DONALD S. COGAN 28644 N. Haskell Canyon Road dc15c0fd6@westpost.

net Saugus, California 91390 (661) 964-8183 SUMMARY A customer-focused Marketing Professional with extensive experience in medical p roducts, with an excellent result-oriented track record. Effective team player w ho can develop and market new and innovative products. Expertise in product deve lopment process with strong technical, problem solving and communication skills. * * * * * * * Upstream and Downstream Marketing Market Research Product Development R & D Interface International Marketing Training Product Launch

PROFESSIONAL EXPERIENCE COGAN MEDICAL DEVICE MARKETING Saugus,CA 2008 to present Provide contract services to Sorin Group to develop marketing strategies and pro grams, ensuring success of product launches and marketing campaigns for cardiac rhythm management products. Define strategy and develop sales support and promotional materials to promote k ey differentiating features for new lines of Sorin Group implantable cardiac def ibrillators (ICDs) and cardiac resychronization devices (CRT-Ds). Developed selling guides, marketing and educational presentations to support the highly successful launches of the Paradym family of CRT-Ds, which enabled a 30% increase in overall ICD sales (70% for CRT-D) in 2010. ST. JUDE MEDICAL CRMD, Sylmar, CA 1999 to 2007 An international company designing, manufacturing, and marketing medical devices for the treatment of cardiac arrhythmias. Senior Group Product Manager, New Product Planning (2004-2007) Managed New Product Planning device team in defining customer requirements for c ardiac rhythm management devices. Liaison for inter-department, vendor and staff development activities assuring q uality products from R&D to launch. Leadership and medical advisory board meeting participant collecting critical vo ice-of-the-customer inputs required for new product definition and strategy.

New Product Planning manager on Applied Research/Technology Development Board. Established strategic marketing objectives for new product features and enhancem ents, and reviewed and evaluated research projects targeted for new product deve lopment. Senior Product Manager, Strategic Marketing (1999-2004) Provided market-driven product planning and development inputs for tachycardia p roducts. Researched market trends, obtained feedback from medical professionals for new p roduct development as a key core team marketing representative, ensuring timely delivery of quality products delivering competitive and profitable results. Developed charters and business plans for 10 families of new cardiac rhythm mana gement products. Increased worldwide market share of key product line from 6% to 20+% within 4 ye ars. INTERMEDICS, INC., Angleton, TX 1993 to 1999 Senior Product Manager, Bradycardia Marketing Directed and implemented worldwide marketing for cardiac rhythm management produ cts. Coordinated the product launch of top-selling Intermedics products, including Ma rathon, Momentum and Unity C. Provided ongoing, comprehensive marketing support of product line generating ann ual revenues over $200M. Worked with marketing communications group to develop promotional materials. Conducted competitive analysis to support sales activities and new product plann ing. Conducted training of sales representatives and customers. OTHER EMPLOYMENT: Clinical Program Manager (Intermedics, Inc., Freeport TX), Chi ef Biomedical Engineer (St. Mary's Medical Center, Long Beach CA) EDUCATION/PROFESSIONAL DEVELOPMENT M.B.A. University of Houston at Clear Lake, Houston, TX M.S., Clinical Engineering Case Western Reserve University, Cleveland, OH B.A., Biology Clark University, Worcester, MA 2-Day Programs: Strategic Technology

Strategic Marketing Assertive Management California Institute of Technology Industrial Relations Program, Pasadena CA 8-Week Program: Essentials of Project Management Villanova University, Villanova, PA 2-Day Program: Strategic Thinking for Changing Markets The University of Chicago Graduate School of Business Executive Program Chicago, IL 1-Week Program: Center for Creative Leadership San Diego, CA AFFILIATIONS/AWARDS Member American Marketing Association Member Project Management Institute Member, Past President Pacemasters Toastmasters Club Past President Clear Lake Toastmasters Club Distinguished Toastmaster Toastmasters International