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“It is in a great location, the homes are and design of the home, Belcher says.
good value and in a great school system,”
he explains. “We have a six to eight-month
backlog and it is tough to keep up with
customer demand.”
The homes in the community range
from 2,000-square-foot town houses to
6,000-square-foot custom homes.
Along with the golf resort, the develop-
ment has an 8,191-yard Robert Trent
Jones Trail Golf Course, Ross Park, historic
trails, pool and a clubhouse. It also has
retail stores, restaurants and entertain-
ment venues.
Award-Winning
After only two years of development,
Ross Bridge has already won several
awards. Last year, the company received
the Silver Award from Best in American
Living, a program under the National Ass-
ociation of Home Builders, for “Best
Homes under $400,000” for a Ross Bridge
model home.
The 3,000-square-foot home had
amenities such as granite countertops,
hardwood floors and ceramic tile. The
award was also based on the floor plan
The company also hosts parties for new
This year, the Hoover neighborhood in
Ross Bridge received first place in its div-
ision for every category in the Spring
Home Tours Marketing and Merchandise
Excellence Awards.
The neighborhood, made of single-fam-
ily homes, received top honors for best all-
around community, developer of the
year, best entrance design and best
amenities package.
Customer Service
Signature Homes’ long-term goal is to con-
tinue improving customer service. Over 40
percent of its homes sales are based on re-
ferrals and that percentage is always in-
creasing, Belcher says.
To meet customer needs, a customer-
care center employee is available to help
a client throughout the home-buying pro-
cess. For example, he or she plans visits
to the home, reviews the construction
plans with the client and provides on-site
orientation once the home is built.
They will also be available to answer
any questions and keep the client up to
speed throughout the process.
customers. The parties provide a venue
for clients to meet their neighbors as well
as speak to other customers.
“It’s an opportunity to have an open
forum and spend time with neighbors,”
Belcher says.
He notes the client’s desires and pref-
erences for homes have changed in the
20 years he has been in the business. To-
day, location is an important factor and
customers expect bigger homes with more
amenities.
For example, tile floors, granite coun-
tertops and irrigation systems are now
standard in most developments.
The company’s estimating and design
centers work to keep up with the latest
trends, he says.
Unlike its competitors, Signature
Homes’ focus is to develop the communi-
ty, not just build homes.
“We continue to reinvent plans for the
community,” he explains. “We build cus-
tom architecture on a production basis,
but we also custom built. We use the best
architects and change plans so we don’t
have redundancies.” ■
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