Information Toyota Motor Corporation (Japanese: Toyota Jidsha KK?

?, IPA: [tojota]) TYO: 7203, LSE: TYT, NYSE: TM, commonly known simply as Toyota and abbreviated as TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide, and was the world's largest automobile manufacturer by production. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several "non-automotive" companies.TMC is part of the Toyota Group, one of the largest conglomerates in the world. History n 1924 Sakichi Toyoda invented the Toyoda Model G Automatic Loom. The principle of Jidoka, which means that the machine stops itself when a problem occurs, became later a part of the Toyota Production System. Looms were built on a small production line. In 1929, the patent for the automatic loom was sold to a British company, generating the starting capital for the automobile development.[13]

Toyoda Standard Sedan AA 1936 Vehicles were originally sold under the name "Toyoda" (), from the family name of the company's founder, Kiichir Toyoda. In April 1936, Toyoda's first passenger car, the Model AA was completed. The sales price was 3,350 yen, 400 yen cheaper than Ford or GM cars.[14]

House of Toyota founder Kiichiro Toyoda, near Toyota City [15] In September 1936, the company ran a public competition to design a new logo. Out of 27,000 entries the winning entry was the three Japanese katakana letters for "Toyoda" in a circle. But Risabur Toyoda, who had married into the family and was not born with that name, preferred "Toyota" () because it took eight brush strokes (a fortuitous number) to write in Japanese, was visually simpler (leaving off the diacritic at the end) and with a voiceless consonant instead of a voiced one (voiced consonants are considered to have a "murky" or "muddy" sound compared to voiceless consonants, which are "clear").

Inside the house of Toyota founder Kiichiro Toyoda, near Toyota City Since "Toyoda" literally means "fertile rice paddies", changing the name also prevented the company being associated with old-fashioned farming. The newly formed word was trademarked and the company was registered in August 1937 as the "Toyota Motor Company".[16][17][18]

1st generation Toyopet Crown Model RSD (1955/1 1958/10) From September 1947, Toyota's small-sized vehicles were sold under the name "Toyopet" ().[19] The first vehicle sold under this name was the Toyopet SA[20] but it also

included vehicles such as the Toyopet SB light truck, Toyopet Stout light truck,[21] Toyopet Crown and the Toyopet Corona. However, when Toyota eventually entered the American market in 1957 with the Crown, the name was not well received due to connotations of toys and pets.[22] The name was soon dropped for the American market but continued in other markets until the mid 1960s.

With over 30 million sold, the Corolla is one of the most popular and best selling cars in the world. The Toyota Motor Company received its first Japanese Quality Control Award at the start of the 1980s and began participating in a wide variety of motorsports. Due to the 1973 oil crisis, consumers in the lucrative US market began turning to small cars with better fuel economy. American car manufacturers had considered small economy cars to be an "entry level" product, and their small vehicles employed a low level of quality in order to keep the price low. By the early sixties, the US had begun placing stiff import tariffs on certain vehicles. The Chicken tax of 1964 placed a 25% tax on imported light trucks.[23] In response to the tariff, Toyota, Nissan Motor Co. and Honda Motor Co. began building plants in the US by the early eighties.[23] In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation. Two years later, Toyota entered into a joint venture with General Motors called NUMMI, the New United Motor Manufacturing, Inc, operating an automobile-manufacturing plant in Fremont, California. The factory was an old General Motors plant that had been closed for two years. Toyota then started to establish new brands at the end of the 1980s, with the launch of their luxury division Lexus in 1989. In the 1990s, Toyota began to branch out from producing mostly compact cars by adding many larger and more luxurious vehicles to its lineup, including a full-sized pickup, the T100 (and later the Tundra); several lines of SUVs; a sport version of the Camry, known as the Camry Solara; and the Scion brand, a group of several affordable, yet sporty, automobiles targeted specifically to young adults. Toyota also began production of the world's best-selling hybrid car, the Prius, in 1997. With a major presence in Europe, due to the success of Toyota Team Europe, the corporation decided to set up TMME, Toyota Motor Europe Marketing & Engineering, to help market vehicles in the continent. Two years later, Toyota set up a base in the United Kingdom, TMUK, as the company's cars had become very popular among British drivers.

Bases in Indiana, Virginia and Tianjin were also set up. In 1999, the company decided to list itself on the New York and London Stock Exchanges. In 2001, Toyota's Toyo Trust and Banking merged with two other banks to form UFJ Bank, which was accused of corruption by the Japan's government for making bad loans to alleged Yakuza crime syndicates with executives accused of blocking Financial Service Agency inspections.[24] The UFJ was listed among Fortune Magazine's largest money-losing corporations in the world, with Toyota's chairman serving as a director.[25] At the time, the UFJ was one of the largest shareholders of Toyota. As a result of Japan's banking crisis, UFJ merged with the Bank of Tokyo-Mitsubishi to become the Mitsubishi UFJ Financial Group. In 2002, Toyota managed to enter a Formula One works team and establish joint ventures with French motoring companies Citron and Peugeot a year after Toyota started producing cars in France. Toyota ranked eighth on Forbes 2000 list of the world's leading companies for the year 2005[26] but slid to 55 for 2011. The company was number one in global automobile sales for the first quarter of 2008. On December 7, 2004, a US press release was issued stating that Toyota would be offering Sirius Satellite Radios. However, as late as January 27, 2007, Sirius Satellite Radio and XM Satellite radio kits were not available for Toyota factory radios. While the press release enumerated nine models, only limited availability existed at the dealer level in the US. As of 2008, all Toyota and Scion models have either standard or available XM radio kits. Major Lexus dealerships have been offering satellite radio kits for Lexus vehicles since 2005, in addition to factory-equipped satellite radio models. In 2007, Toyota released an update of its full size truck, the Tundra, produced in two American factories, one in Texas and one in Indiana. "Motor Trend" named the Tundra "Truck of the Year," and the 2007 Toyota Camry "Car of the Year" for 2007. It also began the construction of two new factories, one to build the RAV4 in Woodstock, Ontario, Canada and the other to build the Toyota Prius in Blue Springs, Mississippi, USA. This plant was originally intended to build the Toyota Highlander, but Toyota decided to use the plant in Princeto Indiana, USA, instead. The company has also found recent success with its smaller modelsthe Corolla and Yarisas gasoline prices have risen rapidly in the last few years.

Marketing

United States advertising slogans

Toyota's marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality.[31] The ownership experience has been

targeted in slogans such as "You asked for it! You got it!" (19751979), "Oh, what a feeling!" (1979 September 1985, in the US),[31] "Who could ask for anything more?" (September 19851989),[32] "I love what you do for me, Toyota!" (19891997), "Everyday" (19972001)", "Get the feeling!" (20012004), and "Moving Forward" (2004present).[33
products

Toyota etios

Toyota Kirloskar Motor (KTM) launched one of its most innovative creation at an event in Bangalore, Toyota Etios sedan and the hatchback, Toyota Etios Liva was launched lately. The delivery of Toyota Etios saloon version started from January 2011. This compact car, Toyota Etios, targets masses in India. As per the company, to develop this people's car, over 2,000 engineers were engaged to give it small size without compromising on the eye-catching interior, power, performance and higher fuel economy. At the Auto Expo 2010, the company displayed hatchback and sedan models of Toyota Etios and now finally the saloon version is launched whereas the hatchback version of Etios named Toyota Etios Liva is unveiled. The launch of this hatchback version is planned in the month of April next year. The company had worked hard to make Toyota Etios affordable and wished to use only domestic components for the same.

Toyota has promised to provide world class technology and quality with

the Toyota Etios. The design concept for the car is Bold Simplicity which is referred to affordable luxury and functionality in one machine. The car will have to compete with the likes of Maruti Swift Dzire, Tata Manza and Hyundai Accent. The company will produce around 70K units of the car per year. With its small car Toyota Etios, the company intends to grab a 10 per cent market share in Indian compact cars segment by the end of the current year. Toyota fortuner The Toyota Fortuner, also known as the Toyota SW4, is a medium-sized SUV based on the Toyota Hilux. Originally assembled only in Thailand, but later also in Indonesia and other countries, the Fortuner is built on the well-established platform of the Toyota Hilux pickup truck. It features three rows of seats and is available in rear-wheel drive or fourwheel drive among others. The Fortuner is part of Toyota's IMV project in Thailand, which also includes the Toyota Hilux and the Kijang Innova (in Indonesia). The vehicle was designed by Toyota Technical Centre Australia.[2] A number of engine options are available depending on the country of sale, including a 2.7 L 2TR-FE and 4.0 L 1GR-FE V6 petrol with Variable Valve Timing and 2.5 L 2KD-FTV and 3.0 L 1KD-FTV common rail variable geometry turbocharger diesel models

Trim levels are G and G Luxury for rear-wheel drive diesel and gasoline, and V for 44 Diesel and gasoline. The common rail turbo intercooled diesel has functional scoop on its hood. In 2007 Toyota Thailand dropped the 44 gasoline model and replaced it with a twowheel drive gasoline version. This car was the best selling in its category (SUV/PPV) in the Philippines and currently Thailand. The Fortuner is not offered in Japan, Europe, North America, Australasia, or China. For the medium pick-up based SUV segment in those markets, Toyota offers the Hilux Surf (Japan), 4Runner (North America) and Land Cruiser Prado (Europe, Australasia and China). Toyota corolla The Toyota Corolla is a line of subcompact and compact cars manufactured by the Japanese automaker Toyota, which has become very popular throughout the world since the nameplate was first introduced in 1966. In 1997, the Corolla became the best selling nameplate in the world, with over 35 million sold as of 2007, surpassing the Volkswagen Beetle.[2] Over the past 40 years, one Corolla car has been sold on average every 40 seconds.[3] The series has undergone several major redesigns. The name Corolla is part of Toyota's naming tradition of using the name Crown for primary models: the Corona, for example, gets its name from the Latin for crown; Corolla is Latin for small crown; and Camry is an Anglicized pronunciation of the Japanese for crown, kanmuri.

Corollas are manufactured in Japan and in Brazil (Indaiatuba, So Paulo), Canada (Cambridge, Ontario), China (Tianjin), India (Bangalore), Indonesia, Malaysia, Pakistan, Philippines, South Africa (Durban), Taiwan, Thailand, Turkey and Venezuela. Production has previously been made in Australia (Victoria) and the United Kingdom (Derbyshire). Production in the United States (Fremont, California) ended in March 2010.[4] The Corolla's chassis designation code is "E", as described in Toyota's chassis and engine codes. Early models were mostly rear-wheel drive, later models were mostly front-wheel drive and some models were four-wheel drive. Toyota quallis