David G. Gillies 94 Madison Avenue, Haworth, NJ 07641 gillies.david1@gmail.com 201.390.

2267 (cell) Brand Strategist and Integrated Communication Specialist who leads the planning, ideation, execution and implementation of fully branded, fully integrated commu nication programs delivering short term sales and long term brand growth. This i s a passionate and disciplined branding expert - a results-oriented leader with a proven ability to provide fresh, informed insights that bring brands and consu mers together. Unique agency and client side experience in full range of product marketing from positioning strategy, concept, naming, logo, packaging, point-of -sale, merchandising, sales promotions, print, TV, radio and online advertising. Managed development of social media, branded web videos, user-generated content , banner advertising, e-mail blasts, and promotional web sites. Experience Gillies & Co (www.gilliesco.com) Founder, Director. Brand Communication Consultancy Clients: GFI Group, Inc., General Cigar Company

2009 - Present

* Led 2010 re-branding initiative for GFI Group (NYSE, "GFIG") a world-leading wholesale broker of credit derivatives and currency related technologies and sof tware. Developed new positioning platform and integrated advertising campaigns f or GFI FENICS, engaging Tier One Banks, global B2B audiences and supporting sale s via Brand manual, print, banner ads, web-site and digital sale demos. * Wrote strategic advertising and promotional briefs for General Cigar Company while overseeing print advertising, web, media and promotion needs during key 20 10 planning period. Commissioned to refine platforms and develop portfolio stra tegy for 6 major brands valued at $150MM in sales. MGL Advertising - New York, NY 1998 - 2009 Senior V.P. Account Director (2006-2009), V.P. Ad Director (2002-2005) Account D irector (1998-2001) Clients: General Cigar Co., The Oyster Bar, Soyuz Victan, "S V" Vodka Reported directly to CEO and Led 11-person, cross-functional team in strategizin g fully differentiated brand solutions in consumer advertising, packaging, promo tion and retail selling programs. Preserved trusted marketing partnerships thro ugh several major turnovers in Client management. * The Buyer's Network - Developed a B2B extranet for General Cigar - a web plat form designed to increase direct sales to retail customers (for re-supply, produ ct deals, premiums and support). Site builds e-commerce and stronger partnership s with retail customers. * Participation, input and analysis of consumer and segmentation research helpe d 2010 image platforms. * Managed contracts, budgets, estimates, monthly billing, revenue forecasts and profitability. $8-10MM budget. * Taking PUNCH to #1. Managed creative development and celebrity talent negotia tion for award winning Punch advertising campaign that ran nationally for 7 year s, dramatically increasing awareness and taking PUNCH, once ranked 17 to #1, - t he best-selling large premium cigar in GCC's portfolio. * Strategized Macanudo American Passion campaign which, tied with nation-wide m obile marketing events (Macanudo Bus - American Passion Tour) rejuvenated brand pride, lifted sales 32% in 2 years and drove $500MM sales over 9 years. * Directed marketing partnerships; Partagas Cigar Cave promotion with Fox, NFL

TV commentator, Tony Siragusa, the Cohiba World of Luxury promotion with Marquis Jets and Excalibur Fore for Four Promotion with Golf Tec (www.hoyogolf.com). Pr ograms included promo packaging, in-store displays, web site and online videos. * The Partagas Cigar Cave and Excalibur web promotions exceeded forecasts by 33 %, and 55% respectively. A Social Media 1st - In a tiny category, Cigar Cave Contest generated $3MM Sales with 66MM online impressions, 434 Essay Contest entries, 30,000 promo site visi ts, 8,000 YouTube Trailer views, 503 Twitter Followers. * Macanudo Millionaire Trip of a Lifetime to Las Vegas- Orchestrated largest in teractive media campaign in GCC history. Marketing partnership with Playboy Play mates, promo website, e-mail blasts, social media outreach and on-line banner ad s delivered strong CTRs and 33MM impressions. (www. macanudomillionaire.com) * The Oyster Bar - Managed $700M in new advertising and promotion for America's largest single restaurant. * SV. The Silk Vodka. Managed branding, advertising, production and media plann ing for successful $2.2MM launch supporting new distribution in 7 key markets an d 10,000 cases shipped within first 6 months. New Brand name and image leveraged via 830 brand ambassador events along with; social media sites, web radio, bann er and print advertising, on-premise signage, and targeted out-of-home media. In 3 months, shipments trended ahead of Grey Goose. Supported 100+ million impress ions and web traffic was higher than Smirnoff. Continued... David G. Gillies Page 2 Foote, Cone & Belding - New York 1995-1998 Account Director, Clients: Nabisco, AT&T, Jamaica Tourist Board * Led Client team in positioning analysis for Cream of Wheat products. Managed $7MM budget for new COW multi-grain products and Nabisco "Wholesome Go" snacks, securing share gains for both brands via TV, print, FSIs. * Identified by senior management to be a member of FCB's strategic, "Falcon Te am" during (AT&T, MCI, Sprint) telecom wars, to manage rapid-response, political -style campaign, polling consumers (Penn & Schoen), identifying competitive bran d platforms, analyzing offers, issues and opportunities and delivering tactical responses via on-air spots, all within 2-3 week periods. * Managed AT&T TV spots which immediately cut long distance residential consume r defection to Sprint by 50%. * Became Agency's "Third Tier" low cost carrier expert. Instrumental in Competi tive "gaming" exercises and strategic analysis that helped introduce a simpler, consumer-focused solution, "One Rate" billing program. * Managed Jamaica's $15MM advertising and collateral budget, planned a new "One Love" campaign for U.S., launched brand's (and FCB's) first website and produce d Jamaica's first Latin American TV spot. Managed all collateral and co-op progr ams (i.e. McDonalds Jamaica Get Away vacation). McCaffery & Ratner (later MGL) Advertising - NY 1994-1995 Account Supervisor, Clients: Hilton Golf Resorts, Kings Super Markets * Reported directly to President. Managed $500M advertising for Colorado and Fl orida Hilton golf resorts. * Managed $1MM acct for premium supermarket chain, producing weekly inserts, ne wsletter, in-store signage. Kaprielian /O'Leary Advertising - New York 1993-1994 Account Supervisor, Clients: The Cayman Islands Department of Tourism, Davidoff of Geneva * Reported directly to President.

* Presented marketing plans and program recommendations to Caymanian government , regional and Intl. sales. * Managed $9MM budget and new ad campaign (TV, radio, print, collateral, and tr ade) that leveraged a competitive positioning strategy and upscale, targeted zip code (PRIZM) marketing, developing brand in high potential BDI markets; all of which helped increase arrivals by more than 20%. * Managed ($1MM) in print and collateral for internationally renowned maker of fine cigars and accessories. Avrett, Free & Ginsburg - New York 1991- 1993 Account Supervisor, Clients: TWA, Enterprise Rent-A-Car * Supervised 3 member account team in the production of national and local busi ness and leisure (TWA Get-Away) advertising (TV, print, radio and Out of Home Me dia during "fare wars of 92". Adv. Budget: $40MM. * Enterprise "Special Delivery" TV campaign increased rentals 33%. ($10MM Budge t TV, radio, print) Gillies Marketing and Design, Ltd. 1991-1992 President and Founder * Invented, designed and trademarked a family game named Azuma. * Negotiated and Sold U.S. and Intl. license to Hasbro/Parker Bros. * Sold approximately 100,000 units. The Games Gang, Ltd. (Division of Western Publishing) 1988- 1991 Director of Marketing: Pictionary, Balderdash, and others top selling board game s. * Reported directly to President. Created and managed 5 person New York, market ing, product management, promotion and in house PR staff. ($3MM Budget) Worked c losely with sales and manufacturing. * Introduced organizational disciplines to independent sales team - selling bin ders, product profiles, directed presentations to sales, annual trade show (Toy Fair), managed advertising, PR, promotion and event marketing. * Ran NYC Agency search to meet the advertising needs of a maturing brand. Education B.S. New York Institute of Technology - Westbury, New York Major Areas of Concentration: English, Social and Behavioral Science Microsoft Word Resume available upon request