PETER A. MONTERO 4304 E. Loch Alpine Ann Arbor, Michigan 48103 Land # 734-424-0252/ Cell # 734-395-2382 ntero@hotmail.

com

peter_a_mo

SUMMARY Passionate Strategy/Planning leader with a unique combination of analytical skil ls & creativity resulting in visionary & commercial success. Expert at understan ding emerging cultural, market & industrial trends with a sensitive but realisti c vision. Proven ability to apply innovative processes & "can-do" enthusiasm to: *Establish well-defined "Problem Statements" around which focused development re sults; *Create distinctive "Solutions" that differentiate winning product in the market ; *Lead highly-motivated interdisciplinary teams, driven by common vision; *Drive clarity & consistency of Vision, resulting in market understanding & acce ptance. PROFESSIONAL EXPERIENCE ADVANCED RESEARCH & PRODUCT PLANNING Hyundai-Kia America Technical Center Inc. (HATCI) 2004-present Key role in maturing HATCI as North American concept & product proposal lead *Championed advanced research/analysis identifying key Customer, Product & Compe titive targets *Actively led research activities, including questionnaire/discussion guide development, moderation of Focus Groups, 1-on-1/triad interviews, team coordina tion & sole responsibility for analysis/report/proposal development *Led multiple teams on immersive week-long "cross country" trips involving product, target customer & lifestyle exploration (EXAMPLE: Sorento Cross Country in Boulder, CO- 2005) *Results of indepth activities included critical Entry, Compact, Midsize, L arge and Near & Mid Luxury Car proposals (for both Hyundai & Kia) *Precedent-setting research into subject matter such as Luxury Market and The Ef fects of Aging on Driving, resulting in definition of market opportunity, produc t package & feature/technology content *Intense & fast-paced explorations (typically no more than 3 weeks) *Presentations to top management in Korea (at project review, as well as an nual Technology Forum) INDUSTRIAL DESIGN/ PRODUCT DEVELOPMENT MANAGER Johnson Controls Inc. (JCI) 2000-2004 Keyed the development & implementation of advanced processes across advanced ini tiatives, design theme & sales proposal development *Lead Manager for NPD Definition projects, defining tactical plans for Flexibili ty/Utility, Electronics & Adv. Technologies business units, leading to developme nt of next-gen product strategies & sold business *Developed multi-stage Brainstorm process for focused Problem Definition & targeted Solution Identification *Tactical Plan development resulted in, among other products, OpenSeating, later sold on GM Lambda CUVs *Identified core competitive advantages & synergies between JCI divisions ( Interiors, Electronics, Battery) *Detailed pre-Quote market & brand analysis defined new business targets for Mid size Car *Spearheaded development & demonstration of JCI "Body of Knowledge" & devel opment capabilities, gaining RFQs on targeted new business (2007 Nissan Altima) *Design Manager in Grand Cherokee seat theme proposal, winning untargeted '06 Je

ep Commander business (02 JCI Merit Award Winner) SALES/ MARKETING PRODUCT PLANNING MANAGER American Isuzu Motor Incorporated (AIMI) 1998-2000 Marshaled aggressive "True SUV" product plan around 3 pillars (Trooper, Rodeo, P ickup) *Pioneered early Gen-Y research (1998), establishing in-depth product strategic plan *Lead product representative for Isuzu in GM-Isuzu venture resulting in Isuzu As cender program SALES/ MARKETING PRODUCT PLANNING American Honda Motors Corporation (AHM) 1994-1998 Led development of clear Pricing & Positioning strategy for Acura products, focu sing on high Enthusiast/Aspirational positioning based on Product & Performance attribute leadership *Key introductions included Acura CL/TL, Integra Type R & Zanardi Edition NSX, w hich focused on both image-building & volume/profit business case *Integra Type R plan adjusted multiple times to accommodate groundswell of demand & is now widely considered a legitimate future collectible (rare among Ja panese cars of the 1990s) *Zanardi NSX leveraged non-removable roof bodystyle & JDM Type S/S.Zero spe cification to provide performance leadership within NSX line-up & honor a great Honda IndyCar racer, Alessandro Zanardi *CL/TL pioneered price/value positioning to minimize need for lease subvent ion during explosion of leasing in Luxury segments. Goal: No subvention, elimina tion of any rationalization for customer to not consider CL/TL & bolster profita bility of Acura Division Trailblazing role in leading unprecedented North American input to product devel opment programs *First non-Japanese S- Project Leader in Honda's S.E.D. Development process (Acu ra CL/TL) *Championed Image development programs resulting in targeted "halo" strategy *First comprehensive long-term lifecycle plan for NSX *Developed high-image programs for Integra (Type R) & NSX (Type-S/Zanardi E dition) as part of long term plan *Preliminary proposal for Performance sub-brand ("Brand X") led to eventual Type-S offerings ADVANCED DESIGN/ PRODUCT PLANNING Mazda Motor Corporation (Japan), Mazda R&D North America (MRA) 19871994 Precedent-setting role in developing product targeting North American market *First foreign Designer (in group of 3) hired to work in an Automotive Design St udio in Japan *Comprehensive studies resulting in diverse Design proposals for 929, MX3, Protege *Formal "Creative Planner" role in MRA's Advanced Product Planning group, develo ped segment-busting "Off-line" product concepts *As Advanced Product Planner for Coupes & Sports Car, coordinated Sports Car res earch across regional markets, findings from which were used to define RX8 "4DR Sports Car" concept EDUCATION Bachelor of Science-Industrial Design (emphasis on Transportation Design) Art Center College of Design, Pasadena Executive Certificate-Managing Product Design & Development (2009) Northwestern University, McCormick School of Engineering, MPD program

* REFERENCES Mr. Walter Herbst Director, Master of Product Development (MPD) Program McCormick School of Engineering- Northwestern University w-herbst@northwestern.edu Dr. Phillip Hessburg Founder/President Detroit Institute of Ophthalmology phessburg@comcast.net Mr. Steve Kerho Vice President, Analytics, Media and Marketing Optimization Organic Inc. stevekerho@hotmail.com Mr. Gary Tucker Vice President, General Manager J.D. Power and Associates gary.tucker@jdpa.com Mr. Michael Warsaw Vice President, Industrial Design, Marketing, Advanced Sales Johnson Controls Automotive michael.m.warsaw@jci.com