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Executive Profile Proven leader with demonstrated ability to align sales and marketing strategies to close deals and

optimize yield of selling channels. Skill Highlights Customer relationship management (CRM) SaaS and cloud computing Digital marketing and campaign management Customer segmentation Pipeline management + forecasting Value proposition + message development Marketing communications Sales enablement Event design, staging and management Performance management of sales representatives Professional Experience August 2001 to Current Maritz LLC Vice President - Sales Effectiveness Champions a fundamental set of sales disciplines (e.g., customer segmentation, a ccount planning, pipeline management), enabling technologies and marketing campa igns to maximize profitable growth. A sampling of accomplishments: Managed the implementation of Maritz' enterprise CRM system. Configured salesfor ce.com to meet the business requirements of our three major business units, buil t interoperability with a back-office system, trained and launched to sales peop le and marketers. Sponsored a "messaging makeover" for one of Maritz' companies; crafted a new "Po int of View" presentation and conversation roadmap to improve 1:1 dialog between Account Executives and their customers. Designed all business content and sales messaging for Maritz' National Sales Con ference for nine consecutive years. Managed the Maritz Masters Club: the "gold standard" for rewarding and recognizi ng top sales performers across the enterprise. December 1995 to August 2001 Maritz Global Technology Services Vice President: Operations Shaped a comprehensive change in work structure for a division of 500+ IT profes sionals to make the transition from a world of mainframe computing to the era of PC computing and the internet. A sampling of accomplishments: Managed 360* strategy to migrate/upgrade skill set of COBOL programmers. Built c ompetency models, mapped new processes for IT rapid application development, bui lt web-based library of skills courseware, deployed a $1.7 million talent retent ion plan.

Sponsored the development of a proprietary technology used to administer incenti ve campaigns for Maritz customers. Built business case, secured over $3.0 millio n in funding from executive team, provided leadership as application was built, launched, maintained and upgraded. December 1987 to December 1995 Maritz Workforce Effectiveness Division Vice President & Managing Consultant Helped to grow a $30 million line of business that sought to capture process imp rovements and financial gain via a grass-roots innovation process called IdeaSys tem . Marketed and managed this product line for nearly a decade, touching $103. 4 million in client deliverables. A sampling of accomplishments: Penetrated airline industry with sales during this decade to American, Southwest , United, TWA, Continental, US Air and Air Canada. These short-term employee eng agement programs mobilized 50-60% of staff in generating money-saving ideas for their employers. Helped Maritz breakthrough Canada marketplace with IdeaSystem sales to Air Canad a and Via Rail. Opened European office in Dublin Ireland after successful engage ment with the public utility there. December 1984 to December 1987 Maritz Creative & Planning Services Creative Director Directed a team of graphic designers, illustrators and copywriters to create mul ti-media incentive campaigns. June 1981 to December 1984 Maritz Travel Company Project Manager Managed the sourcing and logistical execution of group travel movements: confere nces/meetings, customer events, and incentive trips. Education 2009 Maritz Office of People & Potential Accelerated Leadership Development 1981 University of Missouri - Saint Louis MBA 26 semester hours towards the completion of degree 1979 University of Oregon , BA Comparative Literature and French

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