JEFFREY W. ROGERS 42 Autumn Drive Basking Ridge, New Jersey 07920 908 818-1291 jeffrogers@hotmail.com http://www.jeffreyrogers.

us SUMMARY OF QUALIFICATIONS Insightful, analytical and responsive SENIOR SALES / GENERAL MANAGEMENT Executiv e with a proven history of success. Creative and persistent problem solver, who thrives on challenges, excels under pressure and gets the job done. Bright, en ergetic and resourceful team builder who possesses outstanding communications an d excellent interpersonal skills. Firm but fair / empowering leader and coach, organized and thorough planner; a win/win negotiator dealing effectively across all levels of the organization. Accustomed to a fast pace and multiple assignme nts; fulfills priorities and balances competing agendas while consistently growi ng the business, maximizing opportunities, relationships and profits. Areas of Expertise Sales Management including hiring, training, motivating, directing/focusing dire ct report sales managers, salespeople, distributor reps & multi-line reps ; goal setting and targets, account planning(strategic & tactical) and implementation; identifying customer/client requirements, contract negotiations, sales compensa tion planning, forecasting, measurement systems and sales tracking. Key Account Sales including customer relationship building, account penetration, negotiation of blanket and long-term contracts, rollout of national sales progr ams, continuous account maintenance and client relations; joint ventures with ma ss merchandisers, home centers, department stores, specialty retailers & private label distributors. New Business Development/Strategic Selling including idea generation, defining c lient-company needs and objectives, prospecting, warm and cold calling, getting appointments with decision-makers; business requirements definition from stakeho lders, objectives definition and alignment, formulation of pursuit strategy and solution design; scope of work specifications, proposal development, facilitatin g review meetings, deal structuring & risk analysis, solution presentation to "C " management, contract negotiations/closing. General Management across multiple operating divisions including opportunity ide ntification, industry data collection, market segmentation analysis & competitiv e trends, identification of key issues, goals & objectives, cost/revenue project ions & budgeting, risk identification, negotiating management support & buy-in; brand development, new product concept/pricing/positioning & launch; supporting catalogs/collateral sales materials, promotion, project time lines; talent evalu ation and team building, distribution & channel management. BUSINESS EXPERIENCE 08/2009 - Present Principal, INTERIOR RESOURCES LLC, Basking Ridge, NJ, www.interiorresourcesllc.c om; a privately held company, delivers sales and brand building as a transparent extension of our clients. Working closely with our client's management team, we examine how they presently generate sales, taking into account specific factors of their business; then we deliver sales opportunities. * Our vision is to partner with 'select' interior products manufacturers exhibit ing superior management skills,

creative design development and excellence in the manufacturing process, who are looking to enter or expand their American presence. * To drive a successful sales and marketing effort, we guide our clients to dete rmine what can be realistically accomplished: 2003 - 07/2009 National Sales Manager, GORDON INTERNATIONAL, New York, NY, a privately held com pany dedicated to importing and reselling seating and tables into contract/comme rcial niches including corporate interiors, hospitality, upper education and ret ail store planning. Reported to both owners. * To increase multi-line rep activity and improve sales performance, focused on account planning (strategical & tactical), specification of company products and sell-through. Traveled territories nationally to train and motivate multi-line reps, and present products to major contract architects, designers, office deale rs and end-users. Result: cumulative net sales increased an average of 10% for all full years of tenure. * To increase closure rate on major commercial projects, established direct sale s communication with key end-users and purchasing agents, while keeping sales re ps in the communication loop. Result: of 251 projects tracked, with values grea ter than $40,000 net, converted 32% to orders. * To build a defensive barrier against low-cost providers, developed purchasing relationship with value oriented Chinese supplier. Result: reduced selling pric es by 31% - 59% for hospitality and corporate segments without cannibalizing cor e product. * To identify sales groups carrying conflicting product lines and improve repres entation in poor performing markets, analyzed manufacturers represented by rep, by territory to propose options to poor performers, and verify no conflicts of i nterest exist with current sales groups. Interviewed all potential sales groups in poor performance markets. Result: replaced four low performance sales group s with new sales teams; replaced one sales group due to product conflicts; contr ibution to cumulative net sales increased 55% from 2003 - 2008. 1998 - 2003 TUFENKIAN CARPETS NEW YORK, NYC, a manufacturer, importer and reseller of exclus ive hand-made Nepalese and Armenian rugs, targeted to well-healed consumers, con tract hospitality clients and corporate interiors customers. National Sales Manager, Contract Carpets - 2000 to 2003. P&L responsibility for expansion of the Contract division and running the Design Department. Hired a Contract Marketing Manager to develop new merchandising to ols and expand base of commercial architects and designers that could specify ha nd-made rugs and carpets. Reported to President. * To create a product that had excellent market appeal, yet also had high barrie rs to market entry, proposed production process and procedures to reduce issues with limitations in carpet size and production timing for hand-made contract rug s and wall to wall carpets. Result: factories redesigned product design templat es, allowing them to produce product in unlimited lengths. * To develop product standards that insured delivered product uniformity and con sistency, managed the Custom Department to support contract custom and residenti al sales of hand-made rugs and wall to wall carpets. Streamlined process and pro cedure between the two company owned Nepalese factories, our design department a

nd the specifying architect and designer. Result: product design and color were standardized at every level, creating transparency in the custom production pro cess, thereby reducing finished product rejections. * To deliver a packaged, hand-made product sample system that was cost effective and accurate in color reproduction, researched, planned, produced and delivered the Tufenkian Color Pod carpet sample system. Result: with the Color Pod sampl e system, 175 top U.S. commercial architects and designers were capable of creat ing custom color hand-made rugs and wall to wall carpets with confidence, drivin g sales up an average of 140% per year over three years. National Sales Manager (Residential) - 1998 to 2000. P&L responsibility and charged with managing Director of Dealer Sales and five R egional Sales Managers. Maintained limited distribution strategy uncovering new opportunities not in conflict with existing specialty retailers and trade showro oms. Reported to President. * To increase brand exposure and build sales through viable regional and nationa l retailers, proposed and sold Baker Furniture a sample rug program and increase d SKU count with ABC Carpets and Bloomingdales. Result: expanded national acco unt exposure and increased SKU counts contributed to increasing sales Yr1 +1% gr owth, Yr2 +13.4% growth, Yr3 +18.7% growth. * To reduce retailer profit erosion on purchased inventory, maintained limited d istribution strategy for specialty retailers, thereby allowing maximum profit op portunity due to limited competition. Result: retailers realized a 50% gross ma rgin average, providing reinvestment in inventory purchases. * To expand corporate sales and profits within new business segments, proposed n ew Contract Division as a growth business segment while proposing multiple risk/ reward models. Gained ownership buy-in, developed and implemented new business plan, identified customer/client requirements, tracked sales to forecast and mad e adjustments in plan as needed to reach sales and profit objectives. Result: s ales growth realized - Yr1 (partial year) $147.7k net sales, Yr2 $595.6K net sa les/303% increase, Yr3 $355.3k net sales/-40.4%, Yr4 $914.3k/+157.4% increase. 1994 - 1998 Principal, SEABOARD SPECIFICATION, INC., Basking Ridge, NJ, a manufacturer's rep resentative firm, committed to delivering interiors product solutions for commer cial and residential architects, end-users, and office furniture dealers. * Solicited and acquired key seating, wallcovering & computer/data center furnit ure manufacturers to represent in N. New Jersey. Built customer base, over 350 c ommercial architects, designers, office furniture dealers and end-users, includi ng AT&T, Lucent Technologies, and Schering Plough. Result: Expanded sales from z ero at startup, to $1.6MM per year. 1987 - 1994 Vice President, Sales, J. JOSEPHSON, INC., a high-speed, commercial wallcovering manufacturer serving the contract interiors and hospitality market. * To increase sales, expand market share and absorb fixed overhead, rebranded, r epackaged and reintroduced Vycon contract wallcovering brand in the US market, a nd established new distribution for textured low cost contract wallcovering. Res ult: grew total business from $12MM to $22MM during tenure through successful in troduction of the brand to over 600 architects and commercial designers, and sal es of budget program to 38 new/established distributors. 1981 - 1987

COLLINS & AIKMAN (formerly Imperial Wallcoverings Div.), Cleveland, OH, market dominant in residential wallcovering manufacturing throughout the '80's', leadin g the way with the Imperial brand, Carefree, Quality House, Milbrook, Beachwood and private label wall covering products. National Accounts Manager - 1986 to 1987. Focused on sales to home centers, mass merchandise accounts and department store s; responsible for customer relationship building, new account penetration and expansion, negotiation of blanket orders for national rollout programs, continua l account maintenance, client relations and joint ventures with associated suppl iers. Reported to Vice President. General Manager - 1981 to 1986. For Carefree, Quality House, Beachwood divisions, and all private label accounts , responsible for opportunity identification, industry data collection, market s egmentation analysis and identification of competitive trends and key issues. R eported to Vice President. * Proposed divisional goals/objectives, cost/revenue projections & budgeting, an d risk identification. Negotiated management support & buy-in; brand development , new product concept/pricing/ positioning & launch; produced supporting catalog s/collateral sales materials, promotions, project time lines; talent evaluation and team building, distribution & channel management. National Sales Manager - 1980 to 1981. * For the Carefree Division, intensified customer sales training, repositioned d istributor network, making changes as necessary; provided goals and targets, tra cked sales and made customers accountable for performance. 1975 - 1980 dB SALES, INC., Fairlawn, OH. Vice President.- 1978 to 1980 Sales Representative - 1975 to 1978 EDUCATION B.S., Business Education, ASHLAND UNIVERSITY, 1975. Twelve time NCA A Division II All-American, Swimming. NCAA Division II Record Holder, 50 YD Freestyle. AFFILIATION hapter. Construction Specification Institute (CSI); Board member - N. NJ c

PERSONAL DATA & INTERESTS Married, 3 children; excellent health. Willing to t ravel. Racquetball, swimming, tennis, film, building computers and home renovat ion.