Corporate Identity Standards

Table of Contents
Corporate Identity Standards ............................................................................................. 1 Table of Contents................................................................................................ 2-3 Introduction ......................................................................................................... 4 Chapter 1: Corporate Logo Usage..................................................................................... Correct Logo Usage ........................................................................................... Unacceptable Logo Usage ................................................................................. Discontinued Corporate Signature ..................................................................... 5 6-10 11-13 14

Chapter 2: Corporate Tagline and Product Name Usage................................................ 15 Corporate Tagline Usage .................................................................................... 16 Product Name Usage and Category Descriptor ................................................ 17-20 Chapter 3: Color Usage ....................................................................................................... 21-22 Corporate Color .................................................................................................. 23 Chapter 4: Typography ........................................................................................................ 24-25 Type Usage ......................................................................................................... 26-28 Chapter 5: Icon Usage......................................................................................................... Anatomy of an Icon............................................................................................. Feature Icons ...................................................................................................... Installation Icons ................................................................................................. Blue, Green and Black Icons .............................................................................. 29 30 31 32 33
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Table of Contents
Enterprise and AV Icons ..................................................................................... 34 Chapter 6: Miscellaneous Marks & Marketing Materials ................................................ WD GreenPower Technology ............................................................................. Endorsements of Leadership ............................................................................. WD Computer Stickers ....................................................................................... E-tailer Drive Artwork .......................................................................................... 35 36 37 38-39 40

Questions .............................................................................................................................. 41

Introduction
This Corporate Identity Standards document has been created to define the correct use of fundamental Western Digital branding elements that in many cases unite the corporation and its different business units. It is important to realize that the branding elements covered in this document provide the very foundation of our visual identity. With our thousands of employees and award winning products, the WD brand represents who we are and what we stand for. The power of our brand in part relies on the consistent application of our core identity elements across all communications and geographies. These elements work together to position WD as an innovative, professional, category leading company. Its up to each person who creates communication materials on behalf of the WD brand to remain diligent about maintaining the integrity of the brand by following these guidelines.

WD as a registered trademark
WD is a registered trademark of Western Digital Technologies, Inc. This reinforces the use of WD as the name of the company and is the preferred way to refer to the company, but Western Digital is also acceptable. When using the company name as Western Digital, the same registration rule applies. When used in conjunction with product names such as WD Caviar and WD Scorpio, trademarking WD does not apply since the product names themselves are already registered trademarks. When the company name, WD or Western Digital is mentioned in a single document, the first instance of the name must have a registered trademark.

Chapter 1

Corporate Logo Usage

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Correct Logo Usage

The corporate logo shown at right is the foundation of Western Digitals graphic identity system. This distinctive symbol consists of two elements and is designed to be easily recognized and remembered internationally. Ensuring Consistency
The colors and proportions of the corporate signature and the monogram must not be altered. Consistent usage of the marks builds recognition. The WD corporate signature (monogram plus logotype) or the WD monogram by itself are both acceptable uses of the logo. When applying the corporate logo, always use the reproduction artwork supplied by Western Digital. Do not redraw or in any way alter the artwork. All applications of the corporate logo and monogram must be approved by WDs Corporate Communications Department. The Western Digital Monogram PMS 301C C:100 | M:76 | Y:0 | K:6 The Western Digital Logotype C:60 | M:40 | Y:40 | K:100

These two elements combine to form the WD corporate signature or logo.

The Monogram

Western Digitals monogram represents Western Digitals familiar name, WD, and symbolizes WDs forward momentum and growth.

The Interactive Monogram

CMYK refers to the four inks used in most color printing: cyan, magenta, yellow, and black. The numbers (0-100) assigned to each are the percentages of ink necessary to make a specific color.

Western Digitals interactive monogram is for use in computer based applications such as web graphics, software graphics, videos or flash. It is not to be used for print or for displays or trade show graphics.

Correct Logo Usage

Area of Isolation
Making sure that a reasonable amount of space surrounds the entire logo enhances the presentation of the WD corporate signature. This area, referred to as the area of isolation, must remain clear of all graphic imagery, edges, folds and other visual elements. The preferred area of isolation is one full measure of the monogram height expressed by the W dimension. The absolute minimal area of isolation is one-half the measure of the W dimension height extending from the outermost edges of the signature.

Minimum Sizes
The corporate logos should not be reproduced smaller than the minimum sizes listed to the right. The limitations of various media should be considered when placing the logonewsprint, for example, will not hold tiny marks cleanly. The corporate monogram and signature must always appear crisp and clean.

0.75 inch 19.05 mm

.344 inch 8.738 mm

Correct Logo Usage

Logo Reproduction
When the WD signature is used on a white or colored background, certain standards apply to assure the signature is prominent and visible on the page. Examples of acceptable uses are shown at right and on the following pages.

Acceptable corporate signatures applied on a grey background.

Correct Logo Usage

Logo Reproduction
Additional examples for acceptable placement of the WD signature on a colored background are shown at right. The WD corporate signature or blue monogram is the preferred logo on a light colored background. An all black logo or symbol with white letters is also acceptable.

The acceptable logo on dark backgrounds is white with the letters on the monogram knocked out so the background color shows through.

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Correct Logo Usage

Logo Reproduction
When placing the WD signature on textured and/or photographic backgrounds, judgment must be used on what is acceptable and what is not. Keep in mind that any background the WD logo is placed upon, the underlying image will in effect become a part of the WD monogram. To the right are two examples of the WD signature on textured backgrounds that are acceptable. These background examples show a reasonable canvas for the WD signature to be placed upon. For any questions on appropriate use of the WD signature on textured backgrounds please contact the Corporate Communication Department at wdbrand@wdc.com .

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Unacceptable Logo Usage

Unacceptable Configurations
Any deviation from the acceptable signature configurations no matter how minor can undermine our valued corporate identity and void legal protection of our registered trademarks. Therefore, no other configuration or any variation on the signature is permitted under any circumstances. Examples of such variations are demonstrated to the right and on the following pages. These examples are meant to be representative and do not encompass all possible cases. To ensure proper application of the corporate signature and monogram, use only the artwork supplied by WD. Artwork may be enlarged or reduced proportionately to satisfy design requirements; however, it may in no other way be altered. The monogram cannot appear on the right, above, or below the logotype.

Black is the only text color that may be used with a blue monogram. If the background color requires that the logotype be white, then the monogram should be white as well.

Background color is too dark for this logotype/monogram usage.

The signature cannot be screened, faded or lightened in any way and can not be used with a drop shadow.

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Unacceptable Logo Usage

Unacceptable Configurations
Additional examples of unacceptable variations are shown at right and on the following pages. The proportion of the monogram to the logotype cannot be altered.

The aspect ratio cannot be altered.

The signature cannot be tilted or rotated.

The colors of the monogram or logotype must not be altered.

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Unacceptable Logo Usage

Unacceptable Configurations
Additional examples of unacceptable variations are shown at right.
WD Caviar

Additional art or marks must not be attached to the logo.

The type must not be altered.

The logo is not to be dropped into text as part of running copy.

is a manufacturer of......

The corporate logo is a signature. The corporate signature should not be used as a headline.

This is text. Text it is. This is text. Text it is.Thisis text. Text it is.Thisis text. Text it is.This is text. Text it is.Thisis text. Text it is.Thisis text. Text it is.Thisis text. Text it is. This is text. Text it is. This is text. Text it is.Thisis text. Text it is.Thisis text. Text it is.Thisis text. Tes.Thisis text. Text it is.

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Discontinued Corporate Signature

Discontinued Corporate Signature
All previous Western Digital logos are discontinued. Under no circumstances can previous identities be combined with the new corporate monogram or logotype.

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Chapter 2

Corporate Tagline and Product Name Usage

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Corporate Tagline Usage

Put Your Life On It is WDs corporate tagline. The line represents our commitment to unsurpassed quality and reliability that gives users the confidence to trust their lifes information to Western Digital products. Ensuring Consistency
The colors and proportions of Put Your Life On It must not be altered. Consistent usage of the marks builds recognition. When applying Put Your Life On It, always use the reproduction artwork supplied by Western Digital. Do not redraw or in any way alter the artwork. All applications of the Put Your Life On It type treatment must be approved by WDs Corporate Communications Department. This corporate tag line may be used in advertising, collateral or other graphics and must be accompanied by the Western Digital logo or monogram.

Black C:60 | M:40 | Y:40 | K:100

CMYK refers to the four inks used in most color printing: cyan, magenta, yellow, and black. The numbers (0-100) assigned to each are the percentages of ink necessary to make a specific color.

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Correct Usage
Area of Isolation
Making sure that a reasonable amount of space surrounding the artwork enhances the presentation of the message. This area, referred to as the area of isolation, must remain clear of all graphic imagery, edges, folds and other visual elements. The preferred area of isolation is twice the height of the letters in the tagline. For instance, if the logo is 1 inch high, the area of isolation would be 2 inches on all sides.

Minimum Sizes
The corporate tagline may not be reproduced smaller than the minimum sizes listed to the right. The limitations of various media should be considered when placing the artworknewsprint, for example, will not hold tiny marks cleanly. If the available space does not allow for the tagline to be shown at the minimum size, it should be left off the design. The WD corporate signature or monogram logo should always be considered before the corporate tagline. 0.125 inch 3.175 mm

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Correct Usage
Reproduction
Additional examples for acceptable placement of Put Your Life On It on a colored background are shown at right. Use black lettering on a on a light colored background.

Use white lettering on a black or dark background.

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Correct Usage
Use with Corporate Logo
The Western Digital logo or monogram must always be included in any artwork using Put Your Life On It. The tagline may never be combined or touching the corporate logo and guidelines for proper area of isolation and size must be followed. When using the WD monogram and the Put Your Life On It logo in the same space, please refer to the Put Your Life On It lockup on the next page. The Put Your Life On It tagline can not be recreated in any other typeface.

PUT YOUR LIFE ON IT PUT YOUR LIFE ON IT

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Correct Usage
Put Your Life On It Lockup
The WD monogram and Put Your Life On It may be used together in one of these three configurations. Colors for this lockup include all black, all white, or PMS 301C and black. Put Your LIfe On It is always black or reversed out to white; it is never blue. When using the WD monogram and Put Your Life On It, the area of isolation must still be adhered to. The WD monogram size is 30% of the width of Put Your Life On It and can be centered, aligned to the left, or aligned to the right of the monogram.
WD Monogram and Put Your Life On It with WD monogram aligned to the left of Put Your Life On It.

These two elements combine to form the WD monogram and Put Your Life On It lockup.

WD Monogram and Put Your Life On It with WD monogram centered above Put Your Life On It.

WD Monogram and Put Your Life On It with WD monogram aligned to the right of Put Your Life On It.

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Product Name Usage and Category Descriptor

Correct Product Name Usage
An important, but often over-looked aspect of marketing WD products is using complete, and legally correct, product names. Using complete product names fully describes the product for customers and helps protect our valuable brand assets from becoming genericized. Proper Western Digital product naming dictates that the product name (example: WD Caviar Black) be used as an adjective and is combined with the category descriptor (example: Desktop Hard Drives) which is used as a noun. The correct product name, WD Caviar Black Desktop Hard Drives, correctly and fully describes the product, will be most easily understood by our customers and protects our sub-brands. On the following pages information how to type-set product names in display typography situations (example: posters, trade show graphics, print ads) and as body copy will be clarified. For more information or any questions regarding correct product naming contact wdbrand@wdc.com.

Correct
1. WD Scorpio Blue Mobile Hard Drives
TM

Incorrect
1. Scorpio Blue Mobile Hard Drives
TM

Incorrect because product name does not have WD preceding Scorpio Blue.

2. WD Caviar Black Desktop Hard Drives

TM

2. WD Caviar Black

TM

Incorrect because its not tied to a descriptor such as Desktop Hard Drives.

3. My Book Essential External Hard Drives

TM

2. My Book Essential Desktop Hard Drives

TM

Incorrect because Desktop is not part of this product name descriptor.

4. WD RE4 Enterprise SATA Hard Drives

3. WD RE-4
Incorrect because no hyphen needed and Enterprise product descriptor is missing.

5. My Passport for Mac Portable Hard Drives

4. Passport for Mac

Incorrect because My in product name is missing and descriptor Portable Hard Drives is missing.

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Product Name Usage and Category Descriptor

Using Helvetica Neue Fonts
Helvetica Neue Bold
Helvetica Neue Bold in the product titles for the product families like My Book, or My Passport. Helvetica Neue Bold Helvetica Neue Light

Helvetica Neue Light

Helvetica Neue Light for the product titles and category descriptors such as Essential, Elite, or External Hard Drives when set on a white background.

External Hard Drives

Helvetica Neue Light

My Book Essential

50 pt Helvetica Neue Bold

Helvetica Neue Roman

Helvetica Neue Roman when product titles and category descriptors such as Essential, Elite, or External Hard Drives are knocked-out to white on a dark background.

Product Name and Category Descriptor Relationship

In most creative applications like print ads, collateral, POP and on the web, when creating display typography (not body copy), the primary product name (My Book Essential, for example) should be approximately 1/3 larger (33% larger) than its category descriptor (External Hard Drives). Minor adjustments in this recommended proportion between the primary product name and the category descriptor may be necessary depending on the final size and how its used. Please note that within body copy or simple text applications (as shown on page 15 of this document) the product name and category descriptor should be the same font and size with no proportional variations.

50 pt Helvetica Neue Light

Mobile Hard Drives

33 pt Helvetica Neue Light

WD Scorpio Black

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Product Name Usage and Category Descriptor

Tracking
Standard tracking for all product branding is -10. -10 -40

Exception

An exception to this is the word Book in My Book, which is set at -40, as well as all category descriptors which have no modified tracking (0).

External Hard Drives

0

My Book Essential

Kerning
Always kern your and TM symbols. And please remember, that while they need their own space, they should not be orphaned from the type they follow, or appear too tight and touch other letters. Use your best judgment. Its a good idea to print your work and check for readability if you have any question. -60 0 -130 -10

External Hard Drives

My Book Essential

TYPOGRAPHY guidelines discussed above apply to Adobe InDesign page layout program only. Setting type in other page layout programs will achieve a different and undesirable effect.

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Product Name Usage and Category Descriptor

Trademark Alignment and Font
Trademark identification symbols should be approximately 75% smaller in point size than its adjacent type (for the example at right, My Book is set at 50 pt. and the is set at 12 pt.) Note this specification is simply a rule of thumb and all final typesets will require your designers eye when setting these marks, especially within much smaller (body copy) and larger (tradeshow banner) typographic situations. You may use either the baseline shift or superscript function (or a combination of both) to align the mark at the cap height (i.e., the capital M and B as seen here with My Book.) Please keep in mind that trademarks and registered symbols in body copy should never be smaller than 2.5 pt., or 7.5 pt. when using the superscript button. The font for all trademark symbols should be Helvetica Neue Light or Roman as described on page 16, depending on the background color where your final type appears.
OTHER EXAMPLES:

50 pt
CAP HEIGHT

12 pt

50 pt

15 pt

External Hard Drives

My Book Essential

My Book Essential My Book for Mac WD Elements Desktop WD RE4 WD AV WD AV-GP

My Passport Essential My Passport Elite My Passport Studio WD Scorpio Blue WD Caviar Blue WD Caviar Green

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Chapter 3

Color Usage

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Color Usage
From the WD website and online shopping sites to the hard drive aisle at your local retail shop, a consistent color system is essential for helping consumers easily navigate packaging and differentiate between products.

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Corporate Color
Official Corporate Colors
WD Blue, as shown, is designated as the official corporate color. This specific shade of blue is to be used as the preferred color treatment of the corporate signature.
WD Blue PMS 301C C:100 | M:76 | Y:0 | K:6

Color Reproduction
WD Blue is equivalent to PMS 301C for coated stock applications or PMS 301U for uncoated stock applications. Other exceptable applications for the WD signature include silver foil stamps, blind embossed or debossed into wood, metal or glass.

WD 4Color Black C:60 | M:40 | Y:40 | K:100

Preferred: Monogram is WD Blue, PMS 301C; Logotype is 4 color process black, C:60 M:40 Y:40 K:100

Preferred: Monogram is WD Blue, PMS 301C.

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Chapter 4

Typography

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Typography
The WD corporate typeface is Helvetica Neue. It is a sans-serif typeface originally released in 1896 and was the first to be widely used. It influenced later typefaces such as Univers and Folio. Light, Roman, and Bold are versions of the font used in varying circumstances in the WD corporate branding.

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Type Usage
Consistency
Typography adds an important element to the brand identity system. Use of consistent typefaces across communications adds another element that defines the WD look. The typefaces listed below are the only acceptable fonts that can be used in printed, digital, and web media.
HELvETICA NEUE LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

HELvETICA NEUE ROMAN

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

HELvETICA NEUE BOLD

ABCDEFGHIJKLMNOPQRSTUvWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

HELvETICA NEUE CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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Type Usage
Body Copy
Light
Helvetica Neue Light for body copy when placed against a white background. Helvetica Neue Light, 24 pt

Roman

Helvetica Neue Roman for body copy when against a black or dark background.

Backup just got a whole lot easier with a unified view of all your data. Its simple to back up, restore, manage and secure your files.
Helvetica Neue Light, 12 pt Helvetica Neue Light, 8 pt
Backup just got a whole lot easier with a unified view of all your data. Its simple to back up, restore, manage and secure your files. Backup just got a whole lot easier with a unified view of all your data. Its simple to back up, restore, manage and secure your files.

Kerning

All body text should be set to -10 tracking which will maximize word-per-line and also create a legible read. The same kerning would apply to oblique text.

Backup just got a whole lot easier with a unified view of all your data. Its simple to back up, restore, manage and secure your files.

Backup just got a whole lot easier with a unified view of all your data. Its simple to back up, restore, manage and secure your files.
Helvetica Neue Roman, 12 pt
TYPOGRAPHY guidelines discussed above apply to Adobe InDesign page layout program only. Setting type in other page layout programs will achieve a different and undesirable effect.

Helvetica Neue Roman, 8 pt

Backup just got a whole lot easier with a unified view of all your data. Its simple to back up, restore, manage and secure your files. Backup just got a whole lot easier with a unified view of all your data. Its simple to back up, restore, manage and secure your files.

Backup just got a whole lot easier with a unified view of all your data. Its simple to back up, restore, manage and secure your files.

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Type Usage
Titles and Headlines
Tracking
All tracking should be set to -10. Titles and headlines should be set by hand to ensure that the characters are spaced appropriately. Titles can generally be tracked tighter than body copy, usually up to as much as -25.

Planet friendly Turns on and off with your computer, enters idle mode when not in use, utilizes a WD drive with power-saving WD GreenPower Technology and an EnergyStar compliant power supply. Packaged in a minimized eco-friendly, recyclable package made from recycled materials.

TYPOGRAPHY guidelines discussed above apply to Adobe InDesign page layout program only. Setting type in other page layout programs will achieve a different and undesirable effect.

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Chapter 5

Icon Usage

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Anatomy of An Icon
Elements of Style
Reflections
The ideal setting for a reflection.

Types of Icons
Spherical
From a packaging point of view, these icons quickly identify in an objective way, the differences between products.

Standard

These icons are designed to provide greater attention to the icon itself and should be used for feature call-outs.

The process for creating a reflection is very simple. The icon consists of a gradient and transparency settings. First, a gradient (1A) should be made of 40% black(2) and white and set an anchor point at a location of 85%(1B) and rotated at an angle of 90%(1C). Second, the drop shadows transparency settings should be set to multiply.

Creating Reflections

Icon Content
Metaphoric icons
Icons that represent an idea, concept, or service that are without physical manifestation. Pure Performance and Planet Friendly are examples of metaphoric icons.

Literal icons

Icons that directly represent the object to which it is referring. Drive lock, Formatted for Mac, and Grab and Go USB dock are all examples of literal icons.

Menu Examples
1A, B, & C 2

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Feature Icons

WD SmartWare A visual control center with a single-screen view of all your data. From it you can back up, retrieve, and secure your files.

Drive Lock Password protection with 256-bit hardware encryption.

Planet Friendly Turns on and off with your computer, enters idle mode when not in use, utilizes a WD drive with power-saving WD GreenPower technology and an EnergyStar compliant power supply. Packaged in a minimized eco-friendly, recyclable package made from recycled materials.

Illuminated Capacity Gauge See at a glance how much space is left on your drive.

Grab-and-Go Convenient connection to your computer.

Formatted for Mac

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Installation Icons

Power Plug in the power source.

Interface Plug the cord into the interface port.

Software Follow the on-screen instructions.

Service and Support

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Blue, Green and Black Icons

Blue

The icon for the Blue product category is a stylized globe, which speaks to the universality and mainstream appeal of Blue-branded drives for a wide range of applications and users.

Green

The icon for the Green product category is a simplified leaf which refers to their reduced ecological impact through lower energy use and cooler operating temperatures.

Black

The icon for the Black product category is a stylized tachometer gauge indicating a high rate of speed, to signify they are designed to provide high performance.

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Enterprise and Av Icons

Enterprise

The icon for the Enterprise Storage business unit is a series of gears which suggest the 24/7 business critical environment in which WD Enterprise drives are designed to perform.

Av

The icon for the AV business unit represents a play button which speaks to the different consumer electronic applications that WD AV drives are designed for.

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Chapter 6

Miscellaneous Marks & Marketing Materials

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WD GreenPower Technology
WD GreenPower Technology
Environmental sustainability is important to us at Western Digital. One of the best ways we can make a positive impact on the environment is to help our customers PC, server, consumer electronics and external hard drive manufacturers offer products that consume less electricity. To that end, WD has designed eco-friendly hard drives with WD GreenPower Technology for WD desktop, Enterprise, CE and external hard drive products. This logo may be used in advertising, collateral or other graphics and must be accompanied by the Western Digital logo or monogram. GreenPower Technology Logo PMS 362 GreenPower Technology Logo C:60 | M:40 | Y:40 | K:100

These two logos show color variations of the WD GreenPower Technology logo mark.

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Endorsements of Leadership
Worlds Best Selling
The #1 icon is a visual representation of WDs leadership position in the external storage market. It may be used in advertising, collateral or other graphics. The #1 icon must be clearly associated with My Book or My Passport external hard drives and must be accompanied by the Western Digital logo or monogram. The yellow icon is the preferred icon when used in collateral, unless the background color does not allow for enough contrast, allowing the blue icon to be used. The blue icon is created to be used with Mac products.

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SelectWD
Partner Program
SelectWD is a partner program for Resellers and System Integrators who buy and sell WD drives and want to improve their profitability. The SelectWD logo may be used in advertising, collateral or other graphics and must accompanied by the Western Digital logo or monogram. Please reference the SelectWD Guidelines for more information regarding the use of this logo.

These two logos show two variations of the SelectWD logo mark.

PARTNER PROGRAM
SelectWD Logo C:60 | M:40 | Y:40 | K:100 SelectWD Logo PMS 301

Silver, Gold, and Platinum Memebers

SelectWD Gold, Silver and Platinum horizontal logo variations may be used in those regions offering the three tiered program.

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WD University
WD University
WD University is the online product training site for WD resellers, retailers and distributors. It offers training modules on new products and quizzes to test that knowledge. The WD University logo may be used in advertising, collateral or other graphics and must accompanied by the Western Digital logo or monogram. Please reference the WD University Guidelines for more information regarding the use of this logo.

Blue linear gradient with white and C: 100 M: 76 Y: 0 K: 6 Black C:60 | M:40 | Y:40 | K:100

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WD Computer Stickers
WD produced a set of high quality stickers available for use on products and systems containing WD internal drives. Stickers may not be used on third party systems that directly compete with WD external products.

These Guidelines Apply To:

1. OEMs who purchase internal hard drives from WD for integration into non-WD storage products, computer systems, or applicationspecific hard drive based products; 2. Authorized distributors who purchase WD storage products from WD for distribution to system integrators, retailers, or authorized resellers in regions authorized by WD; and 3. Other third party vendors integrating or reselling WD storage products acquired from WD, their authorized distributors, or authorized resellers. OEMs, distributors, integrators, retailers, and resellers using WD storage products acquired from unauthorized sources are not permitted to use any WD trademarks or logos. Inquiries regarding authorized or unauthorized sources should be sent to trademarks@wdc.com.

WD Caviar Desktop Sticker Examples

2063-705946-000 PC CAVIAR 2063-705945-000 WD CAVIAR BLUE BBG WDSTICKER GREEN BBG PC STICKER 2063-705947-000 WD CAVIAR BLACK BBG PC STICKER Hard Drive by Western Digital chassis stickers. Hard Drive by Western Digital chassis stickers. Drive by Western Digital chassis stickers. Dimensions .625x.75 Hard HXW WD Examples Dimensions .625x.75 HXW Scorpio Mobile Sticker HXW Dimensions .625x.75 Screen print on .025 anodized aluminum or equivalent. Screen print on .025 anodized aluminum orScreen print on .025 anodized aluminum or equivalent. equivalent. Pressure sensitive adhesive backing required. Pressure sensitive adhesive backing required. Pressure sensitive adhesive backing required. Pantone solid color 361 (Green) Pantone solid color 661 (Blue) Pantone solid colors 6C (Black)

2063-705948 WD SCORPIO BLUE BBG PC STICKER BLACK BBG PC STICKER 2063-705949-000 WD SCORPIO Hard Drive by Western Digital chassis stickers. Hard Drive by Western Digital chassis stickers. Dimensions .625x.75 HXW Dimensions .625x.75 HXW Screen print on .025Screen print on .025 anodized aluminum or equivalent. anodized aluminum or equivalent. Pressure sensitive adhesive backing required. backing required. Pressure sensitive adhesive Pantone solid color Pantone solid colors 6 C 661 (Blue)

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WD Sticker Usage
Guidelines Summary
1. Always use WD stickers in the manner intended by WD and not for any goods or services for which they were not originally intended. Do not alter them in any way. 2. Do not use WD stickers on or in connection with any product that does not include an authentic WD product. Inquiries regarding authentic WD products should be sent to trademarks@wdc.com. 3. Other than indicating that the component itself is a WD product, use of an identifying sticker does not imply an endorsement of, affiliation with, or liability for any goods or services offered by OEMs, authorized distributors or authorized resellers. Please send any inquiries regarding these Guidelines to trademarks@wdc.com .

Products
WD Storage Products:
Storage products made by WD and contained in original WD packaging.

Usage
The WD stickers may not be used.

Non-WD Storage Products:

Storage products made by third parties that contain WD internal hard drives acquired from WD, authorized distributors, or authorized resellers.

Prior written approval is required to use the WD stickers. Submit requests to trademarks@wdc.com . After receiving written approval from WD, the WD sticker may be used on the Non-WD storage product itself to indicate that such product contains an internal hard drive made by WD. The WD stickers may be used on the computer system itself to indicate that such products contain an internal hard drive made by WD.

Computer Systems:

Desktop computers, notebook computers, or servers containing WD internal hard drives acquired from WD, authorized distributors, or authorized resellers.

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E-tailer Drive Artwork

WD Caviar Desktop Drive Image Examples

WD Scorpio Mobile Drive Image Examples

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Questions
Please direct any questions regarding these guidelines or other corporate standards to WDs Corporate Communication Department at wdbrand@wdc.com . Please visit www.wdbrand.com for guidelines direction covering Western Digitals external products communications and on a separate document, WDs internal components communications. www.wdbrand.com also contains additional photography, samples, and other downloadable assets.

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Western Digital, WD, the WD logo, Put Your Life On It, My Book, My Passport, WD Caviar, WD Scorpio, and SelectWD are registered trademarks in the U.S. and other countries; WD SmartWare, Essential, WD Caviar Blue, WD Caviar Green,WD Caviar Black, WD Scorpio Blue, WD Scorpio Black, and WD GreenPower are trademarks of Western Digital Technologies, Inc. Other marks may be mentioned herein that belong to other companies. Not all products or capacities are available in all regions of the world. Pictures shown may vary from actual products. All product and packaging specifications subject to change without notice. Warranties vary by region. For details, visit support.wdc.com/warranty. 2011 Western Digital Technologies, Inc. All rights reserved. 2278-771027-A01 June 2011