The KIA Soul Project

Geneva 2008
Three image - changing
Soul concepts from KIA
With its new Soul concept cars, KIA bares
three exciting new facets of the brand’s
very own Soul: Bold, beautiful, and even
a bit provocative in their design, the three
vehicles are poised to defy conventions
and reach out to new drivers.
The Soul Burner, the Soul Diva and the Soul
Searcher each are unique in their indivi-
dual style, but they are all inspired by the
same core conviction: Individualism, crea-
tivity and flexibility are the driving forces
behind today’s urban hipsters – and the
KIA Soul concept cars live up to just that.
With their built-in confidence and their po-
tential for almost limitless customizing, the
KIA Soul concept cars easily adapt to all
challenges of the urban jungle and their
driver’s changing needs.
Think of the Soul concept car as a tech-
nically advanced and stylish interface
between the young-at-heart who love an
active lifestyle and their natural habitat.
Designed to make a powerful first impres-
sion, each KIA Soul concept car gives its
driver the chance to make a statement by
just pressing the start button and hitting the
road.
This mix of casual boldness and relaxed
confidence lets drivers of the Soul concept
car bond emotionally with the KIA brand
instantly – after all: baring your Soul on the
public streets requires some serious atti-
tude.
KIA Soul Burner

The KIA Soul Burner is the bad boy of the three con-
cept car stars, commanding instant respect wherever
he shows up. Every detail of his muscular appearance
signals: Don’t mess with me! Twin vertical exhausts, fat
245/40 R19 tyres and aggressively shaped LED driving
lamps give the KIA Soul Burner an extra edge in the ur-
ban jungle. Asymmetric number-plates and handle defy
the norms of conventional design. Flashes of scarlet
sparkle around the air intake, wheel rims and mirrors ac-
centuate the black-on-black paint of the body, adding
a bold touch.
If one dares to take an even closer look, black dragons
will mysteriously materialize from the matte dark of the
all black body. They seem to hold a protective grip on
the car, also penetrating the cabin and lurking around
the rich black and red leather interior. Four individual
seats, a thick steering wheel and the black chrome fi-
nish scream of virile agility, making the KIA Soul Burner
poised to prevail over any opponent within the city limits
and beyond.
KIA Soul Diva

Like a true super model, the KIA Soul Diva turns heads
wherever she appears. With her sparkling metallic white
paint and the contrasting bright gold roof rails, she radi-
ates an aura of glamour and elegance at first sight. Not
shy of her self at all, the Diva comes across playful and
even a bit flashy. Her overlapping circle design motif
echoes dernier cri hand-bags, subtly appealing to style-
conscious young-at-heart women. Tightly wrapped into
225/45 tyres, the 19-inch gold-finished alloy wheels are
sure to leave a lasting impression on boulevards and
avenues.
The Soul Diva is also truly beautiful on the inside: Her two-
spoke steering wheel is a fashion accessory of its own,
just like the whole car. The gold-trimmed centre stack and
air vents sit enthroned above the dashboard, basking in
the soft natural light that shines through the tinted pano-
ramic roof. The seats are covered in quilted black imitati-
on leather and emerge from a black long-pile Pony hide
carpet, turning the cabin into a stylish lounge. Being well
aware of her delicate features, the KIA Soul Diva relishes
the envious looks she provokes.
KIA Soul Searcher

The KIA Soul Searcher is a little more introverted than his

two KIA concept car Soul mates, but just as sure of him
self. Indulging in his muted colours and soft textures, he
exudes a feeling of zen-like aloofness and casual confi-
dence. This is being artistically reflected by the KIA Soul
Searcher’s unique design motif: An abstracted street map
on the pale green-grey and lighter cream body paint. On
his cream alloy wheels that are ringed with 205/60 tyres
the KIA Soul Searcher navigates through the urban thi-
cket with sophisticated ease, shielding passengers from
all outside pandemonium.
His interior is a calming cocoon, a cabin to evoke in-
ner peace. The old, lived-in leather-effect finish over the
dashboard, door panels and steering wheel rim let pas-
sengers feel at home instantly and make the car an in-
timate comfort zone on wheels. The seams between all
felt panels are raised to stimulate the haptic experience
and create an organic feel. But for all his intimacy the KIA
Soul Searcher is far from shutting himself off from the out-
side world: His concertina-style, full-length roof powers
back within seconds to let in an inspirational breeze and
natural light.
The Interior

The Searcher The Diva The Burner

 The Burner

The Searcher The Diva

Create your own KIA from
a „world of possibilities“
Sharing a common steel bodyshell structure the three
KIA Soul concept cars sport the athletic frame of a true
performer: With 4105 mm overall length, 1785 mm overall
width, 1610 mm height (excluding roof rails) and a 2550
mm wheelbase the KIA Soul Burner, Soul Diva and Soul
Searcher will let the drivers explore even the narrowest
trails of the urban jungle while giving them maximum
freedom of expression on the inside.

The KIA Soul Projects are closely related to the new KIA
production car, which will celebrate its World Premiere at
the Paris Car Show in September 2008. The KIA produc-
tion car defies any categorisation and creates a unique
platform for ultimate personal expression. Individualism,
flexibility and customization are what the new KIA pro-
duction car will be all about.
Reflecting upon this concept, the new KIA Soul website
presents a ‘world of possibilities’ and allows each user to
discover his own Soul in many refreshing and surprising
ways.
An on-screen mixing system lets each user dream up a
KIA production car that truly represents his own concept
of style and character. This virtual creative playground
offers a Soul-load of inspiration from the KIA Design Team
and includes many options to experiment with your Soul.
This is true freedom of expression!

Soul.kiamotors.com