FinNor 2011

2011 PRODUCT GUIDE
Marquesa is the ultimate in precision engineering, strength and refinement. Page 6
TABLE OF CONTENTS
Fin-Nor Reels Santiago Marquesa Offshore Spin Offshore Conventional Offshore Levelwind Sportisher Spin Sportfisher Conventional Fin-Nor Rods Offshore PowerLite 4 6 8 9 10 11 12 8 10
Times change. Anglers evolve. Technology advances. Since 1933, Fin-Nor has built world-class tackle to meet the demands of the most experienced anglers in the world. Innovations in the use of new materials and new designs, created specifically for the newer, more successful fishing techniques, have given anglers more opportunities to boat the fish of a lifetime. For 2011, Fin-Nor continues on a course set by a legacy of the greatest fishing tackle ever built, and with a partnership commitment to the men and women in search of the next world record catch.
SANTIAGO
All of the history, traditions and excellence of the Fin-Nor brand are built into our flagship reel . . .Santiago. This is the most advanced big game reel ever produced by Fin-Nor and is a bold testament to modern technologys greatest advancements in materials and design. The pinnacle of Fin-Nor engineering, Santiago stands ready when you are to claim the next world record.
Highlights Fully machined one-piece aluminum frame Forged aluminum spool 4 Ceramic/hybrid ball bearings for support and strength Push-button and dial-release 2-speed shift system Classic Fin-Nor gold-anodized corrosion-resistant finish The Santiago Drag Santiagos revolutionary stainless steel drag plate works in conjunction with twin carbon-fiber drag plates to create incredibly smooth, long-lasting drag performance specifically designed to handle strong, long-fighting fish. When engaged, it is water-tight to protect your reels drag from salt and boat splash.
The Santiago Drag System
Fine-tune your settings for your line strength and type of fishing. The drag lever offers a wide range of drag and activates your custom STRIKE setting, with additional strength all the way to FULL setting. The simple push of a button puts the reel into low gear, offering you all the power you need, when you want it, and an easy turn of the dial allows the reel to switch back to high speed for quicker line pickup.
Fine-Tune Your Santiago.

The Santiago drag system allows you to fine-tune your settings for line strength and type of fishing. FinNor recommends that customized drag adjustments be done with the push-button lever in the FREE position. The drag lever offers a wide range of drag and activates your custom STRIKE setting, with additional strength all the way to the FULL setting. The Santiago drag can be fine-tuned over a wide range. It is designed for incredibly smooth performance from free-spool all the way to total lockdown if desired. The simple push of a button puts the reel into low gear, offering you all the power you need, when you want it, to fight big game fish. An easy turn of the dial allows the reel to switch back to high speed for quicker line pickup.
SA12
Mono Cap: 900 yds. / 12 lb. Braid Cap: 1000 yds. / 30 lb. Low Gear: 2.48:1 High Gear: 5.58:1 Weight: 40.8 oz. Spool: 1.42 / 36mm
NEW
Lock-Down Drag
35 Pounds
SA16
NEW
Lock-Down Drag
35 Pounds
SA25
Lock-Down Drag
60 Pounds
SA30
Lock-Down Drag
70 Pounds
SA30W
Lock-Down Drag
70 Pounds
SA50
Lock-Down Drag
80 Pounds
SA50W
Lock-Down Drag
80 Pounds
SA80W
Lock-Down Drag
100 Pounds
Every Fin-Nor Santiago is serial-numbered and individually performance-tested by our engineers. The results generated by these tests are recorded, and a specific report is provided in your Santiagos packaging.
MA12
Mono Cap: 270 yds. / 15 lb. Braid Cap: 270 yds. / 50 lb. Gear Ratio: 6.1:1 Weight: 20.0 oz. Retrieve Rate: 43.0/turn
Lock-Down Drag
23 Pounds
MA20
Lock-Down Drag
40 Pounds
MA30
Lock-Down Drag
40 Pounds
MA16
Lock-Down Drag
23 Pounds
MA20T
Lock-Down Drag
40 Pounds
MA30T
Lock-Down Drag
40 Pounds
Marquesa is precision-machined from 6061-T6 aluminum, and features one of the strongest drag systems ever put into a reel stronger, in fact, that many international type reels that are much bigger and heavier.
MARQUESA
Fin-Nors newest reel series is the ultimate offering of precision, strength and refinement. Marquesa is ideal for fishing the new, thinner braided superlines in a new platform design that is lighter, faster and stronger than anything youve ever seen on the water. Marquesa is avaiable in two model types: a topless model for easy spool access and control, and a model with a top bar that kite fishermen will especially appreciate. Kite fishermen will also appreciate the dial that allows custom adjustment of clicker tension. The top bar models are perfect for challenging sailfish and the techniques needed to catch them.
Highlights Precision-machined aluminum one-piece frame Ultra-smooth carbon-fiber drag system High-speed 6.1:1 retrieve ratio Adjustable lever drag control Dial-adjustable clicker Oversized ergonomic crank knob
The Sailfishermans Friend.

Top bar adjustable clicker tensioin control make Marquesa the perfect kite fishing reel for sailfish.
OFFSHORE Spinning
Quality spinning is the mainstay of saltwater fishing. From the shore or from a boat, the spinning reel is the most popular saltwater tool. Today, one of the fastest growing trends in fishing is the targeting of big fish on spinning gear. For fishermen who want to use spinning gear, instead of heavier, more cumbersome conventional reels, Fin-Nor Offshore is the ideal choice. Braided lines, stronger rods and new baits spurred our engineers to develop new technologies and experiment with new, high-tech materials.
Highlights Strong aluminum body, sideplate and rotor Machined stainless steel drive and pinion gear Stainless steel center shaft 4 Double-shielded stainless steel bearings Forged aluminum spool Oversized multi-stack Offshore drag system Powerful 4.4:1 gear ratio
The Offshore Drag.

Fin-Nors Offshore spinning reels feature up to 10 carbon fiber, aluminum and stainless steel drag washers that are designed specifically to handle the oceans biggest fish with ultra-smooth power.
No Springs To Fail.
Offshore spinning reels employ a mechanical knocker to close the bail for. Youll never worry about springs failing when you have a fish on.
OFS4500
Lock-Down Drag
35 Pounds
OFS5500
Lock-Down Drag
48 Pounds
OFS6500
Mono Cap: 400 yds. / 20 lb. Braid Cap: 400 yds. / 50 lb Gear Ratio: 4.4:1 Weight: 31.2 oz. Retrieve Rate: 38.0/turn
Lock-Down Drag
60 Pounds
OFS7500
Lock-Down Drag
60 Pounds
OFS8500
Lock-Down Drag
60 Pounds
OFS9500
Lock-Down Drag
60 Pounds
OFFSHORE Star Drag

Versatility and strength define the Offshore stardrag series from Fin-Nor. Designed for trolling deep waters for record fish, these reels continue the true big-game legacy that started 75 years ago. Offshore stardrag reels are offered in two different powerful and fast retrieve ratios matched to your style of fishing, and three different line capacity sizes. A true fish winch, every Fin-Nor Offshore stardrag reel is built with oversized stainless steel main gears and brass pinion gears.
Highlights Solid aluminum 1-piece anodized frame and body Stainless steel bearings and back-up pawl anti-reverse Powerful stainless steel and brass gears High-speed 6.2:1, or powerful 4.3:1 retrieve ratios Oversized, multi-stack heavy-duty drag sytem Ergonomic handle and stainless steel components
OFFSHORE MULTI-STACK DRAG

Fin-Nors Offshore drag system features up to 10 carbon fiber and stainless steel drag washers that are designed specifically to handle the oceans big fish.
OFC16H
Lock-Down Drag
23 Pounds
OFC20H
Lock-Down Drag
23 Pounds
OFC30H
Lock-Down Drag
23 Pounds
OFC16L
Lock-Down Drag
35 Pounds
OFC20L
Lock-Down Drag
35 Pounds
OFC30L
Lock-Down Drag
35 Pounds
OFFSHORE Level-Wind
Fin-Nor Offshore trolling reels are earning a welldeserved reputation for being strong, reliable and versatile. Every Offshore reel is built with oversized components including gears, centershafts, bearings and drag stacks. The Fin-Nor Offshore OFL series also features a fail-proof level-wind system so anglers will know their line is being cross-wrapped and put back onto the reel evenly on each retrieve. This helps maximize spool capacity and castability, and allows the drag to run smoother. Underwrap is eliminated, and anglers will always get even line lay and tangle-free retrieves.
Highlights Solid aluminum 1-piece anodized frame and body Stainless steel bearings and back-up pawl anti-reverse Powerful stainless steel and brass gears High-speed 4.3:1 retrieve ratio Oversized, multi-stack heavy-duty drag sytem Ultra-smooth levelwind guide Ergonomic handle and stainless steel components
OFL16
Lock-Down Drag
35 Pounds
OFL20
Lock-Down Drag
35 Pounds
OFL30
Lock-Down Drag
35 Pounds
LEVELWIND LINE MANAGEMENT

The OFL series features a smooth level wind to allow even line lay that eliminates underwrap to ensure smooth casting every time.
OFFSHORE MULTI-STACK DRAG

Fin-Nors Offshore drag system features up to 10 carbon fiber and stainless steel drag washers that are designed specifically to handle the oceans big fish.
FS50
Lock-Down Drag
23 Pounds
FS70
Lock-Down Drag
36 Pounds
FS60
Lock-Down Drag
24 Pounds
FS80
Lock-Down Drag
38 Pounds
Sportfisher Combos.
Sportfisher spinning models are also available as a pre-mounted combo. Each is perfectly matched with a heavy-duty E-Glass rod that features aluminum-oxide guides, comfortable EVA grips, and gimbles for comfort when fighting big fish.
SPORTFISHER
Anglers who may have never experienced Fin-Nors legendary quality now have an entry-level-price spinning series, built for the value-minded angler that still demands the durability and excellence that makes Fin-Nor stand out from all other brands. These stylish new spinning reels feature strong aluminum bodies, computerbalanced rotors and spools, and are available in four specific sizes. Plus, each Sportfisher spinning reel is also available as a perfectly matched combo. The Sportfisher series is a perfect beach house commodity during the summer, and are always ready for quick pick-up the moment the fish are running. Fin-Nor quality workmanship makes Sportfisher great tackle, and a great value.
Highlights Aluminum body, side plate Oversized multi-stack drag with composite fiber washers Forged, machined aluminum spool Strong brass pinion gear Anti-reverse clutch support DOUBLE-SUPPORTED Titanium-nitride coated line roller PINION GEAR Sportfishers large brass pinion Ergonomic handle knob gear is double-supported by
strong bearings to offer perfect alignment even under heavy fishing loads.
SPORTFISHER
The Fin-Nor Sportfisher was created for anglers wanting a versatile, largeline-capacity, strong and durable reel. Our 30-size or 50-size conventional reels along with our new SLD lever drag reels carry plenty of line and are strong enough to be used for any type of blue water fishing. Built for value-minded anglers who still demand Fin-Nors legendary quality, Sportfisher creates an opportunity for those who may have never previously fished with Fin-Nor. We used the latest materials technology and built in all of the features that todays anglers demand. Sportfisher is the perfect reel for summer fishing, party boat fishing, or tournament fishing. Easy-to-use and durable, Sportfisher reels are sure to become mainstays at just about every fishing event.
Heavy-Duty Drag
Highlights Solid 1-piece aluminum frame Large bronze and stainless steel gears Oversized heavy-duty drag system Ergonomic handle Huge, heavy-duty harness lugs Advanced stainless steel components
Ten oversized drag washers and double heavy-duty Belleville washers allow Sportfisher trememdous drag range. Carbon fiber makes it smooth and offers up to 30+ pounds of drag load.
ST30 Sportfisher Combos.

Sportfisher trolling models are also available as a pre-mounted combo. Each is perfectly matched with a heavy-duty E-Glass rod that features aluminum-oxide guides, comfortable EVA grips, and a rubber gimble for comfortable, all-day use. Mono Cap: 460 yds. / 30 lb. Braid Cap: 575 yds. / 65 lb Gear Ratio: 4.1:1 Weight: 35.5 oz. Retrieve Rate: 36.0/turn
Lock-Down Drag
27 Pounds
ST50
Lock-Down Drag
33 Pounds
Total Control
Precision-engineering, high-grade materials and solid construction make our Sportfisher trolling reels ideal for blue water fishing.
SLD20
Mono Cap: 460 yds. / 30 lb. Braid Cap: 575 yds. / 65 lb Gear Ratio: 4.1:1 Weight: 20.0 oz. Retrieve Rate: 36/turn
NEW
Lock-Down Drag
24 Pounds
SLD25
Mono Cap: 350 yds. / 50 lb. Braid Cap: 975 yds. / 80 lb Gear Ratio: 4.1:1 Weight: 20.2 oz. Retrieve Rate: 36/turn
NEW
Lock-Down Drag
24 Pounds
New for 2011, our SLD reels combines the affordability of our entire Sportfisher line with the action-controlling benefit of a lever drag system.
FIN-NOR Rods
The history and tradition of quality that has defined Fin-Nor reels through the years can also be found in Fin-Nors rods. With innovations like Powerlite construction methods, and the utilization of the highest quality components from Fuji, Fin-Nor rods give you the best chance of success on your next worldrecord journey.
FIN-NOR OFFSHORE Spinning and Casting Models
Fin-Nor Offshore rods are perfectly matched to our power Offshore series spinning and trolling reels. Constructed of durable and strong E-Glass, these seven-foot rods offer a perfect balance of strength and sensitivity, and feature rugged deep-press Hiloy guides and quality Fuji DPSH reel seats.
FIN-NOR POWERLITE Spinning
and Casting Models
Introduced in 2008, Fin-Nors Powerlite rods are built with innovations that todays saltwater anglers have demanded, including a new blank construction method that combines overlapping layers of strong, flexible fiberglass and light-weight, high-modulus graphite to produce a thinner, yet incredibly strong rod blank. Powerlite rods also feature genuine Fuji components including DPSH reel seats and HB Silicone-Nitride or Alconite guides specially designed to handle heavy mono and braided lines.
POWERLITE Specifications
MODEL TYPE LENGTH
LINE CLASS
REEL SEAT
GUIDES/
HANDLE
FNPS7025 FNPS7030 FNPS7040 FNPS7050 FNPC7025 FNPC7030 FNPC7040 FNPC7050

SAILFISH MODELS
Spinning Spinning Spinning Spinning Casting Casting Casting Casting Spinning Spinning Casting Casting Spinning Casting
70 70 70 70 70 70 70 70 73 73 73 73 70 70
25# 30# 40# 50# 25# 30# 40# 50# 20# 14# 20# 14# 60# 60#
Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH
Fuji Alconite Fuji Alconite Fuji Alconite Fuji Alconite Fuji SiN Fuji SiN Fuji SiN Fuji SiN Fuji Alconite Fuji Alconite Fuji SiN Fuji SiN Fuji Alconite Fuji SiN
EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble
OFFSHORE
Spinning and Casting models available in I.G.F.A. line classes of 25#, 30#, 40# and 50#
FNPS73MS FNPS73MLS FNPC73MS FNPC73MLS

PITCHBAIT MODELS
POWERLITE
7 Spinning models available in I.G.F.A. line classes of 25#, 30#, 40# or 50#
FNPS70PB FNPC70PB
OFFSHORE Specifications
MODEL TYPE
LENGTH
LINE CLASS
REEL SEAT
GUIDES/
HANDLE
FNS7025-7A
Spinning Spinning Spinning Spinning Casting Casting Casting Casting
70 70 70 70 70 70 70 70
25# 30# 40# 50# 25# 30# 40# 50#
Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH
Aluminum Oxide Aluminum Oxide Aluminum Oxide Aluminum Oxide Deep-Press Hiloy Deep-Press Hiloy Deep-Press Hiloy Deep-Press Hiloy
EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble
Quality Components.
Fin-Nor rods feature only the finest guides, seats and handles from Fuji.
FNS7030-7A FNS7040-7A FNS7050-7A FNC7025-7A FNC7030-7A FNC7040-7A FNC7050-7A
2011 PRODUCT LINE: Reels

SANTIAGO
MODEL MONO CAP. BRAID CAP. GEAR RATIO WEIGHT DRAG MAX.
SA12 SA30 SA25 SA30 SA30W SA50 SA50W SA80W
900 yds. / 12 lb. 900 yds. / 16 lb. 800 yds. / 20 lb. 800 yds. / 30 lb. 770 yds. / 50 lb. 750 yds. / 50 lb. 900 yds. / 50 lb. 1000 yds. / 80 lb.
1000 yds. / 30 lb. 900 yds. / 50 lb. 1010 yds. / 50 lb. 1680 yds. / 50 lb. 1600 yds. / 80 lbs. 1100 yds. / 100 lb. 900 yds. / 130 lb. 1600 yds. / 130 lb.
2.48:1/5.58:1 2.48:1/5.58:1 1.75:1/4.15:1 1.75:1/3.79:1 1.75:1/3.79:1 1.75:1/3.17:1 1.75:1/3.17:1 1.35:1/3.07:1
40.8 oz. 41.6 oz. 67.5 oz. 70.0 oz. 73.5 oz. 83.0 oz. 88.0 oz. 141.1 oz.
35 lbs. 35 lbs. 60 lbs. 70 lbs. 70 lbs. 80 lbs. 80 lbs. 100 lbs.
MARQUESA
MA12 MA16 MA20 MA20T MA30 MA30T
270 yds. / 15 lb. 290 yds. / 20 lb. 300 yds. / 25 lb. 360 yds. / 20 lb. 320 yds. / 30 lb. 450 yds. / 20 lb.
6.1:1 6.1:1 6.1:1 6.1:1 6.1:1 6.1:1
20.0 oz. 21.0 oz. 26.8 oz. 26.8 oz. 27.4 oz. 27.4 oz.
23 lbs. 23 lbs. 40 lbs. 40 lbs. 40 lbs. 40 lbs.
OFFSHORE Spinning
OF4500 OF5500 OF6500 OF7500 OF8500 OF9500
4.7:1 4.7:1 4.4:1 4.4:1 4.4:1 4.4:1
26.0 oz. 26.8 oz. 31.2 oz. 32.0 oz. 37.9 oz. 38.9 oz.
35 48 60 60 60 60
OFFSHORE Conventional
OFC16L OFC20L OFC30L OFC16H OFC20H OFC30H
4.3:1 4.3:1 4.3:1 6.2:1 6.2:1 6.2:1
23.5 oz. 24.2 oz. 25.0 oz. 23.5 oz. 24.2 oz. 25.0 oz.
35 lbs. 35 lbs. 35 lbs. 23 lbs. 23 lbs. 23 lbs.
OFFSHORE Level-Wind
OFL16 OFL20 OFL30
265 yds. / 20 lb. 270 yds. / 30 lb. 280 yds. / 40 lb.
430 yds. / 50 lb. 440 yds. / 65 lb. 575 yds. / 65 lb.
4.3:1 4.3:1 4.3:1
23.5 oz. 24.2 oz. 25.0 oz.
35 lbs. 35 lbs. 35 lbs.
SPORTFISHER Spinning
FS50 FS60 FS70 FS80
225 yds. / 12 lb. 240 yds. / 14 lb. 310 yds. / 17 lb. 330 yds. / 20 lb.
200 yds. / 50 lb. 240 yds. / 50 lb. 220 yds. / 65 lb. 275 yds. / 65 lb.
4.9:1 4.9:1 4.9:1 4.3:1
20.0 oz. 20.2 oz. 23.6 oz. 24.4 oz.
23 lbs. 24 lbs. 36 lbs. 38 lbs.
SPORTFISHER Conventional
ST30 ST50
460 yds. / 30 lb. 450 yds. / 50 lb.
575 yds. / 65 lb. 975 yds. / 80 lb.
4.1:1 4.1:1
35.5 oz. 41.6 oz.
27 lbs. 33 lbs.
SPORTFISHER Conventional
SLD20 SLD25
460 yds. / 30 lb. 350 yds. / 50 lb.
575 yds. / 65 lb. 975 yds. / 80 lb.
4.1:1 4.1:1
20.0 oz. 20.2 oz.
24 lbs. 24 lbs.
2011 PRODUCT LINE: Rods

POWERLITE
MODEL TYPE LENGTH LINE CLASS REEL SEAT GUIDES/ HANDLE
FNPS7025 FNPS7030 FNPS7040 FNPS7050 FNPC7025 FNPC7030 FNPC7040 FNPC7050 FNPS73MS FNPS73MLS FNPC73MS FNPC73MLS FNPS70PB FNPC70PB
Spinning Spinning Spinning Spinning Casting Casting Casting Casting Spinning Spinning Casting Casting Spinning Casting
70 70 70 70 70 70 70 70 73 73 73 73 70 70
25# 30# 40# 50# 25# 30# 40# 50# 20# 14# 20# 14# 60# 60#
Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH
Fuji Alconite Fuji Alconite Fuji Alconite Fuji Alconite Fuji SiN Fuji SiN Fuji SiN Fuji SiN Fuji Alconite Fuji Alconite Fuji SiN Fuji SiN
EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble EVA, Gimble
SAILFISH MODELS
PITCHBAIT MODELS
Fuji Alconite EVA, Gimble Fuji SiN EVA, Gimble
OFFSHORE
MODEL
TYPE
LENGTH LINE CLASS
REEL SEAT
GUIDES/
HANDLE
FNS7025-7A FNS7030-7A FNS7040-7A FNS7050-7A FNC7025-7A FNC7030-7A FNC7040-7A FNC7050-7A
Spinning Spinning Spinning Spinning Casting Casting Casting Casting
70 70 70 70 70 70 70 70
25# 30# 40# 50# 25# 30# 40# 50#
Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH Fuji DPSH
Aluminum Oxide EVA, Gimble Aluminum Oxide EVA, Gimble Aluminum Oxide EVA, Gimble Aluminum Oxide EVA, Gimble Deep-Press Hiloy EVA, Gimble Deep-Press Hiloy EVA, Gimble Deep-Press Hiloy EVA, Gimble Deep-Press Hiloy EVA, Gimble
THE LEGACY OF FIN-NOR

Holding a Fin-Nor reel in their hands today, an angler or collector is connected to a vibrant legacy evolved through the vision and determination of many of the greatest big game anglers and conservationists women and men the world has ever known.
What follows is taken from the introduction to Fin-Nor: The Legacy Years by Bruce Matthews & Ed Pritchard.
The story of Fin-Nor is a tale of enormous fishes, exotic places, legendary characters and mechanical wizardry. Globally celebrated for its capabilities in catching the worlds largest fish, the Fin-Nor reel has origins rooted in the romance of bygone eras and simpler times. Still, its staying power as both a reel and a brand is barely tarnished more than 70 years after its humble start in an obscure Miami boat engine repair shop. An extraordinary confluence of events occurred in creating this Rolls-Royce of Reels. Americas sporting aristocracy had embraced big game fishing on a par with terrestrial big game hunting by the turn of the 19th century. The American public intently followed their angling progress with a large assist from popular writers like Zane Grey. By the 1930s big game fishing documentary films drew thousands to theaters to hear the latest exploits and celebrate ever greater accomplishments in capturing these mysterious giants of the seas. This was the era of King Kong, who in 1933 emerged from the mists of Skull Island to climb the already two-year-old Empire State Building in New York City, clutching the incandescent Fay Wrey as he terrorized the silver screen. These were truly Kong-sized fishes migrating and cruising ocean reaches and bluewater canyons swordfish, marlin, tuna, sharks. . .and there was significant risk as well as expense involved in their pursuit and capture. These behemoths were found in exotic, often hard-toreach locations and they were believed un-catchable on rod and reel. By the 1930s however, adventurous anglers were finding them, pioneering recreational fisheries for them, and even catching a few of them. Best of all were the breath-taking tales accompanying each new fishing report tales of much larger fish being seen or breaking off. A cadre of legendary anglers, fueled by their enthusiasm for catching huge fish, began to communicate and share their ideas, knowledge and experience. Pioneers like Hemingway, Michael and Helen Lerner, S. Kip Farrington, Jr., and others found the time, means passion and drive to explore and promote the sports. South Florida fishing captains such as Tommy Gifford, Lloyd Knowles, the Cass brothers, Bill Fagen and others were squarely on the cutting edge of making it all happen as big game fishings focus in the 1930s shifted from California to Miami and East Coast. Frustrated by the reels then available to them commercially, and convinced
of the possibility of actually landing the fish they were hooking and losing to frozen drags, stripped gears and spooled lines, these innovative fishermen took matters in their own hands. Through trial and error a small group of veteran Miami-based captains worked out some design principals and eventually connected with Fred Grieten, a World War I Navy veteran who specialized in repairing boat engines, doing a little reel repair on the side. Grieten, simply, had the mechanical genius required to create a reel built to match and exceed the needs of these fish-fighting legends. Grietens reel always worked and never quit, and so Fin-Nor was born. The Fin-Nor story continues as a sporting aristocracy, relatively unaffected by the Great Depression, and sponsored other advances in equipment and techniques, codified fair chase rules, mounted scientific research expeditions and helped make names like Bimini, Miami, Havana, Key West and Wedgeport synonymous with big game fishing. After World War II the boundaries expanded further as large gamefish were discovered in different parts of the world Cabo Blanco, Peru; Iquique, Chile and others. The Fin-Nor reel accompanied anglers to each new and exotic location, and to other established fishing grounds like Australia, New Zealand and the South Pacific. Anglers using Fin-Nor reels set a phenomenal 381 world records, some of which stand today more than 50 years later. Fin-Nors story is that of mythical fishes, legendary anglers, magical places and a reel that wont quit. Fin-Nor emerged from a need by passionate people who wanted to catch bigger fish but couldnt with the equipment available to them. The Fin-Nor legacy is a piece of Americana as relevant today as it was in the 1930s when it first began.
Fin-Nor: The Legacy Years By Bruce Matthews & Ed Pritchard The history of Fin-Nor from its humble beginnings in Miami to the worlds stage. The Legacy Years introduces you to the legendary anglers, magical places and mythical fishes that brought Fin-Nor to the pinnacle of big game tackle.
Available online at www.finnorfishing.com
2010 W.C. Bradley/Zebco Holdings, Inc. 6101 E. Apache, Tulsa, OK 74115
Precautions have been taken to assure the accuracy of the information in this catalog. Typographic or pictorial errors that are brought to our attention will be corrected in subsequent printings. Fin-Nor reserves the right to make alterations to certain product features without prior notification, which may conflict with information contained in this catalog. If you have any questions regarding the proper use of, or about the features of your Fin-Nor product, please contact our Customer Service Department at 800-588-9030.

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2011 PRODUCT GUIDE

Marquesa is the ultimate in precision engineering, strength and refinement. Page 6

Fine-Tune Your Santiago.

The Sailfishermans Friend.

The Offshore Drag.

OFFSHORE Star Drag

OFFSHORE MULTI-STACK DRAG

LEVELWIND LINE MANAGEMENT

OFFSHORE MULTI-STACK DRAG

ST30 Sportfisher Combos.

FNPS7025 FNPS7030 FNPS7040 FNPS7050 FNPC7025 FNPC7030 FNPC7040 FNPC7050

FNPS73MS FNPS73MLS FNPC73MS FNPC73MLS

Spinning Spinning Spinning Spinning Casting Casting Casting Casting

25# 30# 40# 50# 25# 30# 40# 50#

FNS7030-7A FNS7040-7A FNS7050-7A FNC7025-7A FNC7030-7A FNC7040-7A FNC7050-7A

2011 PRODUCT LINE: Reels

SA12 SA30 SA25 SA30 SA30W SA50 SA50W SA80W

2.48:1/5.58:1 2.48:1/5.58:1 1.75:1/4.15:1 1.75:1/3.79:1 1.75:1/3.79:1 1.75:1/3.17:1 1.75:1/3.17:1 1.35:1/3.07:1

35 lbs. 35 lbs. 60 lbs. 70 lbs. 70 lbs. 80 lbs. 80 lbs. 100 lbs.

MA12 MA16 MA20 MA20T MA30 MA30T

6.1:1 6.1:1 6.1:1 6.1:1 6.1:1 6.1:1

23 lbs. 23 lbs. 40 lbs. 40 lbs. 40 lbs. 40 lbs.

OF4500 OF5500 OF6500 OF7500 OF8500 OF9500

4.7:1 4.7:1 4.4:1 4.4:1 4.4:1 4.4:1

OFC16L OFC20L OFC30L OFC16H OFC20H OFC30H

4.3:1 4.3:1 4.3:1 6.2:1 6.2:1 6.2:1

35 lbs. 35 lbs. 35 lbs. 23 lbs. 23 lbs. 23 lbs.

OFL16 OFL20 OFL30

265 yds. / 20 lb. 270 yds. / 30 lb. 280 yds. / 40 lb.

430 yds. / 50 lb. 440 yds. / 65 lb. 575 yds. / 65 lb.

4.3:1 4.3:1 4.3:1

23.5 oz. 24.2 oz. 25.0 oz.

35 lbs. 35 lbs. 35 lbs.

FS50 FS60 FS70 FS80

4.9:1 4.9:1 4.9:1 4.3:1

20.0 oz. 20.2 oz. 23.6 oz. 24.4 oz.

23 lbs. 24 lbs. 36 lbs. 38 lbs.

460 yds. / 30 lb. 450 yds. / 50 lb.

575 yds. / 65 lb. 975 yds. / 80 lb.

35.5 oz. 41.6 oz.

460 yds. / 30 lb. 350 yds. / 50 lb.

575 yds. / 65 lb. 975 yds. / 80 lb.

20.0 oz. 20.2 oz.

2011 PRODUCT LINE: Rods

Fuji Alconite EVA, Gimble Fuji SiN EVA, Gimble

LENGTH LINE CLASS

FNS7025-7A FNS7030-7A FNS7040-7A FNS7050-7A FNC7025-7A FNC7030-7A FNC7040-7A FNC7050-7A

Spinning Spinning Spinning Spinning Casting Casting Casting Casting

25# 30# 40# 50# 25# 30# 40# 50#

THE LEGACY OF FIN-NOR

2010 W.C. Bradley/Zebco Holdings, Inc. 6101 E. Apache, Tulsa, OK 74115

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