting engineering colleges in India with an annual student intake of 582,000, plus 1,244 polytechnics with an annual intake of 265,000. However, these institutions face shortage of faculty and concerns have been raised over the quality of education.

3.2) Educational institute: - There are main two types of educational institute, 1).
Formal education institute and 2). Supplementary Industry or coaching Institute. Supplemental education industry/Coaching industry has been one of the fastest growing sectors in last decade. If you look into late 80s or early 90s, there were hardly 2-3 prominent players in India but today this market is crowded with enough number of players. We may see the list of the leading coaching centre across India, Career Launcher, PT education, Endeavour, TIMES, Navigator, etc.

From swanky offices to teachers earning salaries in lakhs and crores, this segment of education industry has got lot of potential going forward. Today, with increasing number of students appearing for each and every entrance examination the competition became tough to get admission in university of our choice; students need proper guidance and training to crack the State or national level entrance examination. A decade or two back the word coaching or tuition was an option for the weak students, but now it is as much a norm for any student esp. the aspirants of exams like IIT, AIEEE, CLAT, CAT, MAT, GCET, JEE etc.

Source :- http://www.multibaggerpennystocks.com/2010/04/supplemental-educationindustrycoaching.html

The education industry consists of schools, colleges, universities and various private institutions.

Schools

Collages Education industry The education sector can be broadly classified into three categories:

Universities

Other

Private institutions

Primary education: This includes the education offered from nursery to the twelfth grade by various public, private and religious schools. Higher education: This includes various state-run and private collages and universities. This also includes Med Schools, Law Schools and Business Schools. Vocational education: This includes industry/job oriented education, based on the apprenticeship method of learning. The education industry is not just restricted to these categories. It also includes

ancillary education services, such as after school tutoring, charter schools, special or alternative education, educational content suppliers and professional development of administrators and teachers.

3.3) History of the Education Industry

Education has been practiced since time immemorial to instill social and cultural values. In the ancient times, the education system was verbal, carried out generally by the elders of the family. The writing system developed around 3500 BC, enabling the recording and sharing of information. In most ancient societies, the state of literacy was bleak for centuries. The education industry was initially associated with law, trade and commerce, religion and civil administration. Formal education was available to only a small fraction of the population. The system developed in most countries after 1850 CE. The modern education industry consists of training by professionals and organized instructions with respect to systematic curricula and pedagogy. Education is the base for economic growth as well as social transformation for any country. Among all the key indicators of socio-economic development like economy's growth rate, literacy rate, birth rate, death rate and infant mortality rate (IMR), the literacy rate of the country is one of the most vital one as the rise and fall of others largely depend upon country's literacy rate. In India, high literacy rate leads to low birth rate as well as low IMR

and it also increases life expectancy rate. So, the importance of education industry in India can be understood. The education system in India is much more improved these days and is one of the leading ones in the world. It is also one of the biggest contributors to the economic growth of the nation. Besides various government initiatives, the role of the private institutions in the development of education industry in India cannot be denied. The private education market in India is estimated to be worth $40 billion in 2008 and will increase to $68 billion by 2012. However, India continues to face challenges. Despite growing investment in education, 35% of the population is illiterate and only 15% of the students reach high school.

CHAPTER 3 INTRODUCTION TO CAREER LAUNCHER INDIA LIMITED

Career Launcher India Limited

Career Launcher India Limited (CL) is Asias leading education service provider with presence in over 130 locations across India, Middle East and the United States. CL provides test-prep education to enable school and college students gain admission to professional courses. Today over 400+ academicians and professionals around the world work with CL to counsel and groom over 50,000+ students across 130 locations in India, Middle East and the US.

2.1) Objectives

To offer world class, contemporary test-prep and education services in the most convenient & desirable manner, as required by the customer environment To aggressively employ contemporary technology in all aspects of the business, delivery, and service value enhancement To be an open, flexible, responsive and fair organization. To create wealth and value for all shareholders and stakeholders. To be able to create and maintain 'I came, I saw, I fell in love' impact whenever the customer comes in contact with CL.

Test-Preparation:
Test Preparations business of CL is the area CL started with and still remains the 'bread and butter' of CL in terms of being the largest contributor to the financial bottom line. The Test

Preparation division provides guidance and test-prep services to school students as well as students leaving college and aspiring to take up graduate professional courses in India or abroad.

Personality development program Maharastra SSC

MBA GRE

BBA

PG Medical

Courses available in CL

GMAT

Hotel Management CSAT Engineering

LAW

Technology in Focus Career Launcher has always been at the leading edge of implementing technology in education delivery. Several groups at Career Launcher are working on building knowledge repositories to help academic staff and students to have better access to educational resources.

Productivity and Learning Tools in Education CL's technology team has deployed in-house solutions built on the latest technologies across all its centers. Some of the key IT initiatives include:

Student Information System (SIS): Used daily by over 10,000 students and 200 faculty, the Career Launcher SIS is a unique messaging and performance tracking system for students and faculty to interact with each other and exchange information. The performance tracking system keeps a record of every classroom or online test taken by the student. A sophisticated analysis of the test results informs a student about his or her strengths and weaknesses provides comparative benchmarks and inputs on test taking strategies.

Prepzone: Prepzone, popularly known as 'The Hive' is the Career Launcher forum dedicated to MBA test-prep. It is an exclusive area for MBA aspirants to get the latest news on Bschool announcements, entrance test tips, resolving academic queries or exchanging preparation strategies with other aspirants. Workflow System: Career Launcher enables its content development team with an advanced workflow management system for managing the entire content development effort involving over 100 authors, editors, language experts, proof readers, and quality assurance team members. The workflow system also serves as content repository and is capable of handling various document formats including images, XML, HTML, PageMaker and Corel files. ERP v 5.1: An integrated solution developed in-house that helps CL maintain information

about students, courses, pricing, payment collection, scheduling of classes, and customer inquiries. The front-end applications have been developed in Java Swing with Oracle 8i as the database; the ERP uses advanced database replication methods to organize nationwide customer data.

Online Enrollment System: A web based system for students to browse classroom locations and select courses and enroll by paying their fees using a credit card. Digital Content Development Tools: CL content authors use a sophisticated workflow management system and the latest authoring tools to build electronic repositories of question banks and lessons. Academic Philosophy The academic philosophy at CL revolves around its students. Students come to CL with a dream to achieve an academic goal. The dedicated counselors and faculty at CL only help them realize their strengths and weaknesses and chart out a path accordingly to reach their
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objective. The goal-setting process forms the core of academic delivery in any CL program. The faculty at CL works as facilitator rather than a teacher. They mentor, guide and assist learning. The central research and development team designs and validates each program with a pilot batch of students before the program is launched in CL. The study material is prepared and continually updated in-house at the Phi Lab applying Instructional Design theories. In a typical academic year, highly qualified subject experts put in over 30,000 hours of work, refer to over 1000 books and more than 70,000 pages of content and create distinct copyrighted content for the various programs of CL.

Our expert mentors and faculty are qualified engineers, eminent professors, PhDs and management graduates from prestigious institutes such as IITs, IIMs, NITs and other topnotch universities. They continue to go through rigorous training, brainstorming and analysis sessions at our training school - the Inner Circle. They challenge themselves by taking various entrance examinations each year. Success Mantra At CL we believe that students succeed singularly because of their own efforts. CL only mentors its students and provides them with a learning environment to bring out the winner in them. The inputs from CL remaining the same for each student, success depends on the aspiration, tenacity and perseverance at the individual level. Core idea:

Mentoring at CL Mentoring is a process integral to the existence of CL. Experienced mentors counsel the

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students at CL, help them set goals, review and track progress and guide them accordingly. The mentors at CL are reachable round the clock and are ever ready to help their students in every aspect. People at CL CL-ites are a group of young, like-minded individuals. What binds them together is a passion for education, sincerity of purpose and flair for innovation. Each of us is an enthusiastic contributor towards our core purpose help students realize their potential and make their dreams come true. So, all CL-ites are encouraged to be inside the classroom to mentor, interact and understand our students. Over-achievers in their respective fields, CL-ites are selected following a stringent procedure. Once a part of the CL family, you can expect to face a new challenge everyday and have complete freedom to make your own choice while pursuing this dream called education.

2.2) Career Launcher build customer social responsibility: (CSR)

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Career Launcher advocates the belief that it is up to each one of us to come forward and shoulders our responsibility towards our environment. It endeavors to promote a culture of energy conservation among its employees. Communications and databases involved in HR processes and appraisals are strictly kept online, which results in considerable reduction in paper usage. Recently, when CL required

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new servers, it went for Sun Fire T2000s, which are considered the world's first ecoresponsible servers. Last June, 8 students from NSIT, Delhi approached Career launcher with a not so common initiative, which was to support them for making a Solar Car, which would enable them to participate in a rally in South Africa. Although it was a very unusual proposal when compared with the regular college sponsorships Career Launcher involves in, it was found to be very much in tune with our core values. Thus, CL went ahead with the sponsorship, and was made proud by the team when it finished as Second Runners up in the World Solar Racing Competition, at Pretoria. Besides providing educational opportunities, Career Launcher desires to play its part in preserving our Earth's beauty and its gifts that we inherited from our ancestors, for our children.

Career Launcher, in its quest to democratize quality education, found it only natural to extend its reach to the rural, underprivileged section of our society. The future of our nation depends greatly upon the education of today's children, and with a vast section of our society existing below the poverty line; it becomes imperative to take an initiative that effectively disseminates quality education at a reasonable cost.
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With its 'Bottom of Pyramid' schools, Career Launcher is looking to carry forward such an initiative. These schools especially address the educational needs of our underprivileged children, function with the dual objectives of maintaining standards of 'excellence' along with widespread 'access'. Career Launcher has initiated 10 Bop schools, in Andhra Pradesh, as its pilot project. Based on the learnings from these schools, Career Launcher will go on to establish an ever widening web of Bop schools all over our nation.

n collaboration with Roshni Academy, Career Launcher Education Foundation organized an intensive two-week training program in June 2008 for 30 girls. At the end of the programme, half of the students were awarded a full university scholarship by Nurul Hasan Education Foundation. These underprivileged students got access to Career Launchers personality development training with special emphasis on English speaking, Computer Literacy, Communication and Public Speaking; advice on important topics such as health, nutrition, hygiene, and also access to key resources such as health clinics, legal clinics, digital equalizer centers and

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microfinance banks. Speaking about the initiative, Ms. Uma Narayanan, Program Director, CLEF, said We take pride in this cause to serve the society. Our efforts have been to train these students to help them become self dependent. The success of this pilot programme has strengthened Career Launchers resolve to involve in ever-greater endeavors focused towards nurturing tomorrow's leaders.

Besides providing placement opportunities and employability enhancement skills for college students, as well as sales and customer service executives in BFSI and FMCG industries, Skill School also aims at reaching out to rural India through government and corporate partnership ventures. Its Livelihood Skills Programme and Government Partnerships wings are geared towards these objectives, and are actively involved in the process of creating opportunities while networking with potential employers. The goal is to touch as many lives as possible, and as soon as possible, which is the most effective strategy while addressing a country such as India, with millions of unemployed people. Currently, Career Launcher is operating such training institutes in Haryana, Punjab, Andhra Pradesh, Karnataka, Maharashtra and Chattisgarh. In collaboration with the Rajasthan

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Government, under the Rajasthan Mission on Livelihood (RMoL) project, Career Launcher has established two training centers, at Bikaner and Jhunjhunu.

On the birth anniversary of Netaji Subhash Chandra Bose, a blood donation camp was organized at the Career Launcher Corporate Office in Okhla, New Delhi. The camp was conducted in association with the AIIMS Trauma centre. More than 50 employees of Career Launcher donated blood on this occasion. Amongst the key donors were Satya - Chairman of Career Launcher, Gautam Puri - Vice Chairman, and the Directors and other employees of the organization. This was the first of the 120+ blood donation camps that Career Launcher plans to organize at all the locations where it is present in India. This is an initiative towards "Building India" involving the youth of the nation. Career Launcher intends to make this an annual property towards its efforts in Building the Nation.

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Career Launcher is always eager to do its bit towards uplifting society and creating an environment that offers opportunities for all. It involves itself with several events that address the needs of our society and inspire our youth to come forward and help shoulder our collective responsibility. Last November, Career Launcher held an event called Confluence at The Capitol, Bangalore, which dealt with the following issues: current industrial scenario, competence building and trends in global and national economy. The event was a roaring success with panelists such as Capt Girish, Sr HR Manager at TCS, Preeti Prayag, HR Manager at Sun Microsystems and Prof Narahari, Head Placement at RVCE. Tycoons: Tycoons is a national level, personality-centric, on-campus event, which aims at providing a platform to the future youth leaders of our country. The idea is to provide our youth an opportunity to hone and showcase their leadership skills. The first Tycoons event took place in 2005, and its reception and popularity among the youth propelled its success and scope, year after year. Tycoons 2009 will cover 2000 colleges, spread over 110 cities and will engage over 300,000 contestants.

Tools use for the Marketing

1) Tele marketing 2) Print media 3) Conduct seminars 4) Personal meeting

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5) e-marketing

BOARD MEMBERS
Satya Narayanan R, Chairman Gautam Puri, Vice-Chairman R Shiva Kumar, Director - Research and Development Nikhil Mahajan, Managing Director

2.3) Vision
Vision for Career Launcher India Ltd encompasses the following intent: and make their career To enable the youth of today to realize their potential dreams come true To be the first aspiration choice for the target audience. To be viewed as One-Stop-Shop for all Career Advisory Services; the best in the industry. To be experienced and perceived as completely reliable source of career assistance.

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CHAPTER - 4 Introduction of the Project

1.1) LST (Low school tutorial)

LST is a premier institution in the field of law entrances and legal education. The organization plays a critical role in developing legal education awareness through partnerships with top law schools. In 2004 LST joined hands with one of India's leading education corporate to expand its reach and capabilities even further. That corporate is Career Launcher, which was founded in 1992 by a group of IIM and IIT graduates. LST is now a division of Career Launcher and is present at more than 45 cities in the country servicing close to 3500 students every year. The rich experience of people, who have themselves been part of top law schools and have worked with leading industry organizations, has helped LST grow from a leading law training operation to a national leader, a pioneer in its field of education, and an incredibly successful business. In 2007 nearly 75% of all students entering the top law schools were LST alumni. In 2008, the Common Law Admission Test (CLAT) was conducted for the first time and the results for LST and LSTians turned out to be phenomenal. All India Rank 1 for the second consecutive year went to an LSTian. LSTians bagged 19 out of the top 20 and 92 out of the top 100 ranks. LST in partnership with NALSAR, NLIU and GNLU has been carrying out legal awareness workshops, spreading awareness about careers in law and law schools itself. That speaks volumes for the credibility of LST.

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LST today is a young and professional organization that has resources across the country and a smart, experienced team that works to support law aspirants and law students through a wide variety of products and offerings.

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1.2) History of LST

The Conception It all began in Nagarbhavi, once a sleepy little suburb tucked away among some hillocks just outside Bangalore, now the hotbed of Indian legal education, and home to the National Law School of India University. LST was conceived in the autumn of 1999 by a group of NLSIU students and alumni. Having gone through the rigorous and often confusing examination and admission process ourselves, we perceived the need for an organization that could provide a clear and comprehensive guide to the bewildering territory of law school examinations and admissions. This goal has evidently been reached, with hundreds of students admitted in the best law schools in India, including NLSIU, NALSAR and NUJS, despite the very limited number of seats available. The Founders The founding members of LST Team have each achieved professional success and worked with leading industry organizations. Sachin Malhan graduated from NLSIU in 2002, as did two other founding members, Badri Natarajan and Sameer Singh. Mamta Sundara, who graduated from the NLSIU in 1999, joined LST in its infancy to play a key role in its early years. Sachin worked on high profile corporate transactions and litigation with Amarchand Mangaldas, arguably India's finest corporate law firm, before leaving to direct all his energies at LST, which he established into one of the leading preparatory training organisations in the country and continues to be associated with intimately. Sameer, Badri and Mamta, while no longer involved in its management, still advise and guide LST. Badri completed an LL.M at the London School of Economics and works with leading international law firm Clifford Chance in London. Sameer played a vital role in the foundation and setting up of LST before leaving LST to avail of the prestigious Rhodes scholarship at Oxford University. Sameer currently works at the leading consulting firm Boston Consulting Group. Mamta Sundara presently works with British Telecom in Singapore after several years at leading Indian law firms.

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Aside from the original founder group there are others whose contributions have shaped LST into the pioneering force that it is today. Padmini Menon, who anchored LST operations for the longest time, endearing herself to our first few batches, Bhavin Patel, NLSIU batch of 2002, shaped LSTs legal reasoning delivery into an unparalleled learning experience; Maj Gen. Ram Naidu (retd.) and Sheila Sudheendra led the development of the second version of LSTs training material - content that received phenomenal feedback from students across the country and led to record-breaking results in the 2007 exams; Robin Louis, who was largely responsible for lawentrance.com becoming the force that it is today and Senthil Kumar, who has done more legal education awareness building than is humanly possible.

How LST helps the Students?

Career option after 12th standard: One of the Most Important Decision in the Life of a Young person is to choose an Educational Program that leads to a Career or Profession. It is a life long commitment for the young people to choose the Best Career Options after their 12th or choosing a Career option after graduation.

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For 12th standard in any Stream, What to do after 12th? This is the biggest question in 12th class/ HSC students mind today. Courses available for commerce students after 12th: There are many graduation, professional diploma and degree courses and career options available to students after 12th STD class in commerce stream like diplomas and bachelor degrees like B.Com, BBA, BMS, BBM, CFA, CA, ICWA, CFP, etc.

Courses available for science students after 12th: There are many graduation, professional diploma and degree courses and career options available to students after 12th std class for science, biology, non medical and computer

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science stream like diplomas and bachelor degrees like B.Sc, B.E, B.Tech, MBBS, BHM, BCA, hotel management, engineering, medical, computers, etc

Courses available for Arts students after 12th: There are many graduation, professional diploma and degree courses and career options available to students after 12th STD class for arts students, stream like diplomas and bachelor degrees like B.A, B.F.A, and B.A.LLB etc. But regarding these courses there is also available one course regarding Law. Those students who are interested in law and want to make career in law can directly take admission in nationalize Law school situated all over India.

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LST helps those students who are interested in law and they want to make career in law as well. LST is the place to be for any law aspirants. LST give the student basic framework and foundation. Why study law? What do you love about the law, Andrew? I... many things... uh... uh... What I love the most about the law? Yeah. It's that every now and again--not often, but occasionally--you get to be a part of justice being done. That really is quite a thrill when that happens. (Dialogue from the court scene in the motion picture Philadelphia, 1993) Except for those fortunate ones with lawyers in the family, the rest of us grew up thinking of lawyers as black & white social outcasts chirping the occasional 'mee lord' in B-grade bollywood flicks. Most of us never even contemplated law as a career option when we made those vital decisions of picking careers. However over the last decade the popular perception of the law degree has changed dramatically. Law has become a strong and versatile career option inspired by world class law schools such as the National Law School in Bangalore and subsequently NUJS in Kolkata, NALSAR in Hyderabad, NLU in Jodhpur and NLIU in
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Bhopal. The older institutions such as the legendary Government Law College in Bombay and the equally famous Faculty of Law in Delhi have responded positively and pruned their curriculum to face up to the challenge. The result - the five year law degree has all the ingredients to make it a excellent career option. Alumni of the top law schools, notably the National Law School in Bangalore, have excelled in diverse areas. They walk the corridors of the Supreme Court, the various High Courts, the top corporate law firms and business houses, agencies of the United Nations and the other stellar organizations. Alumni of these colleges even teach at leading law schools such as Oxford and Harvard. The reason why such a variety of jobs and further study options are available is the versatility of the five year law degree. Civil and criminal law are no longer the principal pillars of the five year law degree as students also study corporate and commercial law, mediation and negotiation, international law, intellectual property law, environmental law and human rights law, just to name a few disciplines. Consequently, the degree equips you, not just to be an accomplished lawyer but also a businessman, bureaucrat, diplomat, social activist or academician. Job applicants amongst the graduating batch at the National Law School this year were recruited at average annual salaries comparable to the top management schools. It goes without saying that financially the profession is hugely rewarding.

What do Lawyers do?

"No brilliance is required in law, just common sense and relatively cleans fingernails." John Mortimer While searching for the perfect quote to begin this explanation of what lawyers really do, I faced the same problem I'm sure a lot of other people must have faced down the ages: people simply do not have nice things to say about lawyers! While jokes, one-liners and snide-asides aimed at lawyers abound, not many people have taken the time to explain in simple words the work that lawyers perform on an everyday basis! Fortunately, you won't have to look much further than the quote above. At the most basic level, lawyers apply common sense to everyday and extraordinary situations alike. If you're smart, think well on your feet, and love proving your point, the law is for you!

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Whether it's an intricate issue of constitutional law that will help preserve our fundamental rights, or a matter involving a simple traffic violation, a lawyer is called upon to resolve conflicts between people through the application of simple, everyday, common sense. Lawyers do this in various places, and through different means. The most familiar image, of course, if of lawyers screaming their lungs out in courts of law, wearing what looks to some of us like a tacky black bathrobe more than anything else! Litigating lawyers, as these lawyers are called, represent their clients in court. Litigating lawyers are called upon to argue various kinds of issues, ranging from property matters to criminal matters, constitutional issues to matters of family law. Black and white and vociferous, these lawyers argue the law to make sure that their clients' interests are represented in the best possible manner before those that will decide matters of a whole lot of importance to a whole lot of people. Other lawyers work with corporate houses or in law firms that service corporate. Here, lawyers work mainly as facilitators, helping companies work smoothly, efficiently, and within the boundaries of the law. Lawyers help business work in the best possible manner, and are an extremely important part of any business transaction. Huge mergers, large stock market issues, and foreign investments are all very cool to talk about, but unless you have someone who understands how these things work, and can get them done in the best possible way, all you'll ever do is talk about them! Simply put, without lawyers, many corporate would find themselves struggling to understand how to actually put their ideas in place. Lawyers make it happen! Lawyers are sometimes also referred to as 'social engineers'. As you would know, our society, the way we live, and what we do everyday, are all loosely bound by a mesh of rules that we call 'laws'. It is the job of lawyers to understand these rules, and to help people live their lives most meaningfully. Many lawyers help people in distress, advocating areas that they are concerned about, such as child rights, women's issues, or the protection of refugees. If you really want to make a difference to people's lives, if you're actually concerned about something, and if you actually want to go out there and get something done right, this is the way to go for you!!! Aside from these, lawyers today work with people from every walk of life, interpreting laws, applying legal principles, and, above all, helping people tackle problems on every scale. Simply put, an ideal lawyer is a smart, intelligent person who applies common sense to
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common and uncommon problems alike, and helps people find their paths out of the wilderness.

1.3) Career Options

Corporate Counsel Several law students opt to work with the in-house legal department of a corporate after graduating from law school. Legal managers play a critical role in the functioning of a company, and are responsible for drafting, vetting, and in several cases, negotiating contracts for the company, ensuring and monitoring compliance with laws, and handling legal disputes that the company may be involved in. Corporate counsel are required to interact with several different functions in a company, understand business and operations needs, and serve these needs in a manner that is both suitable and legal. Exposure to some of the best legal minds in the country is a given, as corporate counsel 'brief' leading lawyers who appear for the company in courts and tribunals. GE Capital, ICICI Bank, ITC, IBM, Infosys, Satyam, Wipro, Dr. Reddy's, Biocon, Price water house Coopers, KPMG and HLL are some corporate giants that frequent law school campus recruitment programs. Litigation A law firm is usually a partnership between lawyers who have come together to offer their expertise to clients under one name. These partners share the profits of the firm as well as the risks (liabilities), and engage other lawyers to work with them as associates. These associates can work at the firm for a period of time, and, provided they establish their competence at work, can even become partners at the firm and share in the profits and management of the firm. Law firms cater to the interests of companies and private individuals alike, though most of the large law firms deal exclusively with corporate houses, i.e. companies. Work at a law firm involves dealing with a wide variety of problems that may or may not be restricted to a particular area of the law (depending on the specialization and culture of the firm). The top Indian law firms offer salaries that can go as high as 6 lacs a year (with the occasional offer reaching as much as 10 lacs). Foreign law firms (with foreign postings) offer salaries that can go as high as 16 lacs.

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Social Work Law schools often include several courses designed to address relevant social issues in their course curriculum, including gender concerns, caste-based discrimination, employment, working conditions, environmental protection and the marginalization of various peoples. Most law schools take this a step further: NLS, for example, deals with these matters in detail through the Centre for the Child and the Law (CCL), the Centre for Women and the Law (CWL), the Centre for Law and Economic Analysis and Research (CLEAR) and the Centre for Environmental Law Education Research and Advocacy (CEERA). These centers address such issues through various research projects and action plans. Students work with professors on the same projects and the Government often takes the assistance of these centers. The effect of such exposure is reflected in the fact that a sizeable number of law school students join Non-Governmental Organizations (NGOs) that work with these issues. Graduates from law school are also offered opportunities to work with international organizations such as the United Nations and with international war and crime tribunals. Law and Business A graduate of a good law school takes away skills that are applicable in almost any walk of life. Skills such as good communication, problem solving, risk identification, and dispute resolution are priceless in the world of business. If you dig business management then there is a road ahead! There are three broad routes you could think of - one is gunning for a business management job immediately after law school; the second is making the shift from a legal job to a business management job; and the third is to go do an MBA. There are pros and cons with each choice. Let me list them out for your reading convenience. Academia Now, how many institutions can boast of training a student, right from the moment they step in? How many colleges have their students make 5-6 presentations every three months, and the fact that these are adjudicated by the best legal brains in the country, it entails for not just the best possible research but also forces them to push the envelope. And when the earnings for the same happen to be in dollars, who wouldnt want do it?

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In a National Law School, a law students develops a personality where he not just follows up whatever is given to him, in his zest for learning the rules governing the country, but also digs deep into all possibilities of a given situation, for example when a Union Budget is passed by the Parliament, he wont just go through it and feel okay about how the funds were allocated, rather he will form an opinion, a critical one at times and would not be afraid to air it, by sharing the same with some of the best Publishers, Web portals. Given the high knowledge content and the out of the box thinking pattern reflected in the article, the result is often that it gets published in the National journals needless to say there are obvious incentives attached to such articles. Research in a law school is not just confined to a specific field; today an average law student has to conduct studies and examine issues on diverse fields ranging from Intellectual Property Rights, Environment Law, Space Law, to International Arbitration. Academics, Pursuing teaching as career option comes good to those who have a desire and a passion for it, National law School Alumnus form the part of countries best faculties throughout the Top National Law Schools of the country. Media and Law If you're curious and good at communicating, this one's could be you. Working as a journalist is not only socially relevant (which means you can have tremendous job satisfaction), but also carries the promise of being monetarily rewarding. A legal education already equips you with comprehensive writing and researching skills, besides teaching you to be thorough with facts and figures. You have the option of reporting on legal issues for which you need no additional training, or on a host of other issues for which on the job learning is the best bet. The most attractive aspect about a career in journalism is that a liberal arts education is more than sufficient for this profession. The skills one picks up at law school are more than sufficient for a journalist-what's more it's on the job learning that matters more. Indeed, employers do regularly conduct workshops for the rookies. As long as you're interested in an occupation that's socially relevant, and willing to pursue a career that is not strictly connected to the law, this is certainly a very exciting avenue to explore. As far as job satisfaction goes, if one speaks to lawyers who have taken up journalism, they say this is something that makes you feel alive, and the very fact that you're
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doing a service to society is something which holds tremendous satisfaction. Whether or not you mind detaching yourself from the law remains an individual choice. What is clear though is that journalism offers both challenges and rewards, and is an intellectually stimulating experience. In our opinion a list of top collages for 2011 should include the following in the given categories:

Category A:
NLSIU Bangalore NALSAR Haidrabad NUJS Kolkata NLIU Bhopal NLU Jodhpur Delhi Faculty of law Jindal Global law School, Sonipat

Category B:
Christ University, School of Law ILS Pune Symbiosis Pune GNLU Gandhinagar GLC Mumbai HNLU Raipur UPES Dehradun NUALS Kochi Amity Law School (IP-University affiliate) Bharati Vidyapeeth University, Pune

Category C:
Faculty of Law, BHU Ulc Bangalore Army institute of Law, Mohali Karalla Law Academy KIIT Law School Bhubaneswar Indore Institute of Law, Indore

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NALS, Kochi CNLU Patna RMLNL, Luchnow RGNUL, Patiala

Admission process
The major law entrance exams (based on the number of candidates) are: Common Law Admission Test (CLAT), NLU- Delhi Admission Test, Symbiosis Entrance Test (SET), NLU- Orissa Admission Test, IP University Admission Test and LSAT- India.

1.4) CLAT
The Common Law Admission Test (CLAT) is an all India entrance examination conducted by 11 National Law Universities for admissions to their under-graduate and post graduate degree programs (LL.B & LL.M). This exam is conducted once every year. Most preferably, 2nd Sunday of the May is decided for the examination. The number of students who took CLAT 2010 was approximately 16,350. In recent year the number of students who took CLAT 2011 was around 23000. The two most important things is to entering law schools would be score in the respective law entrance examination and senior secondary examination percentage (XII Board examination). The following national law universities (NLUs) consider CLAT scores for admissions to their under graduate programmed in order of their establishment: 1. National Law School of India University, Bangalore (NLSIU). 2. NALSAR University of Law, Hyderabad (NALSAR).

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3. National Law Institute University, Bhopal (NLIU). 4. The West Bengal National University of Juridical Sciences, Kolkata (WBNUJS). 5. National Law University, Jodhpur (NLU). 6. Hidayatullah National Law University, Raipur (HNLU). 7. Gujarat National Law University, Gandhinagar (GNLU). 8. Dr. Ram Manohar Lohiya National Law University, Lucknow (RMLNLU). 9. Rajiv Gandhi National University of Law, Patiala (RGNUL). 10. Chanakya National Law University, Patna (CNLU). 11. National University of Advanced Legal Studies, Kochi (NUALS). CLAT was conceptualized and implemented pursuant to a case filed at the Supreme Court of India highlighting the hardships of students who would have to appear for several separate entrance examinations. Prior to the case being decided, the Ministry of Human Resource Development brokered a settlement between the various law schools to conduct a common, all India entrance examination which was labeled as CLAT. As per the Memorandum of Understanding (MOU), the first CLAT Committee (consisting of Vice-Chancellors of the participating NLUs) decided that the test should be conducted by rotation in the order of their establishment. CLAT-2008 (NLSIU, Bangalore), CLAT-2009 (NALSAR, Hyderabad) and CLAT-2010 (NLIU, Bhopal) were conducted accordingly. CLAT 2011 is being conducted by The West Bengal National University of Juridical Sciences, Kolkata (WBNUJS). Eligibility: To be eligible to appear for CLAT-2011, a candidate should have passed his/her Higher Secondary School/Intermediate Examination (10+2) or its equivalent examination with not less than 50% marks in aggregate (45% in case of SC/ST/OBC and persons with Disability).~ Candidates who have appeared in the 10+2 examination and are awaiting results are also eligible to appear in the test. Age of candidate should not be more than 20 years in case of General (22 years in case of SC/ST and persons with Disability) The candidate must have passed the qualifying examination at the time of his/her admission and be able to submit its proof.

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Pattern of the CLAT Paper for entry to the Under-graduate Programme: Total Marks Total number of questions Duration of examination Subject areas with weightage: English including Comprehension General Knowledge/ Current Affairs Mathematics Logical Reasoning Legal Aptitude/Legal Awareness 40 Marks 50 Marks 20 Marks 45 Marks 45 Marks 200 200 Two Hours

The different subject areas of the exam are explained as under: 1. 2. 3. 4. 5. English including Comprehension General Knowledge/Current Affairs Mathematics Logical Reasoning Legal Aptitude/Legal Awareness

1.5)
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LST Products

CLAT Test Series: Mock tests based on law school entrance exams. LST plus: 1 year comprehensive classroom program. LST Span

LST Express: 1 month intensive classroom program.

LST Beacon: Thorough distance learning program.

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Chapter 5 Literature review

Article Name: Law as a career after 12th - Reasons and Scope Author Name: Kshitij Bansal Publication Date: 30 June 2011

This article is specifically intended to be read by those career aspirants who wish to see themselves away from Engineering, Medical or Commerce fields after they complete their senior secondary education in school. The emerging Indian urban middle class has engaged into this decade old fire fighting race of pushing their wards towards B Tech colleges or towards medical courses. Just because thousands of private colleges have sprawled up along the highways offering engineering courses, it becomes easy for even a below average student to get into them and come out with a B Tech Degree Certificate.

Kshitij Bansal is specializing in Business Laws and Intellectual Property Rights at Rajiv Gandhi National University of Law, Punjab, India. Various articles on National and International Policy matters authored by him have been published in various magazines and newspapers.

Article Name: Law as a career option after XII standard Author Name: Morgan Publication Date: January 3, 2009

The Bar Council of India decided to make the NLSIU law programme a five-year course (in contrast with the American post-graduate system), with courses in the liberal arts included in the first two years. NLSIU has exchange program in place with Georgetown University in the United States, the National University of Singapore, Canada's Osgood Hall Law School and Germany's Hamburg University and University of Munich. It admits 80 students for its 5-year B.A., LL.B. (Hons.) program every year. Students are chosen on the basis of an all-India entrance exam (Common Law Admission Test). Foreign nationals are encouraged to apply, with five seats being reserved for foreign nationals (preference is given to students from SAARC countries).

Article Name: Meager literature on Higher Education in India Author Name: Randeep Wadehra

After China and the United States, India's higher education system is the third largest in the world. The main governing body at the tertiary level is the University Grants Commission which enforces its standards, advises the government, and helps coordinate between the centre and the state. Accreditation for higher learning is overseen by 12 autonomous institutions established by the University Grants Commission.

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India has 20 central universities, 215 state universities, 100 deemed universities, 5 institutions established and functioning under the State Act, and 13 institutes which are of national importance. Other institutions include 16000 colleges, of which 1800 are exclusively women's colleges, functioning under these universities and institutions. The emphasis in the tertiary level of education lies on science and technology.

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Chapter 6 Primary Data Analysis

1) Most preferred career option:

Stream Medical Engineering Pharmacy CA Business administration program CS Law Other Total no of respondent

No. of respondent 34 48 9 58 42 23 30 6 250

Percentage % 13.6% 19.2% 3.6% 23.2% 16.8% 9.2% 12% 2.4%

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Most prefered Career Option

2%

Medical Engineering

12% 9%

14%

Pharmacy CA Business administration program CS Law Other

19% 17% 23%

4%

Interpretation:
There are many courses available after 12th std. and above data shows the students preference for their career option. The above observation shows that from the commerce background 23% students prefer CA as their career option, 17% students are interested in MBA while only 9% students prefer CS as a career option. Students of the Science background prefer medical, engineering and pharmacy. Above data shows that the students of particular field prefer traditional courses and very few students choose law and other course. The reason behind it may be a less knowledge about the other options or may be the trends running among the society.

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2)

Do you think about Law as a career option?

Particulars Yes No Not sure

No of respondent 40 158 52

Percentage 20.8% 63.2% 20.8%

Interested in Law
158 160 140 120 100 No of 80 Respondents 60 40 20 0

40

52

Yes

No Respondent's choice

Not sure

Interpretation: Above data shows that from the 250 students only 20.8% students choose law as a career option, and 158 students are not interested in law. While 52 students are not sure about their career option.

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3)

Are you aware about CLAT exam?

Particulars Yes No

No of response 17 23

Percentage 42.5% 57.5%

Awareness about the CLAT

Yes 43% No 57%

Yes

No

Interpretation: Above data shows only 43% respondents are aware about the CLAT and majority of 57% respondents are not aware about the Common law admission test.

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4) Are you aware of the LST program?

Particulars Yes No

No of response 11 29

Percentage 28% 72%

Awareness about LST

Yes 28%

No 72%

Yes

No

Interpretation: From the above data we found that from the total respondents, 11 are aware about the LST Program, while 29 are not aware about the program.

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5) If your answer is yes in above question then how did you come to know about LST?

Particular newspaper website friends/relative s school seminar other

Response Percentage
6 2 54.54% 18.18% 27.27% 3 0 0 0 0

Media source
7 6 5 4 3 2 1 0
r w sp ap e

newspaper website

3 2 0
si te ar lat ive s ot he r
friends/relativ es

school seminar other

we b

/r e

ne

fr i en ds

Interpretation: From the above data we found that 6 respondents are aware about the LST program through newspaper, 2 are from website and 3 are through friends reference.

sc ho

ol s

em

in

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6) When you hear about a law entrance exam, can you recall LST products?

Particulars Yes No

No of response 11 29

Percentage 28% 72%

35 30 25 20 15 10 5 0 No of students Yes 11 No 29 No Yes

Interpretation: From the above data we can see that those respondents who are aware about LST Program can recall LST.

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7) Rank the following parameters on the basis of your priority to select coaching program? Rank the parameters from 1 to 6.

Rank Particulars Experienced Faculty Courseware Brand of Institute Fees structure Result of Past Students Reference of Past Student Total 1 34 0 6 0 0 0 40 2 6 0 11 0 23 0 40 3 0 20 9 0 11 0 40 4 0 16 14 0 6 4 40 5 0 0 0 14 0 26 40 6 0 4 0 26 0 10 40

45 40 35 30 25 20 15 10 5 0

4 14 16 9 26

6 11

10

34 20 11 14 6 Result of Past Students Fees structure Experienced Faculty Courseware Brand of Institute 23

26

6 5 4

4 Reference of Past Student

3 2 1

Interpretation: Students preference for the coaching institute is different as per the different students. As per the above data 34 students give first rank to the experience faculty, and 6 students gave 2nd rank to it. While brand name of the institute also plays a major role while students are selecting their coaching institute, 6 of the students gave 1st rank to the brand of the institute.

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Results of the past students are also the important factors for the students and so 23 students give 2nd rank to it followed by the courseware selected by 20 students. Well, 14 students gave 5th rank to the fees structure and 26 students gave 5th rank to the reference of the past students. This analysis gives the idea about the students preference, which helps the institute to build a strategy for development of the LST program.

English medium Students vs. Gujarati Medium Students:

Total no. of students English medium 125 Gujarati Medium 125 Total 250

Particulars

No of students 27 13 40

Percentage 21.6% 10.4% 16%

No of English medium students Vs No of Gujarati medium students

300 250 200 150 100 50 0 English Gujarati Total 27 1 40 13 Total no of students(responde nt) 125 125 t 250 No of English medium Students

No of gujarati medium Students

Interpretation: Above data shows out of 250 students only 40 students are interested in Law as a career option. Out of 250 the English medium students are 125 and the Gujarati medium students are 125, and out of 125 only 21.6% students of English medium students are

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interested in Law, while out of 125 Gujarati medium students only 10.4% students are interested in Law, which means out of the 40 sample only 27 students of English medium students and 13 students Gujarati medium are interested in Law. Above data shows that English medium students are taking more interest in Law compared to the Gujarati medium students.

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Findings

Today, education industry growing rapidly, there are many institutions and courses develop remarkably for the students. Today many new courses are provided by the different institutions like government as well as private institutions. Most of the students prefer traditional courses either by force of the parents or may due to lack knowledge of the other better career options available by the government and private institutions. Most of the students are not aware about the CLAT and they dont have any idea about the 5 year integrated course provide by the National Law University Those students are aware about the CLAT; among those students many of the students are aware about the LST program.

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Recommendation

SUGGESTIONS AND RECOMMENDATION:

Law awareness among the students is very less, and so makes them aware about the law and also let them know about how to make a successful career in law. LST program makes students ready for law entrance exam, so when students come to know about the CLAT and about another option after 12th they will take interest in doing so.

English medium students are taking much more interest in doing law and from the respondent some of them are also know about the CLAT and some also aware about the LST also. Whole talking about the Gujarati medium students they have less knowledge about the law entrance test and so company should segment the area for the making of the strategy. Company should more focus on their target area. Sometime it happens that students are aware about the law entrance test but they are not having proper guidance. So more and more focus on conducting the seminar in the school and make poster everywhere so they can get solution about their problem. Students from commerce background and from the English medium school are giving more response so company should more focus on that area.

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CONCLUSION

Base on survey results some of the key finding has been identified and that has been justified. Base on survey result it was interpreted on pie charts and tabulated forms. And then some of the key criteria have been identified. Majority of the respondents are from any field are not aware of the 5 year legal program. Only few of the students who are from legal background are aware of the 5 year integrated law course. Many of the respondent coming from science background are interested in medical, pharmacy and from commerce background are interested in CA and MBA. But from commerce background students are also interested in law but they have no idea about 5 year degree course offered by national law university. Since medium of school is also makes more importance because from the survey also observed that English medium students are more aware about the law entrance test, and also they give positive response about the Law. From the study of awareness about law, results shows that students who are really interested in law and they are aware about the law entrance test are aware about the LST. The study shows that those students are aware about the CLAT are from commerce background and are aware about the LST. Students preference about the career is more important. Students and parents are following one another at the time of choosing a career option. Mostly parents take decision about their childs career. They suggest their child to select a best career for them. The most important point is making them aware about the entire field, and about all the pros and cons of the each field and let them to think about their interest in particular field. Students and parents are giving more response to direct communication. Direct contacts to the students by arranging seminars in the school are making them aware about the law and about its wide career scope.

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BIBLOGRAPHY

BOOKS:
Cooper for research Methodology Ken Black for research data

WEBSITE:

http://www.business.gov.in/ http://www.rducation.nic.in
http://www.indiaeducation.net/CareerCenter/Top-10-Careers.aspx http://www.careerlauncher.com http://www.careerlauncher.com/csr/images/text.jpg

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ANNEXURE
Questionnaire Dear Respondent, I am the student of Kalol Institute of Business Management. As a part of MBA curriculum, we are conducting a survey and would be grateful if you could spare some of your precious time to fill this questionnaire for the same. Note: The survey is for educational purpose only.
8) What is your most preferred career option?

o Medical o Engineering o CA o Business administration program o Law o CS o Other 9) Are you thinking about Law as a career option? o Yes o No o Not sure 10) Are you aware about CLAT exam? o Yes o No 11) Which institutes name hit your mind when it comes to coaching for CLAT? o 1.__________________ o 2.__________________ o 3.__________________

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12) Are you aware of the LST program? o Yes o No 13) If your answer is yes in above question then how did you come to know about LST? o o o o o
14)

Through newspaper Through website From friends/relatives School Seminar Other _____________________________________

Rank the following parameters on the basis of your priority to select coaching program? Rank the parameters from 1 to 6.
Experienced Faculty Courseware Brand of the Institute Fees Structure Result of past students Reference of past students

15) When you hear about a law entrance exam, can

you recall LST products? o o Yes No Personal information Name: ___________________________________________________ Email id: ________________________________________________ Medium of Communication: ________ School name: _____________________________________________

Thank you

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