4HEAD MISSION AND VISION STATEMENT

VISION

The vision of 4head is to become the leader in Pharmaceutical Industry by providing high quality and affordable medicines. We want to become a Global Brand with our commitment and dedication

MISSION

The mission of 4head Pharmaceuticals is to create added value in healthcare industry by focusing on our expertise in Pharmaceuticals. This commitment is reflected in our business ethics, management culture and our social responsibility

4HEAD VALUES: ACCOUNTABILITY. We are honest and respectful in our actions. We adhere to the highest ethical standards of business conduct protecting the best interests of employees, customers, communities and the environment. We stand behind our products and take ownership of our efforts to bring safe, affordable new pharmaceutical products to the market COMMITMENT. We are committed to our customers, business associates as well as employees and work to earn their trust every day. We are passionate in our pursuit of excellence; driven by the unyielding desire to execute on our mission and to achieve our corporate vision. This commitment extends to every one of our operations, allowing us to achieve the highest possible standards in our processes, products and services Innovations. We feel nothing is impossible and that is why our employees take it as a challenge to make a difference in our company and in the products we bring to market. We continuously seek new solutions to meet the current and future needs of our customers 4head Operational Strategies and Goals: Operations strategy is the total pattern of decisions which shape the long-term capabilities of any type of operations and their contribution to the overall strategy, through the reconciliation of market requirements with operations resources. Operations strategy - is concerned with how each part of the business is organized to deliver the corporate and business-unit level strategic direction. Operational strategy therefore focuses on issues of resources, processes, people etc. According to the nature of business all businesses adopt different strategies to achieve the objective. Some common strategies are: Functional Strategies: Functional strategy is the approach a functional area takes to achieve corporate and business unit objectives and strategies by maximizing resource productivity .It is concerned with developing and nurturing a distinctive competence to provide a company or business unit with a competitive advantage.

Total Quality Management (TQM): Total Quality Management (TQM) is a comprehensive and structured approach to organizational management that seeks to improve the quality of products and services through ongoing refinements in response to continuous feedback. It is strictly implemented in 4head in order to have greater credibility. Business Level Strategy: Business Strategy is a term used in business planning that implies a careful selection and application of resources to obtain a competitive advantage in anticipation of future events or trends. It is concerned more with how a business competes successfully in a particular market. It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc. In this consideration 4head competitors are those which have a great impact on people so it is essential to adopt such strategy to break this impact for which they are already working as they have different ideas in order to compete with its rival. Pricing Strategy: One of the four major elements of marketing mix is price. Pricing is an important strategic issue because it is related to the product positioning. Further more pricing affects other marketing mix elements such as product features and promotion. No matter what type of product you sell, the price you charge your customers or clients will have a direct effect on the success of your business. 4head Marketing . They focus a lot on the customer experience which requires marketers to think holistically.4head involves following factors in making marketing strategy. To achieve the marketing objectives 4head also consider marketing potential which is a forecast of the size of a market in terms of revenue, numbers of buyers, or other factors. The main components of market potential are:

Stage 1
Prior to Marketing Activity

Stage 2
During Marketing Activity

Stage 3
After Marketing Activity

Market Research

Developing the Marketing Mix

Evaluation of Marketing Effectiveness

PEST ANALYSIS (POLITICAL, ECONOMIC, SOCIAL & TECHNOLOGY)

POLITICAL

ECONOMIC

Ecological/Environmental Issues Current Legislation Home Market Future Legislation International Legislation Regulatory Bodies And Processes Government Policies Government Term And Change Trading Policies Funding, Grants And Initiatives Home Market Lobbying/Pressure Groups International Pressure Groups Wars And Conflicts

Home Economy Situation Home Economy Trends Overseas Economies And Trends General Taxation Issues Taxation Specific To Product/Services Seasonality/Weather Issues Market And Trade Cycles Specific Industry Factors Market Routes And Distribution Trends Customer/End-User Drivers Interest And Exchange Rates International Trade/Monetary Issues

SOCIAL

TECHNOLOGICAL

Lifestyle Trends Demographics Consumer Attitudes And Opinions Media Views Law Changes Affecting Social Factors Brand, Company, Technology Image Consumer Buying Patterns Fashion And Role Models Major Events And Influences Buying Access And Trends Ethnic/Religious Factors Advertising And Publicity

Competing Technology Development Research Funding Associated/Dependent Technologies Replacement Technology/Solutions Maturity Of Technology Manufacturing Maturity And Capacity Information And Communications Consumer Buying Technology Technology Legislation Innovation Potential Technology Access, Licensing, Patents Intellectual Property Issue

Political factors:
Political factors are how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided (merit goods) and those that the government does not want to be provided (demerit goods). Furthermore, governments have great influence on the health, education, and infrastructure of a nation.

Economic Factors:
Economic factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. For example, interest rates affect a firm's cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy.

Social Factors:

Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates.

Technological Factor:
Technological factors include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation.

FOUR PS OF 4 HEAD:

PRODUCT: By Product we mean the good and services combination the company offer to the target customers. Product includes Variety, Quality, Design, Features and Services. In 4head the product mean all the 4head Stick and 4head Quick Strip.

Helps to avoid the side effects that can be associated with taking painkillers orally. Can be applied whenever required, so theres no need to wait 4 hours between treatments. Convenient and portable. The neat and handy applicator stick is convenient for use whenever a headache creeps up, whether at work, home or on the move.

Cosmetically acceptable. 4head Stick is specially formulated to be non-greasy and colorless on application, and it shouldnt interfere with make-up. No need to swallow tablets, pills or caplets avoids the inconvenience of having to swallow these with a drink or food. Ideal if you have difficulty or dislike swallowing headache pills.

Its 100% natural.

PRICE: Price is the some amount of money which customer pays to obtain these products. Prices are adjusted by Product Value, Usage, Competitor situation and current policies also matter to set the prices. Price includes List Prices, Discounts, Allowances, Payment Period and Credit Terms. 4head Stick costs 5.95 and each pack is sufficient for more than 100 applications, offering great value. 4head Quick Strip costs 3.49 and each pack contains 4 strips. One strip is enough for up to 6 hours of headache and migraine relief.

PLACE/DISTRIBUTION: Place include the availability of products. The location where the product is available easily.

Available from supermarkets and pharmacies. (Tesco, Sainsburys)

PROMOTION:

Promotion means the activities that communicate all the ways to promote the product and persuade target customers and viewers. The commonly ways of communication are Advertising, Personal Selling, Sales Promotion and Public Relation.