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Branding Guidelines

Branding Guidelines

Brand Guidelines Logo Usage ‘Smart Ant’ Logo Usage ‘Smart Ant’ Animated Logo Usage ‘powered with’

Brand Guidelines

Logo Usage ‘Smart Ant’ Logo Usage ‘Smart Ant’ Animated Logo Usage ‘powered with’ logo Usage Backgrounds Font Usage PDA Usage PC Usage Mobile Phone Usage Digital Television In-car Set Top Box

Contents

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4-5

6-7

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12-13

14-15

16-17

18-19

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21-22

Brand Guidelines Spot Colour / Process Spot Colour / Process Monotone M o n o

Brand Guidelines

Brand Guidelines Spot Colour / Process Spot Colour / Process Monotone M o n o t

Spot Colour / Process

Brand Guidelines Spot Colour / Process Spot Colour / Process Monotone M o n o t

Spot Colour / Process

Brand Guidelines Spot Colour / Process Spot Colour / Process Monotone M o n o t

Monotone

Spot Colour / Process Spot Colour / Process Monotone M o n o t o n

Monotone (reverse)

4

Logo Usage

For best results these logos should be reproduced in spot colours.

results these logos should be reproduced in spot colours. Pantone 130 Pantone 3115 Process Black Logo

Pantone 130

Pantone 3115

Process Black

in spot colours. Pantone 130 Pantone 3115 Process Black Logo must not be used below 15mm

Logo must not be used below 15mm

Pantone 3115 Process Black Logo must not be used below 15mm Revised logo for use below

Revised logo for use below 15mm

must not be used below 15mm Revised logo for use below 15mm Ideal spacing around the

Ideal spacing around the logo

Brand Guidelines L o g o U s a g e Where the logo is

Brand Guidelines

Brand Guidelines L o g o U s a g e Where the logo is required
Brand Guidelines L o g o U s a g e Where the logo is required
Brand Guidelines L o g o U s a g e Where the logo is required
Brand Guidelines L o g o U s a g e Where the logo is required
Brand Guidelines L o g o U s a g e Where the logo is required
Brand Guidelines L o g o U s a g e Where the logo is required
Brand Guidelines L o g o U s a g e Where the logo is required
Brand Guidelines L o g o U s a g e Where the logo is required

Logo Usage

Where the logo is required to appear in an environment other than the intent corporate style, it can be reversed out providing it does not interfere with any background imagery.

Alternatively it can also placed in a white rectangle with rounded corners.

The logo should not compete for attention with any other company logos or background imagery.

Brand Guidelines “ Smart Ant” Logo Usage Spot Colour/Process Monotone Monotone (Reversed) The monotone versions

Brand Guidelines Smart Ant” Logo Usage

Brand Guidelines “ Smart Ant” Logo Usage Spot Colour/Process Monotone Monotone (Reversed) The monotone versions of

Spot Colour/Process

Guidelines “ Smart Ant” Logo Usage Spot Colour/Process Monotone Monotone (Reversed) The monotone versions of this

Monotone

“ Smart Ant” Logo Usage Spot Colour/Process Monotone Monotone (Reversed) The monotone versions of this logo

Monotone (Reversed)

The monotone versions of this logo should only be used in conjunction with the corporate colours.

For best results these logos should be reproduced in spot colours.

results these logos should be reproduced in spot colours. Pantone 130 Pantone 3115 Process Black Logo

Pantone 130

Pantone 3115

be reproduced in spot colours. Pantone 130 Pantone 3115 Process Black Logo must not be us

Process Black

Logo must not be used below 15mm width

3115 Process Black Logo must not be us ed below 15mm width Revised logo for use

Revised logo for use below 15mm

not be us ed below 15mm width Revised logo for use below 15mm Ideal spacing around

Ideal spacing around the logo

Brand Guidelines “ Smart Ant” Logo Usage Where the logo is required to appear in

Brand Guidelines Smart Ant” Logo Usage

Brand Guidelines “ Smart Ant” Logo Usage Where the logo is required to appear in an
Brand Guidelines “ Smart Ant” Logo Usage Where the logo is required to appear in an
Brand Guidelines “ Smart Ant” Logo Usage Where the logo is required to appear in an
Brand Guidelines “ Smart Ant” Logo Usage Where the logo is required to appear in an
Brand Guidelines “ Smart Ant” Logo Usage Where the logo is required to appear in an
Brand Guidelines “ Smart Ant” Logo Usage Where the logo is required to appear in an
Brand Guidelines “ Smart Ant” Logo Usage Where the logo is required to appear in an
Brand Guidelines “ Smart Ant” Logo Usage Where the logo is required to appear in an

Where the logo is required to appear in an environment other than the intent corporate style, it should not be reversed out.

Wherever possible, the full colour version of this logo should be used.

The logo should not compete for attention with any other company logos or background imagery.

Brand Guidelines “ S m a r t A n t ” Animated Lo go

Brand Guidelines

Smart Ant Animated Logo

“ S m a r t A n t ” Animated Lo go PDA The Smart

PDA

“ S m a r t A n t ” Animated Lo go PDA The Smart

The Smart Ant animation should be the default animation for wake-up/power-off. It should occupy a minimum of 25% of the available screen space, appearing on screen for a minimum of 3 seconds. This applies to both wake-up and power-off times.

Low powered environments with more severe memory constraints (i.e. PDAs and mobile phones) may be exempt from use of the Smart Ant animation. As an alternative to the animation, a still image (using the 'with intent' brand) can be used. This image should occupy a minimum of 40% of the available screen space and should be on screen for a minimum of 5 seconds. This applies to both wake-up and power-off times.

The intent audio sound must also accompany the animation/graphic. Partners must not use their own audio track which would be associated with their brand.

PC/In car

their own audio track which would be associated with their brand. PC/In car Mobile Phone int

Mobile

Phone

Brand Guidelines Spot Colour / Process Monotone Ideal spacing around the logo “ S m

Brand Guidelines

Brand Guidelines Spot Colour / Process Monotone Ideal spacing around the logo “ S m a

Spot Colour / Process

Brand Guidelines Spot Colour / Process Monotone Ideal spacing around the logo “ S m a

Monotone

Brand Guidelines Spot Colour / Process Monotone Ideal spacing around the logo “ S m a

Ideal spacing around the logo

Smart Ant Animated Logo

logo “ S m a r t A n t ” Animated Lo go Pantone 3115

Pantone 3115

Process Black

A n t ” Animated Lo go Pantone 3115 Process Black Logo must not be used

Logo must not be used beneath 12mm width

3115 Process Black Logo must not be used beneath 12mm width Revised logo for use below
3115 Process Black Logo must not be used beneath 12mm width Revised logo for use below

Revised logo for use below 12mm

Brand Guidelines B a c k g r o u n d s These backgrounds

Brand Guidelines

Backgrounds

Brand Guidelines B a c k g r o u n d s These backgrounds should
Brand Guidelines B a c k g r o u n d s These backgrounds should

These backgrounds should not be scaled down below 50% of their original size.

They can be tiled to create a continuous background.

size. They can be tiled to create a continuous background. Pantone 3115 Pantone 130 For best

Pantone 3115

Pantone 130

For best results they should be reproduced in spot colours.

int e nt fonts Brand Guidelines F o n t U s a g e

intent fonts

Brand Guidelines

Font Usage

int e nt fonts Brand Guidelines F o n t U s a g e Headline
int e nt fonts Brand Guidelines F o n t U s a g e Headline
int e nt fonts Brand Guidelines F o n t U s a g e Headline
int e nt fonts Brand Guidelines F o n t U s a g e Headline
int e nt fonts Brand Guidelines F o n t U s a g e Headline

Headline

This should be Jocelyn at 24 point.

Subhead

This should be Jocelyn Light at 15 point.

Body copy

Houschka Light at 8 point on 12 point leading. Houschka Medium at 8 point for emboldened.

Brand Guidelines P D A U s a g e (fig 2.) Screen Area On

Brand Guidelines

PDA Usage

Brand Guidelines P D A U s a g e (fig 2.) Screen Area On the

(fig 2.)

Screen Area

On the front of packaging and front of Instruction Manual the intent logo should be contained within the screen area of the printed PDA image (fig1.), as follows:

front of packaging, occupying 25% of the available screen.

front of the instruction manual, occupying 20% of the available screen.

instruction manual, occupying 20% of the available screen. see page 6 for ideal spacing around logo
instruction manual, occupying 20% of the available screen. see page 6 for ideal spacing around logo
instruction manual, occupying 20% of the available screen. see page 6 for ideal spacing around logo
instruction manual, occupying 20% of the available screen. see page 6 for ideal spacing around logo

see page 6 for ideal spacing around logo

Packaging – Outer Box / Carton & Welcome Pack

The intent logo should be placed in the bottom left corner, as follows:

front box panel, no less than 25mm in width (if there is no onbox PDA image for the logo to go on).

side of packaging, no less than 15mm in width.

back of packaging, no less than 15mm in width.

each page of the Quick Set-up Guide, no less than 11mm in width.

The intent logo should be placed in the centre of the instruction manual back page, no less than 20mm in width.

Brand Guidelines (fig 2.) (fig 3.) (fig 4.) P D A U s a g

Brand Guidelines

(fig 2.)

Brand Guidelines (fig 2.) (fig 3.) (fig 4.) P D A U s a g e

(fig 3.)

Brand Guidelines (fig 2.) (fig 3.) (fig 4.) P D A U s a g e

(fig 4.)

Brand Guidelines (fig 2.) (fig 3.) (fig 4.) P D A U s a g e

PDA Usage

Wake-up and Power-off

When the PDA is switched on/off the Smart Ant logo should be the default animation. It should occupy a minimum of 25% of the available screen space, appearing on screen for a minimum of 3 seconds. This applies to both wake-up and power-off times. (fig2.)

As a low powered environment with more severe memory constraints the PDA may be exempt from use of the Smart Ant animation. As an alternative to the animation, a still image (using the 'with intent' brand') can be used. This image should occupy a minimum of 40% of the available screen space and should be on screen for a minimum of 5 seconds. This applies to both wakeup and power-off times.

(fig3.)

The intent audio sound must also accompany the animation/graphic. Partners must not use their own audio track which would be associated with their brand.

Hardware

The intent logo should be printed in the bottom left or top centre of the product, no less than 11mm in width.

Brand Guidelines(fig 5.) see page 6 for ideal spacing around logo P C U s a

Brand Guidelines (fig 5.) see page 6 for ideal spacing around logo P C U s

(fig 5.)

Brand Guidelines (fig 5.) see page 6 for ideal spacing around logo P C U s
Brand Guidelines (fig 5.) see page 6 for ideal spacing around logo P C U s
Brand Guidelines (fig 5.) see page 6 for ideal spacing around logo P C U s
Brand Guidelines (fig 5.) see page 6 for ideal spacing around logo P C U s

see page 6 for ideal spacing around logo

PC Usage

Screen Area

On the front of packaging and front of Instruction Manual the intent logo should be contained within the screen area of the printed PC image, as follows: (fig5.)

front of packaging, occupying 25% of the available screen.

front of the instruction manual, occupying 25% of the available screen.

Packaging - Outer Box / Carton & Welcome Pack

If there is no on-box PC image for the logo to go on then the intent logo should be placed in the display panel of the product box, no less than 120mm in width.

Alternatively, if there is no on-box PC image or display panel then the intent logo should be featured as a badge on the front panel of the product box facing the consumer, ideally it should be next to the Power/Standby button. It should be 25mm in width.

The intent logo should be placed in the bottom right corner, as follows:

side of packaging for EU, US, S. America and Canada, no less than 80mm in width.

back of packaging for EU, US, S. America and Canada, no less than 80mm in width.

The intent logo should be placed in the bottom left corner, as follows:

side of packaging for Japan and China, no less than 80mm in width.

back of packaging for Japan and China, no less than 80mm in width.

each page of the Quick Set-up Guide, no less than 11mm in width.

The intent logo should be placed in the centre of the instruction manual back page, no less than 20mm in width.

Brand Guidelines P C U s a g e (fig 7.) (fig 6.) Wake-up and

Brand Guidelines

PC Usage

Brand Guidelines P C U s a g e (fig 7.) (fig 6.) Wake-up and Power-off

(fig 7.)

(fig 6.)

Wake-up and Power-off

When the PC is switched on/off the Smart Ant logo should be the default animation. It should occupy a minimum of 25% of the available screen space, appearing on screen for a minimum of 3 seconds. This applies to both wake- up and power-off times. (fig6.)

The intent audio sound must also accompany the animation. Partners must not use their own audio track which would be associated with their brand.

(fig 8.)

which would be associated with their brand. (fig 8.) Hardware The int e nt logo should
which would be associated with their brand. (fig 8.) Hardware The int e nt logo should

Hardware

The intent logo should be featured as a badge on the outer cover of the PC tower as follows:

bottom right corner for EU, US, South America and Canada, no less than 25mm x 20mm. (fig7.)

bottom left corner for Japan and China, no less than 25mm x 20mm. (fig8.)

for Japan and China, no less than 25mm x 20mm. (fig8.) (fig 9.) PC Chip There

(fig 9.)

PC Chip

There should be a scaleable intent logo on the chip itself – ‘With intent’ (fig9.)

(fig 10.)

(fig 11.)

itself – ‘With int e nt’ (fig9.) (fig 10.) (fig 11.) Laptop The int e nt

Laptop

The intent logo should be featured as a badge on the keyboard front panel as follows:

bottom right corner for EU, US, South America and Canada, no less than 25mm x 20mm. (fig10.)

bottom left corner for Japan and China, no less than 25mm x 20mm. (fig11.)

Brand Guidelines M o b i l e P h o n e (fig 12.)

Brand Guidelines

Mobile Phone

(fig 12.)

Brand Guidelines M o b i l e P h o n e (fig 12.) see
Brand Guidelines M o b i l e P h o n e (fig 12.) see
Brand Guidelines M o b i l e P h o n e (fig 12.) see
Brand Guidelines M o b i l e P h o n e (fig 12.) see
Brand Guidelines M o b i l e P h o n e (fig 12.) see

see page 6 for ideal spacing around logo

Screen Area

On the front of packaging and front of Instruction Manual the intent logo should be contained within the screen area of the printed mobile phone image (fig.12), as follows:

front of packaging, occupying 25% of the available screen.

front of instruction manual, occupying 25% of the available screen.

Packaging - Outer Box / Carton & Welcome Pack

The intent logo should be placed in the bottom right corner, as follows:

front of packaging for EU, US, S. America and Canada, no less than 25mm in width. (If there is no on-box mobile phone image for the logo to go on.)

side of packaging for EU, US, S. America and Canada, no less than 15mm in width.

back of packaging for EU, US, S. America and Canada, no less than 15mm in width.

The intent logo should be placed in the bottom left corner, as follows:

front of packaging for Japan and China, no less than 25mm in width (if there is no on-box mobile phone image for the logo to go on).

side of packaging for Japan and China, no less than 15mm in width.

back of packaging for Japan and China, no less than 15mm in width.

each page of the Quick Set-up Guide, no less than 11mm in width.

The intent logo should be placed in the centre of the instruction manual back page, no less than 20mm in width. (fig12.)

(fig 13.) Brand Guidelines M o b i l e P h o n e

(fig 13.)

(fig 13.) Brand Guidelines M o b i l e P h o n e (fig

Brand Guidelines

Mobile Phone

(fig 14.)

Brand Guidelines M o b i l e P h o n e (fig 14.) Wake-up

Wake-up and power off

When the mobile phone is switched on/off the Smart Ant logo should be the default animation. It should occupy a minimum of 25% of the available screen space, appearing on screen for a minimum of 3 seconds. This applies to both wake-up and poweroff times. (fig13.)

As a low powered environment with more severe memory constraints the mobile phone may be exempt from use of the Smart Ant animation. As an alternative to the animation, a still image (using the 'with intent' brand') can be used. This image should occupy a minimum of 40% of the available screen space and should be on screen for a minimum of 5 seconds. This applies to both wake-up and power-off times. (fig14.)

The intent audio sound must also accompany the animation/graphic. Partners must not use their own audio track which would be associated with their brand.

Hardware

The intent logo should be printed on the front of the product as follows:

bottom right corner for EU, US, South America and Canada, no less than 11mm in width (fig13.)

bottom left corner for Japan and China, no less than 11mm in width (fig14.)

Brand Guidelines see page 6 for ideal spacing around logo Digital Television Packaging - Outer

Brand Guidelines

Brand Guidelines see page 6 for ideal spacing around logo Digital Television Packaging - Outer Box

see page 6 for ideal spacing around logo

Digital Television

Packaging - Outer Box / Carton & Welcome Pack

The intent logo should be placed in the bottom right corner, as follows:

front of packaging, on the printed digital television image*, for EU, US, S. America and Canada, no less than 120mm in width.

side of packaging for EU, US, S. America and Canada, no less than 80mm in width.

back of packaging for EU, US, S. America and Canada, no less than 80mm in width.

front of instruction manual, on the printed digital television image, for EU, US, S. America and Canada, no less than 20mm in width.

The intent logo should be placed in the bottom left corner, as follows:

front of packaging, on the printed digital television image*, for Japan and China, no less than 120mm in width.

side of packaging for Japan and China, no less than 80mm in width.

back of packaging for Japan and China, no less than 80mm in width.

front of instruction manual, on the printed digital television image, for Japan and China, no less than 20mm in width.

each page of the Quick Set-up Guide, no less than 11mm in width.

The intent logo should be placed in the centre of the instruction manual back page, no less than 20mm in width.

* If there is no on-box digital television image for the logo to go on then the intent logo should be placed in the display panel of the product box, no less than 120mm in width.

Alternatively, if there is no on-box digital television image or display panel then the intent logo should be featured as a badge on the front panel of the product box facing the consumer. It should be 25mm in width.

Brand Guidelines (fig 15.) (fig 16.) (fig 17.) (fig 18.) Digital Television Remote Control The

Brand Guidelines

(fig 15.)

Brand Guidelines (fig 15.) (fig 16.) (fig 17.) (fig 18.) Digital Television Remote Control The int

(fig 16.)

Brand Guidelines (fig 15.) (fig 16.) (fig 17.) (fig 18.) Digital Television Remote Control The int

(fig 17.)

Brand Guidelines (fig 15.) (fig 16.) (fig 17.) (fig 18.) Digital Television Remote Control The int

(fig 18.)

Brand Guidelines (fig 15.) (fig 16.) (fig 17.) (fig 18.) Digital Television Remote Control The int

Digital Television

Remote Control

The intent logo should be featured as a badge on the remote control as follows:

bottom right corner for EU, US, South America and Canada, no less than 25mm x 20mm. (fig15.)

bottom left corner for Japan and China, no less than 25mm x 20mm.

(fig16.)

Hardware

The intent logo should be featured as a badge on the product as follows:

bottom right corner for EU, US, South America and Canada, no less than 25mm x 20mm. (fig17.)

bottom left corner for Japan and China, no less than 25mm x 20mm.

(fig18.)

Brand Guidelines I n - c a r (fig 19.) see page 6 for ideal

Brand Guidelines

In-car

(fig 19.)

Brand Guidelines I n - c a r (fig 19.) see page 6 for ideal spacing
Brand Guidelines I n - c a r (fig 19.) see page 6 for ideal spacing
Brand Guidelines I n - c a r (fig 19.) see page 6 for ideal spacing

see page 6 for ideal spacing around logo

(fig 20.)

(fig 19.) see page 6 for ideal spacing around logo (fig 20.) (fig 21.) (fig 23.)

(fig 21.)

see page 6 for ideal spacing around logo (fig 20.) (fig 21.) (fig 23.) (fig 22.)

(fig 23.)

for ideal spacing around logo (fig 20.) (fig 21.) (fig 23.) (fig 22.) (fig 24.) Screen

(fig 22.)

spacing around logo (fig 20.) (fig 21.) (fig 23.) (fig 22.) (fig 24.) Screen Area On

(fig 24.)

logo (fig 20.) (fig 21.) (fig 23.) (fig 22.) (fig 24.) Screen Area On the front

Screen Area

On the front of Instruction Manual the intent logo should be contained within the screen area of the printed headrest screen image (fig.19) occupying 25% of the available screen.

Instruction Manual & Welcome Pack

The intent logo should be placed in the bottom left corner of each page of the Quick Set-up Guide, no less than 11mm in width.

The intent logo should be placed in the centre of the instruction manual back page, no less than 20mm in width.

Wake-up and Power-off

When the in-car screen is switched on/off the Smart Ant logo should be the default animation. It should occupy a minimum of 25% of the available screen space, appearing on screen for a minimum of 3 seconds. This applies to both wake-up and power-off times. (fig20.)

The intent audio sound must also accompany the animation. Partners must not use their own audio track which would be associated with their brand.

Hardware

The intent logo should be featured as a badge on the front of car control panel, as follows:

bottom right corner EU, US, South America and Canada, no less than 11mm in width. (fig21.)

bottom left corner for Japan and China, no less than 11mm in width. (fig22.)

The intent logo should be featured as a badge on the headrest hardware, as follows:

bottom right corner EU, US, South America and Canada, no less than 20mm in width. (fig23.)

bottom left corner for Japan and China, no less than 20mm in width. (fig24.)

Brand Guidelinessee page 6 for ideal spacing around logo S e t T o p B

Brand Guidelines see page 6 for ideal spacing around logo S e t T o p
Brand Guidelines see page 6 for ideal spacing around logo S e t T o p
Brand Guidelines see page 6 for ideal spacing around logo S e t T o p
Brand Guidelines see page 6 for ideal spacing around logo S e t T o p
Brand Guidelines see page 6 for ideal spacing around logo S e t T o p

see page 6 for ideal spacing around logo

Set Top Box

Packaging - Outer Box / Carton & Welcome Pack

The intent logo should be placed in the bottom right corner, as follows:

front of packaging, on the printed set-top box image*, for EU, US, S. America and Canada, no less than 80mm in width.

side of packaging for EU, US, S. America and Canada, no less than 50mm in width.

back of packaging for EU, US, S. America and Canada, no less than 50mm in width.

front of instruction manual, on the printed set-top box image, for EU, US, S. America and Canada, no less than 20mm in width.

The intent logo should be placed in the bottom left corner, as follows:

front of packaging, on the printed set-top box image*, for Japan and China, no less than 80mm in width.

side of packaging for Japan and China, no less than 50mm in width.

back of packaging for Japan and China, no less than 50mm in width.

front of instruction manual, on the printed digital television image, for Japan and China, no less than 20mm in width.

each page of the Quick Set-up Guide, no less than 11mm in width.

The intent logo should be placed in the centre of the instruction manual back page, no less than 20mm in width.

* If there is no on-box set-top box image for the logo to go on then the intent logo should be placed in the display panel of the product box, no less than 80mm in width.

Alternatively, if there is no on-box set-top box image or display panel then the intent logo should be featured as a badge on the front panel of the product box facing the consumer. It should be 25mm in width.

Brand Guidelines (fig 25.) (fig 26.) (fig 27.) (fig 28.) S e t T o

Brand Guidelines

(fig 25.)

Brand Guidelines (fig 25.) (fig 26.) (fig 27.) (fig 28.) S e t T o p

(fig 26.)

Brand Guidelines (fig 25.) (fig 26.) (fig 27.) (fig 28.) S e t T o p

(fig 27.)

Brand Guidelines (fig 25.) (fig 26.) (fig 27.) (fig 28.) S e t T o p

(fig 28.)

Brand Guidelines (fig 25.) (fig 26.) (fig 27.) (fig 28.) S e t T o p

Set Top Box

Hardware

The intent logo should be featured as a badge on the product as follows:

bottom right corner for EU, US, and Canada, no less than 25mm x 20mm. (fig25.)

bottom left corner for Japan and China, no less than 25mm

x 20mm. (fig26.)

Remote Control

The intent logo should be featured as a badge on the remote control as follows:

bottom right corner for EU, US, South America and Canada, no less than 25mm x 20mm.

(fig27.)

bottom left corner for Japan and China, no less than 25mm

x 20mm. (fig28.)