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optimize yield of selling channels. Skill Highlights Customer relationship management (CRM) SaaS and cloud computing Digital marketing and campaign management Customer segmentation Pipeline management + forecasting Value proposition + message development Marketing communications Sales enablement Event design, staging and management Performance management of sales representatives Professional Experience August 2001 to Current Maritz LLC Vice President - Sales Effectiveness Champions a fundamental set of sales disciplines (e.g., customer segmentation, a ccount planning, pipeline management), enabling technologies and marketing campa igns to maximize profitable growth. A sampling of accomplishments: Managed the implementation of Maritz' enterprise CRM system. Configured salesfor ce.com to meet the business requirements of our three major business units, buil t interoperability with a back-office system, trained and launched to sales peop le and marketers. Sponsored a "messaging makeover" for one of Maritz' companies; crafted a new "Po int of View" presentation and conversation roadmap to improve 1:1 dialog between Account Executives and their customers. Designed all business content and sales messaging for Maritz' National Sales Con ference for nine consecutive years. Managed the Maritz Masters Club: the "gold standard" for rewarding and recognizi ng top sales performers across the enterprise. December 1995 to August 2001 Maritz Global Technology Services Vice President: Operations Shaped a comprehensive change in work structure for a division of 500+ IT profes sionals to make the transition from a world of mainframe computing to the era of PC computing and the internet. A sampling of accomplishments: Managed 360* strategy to migrate/upgrade skill set of COBOL programmers. Built c ompetency models, mapped new processes for IT rapid application development, bui lt web-based library of skills courseware, deployed a $1.7 million talent retent ion plan.
Sponsored the development of a proprietary technology used to administer incenti ve campaigns for Maritz customers. Built business case, secured over $3.0 millio n in funding from executive team, provided leadership as application was built, launched, maintained and upgraded. December 1987 to December 1995 Maritz Workforce Effectiveness Division Vice President & Managing Consultant Helped to grow a $30 million line of business that sought to capture process imp rovements and financial gain via a grass-roots innovation process called IdeaSys tem . Marketed and managed this product line for nearly a decade, touching $103. 4 million in client deliverables. A sampling of accomplishments: Penetrated airline industry with sales during this decade to American, Southwest , United, TWA, Continental, US Air and Air Canada. These short-term employee eng agement programs mobilized 50-60% of staff in generating money-saving ideas for their employers. Helped Maritz breakthrough Canada marketplace with IdeaSystem sales to Air Canad a and Via Rail. Opened European office in Dublin Ireland after successful engage ment with the public utility there. December 1984 to December 1987 Maritz Creative & Planning Services Creative Director Directed a team of graphic designers, illustrators and copywriters to create mul ti-media incentive campaigns. June 1981 to December 1984 Maritz Travel Company Project Manager Managed the sourcing and logistical execution of group travel movements: confere nces/meetings, customer events, and incentive trips. Education 2009 Maritz Office of People & Potential Accelerated Leadership Development 1981 University of Missouri - Saint Louis MBA 26 semester hours towards the completion of degree 1979 University of Oregon , BA Comparative Literature and French