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Contents
2012 Issues and Challenges ................................................................................. 1 Letter from President-Elect Moe Veissi ............................................................... 2 REALTORS ARE THE HEART OF THE DEAL ........................................................... 5
Issue: REALTORS Are at the Heart of Influence ...............................................................................5 Challenge: Focusing On Our Priorities .................................................................................................. 5 Challenge: Pumping Up Our Presence .................................................................................................. 6 Issue: REALTORS Are at the Heart of Consumers Minds .................................................................7 Challenge: Reaching Consumers with Positive Messages..................................................................... 7 Challenge: Helping REALTORS Grow Their Businesses ........................................................................ 8 Issue: REALTORS Are at the Heart of Professionalism ................................................................... 10 Challenge: Providing Resources to Meet Changing Demands ............................................................ 10 Challenge: Keeping REALTORS Relevant through NARs 2nd Century ................................................ 12 Challenge: Reaffirming Our Commitment to the Code of Ethics ........................................................ 15
Issue: Protecting Property Rights While Preserving Water Quality ................................................. 19 Challenge: Balancing Water Quality and Property Rights................................................................... 19
REALTORS Political Action Committee The REALTORS Political Action Committee raises funds that are invested in candidates that support the values of REALTORS. The money to accomplish this comes from voluntary contributions. REALTORS who contribute to RPAC, recognize how important campaign fundraising is to the political process. RPAC doesnt buy votes. RPAC enables REALTORS to support candidates who support us. Staff Contacts: Scott Reiter, Political Disbursements, (202) 383-1072, or Ed Lawler, Fundraising, (202) 383-1156 Learn more about the REALTORS Political Action Committee URL: www.realtoractioncenter.com/rpac/
Real Estate Today NARs nationwide talk radio program, Real Estate Today, strengthens the relationship between consumers and REALTORS. It became the fastest growing real estate radio show in America in 2010. The program positions REALTORS as the most credible and timely source of real estate information, while also promoting to consumers to use a REALTOR when buying, selling, or investing in real estate. The show is currently heard on 150 radio stations around the nation, including Washington, D.C., New York City, Portland, Ore., Seattle and more. Satellite radio subscribers can also hear the show on XM and Sirius stations. The show has as many as 3.2 million listeners a month. Staff Contacts: Stephanie Singer, Promotion, (202) 383-1050, or Stephen Gasque, Content, (202) 383-1172 Learn more about Real Estate Today URL: www.retradio.com
REALTOR.com The No. 1 real estate website, REALTOR.com, displays more than 3.8 million listings. To stay a step ahead of consumer search habits, REALTOR.com developed applications for mobile devices such as iPhone, iPad, Android and can be utilized on Windows 7 products. These applications have been downloaded more than 5.5 million times. Improvements to the userfriendly Find A Home search function make it easier and quicker for consumers to find properties. Consumers can view more pictures, locate open houses and learn more about communities and home values by using the upgraded map features supported by Microsoft Virtual Earth and Google Street View. REALTOR.com also credits REALTORS on their recently sold homes. The all-new Find a REALTOR directory offers every member and office a profile page at no cost, providing the most accurate and complete marketing directory on the internet. Staff Contacts: Tim Kline, (312) 329-8598, or Ken Burlington, (312) 329-8360 Learn more about REALTOR.com URL: www.REALTOR.com or www.BenefitsAtREALTOR.com REALTOR.com International Website To provide greater global exposure for members listings, NAR recently announced that REALTOR.com will expand to include worldwide listings beginning in November 2011. Enhanced features of the site include translations of U.S. listings in multiple languages, inclusion of international listings and area and currency conversions. Additionally, another resource available to REALTORS is the Certified International Property Specialist designation, giving REALTORS the tools and knowledge to capitalize on the rapidly growing global market. Staff Contact: Katie Stouffs, (312) 329-8272 Learn more about Global REALTOR.com URL: www.realtor.org/global REALTOR Trademark Awareness Program The term REALTOR is not only a trademark owned by NAR and protected by federal law, but more importantly, it is a valuable benefit of NAR membership. When used properly, the trademark helps members succeed because it distinguishes them from someone who is just another real estate agent. The REALTOR Trademark Awareness Program addresses this challenge by protecting and helping members and consumers recognize the meaning of NARs valuable trademarks. Staff Contacts: Michael Thiel, (312) 329-8373, Katie Johnson, (312) 329-8372, or Mary Newill, (312) 329-8380 Learn more about the REALTOR Trademark Awareness Program URL: www.realtor.org/law_and_policy/trademark_video
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e-PRO Certification NARs e-PRO certification is a comprehensive and interactive educational program sponsored by the National Association of REALTORS and is specifically designed to help real estate professionals thrive in the competitive world of online real estate. e-PRO is not just about technology, but also it's about how REALTORS can leverage their most powerful asset, their people skills, into doing more business on the internet. Staff Contact: Heidi Henning, (312) 329-8485 Learn more about the e-PRO certification URL: www.epronar.com/ Graduate, REALTOR Institute Summit To ensure that NARs flagship designation Graduate, REALTOR Institute remains relevant and meets the needs of our members, the Professional Development Committee will be hosting a meeting with education directors from state associations. The agenda for this meeting includes reviewing curriculum, capturing ideas on what the Graduate, REALTOR Institute of the future should be and how NAR can better promote this program, which state associations rely on for critical non-dues revenue. Staff Contacts: Heidi Henning, (312) 329-8485, or Colleen Ryan, (312) 329-8264 Learn more about the Graduate, REALTOR Institute Summit URL: www.realtor.org/gri REALTOR Magazine NARs official publication, REALTOR Magazine, is the single source for REALTORS to find compelling, bottom-line focused business knowledge on how to increase their business success. The magazine advances real estate industry best practices and brings expert insights and context to the most significant industry trends. It also serves as a primary source of information for REALTORS in their purchasing decisions. Online, the magazine has hundreds of pages geared toward making REALTORS more profitable, including buyers guides, an architecture guide and customizable handouts for buyers and sellers. The site includes a number of popular blogs, video presentations and slideshows. The magazine staff also produces free daily news updates, an award-winning business tips e-newsletter and regular Hot Topics webinars. Staff Contact: Stacey Moncrieff, (312) 329-8496 Learn more about REALTOR Magazine URL: www.realtor.org/realtormag
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REALTOR.org REALTOR.org is the online face of the national organization to NAR members, staff at state and local associations, the media, federal legislators, academia and the general public. The site contains information, resources and tools relating to every program and event that NAR produces, including updates on legislative, regulatory and advocacy issues; economic research and commentaries; summaries of real estate legal cases; information about global real estate, commercial real estate and resort/second home properties; brochures and books for purchase; and professional development courses and webinars. Staff Contact: Hilary Marsh, (312) 329-8341 Learn more about REALTOR.org URL: www.realtor.org REALTOR University The mission of REALTOR University is to foster life-long student learning through highquality, entrepreneurial and career-oriented programs in real estate. REALTOR University will deliver applications-oriented, academic programs with an emphasis on business fundamentals, principles and skills that real estate professionals require to be successful. University programs will be delivered through a global online campus offering both professional development and masters level education. Staff Contact: Marc Gould, (312) 329-8564 Learn more about REALTOR University URL: www.realtoru.com
Real Estate Today NARs nationwide talk radio program, Real Estate Today, strengthens the relationship between consumers and REALTORS. It became the fastest growing real estate radio show in America in 2010. The program positions REALTORS as the most credible and timely source of real estate information, while also convincing consumers to use a REALTOR when buying, selling, or investing in real estate. The show is currently heard on 150 radio stations around the nation, including Washington, D.C., New York City, Portland, Ore., Seattle and more. Satellite radio subscribers can also hear the show on XM and Sirius stations. The listener base is 3.2 million listeners a month. Staff Contacts: Stephanie Singer, Promotion, (202) 383-1050, or Stephen Gasque, Content, (202) 383-1172 Learn more about Real Estate Today URL: www.retradio.com REALTORS Federal Credit Union NAR created a credit union to serve the special financial service needs of REALTORS. The credit union is 100 percent internet-based, with a U.S. call center, and handles loan applications and account transactions 24 hours a day seven days a week. The credit union has nearly $70 million in assets and is a wholly-independent, member-owned legal entity. Staff Contact: Bob Goldberg, (312) 329-8269 Learn more about the REALTORS Federal Credit Union URL: www.realtorsfcu.org REALTORS Property ResourceTM The REALTORS Property ResourceTM (RPR) is a national database of real property information, which is more than 147 million parcels of property and gives REALTORS an unparalleled way to serve their clients. It includes in-depth, trusted information on every parcel of real property, including public record information, details of prior transactions, information from multiple-listing services, zoning information, transfer tax information and other relevant data sets. RPR is currently contracted with 315 MLSs across the country, which represents a little more than 522,000 REALTORS. It is based on the collaborative efforts of REALTORS and the real estate community, including Commercial Information Exchanges and MLSs. It drives development and implementation of data standards and definitions and will increase the breadth, depth, immediacy and power of real estate information available to REALTORS. Staff Contact: Jeff Young, (312) 329-8255 Learn more about the REALTORS Property ResourceTM URL: www.realtor.org/rpr
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Second Century Ventures Through Second Century Ventures, NAR is continually monitoring new technologies and looking for partnership opportunities that keep REALTORS at the heart of the transaction and help them better service their clients. Partners include Ifbyphone, a marketing automation solution that ensures REALTORS never miss a call and allows them to focus advertising dollars on the mediums that are most impactful for their clients; DocuSign, an eSignature solution that saves REALTORS time and money allowing for paperless transactions; and ePropertydata, a CIE information exchange solution. Additional partnerships NAR has created over the years include ZipLogix, a real estate eforms solution, which works effortlessly with DocuSign; REALTOR.com and SentriLock. Staff Contact: Constance Freedman, (312) 329-8524 Learn more about Second Century Ventures URL: www.realtor.org/scv
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NAR Member Profile The NAR Member Profile is an annual snapshot of the business activity and characteristics of REALTORS including income, expenses and demographics of members. In addition to the profile, NAR Research provides companion resources, including webinars that highlight the major changes in members businesses. Staff Contact: Jessica Lautz, (202) 383-1155 For more information about the NAR Member Profile URL: www.realtor.org/topics/member_profile REALTORS Confidence Index The REALTORS Confidence Index is a monthly survey of REALTORS that provides information and insights about current market conditions as well as their expectations for sales and prices. Staff Contact: Jed Smith, (202) 383-1022 Learn more about the REALTORS Confidence Index URL: www.realtor.org/research/research/reps
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Make FHA, Fannie Mae and Freddie Mac Loan Limits Permanent Without congressional action, Federal Housing Administration, Fannie Mae and Freddie Mac loan limits will automatically decline from 125 percent of median sales price to 115 percent, along with a reduction in the maximum loan amount from $729,750 to $625,500 on October 1, 2011. Congress should make permanent the current loan limit levels for FHA, Fannie Mae and Freddie Mac-backed loans. Staff Contacts: Megan Booth, (202) 383-1222, or Jerome Nagy, (202) 383-1233 Learn more about FHA, Fannie Mae and Freddie Mac loan limits URL: www.realtor.org/fha Pass Covered Bond and Credit Union Legislation Passage of covered bond and credit union legislation is essential to restoring mortgage liquidity to the commercial market. To restore the flow of credit, NAR supports the passage of legislation aimed to create a covered bond market and to increase the cap on credit union business lending. Staff Contact: Vijay Yadlapati, (202) 383-1090 Learn more about covered bond and credit union legislation URL: www.realtor.org/politicaladvocacy
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Issue: Enhancing Collaboration between NAR and State and Local Associations
The spirit of collaboration is what makes a team successful. Understanding our responsibilities maximizes the value we bring to the table. With enormous challenges facing our industry, NAR is working to strengthen the collaboration at every level of the organization for the good of our members and our communities.
Housing Opportunity and Smart Growth Programs Housing Opportunity and Smart Growth programs provide grants, training, and technical assistance to state and local associations so they can become more involved in housing and growth issues in their communities. The Expanding Housing Opportunities class and EmployerAssisted Housing class improve real estate professionals skills for serving first-time homebuyers. The Land Use Initiative provides free critical analysis of proposed land use measures at the state and local level to state and local associations. Staff Contacts: Lora McCray, Housing Opportunity, (202) 383-7560, or Joe Molinaro Smart Growth, (202) 383-1175 Learn more about Housing Opportunity or Smart Growth URLs: http://www.realtor.org/government_affairs/housing_opportunity or www.realtor.org/smartgrowth Information Central NARs Information Central is an extra pair of hands for state and local associations. Its specialists can save time and money with quick and accurate first-call resolution of association and/or industry questions. Contact Information Central by texting AskNAR to 66746, calling (800) 874-6500 or emailing Information Central at Infocentral@realtors.org. Let Info Central do your legwork, get your problem solved or get you connected to the expert who can. Industry, association information and research is available 24 hours a day, seven days a week. Staff Contact: John Krukoff, (312) 329-8254 Learn more about Information Central URL: www.realtor.org/library RAMCO RAMCO, the association management system developed by AEs for AEs uses Microsofts new CRM 2011 to provide state of the art features and functions designed to strengthen and enhance the management of REALTOR associations. Staff Contact: Gar Anderson, (312) 329-3279, or ganderson@realtors.org. Learn more about RAMCO URL: www.RAMCOAMS.com
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REALTOR Benefits Program NARs REALTOR Benefits Program offers practical solutions for business and personal use on the products and services REALTORS use every day. In 2010, member experiences through the program were estimated to be more than 2 million, with many members receiving savings from one or more partners that exceeded the amount of their annual NAR dues. The program includes offers from more than 30 industry-leading companies in a wide array of categories. Some programs with special relationships with NAR have even allowed us to play a key role in influencing product development and offers aimed directly at NAR members. Staff Contact: Kristin Stafford, (312) 329-8628 Learn more about REALTOR Benefits Program URL: www.realtor.org/realtor_benefits REALTOR Team Store REALTOR Team Store is NARs official supplier of REALTOR premium incentive products, offering a wide array of promotional items to let prospective clients know they are working with a REALTOR. Staff Contacts: Kristine Erickson, (312) 329-854, or Kristin Stafford, (312) 329-8628 Learn more about REALTOR Team Store URL: www.realtorteamstore.com/index.php?main_page=index&cPath=25 SentriLock SentriLock is the official lockbox solution of NAR, a majority owner in the company. Today, more than 550,000 lockboxes are in use by 250,000 agents from more than 207 different boards, associations and Multiple Listing Services in the U.S. and Canada. Staff Contacts: Rebecca Daly, (312) 329- 8379, or Kristin Stafford, (312) 329-8628 Learn more about Sentrilock URL: www.realtor.org/realtor_benefits/benefits_partners/sentrilock_llc zipLogix zipLogix is a subsidiary of Real Estate Business Services, Inc. (REBS) and is a joint venture between REBS and the National Association of REALTORS. Today, the zipLogix family of tech-savvy products is the recognized industry standard for electronic real estate forms (ZipForm) and the transaction management systems, (Relay) that are currently used by more real estate professionals than any other real estate software programs. Staff Contacts: Rebecca Daly, (312) 329- 8379, or Kristin Stafford, (312) 329-8628 Learn more about zipLogix URL: www.ziplogix.com/
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REALTORS ARE THE HEART OF THE DEAL 2011 Issues and Challenges Index
Topic AE Member Toolkit Broker Price Opinion Resource Certification Center for REALTOR Technology Code of Ethics Code of Ethics eProducts Commercial Real Estate Transaction Standards Commercial.REALTOR.com Commercial Services Programs CommercialSource.com DocuSign Eliminate Qualified Residential Mortgage DownPayment Requirements Enact Secondary Mortgage Market Reform e-PRO Graduate, REALTOR Institute Summit Ifbyphone Home Ownership Matters Campaign HouseLogic Housing Opportunity and Smart Growth Programs Information Central Leading with Diversity Make FHA, Fannie Mae and Freddie Mac Loan Limits Permanent Maintain Current Tax Rules My REALTOR Party NAR Blogs NAR Facebook Pages NAR Member Guide NAR Member Profile NAR Twitter Accounts Pass Covered Bond and Credit Union Legislation Prevent EPA from Overstepping Authority Profile of Home Buyers and Sellers Page Number 20 10 10 14 14 10 8 20 8 24 17 17 11 11 24 7 7, 12 21 21 23 18 16 5 26 26 22 14 26 18 19 13
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Profile of International Home Buying Activity Public Advocacy Campaign RAMCO Real Estate Today REALTOR Action Center REALTOR Benefits Program REALTOR Magazine REALTOR Neighborhood Stabilization Project REALTOR Party Initiative REALTOR Safety REALTOR Team Store REALTOR Trademark Awareness Program REALTOR University REALTOR.com REALTOR.com International Website REALTOR.org REALTORS CONFERENCE & EXPO REALTORS Confidence Index REALTORS Federal Credit Union REALTORS Political Action Committee REALTORS Property ResourceTM Reauthorize the National Flood Insurance Program Second Century Ventures SentriLock zipLogix
13 6 21 8, 13 6 25 11 23 5 22 25 9 12 9 9 12 22 14 13, 24 6 12 18 14 25 25
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