COTTON REPUBLIC

BRAND MANUAL

INTRODUCTION
Cotton Republic's brand manual is designed as an easy-to-follow guide that communicates the brand identity and helps you use the critical components of this manual effectively and correctly. The various elements of the identity system are illustrated, and their specic usage is described to be relevant to a wide range of communication applications. The effectiveness or success of the corporate identity, however, depends entirely on its consistent implementation. It is critical for Cotton Republic to adhere to these guidelines to ensure that the brand continues to convey its message of being a premium clothing brand, to all its audiences. At the same time, there is scope for exibility in certain applications.

COT TON REPUBLIC BRAND MANUAL

LOGO TYPE
Cotton Republic is a casual wear store that sells clothes that remains evergreen and classic, never going out-of-style with time.

Keeping these characteristics in mind, the logo design is a combination of slender curves and clean, solid lines that never looks out of place even as time goes by. The construction of the logo also establishes a casual, fun and vibrant vibe.

With the store specialising on urban country and beach resort wear, the logo has been made meticulously to reect its specialty.

The letter "O" in the word "Cotton" has been stylised in such a way that it looks like a cotton bud, taking the brand name literally to instill even more awareness of the brand name into consumers minds when glanced upon. True to its representation of a store that sells casual wear, the colors used are with traits that can be found in abundance in nature.

Green is the color of nature and it is associated with tranquility and calmness, giving out a relaxing effect whenever someone looks at or examines the logo.

PANTONE DS 297-2

PANTONE DS 325-1 T: 90

PANTONE DS 325-1 T: 50

PANTONE DS 325-1 T: 30

COT TON REPUBLIC BRAND MANUAL

LOGO TYPE SIZE RECOMMENDATIONS

Recommended minimum size on A4

50MM

25MM

Recommended minimum size on A5 and DL

35MM

17.5MM

Absolute minimum size on any medium

25MM

12.5MM

COT TON REPUBLIC BRAND MANUAL

LOGO TYPE - CONSTRUCTION GRID

A grid is provided as a measurement and proportional relationship reference for manual reproduction purposes where photo-reproduction is not possible. It helps maintain the proportion of the elements such as painted application on hoardings and signage.

Each unit of the grid is X. '4X' is equal to the height of the O in Cotton.

COT TON REPUBLIC BRAND MANUAL

LOGO TYPE - CLEARSPACE

To ensure that the Signature or Logotype is clearly visible and easily distinguishable, an area of Clearspace is required all around the Signature to keep it free from any other visual distraction or interference.

In both the vertical and horizontal presentations, the Clearspace would be equal to the height of the Cotton motif (determined at left by repetition of lighter colored border in the repeated motifs).

COT TON REPUBLIC BRAND MANUAL

LOGO TYPE - UNACCEPTABLE USAGE

No distortion

No tilting

No outlining

doasdosiajdaosijdoasjdopsaijdopsajdopsaijdoasjdopasdasduasd- saio ud hai o u dh asio hu daios hu dio asu hdi oashdioahdioasu dhasiudhsiaodhuioas hudiosahudishdiosahudiosahudiouashdoa

No busy backgrounds

No intrusion of clearspace

No recoloring

COT TON REPUBLIC BRAND MANUAL

COLORS - PRIMARY AND SECONDARY

PANTONE DS 297-2

PANTONE DS 325-1 T: 90

PANTONE DS 294-2

PANTONE DS 281-7

PANTONE DS 236-7

COT TON REPUBLIC BRAND MANUAL

LOGO TYPE - 2 COLOR

COT TON REPUBLIC BRAND MANUAL

LOGO TYPE - MONOCHROME

COT TON REPUBLIC BRAND MANUAL

LOGO TYPE - BLACK AND WHITE

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LOGO TYPE - NEGATIVE

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COLLATERALS - NAME CARD

SIMON SAMPLE

ART DIRECTOR

Cot ton Republic 20, Shenton Way 69786 Singapore

(+65) 9456 2034 s.sample@cot ton.sg www.cot ton.sg

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COLLATERALS - CORPORATE TYPEFACE

VAG Rounded STD Light

ABCDEFGHIJKLMNOPQRUSUVWXYZ abcdefghijklmnopqrusuvwxyz 1234567890 !?$%&(),.

VAG Rounded STD Black

ABCDEFGHIJKLMNOPQRUSUVWXYZ abcdefghijklmnopqrusuvwxyz 1234567890 !?$%&(),.

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COLLATERALS - ADMINISTRATIVE TYPEFACE

Century Gothic Regular

ABCDEFGHIJKLMNOPQRUSUVWXYZ abcdefghijklmnopqrusuvwxyz 1234567890 !?$%&(),.

Century Gothic Bold

ABCDEFGHIJKLMNOPQRUSUVWXYZ abcdefghijklmnopqrusuvwxyz 1234567890 !?$%&(),.

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COLLATERALS - LETTERHEAD AND ENVELOPE

24 December 2007 Mr Simon Sample Designation Sample Company Pte Ltd 123 Sample Street #12-30 Sample Building Country 123000

Timothy Su Yi Cheng #10-319 Blk 245, Tampines Street 21 Singapore 510234

Dear Mr Sample,
Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si aliiad propensiores

sunt propter causas naturales et antecedentes, idciro etiam nos trarum qua causa voluntatum atque appetitionum sunt non causae naturales at antecedentes; nam nihil esset in nostra potestate si res ita se haberet consequat. Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si alii alia propensiores sunt propter. Haec disserens qua de re agatur et in quo causa consistat non videt. Non si alii adt alia propensiores sunt propter causas naturales et rte antecedentes, idciro etiamt non nostrarum. potestate si ita se haberet. Nunc vero fatemur, acut noi consistat hebetesne, vale imbecilline quamque rem res.
Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si aliiad propensiores voluntatum atque appetitionum sunt non causae.

Yours Sincerely,
Cotton Republic 20, Shenton Way 69786 Singapore (+65) 6457 3425 general@cotton.sg www.cotton.sg

Stanley Lee Chief Finacial Ofcer Cotton Republic Pte Ltd

Cotton Republic 20, Shenton Way 69786 Singapore (+65) 6457 3425 general@cotton.sg www.cotton.sg

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COLLATERALS - MEMBERSHIP CARD

0806314A

TIMOTHY SU

The use of this card is subject to Cot ton Republics terms and conditions governing Electronic Ser vices. This card is the proper t y of Cot ton Republic and shall be returned upon request.

MEMBER

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COLLATERALS - VEHICLE APPLICATION

www.cotton.sg

www.cotton.sg

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COLLATERALS - SHOPPING BAG

www.cotton.sg
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COLLATERALS - UNIFORM

STAFF

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COLLATERALS - DIRECT MAILER EXPANDING

We are

We are

Japan Australia France England United States

Expanding.
Japan Australia France England United States

We are

Expanding.

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COLLATERALS - DIRECT MAILER BADGE DISCOUNT

WHEN YOU WEAR THIS BADGE

20% OFF

COT TON REPUBLIC GIVES YOU

Timothy Su Yi Cheng #10-319 Blk 245, Tampines Street 21 Singapore 510234

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