JASON HALFAKER Address: 5123 Barlin Avenue, Lakewood, California 90712 Home: 310.422.1327 E-mail: jasonhalfaker@yahoo.

com

VICE PRESIDENT / DIRECTOR QUALIFICATIONS SUMMARY Astute, innovative, and accomplished professional with dynamic experience in pur chasing and inventory management, procurement, marketing, merchandising, and bus iness strategy career within large corporate environment. Equipped with growth m anagement strategies; able to develop comprehensive plans to motivate staff, boo st productivity, and facilitate personnel development toward fulfillment of orga nizational goals and objectives. Proven expertise in integrating brand messages across multiple channels (print, direct mails, e-mails, advertisements, and Internet). Strong attention to detail, solid decision-making and problem-solving ab ilities, coupled with excellent time management, data research, and situational analysis skills. Profound ability in communicating with others as well as in assimilating and understanding information in line with essential job functions. Talent in conceptualizing creative solutions with outstanding combinatio n of business acumen and technical skills to achieve goals.

CORE COMPETENCIES Inventory Control Consumer Products Vendor Relations Purchasing Brand Strategy and Ecommerce Relationship Management Long Term/Short Term Forecasting Team Building/ Leadership Strategic Planning Business Development

PROFESSIONAL EXPERIENCE PFSWEB (ECOST.COM INC./ESTORE RETAIL SERVICES), EL SEGUNDO, CA Senior Vice President Jan 2008Present Internet reseller of consumer electronics, computer hardware, and consumable goo ds with annual sales of more than $300 million. Assume full responsibility in overseeing operational aspects of purchasing, merc handising, vendor marketing, inventory management, and overall marketing strateg y through use of email, affiliate, social media, catalog, box stuffers, and mobi le to achieve company growth and profitability. Provide leadership, training, an d supervision to a team of more than 35 individuals across El Segundo, Manila, P lano, and Memphis to drive revenue and cost containment improvements. Work with vendors and products, pricing, sales forecasting, distribution product purchasin g, and managing returns and liquidation. Developed and implemented complete purchasing and marketing strategy for online advertisement of eCOST.com and PGeStore.com. Established ERP system for both eCOST.com and PGeStore to optimize inven

tory purchase recommendations and planning through the JDE system. Designed highly successful marketing vehicles and campaigns to generate traffic and drive increase in revenue and gross margin dollars. Handled and executed numerous large IT projects, such as Warranty, SEO, Marketing Vehicles, Reporting, PRP System, Ebay, EDI Set-up, Paypal Checkout, Go ogle Express Checkout, and Bill Me Later. Gained profound knowledge in all areas of online marketing, which includ ed e-mail marketing, affiliate marketing, guerilla marketing, social marketing, SEO, SEM, and viral marketing as well as web analytic programs, such as Coremetr ics, Salesforce, Omniture, and ReturnPath in order to track results. Established and maintained positive relationships and contracts with mor e than 2000 vendors across large manufactures, including Sony, HP, JVC, Toshiba, Denon, Onkyo, Nikon, Canon, and Dyson; and various distributors, such as Ingram , Tech Data, Synnex, D&H, ArchBrook Laguna, Almo, and Petra. Director of Purchasing/Merchandising/Vendor Marketing Jul 2006Jan 2008 Led and supervised a staff of 15 associates, securing more than $300M worth of p roducts annually. Built working relationships with suppliers, partners, and othe r key departments with eCost to facilitate and ensure achievement of P&L targets . Provided oversight to processes and procedures to streamline eCOST.com operati ons, ensuring efficiency of product management and vendor marketing. Settled and developed rebate programs to promote marketing vehicles. Automated several manual processes which enhanced time management and cu stomer support. Utilized system conversion from MACS/Reflections to JDE 7.3 in identifyi ng product management and vendor marketing processes. Negotiated terms and conditions for contract process to generate new and renewing contracts and contract termination. ECOST.COM INC., TORRANCE, CA Senior Merchandising Manager/Category Manager Apr 2005Jul 2006 Managed numerous merchandising functions, such as selecting and purchasing produ cts; leading and supervising employees to promote, market, and sell company prod ucts; and monitoring website traffics with most volume and profits. Organized and achieved assortment of inventory strategy to escalate sale s growth and continuous improvement of overall margins. Handled web site marketing, including catalogs, targeted emails, and gen eration vehicles. Identified and strengthened inventory levels, turns, margins, and defect ive inventory to avoid adverse financial conditions. AF SERVICES, INC. (PCMALL/MACMALL/ECOST.COM/ELINUX/CLUBMAC), TORRANCE, CA Senior Product Manager Sep 2002Apr 2005 Demonstrated leadership in overseeing business strategy development and executio n for all consumer electronics for two retail stores and five e-commerce website s. Effectively led full product line P&L, including asset management, merchandis ing and marketing product lines, and business plans. Provided direction for the activity of 1,000 sales representatives withi n seven locations with large bids. Built positive relationships with more than 150 vendors; provided pricin g and positioning of products to maximize margin dollars. Operated successful new product launches for respective computer and con sumer electronic manufactures. CLASSIC COMPONENTS CORP, TORRANCE, CA Regional Director OEM Purchasing (Asia) Sep 2000Sep 2002 Utilized new methods to leverage procedural and system efficiency, facilitating

operations and productivity improvements in order to maximize the OEM purchasing volume by 65%. Provided assistance to a team of three in managing vendor accoun t growth across Asia. Developed and maintained long-term supply chain partnershi ps with Tier 1 manufacturing customers. Promoted value added programs, such as cost savings, VMI, and consignmen t programs to stimulate asset recovery services and cultivate incremental revenu e sources within existing vendor base. Served as liaison between sales and supply base in initiating strategic business opportunities to maximize vendor profitability.

EDUCATION Bachelor of Science in Business Administration, Major in Marketing (2001) CALIFORNIA STATE UNIVERSITY, LONG BEACH, CA Associate of Science and Associate of Arts in Business Administration (1999) EL CAMINO COLLEGE, TORRANCE, CA