MANAGERIAL ECONOMICS PROJECT

Group Members : 1. Pranay Navsariwala 2. Kaushal Tiwari 3. Namdeo Gosavi 4. Pradeep Kamath 5. Amit Jalgaonkar 6. Suraj Gor 7. Vikas Gupta

Industry Type : Tourism Industry Company Selected : SOTC About SOTC : SOTC is Kuoni India's key outbound travel brand. SOTC, Indias largest outbound tour operator was acquired by Kuoni Travels - World's leading premium Tour Operator in the year 1996 and is a leader in all segments, namely Escorted Tours, Free Individual Travel, Special Interest Tours and Domestic Holidays amongst others. Till date, SOTC has escorted over 4 lakh passengers across the globe to various destinations including Europe, USA, Australia, New Zealand, Far East, Africa and many more. We have served travelers for years and won their smiles and hearts. SOTCs vast array of holiday services is taking holidaying to an entirely new level. SOTC has been voted "Best Outbound Tour Operator" five times in a row by the Galileo Express Travel & Tourism Awards Committee. World Famous Tours is the flagship brand of SOTC, which pioneered the designing and marketing of escorted tours to cosmopolitan travelers in India. SOTC World Famous Tours has escorted over many lakh travelers across the globe, for more than 50 years to various destinations including Europe, Australia, New Zealand, USA, Africa, Mauritius, South Asia, and the Southeast Asia. Being a 100% subsidiary of Kuoni Travel Holding, Switzerland one of the worlds largest travel companies - SOTC leverages the advantage of the buying power and travel services to provide customers value-for-money packages. SOTC endeavors to bring alive your

dream holiday. To begin with, SOTC ensures that you and your family travels safe, sure and secure with the finest Indian families. SOTC understands how much one longs for a holiday abroad, but have held back because of the high prices. Cost Saver tours by SOTC have been designed keeping in mind the budget of the traveler without compromising on sightseeing and basic holiday needs. Now, SOTC offers you the opportunity to experience Europe & Southeast Asia at prices one could only dream of. It is the mid-range option with the best balance of price and quality, creating unmatched value. With SOTCs Cost Saver Tours, one enjoys the same inclusions that one would get on a Regular tour i.e., services of a professional Tour Manager, transportation in luxury coach fleet with no smoking on board. Exciting itineraries are designed by our travel experts keeping you in mind. On Your SOTC World Famous Tours Everything Is Organized:

Exciting Sightseeing. Delicious Indian Meals with a choice of vegetarian, non vegetarian & Jain menus. Travel with the Finest Indian families. Stay at the finest hotels all over the world.

SOTC Do-It-Yourself Holidays offers customized, tailor-made vacations around the world. On SOTC Do-It-Yourself holidays you travel only with your companion, your family and friends, at your own pace. You can holiday at an incredible range of holiday destinations. With SOTC Do-It-Yourself holidays, we customize the holiday especially for you. You can fly the airline of your choice; choose your stay at hotels from budget to deluxe category. Transfer in the luxury of your private car or enjoy meeting an international mix of co-travelers on the seat-incoach (SIC) transfers offered by us. We offer a large variety of sightseeing options and excursions for you to experience and explore your holiday destination. For the 'foodie' in you, choose to experiment with the local cuisine or have an Indian meal. SOTC Do-It-Yourself Holidays is also the preferred sales agent for Rail Europe, Globus, Cosmos, Costa Cruises, Golden Holidays and Star Cruises. It has been also appointed by Hong Kong Disneyland as its travel service provider. SOTC Holidays of India has something for every kind of traveler - be it families, youth, students, honeymooners - groups or individual for a holiday in India. SOTC Holidays of India has a range of holiday options namely: Classic Holidays of India, Fun-filled Beaches of India, Hill Stations & Quick Getaways and Spiritual Retreats.

SOTC Holidays of India offers packages that cover every conceivable tour requirement; whether it is an extended vacation with the family, a paragliding spree with friends or simply a rejuvenating weekend break. SOTC Holidays of India offers you an opportunity to visit and explore all the splendors of India through various categories of holiday packages:

Classic Holidays of India are time tested popular attractions like Kashmir, Himachal, Rajasthan and Kerala those have proved their ability to completely satisfy the traveller. Fun-filled Beach Holidays offers not just sun and sand but also cool lagoons, clear waters, corals, reefs and beach resorts. Hill Stations & Quick Getaways offer a break through a multitude of retreats at a short distance from home. Spiritual Retreats to Rediscover Your Soul provide excursions to various spiritual and hallowed sites.

SOTC Holidays of India has categorized all holiday packages into Standard, First and Deluxe Class categories. SOTC Holidays of India also offers a wide range of customised holidays thereby giving individual travellers the complete freedom and flexibility to define their preference for the destination, length of stay and pace of travel. Successfully executing incisive mass marketing strategies between 1996 till date, Kuoni India's outbound division has registered prolific growth and has consolidated its position as the uncontested leader in India's outbound travel market. SOTC Corporate Tours Indias No.1 MICE operator 100000 Customers 58 Offices 120 dedicated Staff catering to over 800 corporates in a year. All you have to do is decide where you want your employees or business partners to go for a travel incentive scheme. And well take care of every other tedious detail. From travel to staying to launching your product, everything. And since we are the No.1 in the category, our buying clout will get you the best possible deals. We have a number of unique services such as pre-tour familiarization trips that will out you completely at ease. Moreover, our international network will ensure that no matter where you are in the world, you will always get the best of it. Specialist in MICE Tours

SOTC Corporate Tours provide customised solutions for various MICE (Meetings, Incentives, Conferences and Events) related travel needs. It will assist you at every stage of planning your travel, including pre-tour familiarization visits, booking of air seats, arranging accommodation at the finest hotels, gala dinners, collateral preparation, technical back up, meal arrangements and event management. We ensure the highest quality of service for your incentive programs, conference, meetings, across the globe. SOTC Corporate (MICE) tours offer the following services to customers:

Research and development of complete program. Identification and reservation of location. Venue and accommodation selection. Planning, organisation and equipping of location area. Contracting and negotiation of services. Organisation of pre and post tour programs, spouse programs, social programs and arrangements for accompanying guests. Specialized exclusive theme dinners. Audiovisual recording of the event. Shows and special entertainments. Special evening venues. Transportation - meet and greet services during all arrivals. Security. Visa application services.

SOTC Trade Fair Tours: SOTC Trade Fair Tours is a division that caters exclusively to the needs and requirements of the keen businessman visiting or exhibiting in International trade fairs. Increase in the number of Indian participants & visitors to various International exhibitions to compete at a global level confirm huge potential for Group Outbound Travel. In the past few

years SOTC Trade Fair Tours has successfully organised delegations to various International trade fairs, which has helped in creating awareness and earning a reputation in the market. The efforts and strength in offering the best quality services have been recognized by the 'Indo German Chamber of Commerce', Industry Associations and International Exhibition Organizers, etc by appointing SOTC Trade Fair Tours as their exclusive official agent in India. SOTC Trade Fair Tours has given a new dimension to the trade fair visitors by providing value added services such as confirmed accommodation during the fair period, Indian meals, option to pay in easy monthly installments, factory visits etc - all this and more at extremely attractive and competitive prices. SOTCs Products: 1. Global Escorted Tours - Experience a destination without worrying about details like transfers, hotels, sightseeing and more. Leave all that to our tour directors. At SOTC we believe in letting you choose the escorted experience that will suit you best. Our tour directors will ensure that you have the most enjoyable and memorable tour possible. Plus you will have plenty of free time to explore destinations on your own. You will be traveling with a group of like-minded people. Escorted tours are not only lighter on the pocket it also enables you to make new friends to share your experiences with. Think school picnics and excursions! Whether you are looking for a vacation with more planned time or a more independent experience with less guided time at SOTC your options are just a click away. Rejoicerecharge and relive 2. Customised Holidays - Time to reflect, observe, recharge and simply revel in solitude is what travelling on your own is all about. We at SOTC understand your need for Space. The freedom to make all the decisions about your itinerary, spending quality time for reflection and learning to enjoy your own company, as well as having the opportunity to meet lots of new people SOTC Independent Global Vacations enables you to do all that and more. Delve into the intricacies of art and culture, take in the world famous sights, go shopping or explore the ancient ruins, without the clutter of people around you. Plus its great not to be tied down to other peoples programmes, schedules and decisions. You can do exactly what you want. At SOTC Independent Global Vacations traveling solo is very tranquil. 3. Holidays of India - If you enjoy travelling at your own pace taking in the sights and the experiences at leisure, SOTC India vacations are tailored with just you in mind. No more pesky wake up calls, group sightings or cranky kids. Explore the beauty of the countryside, or go sailing on a yacht, soak the sun on a lazy afternoon or indulge in a frenetic bout of shopping you can do all this and more with the assurance that a SOTC professional is close at hand, should you need him/her.

Plus you have the advantage of leaving and returning on the exact days that fits your schedule, visit places that you want to and spend time on the sights that engage you. SOTC Independent India Vacations will help you unlock Indias ancient mysteries just the way you like it. 4. Trade Fairs - SOTC Trade Fair Tours possesses core capabilities to organise travel services to International exhibitions across the globe. We also provide a platform for Indian exporters, traders, SME & corporates from all industries to exhibit & visit at leading trade fairs abroad. Thus, business opportunities are considerably enhanced. Moreover, sound advice is offered on selecting the best exhibition to showcase your product or services at various International exhibitions. 5. Corporate Tours - SOTC Corporate Tours provide customised solutions for various MICE (Meetings, Incentives, Conferences and Events) related travel needs. It will assist you at every stage of planning your travel, including pre-tour familiarisation visits, booking of air seats, arranging accommodation at the finest hotels, gala dinners, collateral preparation, technical back up, meal arrangements and event management. 6. Sports Tours SOTC also undertakes sport tours. The tours which SOTC is going to undertake are: a] 2011 Formula 1 Paddock Club AirTel Indian Grand Prix. (28th, 29th & 30th Oct 2011) b] 2011 Formula 1 EthiadAirways Abu Dhabi Grand Prix (11th 23th Nov 2011) c] The Presidents Cup 2011 (15th 20th Nov 2011) 7. Special Tours SOTC offers special tours which includes Super Saver Holiday Packages that is affordable for all. Some of these packages include: A] 5 day super cost saver Thailand from Mumbai @ Rs. 7,889 per person which Includes Airfare, Accommodation, Breakfast, Sight-seeing & Transfers. B] 4 day cost saver Sri Lanka from Mumbai @ Rs. 13,999 per person which Includes Airfare, Accommodation, Breakfast, Sight-seeing & Transfers. COMPETITORS OF SOTC: 1. Cox & Kings 2. Thomas Cook

3. Club Mahindra holidays 4. Kesari Tours