Summary of Qualifications Accomplished, director-level marketing professional with exceptional leadership skills and extensive background in strategic planning,

data and market analysis, and budget planning. Demonstrated success in negotiating strategic partnership s and business alliances that dramatically enhance organization visibility and m arket share. Solid track record conceiving and implementing effective advertisi ng and product development initiatives in higher education, sustainable products , and building products industries. Graduate level education in Sustainability s pecific to organizational strategies. Expert in Digital and Social Media Marketi ng strategy, development, and management. Professional Experience INDEPENDENT MARKETING CONSULTANT, DBA CMarie Marketing Studio http://cmariemarketing.com Clients include: MARTIN DAVIDSON, PhD-Associate Professor, Darden School of Business. www.leveragingdifference.com (Received Excellence in Internet Marketing award fr om American Marketing Association Central Virginia.) Currently serving as Dr. Davidson's personal publicity manager, with the goal of increasing the visibility of his work and research in the business and politica l communities. Including book promotion for The End of Diversity As We Know It: Why diversity efforts fail and how leveraging difference can succeed. ERIKA HAYES JAMES, PhD-Associate Professor, Darden School of Business and visiti ng professor, Harvard Business School. www.erikahayesjames.com Currently serving as Dr. James's personal publicity manager, with the goal of in creasing the visibility of her work and research in the business and political c ommunities. Including promotions for new Executive Education program, Women Eme rging in Leadership. Program received record enrollment for first time program, and Dr. James has been invited to give this program worldwide. Including book promotion for Leading Under Pressure: From surviving to thriving before, during and after a crisis. ANDREA LARSON, PhD-Assistant Professor, Darden School of Business and visiting p rofessor Stanford University. www.changingcommerce.com Currently serving as Dr. Larson's personal publicity manager, with the goal of i ncreasing the visibility of her work and research in the business and political communities. Collaboration with Darden School of Business, University of Virginia, office of Communications on co-publicity efforts for aforementioned clients. THE WOODS COMPANY-Antique wood flooring, timbers, and accessories. Social media and blogging management. Consult on marketing strategy, including new target market development. Production of new print ad campaign for national shelter magazine. Production and training of American Institute of Architects (A IA) CES educational program. DARDEN BUSINESS PUBLISHING-Darden School of Business, Charlottesville, VA Feb 2007-Sept 2008 Marketing Manager www.dardenbusinesspublishing.com Redefined the marketing role at this fledgling start-up. Restructured the branding, logo, tag line and marketing messaging, unique to Dar den Business Publishing but within the boundaries of the Darden School. Was a ke

y player in enhancing the overall Darden brand, as verified by the VP of Communi cations, and various other business unit heads, and Darden professors. Produced new marketing materials, including a media CD which served as media bro chure to highlight the organization's innovations in using technology in teachin g materials. Presented strategic direction to the sales and customer service team, and helped form a more organized, focused sales effort; resulted in an overall 15% increas e in sales of this business unit. Became a revenue generator for the first time since the organization became "official" in 2004. Worked in, around and through the challenges of the University's procurement sys tem and the Darden school to find a solution, secure a vendor, and receive fundi ng for a complete redevelopment of the organization's web site; served as project manager. Inspired and consulted with other Darden business units in the web redevelopment process as they worked to wards their own goals. Took charge of the lackadaisical Distribution Partner program, resulting in busi ness partners who participated in co-marketing programs and submitted more consi stent reporting and remittance of royalty payments. The organization enjoyed ove r $100,000 in recouped and monies due.

Carlisle Wide Plank Floors-Stoddard, New Hampshire 2001-2006 Director of Marketing 2003- 20 06 Accepted promotion to coordinate all marketing, promotional and branding strateg ies for this $40 million manufacturer of high-end solid wood flooring. Scope o f responsibilities includes development and implementation of "image" packages i ncluding all printed materials, catalogues and electronic advertising; customer relations; planning and budgeting; staff training; coordination of trade shows; preparation and presentation of monthly Sales and Marketing reports; and managem ent of a $2.5 million annual marketing budget. Successfully redesigned website and developed and implemented a SEO strategy and Google AdWords campaign that increased unique visitors to the company website f rom 16,000 to 25,000 per month, realized a 157% increase in Internet sales leads and impacted sales ratios 21% to 25%. Conceptualized, produced and instituted both paper and electronic marketing tool s that have increased sales volumes from $25 million to $40 million and grew clo se ratios in the Southeast from 4% to 12%. Managed copyrighting and editing as well as creative direction of all new brochu res and supplemental print marketing materials that directly impacted increases in annual sales on numerous occasions, including the Distressed Flooring line fr om 125,000 square feet to 300,000 square feet in one year. Efficiently managed the marketing budget while decreasing marketing expenses by $200,000 annually. Earned certification as an educational provider for the American Institute of Ar chitects, and developed and delivered educational programs nationwide that gener ated a substantial number of sales leads from the architect market. Sales Consultant 2001 -2003 Maximized sales of custom hand-crafted wood floors to homeowners, builders, gene ral contractors, retail stores, architects and interior designers. Position ent ailed timely and knowledgeable response to incoming leads, prospecting, performa nce of site visits to ensure client satisfaction, handling post-sales service ca

lls and installation support. Achieved consistent sales performance through the use of consultative selling an d utilization of relationship ship building skills that ensured client retention and referral business. Developed pre- and post-show sales strategies for industry trade shows, sustaina ble outside sales strategies, and trained other sales people on these strategies . Helped transform sales staff from a reactive, inside sales team, to a proactiv e sales team.

Center for Study of Work Teams, University of North Texas -Denton, Texas 1998-20 00 Director of Marketing and Public Relations Directed all areas of marketing, promotions, public relations and client relatio ns for a not-for-profit organization dedicated to educating and providing consul ting services to organizations interested in building a work team management str ucture. Responsible for staff sales and marketing training, development of prin t advertising, maintenance of existing corporate sponsor relationships, attendin g educational conferences and trade shows, budgeting and securing contracts for up-coming conferences. Effectively served as Corporate Sponsor liaison locating new sponsorship that ge nerated revenues of over $100,000 per year. Spearheaded entry into the Southern California market and secured Boeing Long Be ach as a primary sponsor that resulted in overwhelming attendance at the Center' s premier conference in the region. Marriott/Hyatt/Sheraton Hotels -Texas/Arizona/Colorado 1986-1989, 1993-1997 Sales Manager/Convention Manager Invited to rejoin the management team of one of most recognized names in the hos pitality industry based upon outstanding success in previous sales endeavors. D eveloped and built business in the local and international corporate market to e nsure continued revenue growth in rooms and catering services for multiple prope rties. Sold and serviced accounts from incoming leads and outside solicitation efforts and p articipated in aggressive prospecting to increase client base. Key player in San Antonio's Marriott Riverwalk's achievement of the prestigious Gold Key award for outstanding service in the convention management area. Achieved steady corporate business in a highly competitive corporate market that maintains the most expensive hotel rates in the industry. Repeatedly recognized by clients, associates and management for providing consis tent, award-winning service to a wide diversity of clients utilizing a major con vention center. Technical Proficiencies Social Media Marketing development and management PowerPoint, Keynote presentation programs Goldmine, and other Web-based Database Management Systems Photoshop Macbook iWorks programs Conversational Spanish

Education ARIZONA STATE UNIVERSITY-Tempe, Arizona December 2009 Graduate Certificate in Sustainability Core subject matter studied: Life Cycle Assessment; Life Cycle Analysis; Organiz ational Strategies; Urban Planning for Sustainability; Industrial Ecology; Sustainable Cities Development University of Texas, El Paso - El Paso, Texas 1985 Bachelor of Business Administration in Marketing Member organizations American Marketing Association