PAMELA L FLETCHER 18 Los Adobes Drive * Carbondale, CO 8449 (c) pfdd7400@westpost.

net

81623 * 970 963 0104 (h) * 310 733

Experience Summary Over 20 years experience in the Outdoor Industry involving product design & deve lopment, creative brand marketing & product merchandising programs for action sp orts, professional sports and technical industries. Featuring organizational ex pertise focused on streamlining corporate workflow efficiency procedures, PLM an alysis, establishing best practices and corporate guidelines. Professional Experience Creative Merchandising Solution Manager (contract project) Sugoi Performance Gear (Cycling Sports Industry) Aug 2010 - Oct 2010 Contracted to design and develop merchandising solutions for cycling apparel acc essories product line. As primary facilitator for strategic merchandising solut ions from creative through development, I provided fresh design and material sol utions to existing packaging in addition to a strategic rollout plan. Organizational Assessment Specialist (contract project) Crown Bolt - HD Supply (Tools & Hardware Industry) Dec 2009 - April 2010 This highly successful contract was the result of my evaluation and strategic pl anning with Sr. Management, Design, Marketing, Sourcing & Sales to develop new s tandards and guidelines for workflow communication procedures, file creation and organization practices. My achievements involved; successful development of bes t practice standards, file-naming convention, improved cross departmental commun ication, time management efficiencies, improved budget management, strategic eva luation and implementation of the Product Lifecycle Management System (PIM). Package Program Development Manager (contract project) Motor Creative Marketing (Electronics Industry) Dec 2008 - Jan 2009 As packaging expert in the marketing strategy team our challenge involved a coll aborative marketing and merchandising solution for Qualcom FLO TV. My contribut ion involved design and development of a packaging, OOBE and retail merchandisin g solution for this corporate electronics product launch. Agron, Inc. / adidas Accessories Licensee Creative Services Manager (Action Sport Industry) March 1999 - Jan 2009 As coordinator for strategic marketing and merchandising plans for soft good pro duct (socks, packs, bags, utility cases, headwear, knits, gloves, sport bands) I managed an internal design team, design agencies and vendors in the development and timely execution of strategic marketing plans that included packaging, merc handising displays, marketing aids, sales tools, catalogs and collateral. As Macintosh systems support coordinator I was responsible for Mac workstation s ystems support, maintenance and backup. I served as key facilitator for the dev elopment and implementation of the highly successful Product Lifecycle Managemen t System (LPS, PLM, Flex). My most successful achievement involved the newly awarded sock license from Adid as. As part of a wide range of accessory products, Adidas acquired 225 SKU's of athletic socks across both genders and kids, including a variety of product leve l categories based on features and benefits. Success of this project was due to strategic planning to classify the products, followed by a product matrix, a compelling theme and packaging design and roll-o

ut resulting in collaborative internal by-in, resulting in successful retail sel l-through. As one of the top athletic brands in the international market, Adidas Accessorie s nets in excel of $250 million in athletic sock sales alone in the US. After o ne year of the new sock packaging launch at retail, Adidas sock sales were up ov er 40%, primarily due to the packaging redesign and retail acceptance. Rival Sportswear, LLC / National Hockey League (NHL) Licensee Product Line Manager / Technical Sportswear (Action Sport Industry) 1997-1999 My responsibilities included strategic business and line plan development for in novative performance wear and technical uniform and practice wear for ice & roll er hockey. As category manager I was key liaison between NHL Corporate, NHL tea m managers and Rival executive team. Independent Contract Designer Apparel Design & Development (Action Sport Industry) 1990 -1997 As an independent contract designer, I developed apparel product lines and creat ive marketing programs for surf, skate and resort wear. My extensive network in cluded large brands, private label and strategic planning for start-up companies worldwide. I specialized in market and fashion trending, creative design, produ ct development and strategic marketing solutions. New Age Graphics / Ocean Pacific Licensee Art Director (Surf / Skate Industry) 1986 -1988 As director for 12 person design team and primary conduit between OP Corporate a nd licensee management team, I was responsible for seasonal line plans, creative direction and execution for all apparel graphic enhancement, including brand, l egal compliance and production quality assurance. Director of Research & Development 1988 -1990 This new position was created and successfully implemented to utilize my experti se in fashion and market trending, communicating innovative trends to design and merchandising teams, researching new technologies and improving communications and collaborative efforts with corporate licenses.

Personal Experience, Interests and Affiliations As a passionate outdoors and sport enthusiast, I am active in competitive and re creational ultra running, endurance adventure racing, hiking, ski/boarding, clim bing, mountaineering, canoe & kayaking, cycling and scuba diving. Volunteer Work * Aspen Skiing Company Mountain Ambassador & Special Events Volunteer * Subaru International Brand Athlete & Ambassador * Rock & Ice Ultra International Volunteer Event Coordinator * Product Field Tester & Ambassador for a large variety of outdoor and sport bra nds. Memberships Outdoor Industries Women's Coalition Education Bachelor of Arts (BA) / Graphic Design / Western Michigan University, Kalamazoo, MI Coaching Certified / Field Hockey, Tennis, Track & Field, Softball / Western Mic higan University

Field Hockey Coach experience with Lock Haven State, PA & Dartmouth College, NH Professional & personal references provided upon request.