THE INTERNET The Internet is the Wild West, the Gold Rush of 49.

Miss the Internet and youll miss the opportunity of a lifetime. The Internet is one of those once-in-a-decade revolutionary developments that will change many aspects of everyday life, some only remotely connected to the Web. The Internet took its place in history along with the personal computer, the electronic chip, the mainframe computer, and television. Of the five, the Internet will turn out to be the most important development, the one that will change your life in more ways than the other four. And the changes have just begun. The number of websites is growing at the rate of fifty thousand a week. This is the era of the Internet, and the future belongs to those who can do the best job of building their brands on the Net. The Internet will change your business even though you dont have a Website, you dont do business on the Internet, and your product or service will never be sold or advertised in cyberspace. But how will it do that? And what can you do about it? Its easy to err in one of two different ways. You can make either too much of the Internet or too little. You make too much of the Net when you assume that it will completely replace traditional ways of doing business. No new medium has ever done that. Television didnt replace radio and radio didnt replace newspapers. You make too little of the Net when you assume it will not affect your business at all. Every new medium has had some effect on every business, as it has had on existing media. Radio, for example, was primarily an entertainment medium until the arrival of television. Today radio is primarily a music, news and talk medium. The new medium does not replace the old. Rather, the new medium is layered on top of the old media, forever changing and modifying all of the existing media. The original masscommunications medium was the human voice, still an unusually effective way to send a message. Each major medium to follow became powerful in its own right because the medium possessed a unique and highly prized attribute. The book multiplied the number of people that could be reached by a single individual. The periodical added the attribute of news. Large numbers of people could share news of the latest events in their city or country and eventually the world. Radio added the attribute of the human voice. News and entertainment could be communicated with emotion and personality. Television added the attribute of motion.What attribute does the Internet bring to the communications table? The Internet is going to take its place alongside the other major media, because it exploits a totally new attribute. We believe that history will rank the Internet as the greatest of all media. And the reason is simple. The Internet is the only mass-communications medium that allows interactivity. On the Internet a brand lives or dies in an interactive era. In the long run, interactivity will define what works on the Internet and what doesnt work. The secret to branding on the Internet is your ability to present your brand in such a way that your customers and prospects can interact with your message. Youll have to throw out many of the traditional ways of brand building if you want to build a powerful Internet brand. (Adapted from Ries, Al, Ries, Laura, The 11 Immutable Laws of Internet Branding) What attribute does the Internet bring to the communications table? 1.What is Internet? The Internet is one of those once-in-a-decade revolutionary developments that will change many aspects of everyday life, some only remotely connected to the Web.

2. The number of websites as is growing? The number of websites is growing at the rate of fifty thousand a week. 3. What is radio taday? Radio, for example, was primarily an entertainment medium until the arrival of television. Today radio is primarily a music, news and talk medium 4.The Internet is going to take its place alongside the other major media, because it exploits a totally new attribute. We believe that history will rank the Internet as the greatest of all media. And the reason is simple. The Internet is the only mass-communications medium that al lows interactivity. On the Internet a brand lives or dies in an interactive era. 5.What is the secret to branding on the Internet? The secret to branding on the Internet is your ability to present your brand in such a way that your customers and prospects can interact with your message. Youll have to throw out many of the traditional ways of brand building if you want to build a powerful Internet brand.

LEGAL ASPECTS OF THE RAINBOW WARRIOR AFFAIR

Two DGSE agents using false names were arrested in New Zeeland on 12 July 1985 and duly charged with passport and related offences. On 23 July they were further charged with conspiracy to commit arson, with willfully damaging the Rainbow Warrior by means of explosives, and with the murder of Fernando Pereira, a crew- member who drowned in the incident. They pleaded not guilty and were remanded in custody. In mid-August the French press identified them as Alain Mafart and Dominique Prieur. On 26 July New Zeeland police also obtained warrants to arrest agents who had left New Zeeland prior to the explosions. On 13 August New Zeeland demanded extradition of all those involved, but the French government replied that it could not extradite French nationals. The other agents, including three who reported to the Paris police on 25 August, were never apprehended. The charges against Mafart and Prieur were altered to manslaughter and willful damage at the hearing on 4 November 1985. The agents pleaded guilty and were sentenced on 22 November to ten years' imprisonment for manslaughter and seven years' for willful damage, the terms to run concurrently. The French Defence Minister told them that the government would work for their release and on 28 November he urged negotiations for their return to France. An investigation by the French government into the possibility of official involvement, published on 26 August 1985, recognised the identity and affiliation of the agents but found no evidence to indicate that their mission involved anything other than surveillance. On 6 September France notified New Zeeland of its concern that Mafart and Prieur should enjoy all the guarantees of international law. After further press revelations France acknowledged on 22 September that all agents had obeyed orders, and protested that they should not be exempted from blame. Meanwhile New Zeeland had notified France on 6 September that it would take legal steps to secure compensation from the French State. Further, the New Zeeland Prime Minister, David Lange, said on 26 September that he had prohibited extradition of the agents and political interference in the legal

proceedings. After the convictions he remarked on 16 December that New Zeeland would consider repatriating the agents provided they continue to serve their prison sentences. Negotiations between New Zeeland and France, which had begun on 23 September 1985, continued intermittently until 19 May 1986 when New Zeeland suspended them in protest at continued economic sanctions by France. Early in 1986 France began impeding New Zeeland imports. New Zeeland formally complained to France on 26 February 196, and on 4 April the European Community Trade Commissioner upheld the complaint. France did not admit to imposing the trade barriers until 22 April. Other European states were concerned to see the dispute resolved. The European Parliament condemned secret service activity against the Rainbow Warrior and demanded a full explanation from France. During a visit to Europe in June 1986 Lange indicated that various governments had impressed upon him the need for an early resolution on the dispute. France and New Zeeland announced on 19 July that they had agreed to refer all the matters without precondition to arbitration by the UN Secretary-General. The ruling was completed on 6 July 1986 and signed on 9 July. It required France to apologise and pay a fixed sum to New Zeeland; required New Zeeland to transfer Mafart and Prieur into French custody; and enjoined France not to impede New Zeeland exports to the European Community. The terms were carried out on 22-23 July 1986, and France subsequently abided by the ruling on New Zeeland exports. (Adapted from Michael Pugh, 'Legal Aspects of the Rainbow Warrior Affair', International and Comparative Law Quarterly, Vol. 36, July 1987)

3 Unfortunately, many people with a high intelligence actually turn out to be poor thinkers.They get caught in the. "intelligence trap". of which there are many aspccts. For example. a highlyintelligent person may take up a view on a subject and then defend that view very ably. The better someone is able to defend a view. the less inclined is that person actually to explore the subject. Sothe highly intelligent person can get trapped by intelligence, together with our usual sense of logicthat you cannot be more right than right. into one point ot view. The less intelligent person is lesssure of his or her rightness, and therefore more at ease to cxplore the subjcct and other points of view.A highly intelligent person usually grows up with a sense of that intelectual superiority andneeds to be seen to be "right" and "clever". Such a person is less willing to risk creative andconstructive ideas, because such ideas may take a time to show their worth or to get accepted.Highly intelligent people are often attracted to the quick pay-off of negativity. If you attack someone else's ideas or thinking, there can be an immediate achievement together with a usefulsense of superiority. In intellectual terms. attack is also cheap and easy because the attacker canalways choose the frame of reference.(adapted from Helen Naylor, Stuart Hagger,Paths to Proficiency))

4 One thing leads to another, as Hercule Poirot is fond of saying without much originality.He adds that this was never more clearly evidenced than in the case of the stolen Rubens.He was nev er much interested i n the Rubens. For one thing, Rubens is not a painter hea d m i r e s , a n d t h e n t h e c i r c u m s t a n c e s o f t h e t h e f t we r e q u i t e o r d i n a r y . H e t o o k i t u p t o o b l i g e Alexander Simpson, who was by way of being a friend of his and for a certain private reason of hisown, not unconnected with the classics!After the theft, Alexander Simpson sent for Poirot and poured out all his woes. The Rubenswas a recent discovery, a hitherto unknown masterpiece, but there was no doubt of its authenticity.It had been placed on display at Simpsons Galleries and it had been stolen in broad daylight. It wasat the time when the unemployed were pursuing their tactics of lying down on the street crossingsand penetrating into the Ritz. A small body of them had entered Simpsons Galleries and lain downwi t h t h e s l o g a n ; A rt is a luxury. Feed the hungry.T h e p o l i c e h a d b e e n s e n t f o r , e v e r y o n e h a d crowded round in eager curiosity, and it wasw not till the demonstrators had been forcibly removed by the arm of the law that it was noticed that the new Rubens had been neatly cut out of its frameand removed also! ( adapted from Agatha Christie,The Labours of Hercules)

5 In a few short weeks the camera season begins. Loaded down with film and filters andhuge black boxes, the first of hordes of tourists will start to flood across the world, an infestation of locusts that give out thousands of dry clickings as they land. Smile, click. Say cheese, click. A bit tothe left, click. Keep still, click. All travel is now merely a means of moving a camera from place to place, all travelers are ruled by the all-powerful lens. Visitors old-fashioned enough to wish only tostand and look with their anachronistic eyes are pushed aside by the photographers, who take it for granted that while they do their ritual focusing, nothing else may move or cross their vision. Those peculiar souls without a camera must step aside for those more properly occupied, must wait whilethe rituals take place. And the populations of whole countries seeing themselves cannibalized,swallowed up, vacuumed into the black-ringed staring eye, take what they can from the cannibals.You want take picture me? You pay. You want picture my house, my camel? You pay.The camera is the means by which we stamp ourselves on everything we see, under cover of recording the wonders of the world already wonderfully recorded by professionals and on sale atevery corner bookshop and newsagent. But what use is to us an illustrated book of perfect photographs if we are not in the picture to prove thatwe were there? (adapted from Sue O'Connell,Focus on Proriciency)

Winners and losers of globalisation

Technological change and increased flows of trade and investment underpinning globalisation are making the world richer-but more unequal. Average global incomes are

rising ,but while East Asia has increased its share in global wealth,income per person has hardly changed in Africa. This failure to redistribute international income has contributed to the persistence of poverty,and today there are more than 1.2 billion poor people in the world.Unfortunately, globalisation is exacerbating national inequalities as well. Integration into the global market creates opportunities for those with skills, assets and acces to markets.For those without- the illiterate poor farmers and unskilled workers-greater openness increases vulnerability. Seventy years ago, the first wave of globalisation mutated into the Great Depression, fascism and war, as markets unleashed forces that governments could not contain. The challenge today is to develop institutions capable of managing markets to produce a more humane , equitable and stable economic order. The cost of failure is unthinkable. Schimb rilor tehnologice i fluxurilor comerciale i cre terea investi iilor care stau la baza globaliz rii fac lumea mai bogat , dar mai inegal . Veniturile medii globale sunt n cre tere, dar n timp ce Asia de Est a crescut cota sa din bog iei la nivel mondial, venitul pe persoan sa schimbat abia n Africa. Acest esec a venit redistribuie interna ionale a contribuit la persisten a s r ciei, iar n prezent exist mai mult de 1,2 miliarde de oameni s raci din inegalit ile world.Unfortunately, globalizarea este accentueaz na ionale, precum i. Integrarea n pia a global creeaz oportunit i pentru cei cu competen e, active i acces la cei fara markets.For-agricultorilor s raci i analfabe i muncitori necalifica i-o mai mare deschidere vulnerabilitate cre te. aptezeci de ani n urm , primul val al globaliz rii mutante n Marea Depresiune, fascismului i r zboiului, ca pie e dezlantuit for ele care guvernele nu ar putea con ine. Provocarea de ast zi este de a dezvolta institu ii capabile s gestioneze pie elor pentru a produce o ordine mult mai uman, echitabil i economic stabil . Costul de e ec este de neconceput.