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STEPHEN RUECKHAUS MARKETING COMMUNICATIONS & MANAGEMENT Dynamic manager with hands-on skills, entrepreneurial spirit and wealth

of exper ience that spans industries and global markets. Passionate about executing inno vate product development & commercialization plans that build revenue and establ ish dominance. Calculate and assume risks, take ownership, deliver results and produce strong ROI. Masters degree. Available for unrestricted relocation and travel. Strengths Strategic Planning: Initiated marketing strategy that generated $1.6M in corpor ate revenue. Designed web-based programs that produced 10% client conversion ra te. Project Management: Kept 6 concurrent web projects of various scopes running sm oothly; achieved schedule, budget and performance objectives. Client Engagement: Targeted prospects, approached and maintained client interes t & participation in a series of special programs and trainings. Multimedia Writing & Content Development: Personally generated news stories tha t accounted for 33% of total revenue for international media-industry firm. Dev eloped web content, marketing collateral and strategy documents for B2C, Wholesa le, and executive-level B2B targets. Research & Analysis: Assessed and initiated turnkey, client-specific marketing plans for banks in over 50 markets nationwide. CHRONOLOGY Marketing Manager | AFS Technology | Tipp City, OH | 02/10 to Present Designer & fabricator of alternative fuel systems for industrial use worldwide. Founded in 2005 with gross annual sales over $10M. Lead company marketing efforts to develop visibility and engage prospects & indu stry associations in targeted international markets. Set and direct integrated marketing strategy to support sales efforts in field. Write and manage content for website and blog; create interactive product demos, client surveys, web grap hics, and training modules. Develop social network and maintain relationships w ith prospects, state & federal agencies, media and suppliers. Selected Achievements Wrote & presented and Advanced Energy Technology commercialization proposal tha t won a $150,000 state/federal grant Designed interactive product demos which increased proposal requests by 10% Raised website page rankings to first-page position for eleven key keywords and dozens of long-tail keyword phrases. Increased web interactions by over 50% through SEO & content optimization tacti cs. Designed web-based lead capture, ROI calculator that advances the sales cycle b y two weeks. Product Manager | Taylor, Bean & Whitaker | Ocala, FL | 04/07 to 08/09 Top 10 national wholesale mortgage lender with sites throughout US. Held $3B in assets and annual production volume that exceeded $30B. Company closed 08/09. Recruited by Chairman to develop and manage web-based mortgage consulting servic e. Coordinated actions between senior-level managers across departments & strat egic partners; i.e., Marketing, Information Technology, Sales, Legal, Training, Business Development & Trade Organizations. Selected Achievements Led creation of marketing and business plans as company moved from 49th to 7th in country for overall mortgage volume.

Conducted assessments with c-level clients. Presented research-based strategie s & analyses; results produced 72 new loans per year with $216K average gross in come per client and $1.6M in overall corporate revenue. Authored templates, data-driven formulas, business rules in Adobe LiveCycle to automate creation of client-specific Analyst Reports. Reduced product delivery time from 6 weeks to 5 days while cutting operating costs. Reduced time to market by six months by creating working prototype of analysis tool in Excel. Managed offshore development team to deploy web application one month early. Transitioned clients to commissioned sales teams thus saving 30% in payroll cos ts and 4% in marketing while increasing gross income from 10% to 33%. President | Bow-Wow Botanicals | Portland, OR | 12/99 to 12/06 Developed and distributed pet remedies to 300 retailers in 36 states and 4 count ries. President with full responsibility for directing marketing, operations, staff an d financial performance. Selected Achievements Implemented a multichannel marketing strategy that achieved 2% market penetrati on in first year of startup. Negotiated & designed collateral for cooperative advertising programs in 12 maj or markets and coordinated in-store agreements with 50 dealers. Created eCommerce plan that delivered 300% ROI and raised profit margin 10% fro m direct web sales. Reduced operating costs $36K annually by streamlining distribution channels; cu t production expense 50% and marketing budget to just 4% of gross. Senior News Researcher | Industry R & D | Camarillo, CA | 11/95 to 11/99 Startup with market presence in US, Japan, Great Britain, Australia and Germany. Clients included 20/20, Dateline NBC, 48 Hours, Today Show, New York Post and Redbook. Promoted to senior position after two years. Managed contacts with over 500 sou rces and local media outlets in Eastern US; directed and mentored West Coast sta ff members. Selected Achievements Searched 60+ news publications and programs for items of national interest and marketed to 300+ local news professionals. Fact-checked and ensured exclusivity . Researched and distributed 15-20 story tips per week to client content guidelin es. Personally generated 40% of all news content. EDUCATION Design-Engine | Chicago, IL| Pro/E Industrial Design Concordia University | Portland, OR | MA, Teaching Southern Methodist University | Dallas, TX | BA; double major: English and Soci ology University of Southern California | Los Angeles, CA | Professional Writing Progr am SKILLS Software Development Lifecycle (SDLC) | Business Case, Scope & Requirements Docu ments | WordPress | MS Office Professional Suite | MS Project | Editing HTML, XM L, CSS | Pro/E Wildfire 4.0 | Adobe LiveCycle ES & LiveCycle Designer (Acrobat P

ro) | SharePoint 2007 & SharePoint Designer | Adobe Fireworks | Adobe Photoshop | Articulate Engage & Presenter | Forms & Survey Design | SQL queries & stored p rocedures | ACT!, SalesForce & Highrise CRM | Google Adwords, Webmaster Tools & Analytics | SABA Learning Management System-Admin

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