Sample Radio Scripts

Radio Script Title: Vomit Client: Ipswich City Intoxications Writer: Ben Craigh Producer: Ben Ryan (Triple M, Brisbane) Length: 30 seconds VO: This reef fish, bottle of Australian wine and two ports is brought to you by Jane SFX: cough, cough, cough, followed by dry reach VO: This lasagne and eleven lagers is brought to you by David SFX: Vomit VO: and John is about to bring us a steak burger with the works plus a bottle of scotch SFX: Belch followed by large vomit VO: Thank you John. Try not to drink to excess. Its a terrible waste and its bad for you. ANNCR: Brought to you by Ipswich and Brisbane Management of Public Intoxication Programme and Project Intercept 1999 BAD Award

Woolworths Western Australia 1998

SFX: We hear the sound effects of an electric screwdriver. A man is hurriedly working on taking something apart. We hear a screw drop and then a wooden door being placed. His wife walks in Wife: What have you been doing to the pantry? Husband: I got rid of the doors. They got in the way. Wife: What? Husband: Well you went out and stocked up on all the big brands and we kept them locked behind the door, where no-one could see them. Now its open to the world. Everyone will know that the Williams family buy all the best food products the country has to offer. Announcer: The Huge Grocery Sale is now on at Woolworths. Youll be proud of what you can buy with all the big brand reduced

Sample Radio Scripts

Title: Backwards Duration: 30 seconds Radio Ad Client: Phillip Murphy Wine and Spirits
MV (quite stern): Wine being poured into a glass has a distinctive sound SFX: Wine being poured into a glass MV: But when we played it backwards, this is what we heard SFX: Phillip, Phillip, Phillip MV: Phillip Murphy is having an end of financial year sale. With up to 25% off his huge range of wine and spirits. This weekend only. Its the perfect way to Phillip your cellar Award Winning Ad, 1998

Sample TVC Script

Title: 'The Eye' Client: Quit Campaign (Australian Government- National Tobacco Strategy) Length: 30 seconds VIDEO A MIDDLE AGED MAN IN HIS CAR IS LIGHTING UP A CIGARETTE. AS HE INHALES WE FOLLOW THE SMOKE INTO HIS MOUTH. Audio

VO: Every cigarette is doing you damage. TRAVEL DOWN TRACHEA. Chemicals from tobacco smoke get into your blood stream and can damage. CUT TO CLOSE UP EYE HELD OPEN BY SPECULUM AS WE ZOOM IN THROUGH PUPIL TO INTERIOR. We now know that smoking is a major cause...

THE SURFACE OF THE RETINA BECOMES BLOTCHY. EXTREME CLOSE UP AS A CAPILLARY BURSTS.

.. of irreversible blindness.

Every cigarette is doing you damage. CUT TO DARK 'BRUISE' SPREADING ACROSS RETINA. WE REVERSE UP THE TRACHEA AND OUT OF THE MOUTH TO FIND OUR DRIVER STILL PUFFING AWAY.

SUPER: EVERY CIGARETTE IS DOING YOU DAMAGE. QUIT 131 848. THE NATIONAL TOBACCO CAMPAIGN. A FEDERAL, STATE AND TERRITORY HEALTH INITIATIVE. END VO: Authorised by the Federal Government, Canberra