INTERDISCIPLINARY M.DES.

(Industrial Design) PROGRAMME

Scheduling of Courses Semester I Course No. DIC701 DIL711 DIP721 DIL731 DIP781 DIP751 DIP741 DIP791 Title Seminars Framework of Design Exploratory Product Design Methods Applied Ergonomics Engg. Function, Materials & Processes Communication & Presentation Skills Product Form & Aesthetics Product Interface Design (Project-I) Total Semester II Course No. DIL782 DIP742 DIL752 DIL762 DIC702 DID792 Title Adv. Materials, Mfg. Process & Finishes Studies in Product Config. & Detailing Computer Aided Product Design Prototype & Die Development Seminar (Product in Usage) Project-II Outside Elective\In Depth Study Total Semester III Course No. Title Elective\In Depth Study (INTERNAL) Elective/In Depth Study (EXTERNAL) Elective/In Depth Study (EXTERNAL) DIR853 DIR843 DIR855 DIR857 DIR859 DIR813 DIR833 DIR821 DIP811 DIP841 DID891 Computer Aided Industrial Design Exhibitions & Environment Design Creative Marketing Communication Animation Media Studies Designing for Sustainable Development Designing for Export Design Management and Profess. Practice Product Systems Services & Environment Advanced Form Studies Project -III Total Semester IV Course No. DIS802 DIS812 DID892 Title Invited Faculty Seminars Placement\Degree Show Major project Total Credits 1 Credits 2 Credits 19 Credits 22 Credits L-T-P 0-0-2 0-0-4 0-1-36 Credits 2.5 Credits 2.5 Credits 2.5 Credits 2.5 Credits 2.5 Credits 2.5 Credits 2.5 Credits 2.5 Credits 2.5 Credits 2.5 Credits 2.5 Credits 3 Credits 3.5 Credits 8.5 Credits 22.5 Credits L-T-P 1-0-3 1-0-3 1-3 1-0-3 1-0-3 1-0-3 1-0-3 1-0-3 1-0-3 1-0-3 1-0-3 1-0-4 1-0-5 0-1-15 Credits 3.5 Credits 3.5 Credits 3 Credits 2.5 Credits Credits 5.5 Credits 3 Credits 23 Credits 6-1-32 L-T-P 2-0-3 1-0-5 1-0-4 1-0-3 0-0-2 0-1-9 Credits 1 Credits 4 Credits 3 Credits 3.5 Credits 3 Credits 4 Credits 3 Credits 4 Credits 24.5 Credits L-T-P 0-0-2 2-0-4 1-0-4 2-0-3 1-0-4 1-0-6 1-0-4 1-0-6 9-0-31

DIC701 Seminars 1 credit (0-0-2)

Objective : To develop self study habit of social cultural aspects/ implications in design. The students will be required to present a well researched seminar on a design subject chosen in consultation with the faculty.

2nd Semester
Objective : To intensify design thinking & enhance design capabilities.

DIC702 Product in Usage and Beyond (Seminar) 1 credit (0-0-2)

Objective : To become aware of manmade environment and to observe, analyse and formulate trends and possibilities. The student will be required to survey a product and present a seminar on the same highlighting its development, usage and future trends.

DIL711 Framework of Design 4 credits (2-0-4)

Objective : To develop insight into design in space, time, and evolution of products. Products as mimics of biological and physical functions/ situations. Epistemology and techno-cultural evolution. Materials, structures, machines, controls and systems paradigm for Cascadian growth. A global survey of products identifying design trends with cultural ethos, new discoveries, new materials, processes, instrumentation. History of art and design movements. Social symbols and traditional art forms. Cultural determinants of design forms. A survey of successful products and product innovating companies. Product lifecycle. Product constraints engineering, economic, production, marketing, consumer, maintenance, usage, disposal, environmental. Designers role in delineating/ conceptualizing a specific product scenario of quality and potentiality. Integrated product development. The shape of the future. Creativity : Criterion of connectivity, originality, institution, openness and self actualization. Visual thinking : Analogies, metaphors, lateral thinking, brain storming, synectics imager y, role playing etc.

146

Interdisciplinary M.Des. Programme

DIP721 Exploratory Product Design Methods 3 credits (1-0-4)

Objective : To develop courage to think and design creatively. Understanding of factors that directly or indirectly influence the product definition and its context. Groups assignment on assessing relevance of available products in the futuristic context. Methods of exploring design situations : Developing questionnaires for interviewing users and investigating user behaviour. Data logging and data reduction techniques. Searching for visual inconsistencies. Selecting scales of measurement, ranking and weighting, checklist, specification writing. Methods of exploring problem structure : Relationship of product in the environmental context. Classification of design information. Alexanders method of determining components. Interaction matrix and net. Analysis of interconnected decision areas. System transformation. Functional innovation by boundary shifting. Evaluation of critical decision areas through boundary searching and experimentation.

DIP741 Product Form and Aesthetics 3 credits (1-0-4)

Objective : To develop awareness of form, its experiencing and creation. Spatial analysis, spatial organization, depth illusion. Spatial composition in 2D & 3D space. 2D form transitions and radii manipulation. Exercises in graphic composition and layout. Grids in page layouts and compositions. 3D form analysis, linear form, planar form, solid form, linear planar form, linear solid form, planar solid form, linear planar solid form. Boolean algebra of forms. Form in nature, form expressing function/ material/production process. hands as tool, hands as form maker with or without constraints, three dimensional concept formation. Non-orientable forms, form and colour to accentuate and ameliorate perception and understanding of that form. Product styling and relationship to cultural personalities. Attitudes and attributes of the visual designer.

Selection of control panel elements, graphics and typography, colour schemes, safety and maintainability, operating manuals. Study of well detailed products, product design task Visual creativity and communication. Product design task, selecting a product with wide configuration options and alternative options. Preparation and presentation of models, stretches and renderings. Evaluation and presentation of options.

DIP751 Communication and Presentation Skills 4 credits (1-0-6)

Objective : To develop communication/ expression skills in visual presentation and provide opportunity for bridge studies. The students will be required to elect modules so as to make up deficiency and enhance their proficiency.

Module Set 1
Lectures will be compulsory for all students. There are five compulsory advanced modules which all students are required to complete. The supervisor will advise preliminary level modules to those students who have inadequate previous exposure. Developing sketching skills through studio exercises for coordinating eye, hand, body movements and developing necessary line control. Exercises to sharpen visual perception of line, form, colour, proportion, size, shape, mass and texture. Figure/ground factors, evaluating composition, positive negative character, proximity, similarity, closure, visual deception. Colour theory, substractive mixture, additive mixture, value and intensity. Exercises to produce rendering of products in different media. Photography as a means of visual recording and presenting of information.

DIL731 Applied Ergonomics 13.5 credits (2-0-3)

Objective : To develop awareness, acquire information, and experience human factors in design. Datalogging, data collection, data reduction and data analysis techniques. Gross human anatomy, anthropometry, biomechanics, muscle strength and exertion potential of different limbs, work capacity, environmental effects. Exercises for evaluation of postural forms and work spaces. Environmental conditions including temperature, illumination, noise and vibration. Perception and information processing, design of displays, hand controls, typography and readability, layout and composition. Exercises in evaluation of human response to product interface. Product safety and products liability. Student seminars on critical ergonomical study of an existing product/ service. Exercise in form design for ergonomic optimality.

DIP742 Studies in Product Configuration and Detailing 3.5 credits (1-0-5)

Objective : To develop creative conceptualization capabilities in form and structural integration and its implications to user society and the producer. Configuration design for export. Behavioural aspects configuration. in product

Product in its context, family of products, inter-changeability of parts, Indian and foreign standards, market availability. Detailing plastic products while using processes like injection moulding, compression moulding, blow moulding and FRP moulding using hand laying and compression processes. Detailing for fabricated products in sheet metal, steel tubes and channel sections, aluminium sheets and extruded sections of different materials. Detailing for die casting and die design. Detailing for fabrication involving combination of materials like fabric, foam leather, cloth, rubber, plastic, metal, wood, adhesives, rivets, welding, brazing and mechanical fasteners.

Module Set 2
Lectures will be compulsory for all students. There are five compulsory advanced modules which all students are required to complete. The supervisor will advise preliminary level modules to

147

Interdisciplinary M.Des. Programme

those students who have inadequate previous exposure. Autocad and page composition will be common to all students. Isometric, Axonometric, perspective and exploded views and general assembly drawing as per BIS standards. Exercises to represent products. Learning Autocad : Exercises to produce engineering drawings. Elements of word processing and desktop publishing systems. Visual fundamentals of page design. Preparing text and image files, preparing style-sheets, tags, fonts, windows and orphans, hyphenation, spacing and breaks, margins and columns, headers, footers, graphics, frames. Understanding these with reference to popular desktop publishing packages. Exercises to produce a brochure as part of the studio exercises. Controlling allowances, tolerances, alignments. Prototype fabrication of one of the projects. Designing for various types of manufacturing processes. Basic principles. Die and tool design for different manufacturing processes. Advanced manufacturing and its implications in Design. Visits to factories and tool rooms. Product design task. plastics and metals, forming and fabrication techniques. Mixed media, preparation and presentation of models. Visit to model making shops.

DIL782 Advanced Materials, Processes and Finishes 3.5 credits (2-0-3)

Objective : To acquire information and material usage skills. Structure, properties and usage of thermoplastics, thermosetting plastics. Selection and use of plastics for engineering and consumer products. Design limitation and potentials of various moulding processes. Designing for plastics. Properties and use of rubber, ceramics and glass textiles. Ferrous and nonferrous metalstheir properties, processes and assembly techniques. Composites, adhesives. Significance of form in structural strength of materials and products. Influence of materials and processes on product aesthetics. Stiffness, strength and modes of failure. Ecological and environmental effects of materials: toxic and hazardous materials. International standards and code of practice. Properties and application of space age alloys. Properties and processing of natural materials like wood, bamboo, cane, leather, cloth, jute and paper and their usage at craft and industrial levels. Finishes, plating, paintings and heat treatment. Value analysis. Evaluation of comparative costs, energy requirements, wastages. Advances in new materials/processes. Sources of supply, quality evaluation. Explorations with new materials; electronic, mechanical, optical, magnetic, organic. Change of product concepts with new materials. Future trends. Product design task.

DIP781 Engineering Function Material and Processes 3 credits (1-0-4)

Objective : To acquire engineering perception, information and model making skills and provide opportunity for bridge studies. The students will be required to elect modules so as to make up deficiency and enhance their proficiency.

Module Set 1
Lectures will be compulsory for all students. There are five compulsory advanced modules which all students are required to complete. The supervisor will advise preliminary level modules to those students who have inadequate previous exposure. Basic engineering principles of forces, strength, failure, stability, wear, and basic components in electronic and mechanical products. Tinker thinker. Study of well designed products, their function. Relationship of components. Sketching and representing how products work.

DIP752 Computer Aided Product Design 3 credits (1-0-4)

Objective : To learn the use of computers as a tool in product design. Introduction to computer aided industrial design. The technique of concurrent engineering. Using databases for material selection. Structure of CAD programmes and hardware. Relation of object space and screen space, 2D & 3D databases. Introduction to solid modelling. Detailed study of solid modelling software, studio exercises in solid modelling applications. Animation techniques and product animation. Product design task, communication of designs using CAD.

Module Set 2
Lectures will be compulsory for all students. There are five compulsory advanced modules which all students are required to complete. The supervisor will advise preliminary level modules to those students who have inadequate previous exposure. Types of model making, model making as a thinking tools. Visual survey of model making by designers, architects, sculptures and engineers. Paper and cardboard, material its properties and fabrication techniques. Plaster, clay and wax, mould making casting techniques. Ceramics and glass, forming and fabrication techniques. Wood stone,

DIP762 Prototype and Die Development 2.5 credits (1-0-3)

Objective : To experience detailing and manufacture. Preparing detailed drawings, selecting materials, specifying fasteners, bushes, bearings, belts, springs, finishes, heattreatments. Designing and using jigs and fixtures, supervising fabrication, assembling & using test procedure, quality control.

DIP791 Product Interface Design (Project 1) 4 credits (1-0-6)

Objective : To acquire analysis, synthesis and presentation experience in design

148

Interdisciplinary M.Des. Programme

of product. Interface for modulating user involvement. Product semantics, communication of feelings, communication of structure and purpose. Communication through form, colour, graphics and text. Typography choice and readability. Printing and transfer techniques. Product graphics. Functioning of controls and display elements, knobs, push buttons, handles, and electronic displays. Investigation and study of visual, functional and ergonomical requirements of controls and displays, legibility of display elements. Study of different textures and patterns. Area, volume and proportion. Order and system. Human factors and safety in interface design. Individually planned design projects involving research analysis and design of product interface. Development of integrated ethos in an organization : Corporate policy, management outlook, work ethics, in a social institution/public service. Development of a visual identity as a means of communication. Corporate mark : Logo, symbol, colour. Corporate alphabets or type style : Display style, text style or styles. Company paper : stationery design, all business forms, transmittal envelopes, mailing labels and containers. Environment design and structures : Office architecture, plant architecture, reception, interiors and entrance design. Product design : Consumer items, service image, idea, visual, presentation. Package design advertising and sales promotion : all visual media. Signage and vehicle identification and uniforms. Exhibition and displays; design control manual. Safety regulation, consumer protection, ISI standard, design registration, patents, copyrights. Planning a design office. Designer and the law, professional ethics in the design profession. Designer and the future of mankind. Integrated product development. How to get results, creating a project, assessing risks and chances of success, exploiting opportunities, controlling costs and enhancing quality. Pre-degree show presentation.

DIR833 Designing for Export 2.5 credits (1-0-3)

To study merchandise and product standards for specific foreign countries and to design appropriate product literature, packaging and product style.

DIP841 Advanced Form Studies 3.5 credits (1-0-5)

Objective : To develop insight into form, design and develop sophistication in its application to cultural products. Detailed study of the structural, perceptual and spatial properties of well ordered three-dimensional orientable and non-orientable forms, their composition and the process of designing them. Exercise in transport design and other consumer/industrial products.

DID792 Project II 5.5 credits (0-0-11)

Objective : To experience product design through self expression and the experience with others. The industry will be invited to present a product for design consideration to the class. The product will be an appliance, instrument, equipment, where user interaction is of significant importance. The student will be required to prepare his own design reflecting his analysis of the problem and creativity in synthesizing. The solution will be presented in the form of sketch book and presentation of the model and renderings.

DIS812 Placement/Degree Show 2 credits (0-0-4)

Objective : To work towards interaction with the industry/clients. The students will be required to visit industry, take up assignments from the industry and execute them to their highest professional capabilities. They would also be required to participate in a degree show and present their work to the public.

DIR843 Exhibitions and Environmental Design 2.5 credits (1-0-3)

Objective : To research and design environmental space for communication and pleasure.

DIR813 Designing for Sustainable Development 2.5 credits (1-0-3)

Objective : To study the concept of sustainable development and propose products for a sustainable lifestyle.

3rd Semester
Objective : To relate oneself with the larger institutional/social network in which the designer operates and to design/function accordingly.

DIR853 Computer Aided Industrial Design 2.5 credits (1-0-3)

Objective : To develop proficiency of use of computers for industrial design.

DIR821 Design Management and Professional Practice 2.5 credits (1-0-3)

Objective : To relate/realize designing in a corporate framework. Management of individual, group practice and corporate design office : Setting up a design office, finance, finding clients, running the office, business correspondence, brief and briefing, feasibility reports, letters of contract. Estimates of design fee : lump sum, hourly basis, retainership, consulting fee, royalties.

DIS802 Invited Faculty Seminars 1 credit (1-0-0)

Objective : To expose high level design research carried out by professionals and to reinforce inputs of earlier semesters.

DIR855 Creative Marketing Communication 2.5 credits (1-0-3)

Objective : To develop understanding of packaging, advertising, display.

DIR857 Animation 2.5 credits (1-0-3)

Objective : To create computer animation strip of high professional standard.

DIP811 Product Systems Services and Environment 3 credits (1-0-4)

Objective: To relate/realize designing in a corporate indentity framework.

DIR859 Media Studies 2.5 credits (1-0-3)

Objective : To explore and work with some media and produce an original design.

149

Interdisciplinary M.Des. Programme

DID891 Project III 8.5 credits (0-0-17)

Objective : To create a carefully detailed product. This project will involve design and development of product chosen from a specific category common to the whole class. Emphasis will be on integration of user/environment aspects, safety and ergonomics, creativity, computer aided design and product detailing/ presentation.

4th Semester
Objective : To groom oneself to face the challenge as an industrial designer of excellence.

DID892 Major Project 19 credits (0-1-36)

Objective : To function as best as one can as an Industrial designer. This is the final 'project and should reflect students competence in indepth analysis/synthesis product detailing and prototype development,

use of the resources of men, money, information, material, processes. He is expected to produce designs that are elegant in conceptualization and implementation. The project will have a plurality of guides and will also have the involvement of the user/ manufacturing sector. The student is expected to submit a dissertation together with models/ drawings that brings out his grasp of the theoretical understanding of the design process and innovativeness in design.

150