Product Requirements Document

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Tasks

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Revision History
Document PRD revisions
Approval History
What people will need to
approve PRD?
What dates should the
approvals be due back on?
Purpose of this document
Document the purpose of
the Product Requirements
Document
Communicate the purpose
of the PRD to
stakeholders
Introduction
Describes nature of
product/service release as
well as deployment details
and communication
Purpose and Strategy
Why is the product
important?
Who are the target

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Days

Start

Finish

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Cost Assignments

Notes

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customers for this

product/feature?
Are there any schedule
requirements with regard
to releases?
What is the proposed
strategy for the product
from a product-marketing
standpoint?
What is the proposed
implementation strategy:
what modules/products
will this feature interact
with?
Goals - Key Benefits
What problem is this
product attempting to
remedy?
What key benefits will
this product bring to any
existing product suites?
What functionality will
this provide that will
address an issue or
improve the customer
experience?
Include a section if this
product/feature is a direct
result of customer/user
feedback or
recommendation.
Positioning
This section should
describe the product
positioning in terms of its
competitors and features.
Target Market
Product Overview
Describes what it is, what
it does, how it works.

9/24/2007

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9/20/2007

9/25/2007
9/20/2007

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9/24/2007

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9/25/2007

9/25/2007

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$0.00
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9/21/2007
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9/21/2007
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9/20/2007

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$0.00
$0.00
$0.00

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Features and Functionality

Describe the features and
functionality and
associated benefits.
Competitive Matrix
The competitive matrix
should clearly specify the
landscape for this new
service/feature.
Consider including
competitor functionality
matrix.
Constraints and
Dependencies
This section should detail
any known or potential
risks such as: resource
constraints (Engineering
or otherwise) or other
implications of
implementing feature.
Service Provisioning and
Maintenance
Describes how the service
will be provisioned and
maintained.
Requirements
Functional Requirements
External Interface
Requirements
Performance
Requirements
Security Requirements
Usability Requirements
Test Requirements
Billing Requirements
Pricing Requirements
Reporting Requirements
Distribution and
Marketing Requirements

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10/4/2007

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Documentation &
Training Requirements
Support Requirements
Installation &
Maintenance
Requirements
Environmental
Requirements
Future Plans

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6. Contact Project KickStart (800) 678-7008
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31/01/2008 17:16:00, 80920921.doc, Page 4 of 4

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