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JEAN DELATYREE 3783 Refinement Way Douglasville, Georgia 30135 (678)736-3653 direct (678)715-0822 office Summary of QUALIFICATIONS Highly

skilled developer and architect of brand, retail and consumer advertising, promotional and specialty marketing. Experienced lead creative, group director or manager within my career charged with the management of creative, production and photography staffs in the development of brand, direct and targeted advertising for some of the top retail and consumer brands in the market. Possess crucial market segment expertise, inclusive of targeted specialty, ethnic & hispanic marketing. From client servicing to conceptual development, presentation, implementation and market roll-out, a key manager and results driven professional with vital strategic marketing skills. Educational BACKGROUND Emory University CLL - IT/Web Development 2010 E-Marketing Certificate Columbus University BBA - Business Admin./Marketing 2004 Communication Magna Cum Laude American Mgt. Assoc. AMA - Strategic Management 1999 Team Building Certification Art Inst. of Atlanta AFA - Design Communication 1978 Marketing Honors Work EXPERIENCES Base Marketing Group LLC Atlanta/Chicago 2000-02 * 2004-Current Sr. Creative & Marketing Director - Print, Collateral, Targeted/Promotional Marketing Senior director of a small graphic design, print advertising and marketing consulting studio with focus or expertise in collateral and specialty design, promotional advertising, direct mail and targeted marketing. Developing print to creative strategies and e-mail campaigns, our primary clients are real estate companies, nonprofits, small businesses and medical groups. From complete print and collateral design campaigns, to brand marketing, strategic planning, new business development and/or implementation of client specific promotional strategies, such are our valued competencies. Vigilant account management, presentation, project management, pre-press pro-duction duties and extensive photography art direction in concert with agency direction is key. Accountable to clients & staff, capable of managing multiple jobs and photo art direction assign-ments, budgets and deadlines, while negotiating proposals, contracts and external resources. * Full-time student years 2002-04 pursuing BBA

ABD Group - Ambrosi Advertising Chicago 1995-99 Creative Director - ROP, Print, Collateral, Branding, Targeted/Specialty Marketing Senior creative at one of the nation's largest retail and consumer ad agencies. Originally part of a senior team of creative directors who developed targeted print, collateral advertising, loyalty mar-keting and national brand identity or promotional strategies for major retail and consumer brands. Later promoted to head up this agency's first specialty, loyalty, ethnic and hispanic targeted marketing division. My broad expertise in concept development, photography and creative direc-tion, along with management of large staffs, fast-moving projects, budgets, contract negotiation, vendors and resources was invaluable to my role. My position was vital in development of new market entry concepts for store launches, the accompanying promotions, packaging, yet deliver-ing the core brand message for national retail clients. Creating the brand image for fashion, home store or consumer product advertising was a mainstay in delivering our client's promotional and marketing demands. Managing a staff of creatives, my division was responsible for the design development, production & effective delivery of thousands of ROP, print pages and impressions annually. Such included the orchestration and art direction of studio and location photography for all such print, editiorial, collateral and specialty marketing for one of the country's largest retail brand. While streamlining agency-to-client processes for increased productivity, I was pivotal in leveraging our primary client's brand philosophy via the adherence to sound strategic marketing plans, targeted advertising, superior design and dynamic imaging; all integral in creating enhanced consumer-to-brand loyalty, increased market share and $41.1 billion in sales. Federated (Macy's) Advertising Seattle 1991-95 Sr. Art Director - ROP, Print, Collateral, Branding, Targeted/Specialty Marketing High-impact group manager at this prominent, all-media retail advertising agency where brand, strategic and design excellence was a standard. Serving as one of several senior directors within a fast-paced and high-traffic agency, I was entrusted with leadership of the deadline driven targeted marketing division. This group produced award-winning print, ROP, pre-print, collateral, brand, event, direct mail and loyalty marketing, as well as promotions and packaging. My capacity pro-vided imperative graphic support for the internal event, broadcast and visual display divisions, creating POP, signage, transit and outdoor advertising. First and final sign-off on all conceptual, copy and photography, insuring that criteria for promotional strategics were met. Accessing one of the largest in-house conventional/digital studios in the retail industry, I supervised the creation of large sets, while directing continuous in-house & on-location retail, fashion, editorial, product, and home photo shoots. Highly awarded designer, recognized professionally for solid design, concept and creative management skill, as well as new product and new market launch expertise. Nordstrom Advertising Seattle 1987-91 Sr. Art Director - ROP, Print, Collateral, Branding, Fashion/Specialty

Marketing Key to my career, my successful tenure in the marketing division of the industry's leading specialty retailer in a dual-capacity role was invaluable, surely making my mark on the now legendary brand marketing that has made this retail brand a household name among the upscale consumer. Awards and RECOGNITIONS Numerous RAC Awards/Marketing Excellence Gold & Silver NY Type Directors Awards/Typography & Design Excellence Gold MFD Council Awards/Retail Advertising Excellence Gold & Silver P N Newspaper Advertising Awards/Design & Marketing Excellence Gold White House Fellowship for Management Nomination Professional GOALS With over 25 years of creative management experience in advertising design, strategic retail, brand and consumer targeted marketing, it's my goal to be a driving force and innovative part of the creative genius, yet culture of an award winning marketing, advertising or sales promotion agency. Computer FLUENCY MAC. PC. Quark. Adobe CS. Microsoft. Various design & office software.

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