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    Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It: 10 Rules for Building a Successful Personal Brand and Keeping It
    Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It: 10 Rules for Building a Successful Personal Brand and Keeping It
    Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It: 10 Rules for Building a Successful Personal Brand and Keeping It
    Ebook160 pages3 hours

    Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It: 10 Rules for Building a Successful Personal Brand and Keeping It

    By David D'Alessandro

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    About this ebook

    FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE

    A genuine winner shows you how to stand out from the crowd

    As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing.

    In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building.

    Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains:

    • How to make people want to take a chance on them
    • How to gain and keep a great reputation
    • Why success will not proceed in a rational manner
    • Why hard work and accomplishment aren't enough
    • What character has to do with it
    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateNov 22, 2003
    ISBN9780071436342
    Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It: 10 Rules for Building a Successful Personal Brand and Keeping It

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    • 3/5
      Not what I was looking for. Many odvious points and I am not in a company that size. Did not finish listening to the whole tape.

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