CORE VALUES

As a pharmaceutical company, we offer prescription medications that have a meaningful impact on people's lives. Our quest to deliver quality products is driven by entrepreneurial spirit . We value our employees who develop profound expertise and broad perspectives and pursue innovation and challenges without fear of failure. We respect their dignity and recognize their merit. A set of core values continues to guide us through the process of transforming the conglomerate into a innovative, high-performing and caring organization for our customers, employees and society. We demonstrate responsibility towards the society and environment, as we owe our existence to them. Striving for excellence and maintain our integrity in whatever we do, to follow the exclusive path to leadership.

COMPANY PROFILE
We are an organization that combines scientist, financial, managerial and operational skills and resources to rejuvenate human life. Gearing up for the future, we have the key success factors necessary to withstand the winds of change. We have a well-recognized market presence with a strong product portfolio, which is being marked up with newer brands. Also a highly skilled marketing team and strong distribution network, which is meant for attaining brand equity among our widereaching customer base. We strive hard to accomplish our dreams of becoming the leader in the research, development, manufacture and commercialization of our products in Pakistan as well as in international markets. We believe that our leading position in the market, diverse portfolio of marketed products, proven research and development capabilities, nationwide sales and marketing network high quality proprietary manufacturing processes and experienced and market-oriented management team will enable us to achieve our goals.

HISTORY & FUTURE

Value In Rupees (Million)
941

1135

519 382 135 42 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 222

IMS RANKING

2005
167
413

2006
122
485

2007
87
515

2008
71
542

2009
47
576

2010
35
645

IMS RANKING
(Local)

2005
103
263

2006
96
335

2007
67
265

2008
43
392

2009
32
436

2010
19
505

IMS RANKING
(Brand Value Ratio)

28/941 78/965 64/977

33.6

12.3 15.2

PRODUCTS

No.1 Fourth Generation Quinolone 56% Market Share

No.1 Anti Malarial 47% Market Share

PRODUCTS

No 2 Calcium Mineral Complex 2nd year of Launch

No 1 Urinary Incontinence 70% Market Share

RECENTLY LAUNCHED PRODUCTS

PRODUCTS IN PIPELINE-2011

MARKETING STRUCTURE

MARKETING TEAM STRUCTURE

B.U.M P.M S.M S.M S.M S.M A.S.M T.M S.M S.M

EXHIBITIONS

CONFERENCES

PROMOTIONAL CAMPAIGNS

PROMOTIONAL CAMPAIGNS

PROMOTIONAL CAMPAIGNS

FAR EAST EXPORT

ASIA & AFRICA EXPORT