Laurence A. Richardson 150 Longhirst Loop, Ocoee (Orlando), Florida, 34761 USA Mobile (407) 670-9164 lr15d3582@westpost.

net The Prociccianti Group (TPG Hospitality) Lake Buena Vista, Florida. Area Director of Sales & Marketing; October 2009- Present ~Wyndham Lake Buena Vista Resort, in the Walt Disney World Resort An Official Walt Disney World Hotel, 626 guest rooms, with over 19,000 square fe et of flexible function space and dedicated conference center. ~Orlando Vista Hotel, a Walt Disney World Good Neighbor Hotel An Ascend Collection hotel By Choice; 246 guest rooms with 1,000 square feet of function space. Achievements: * 2 terms as Chairman of the Downtown Disney Resort Area Marketing Committee * Visit Orlando Board of Directors, Orlando Tourism Taskforce * Rebranded hotel to a Wyndham in 2010 * Rebranded the Orlando Vista to an Ascend Collection Hotel by Choice DoubleTree Guest Suites, in the Walt Disney World Resort (Hilton Hotel Corp) Lak e Buena Vista, Florida. Director of Sales & Marketing; An All-Suite hotel with 229 guest rooms, with ove r 4,250 square feet of flexible function space. June 2007- September 2009 Achievements: * Chairman of the Downtown Disney Resort Area Marketing Committee * 2 years of consistent RevPar Growth * Re-positioned hotel after complete renovation DoubleTree Grand, Biscayne Bay (Hilton Hotel Corp) Miami, Florida. Director of Sales & Marketing; A full service condo-hotel with 210 guest rooms, 5 dining options, Spa, Marina, retail center and over 8,481 square feet of flexi ble function space. February 2006- June 2007 Achievements: * RevPar Increase First Quarter 21.4% Growth 2007 vs. 2006 * RevPar Increase 6.2% YoY Growth 2006 vs. 2005 * 13% increase in total revenue over 2005 * 17.5% increase in ADR over 2005 DoubleTree Coconut Grove (Hilton Hotel Corp) Miami, Florida. Director of Sales & Marketing; A full service hotel with 196 guest rooms and ove r 10,000 square feet of flexible function space. December 2003- February 2006 Achievements: * RevPar Index 37.9 points YoY Growth 2004 vs. 2003 * RevPar 51.4% YoY Growth 2004 vs. 2003 * RevPar 17.7% YoY Growth 2005 vs. 2004 * Received "Most Improved RevPar Index for the Brand" Award, 2004 Urban Group Hotels Miami, Florida. Director of Operations & Marketing, 5 boutique "Art Deco" resort hotels in the h

eart of South Beach totaling 240 guest rooms. Each hotel had it own unique perso nality and caters to various markets. November 2002- December 2003 Achievements: * Revenue 101% (doubled) YoY Growth 2003 vs. 2002 * RevPar $15.29 YoY Growth 2003 vs. 2002 * Occupancy 23 points YoY Growth 2003 vs. 2002 AmeriSuites (Prime Hospitality); Ft. Lauderdale, Florida. Director of Sales and Marketing, An All-Suite Airport/Convention Center/Downtown /Port Hotel. February 2002-November 2002 Crowne Plaza (InterContinental Hotels Group); Miami, Florida. Associate Director of Sales, A full service hotel with 304 guest rooms and over 5,000 square feet of flexible function space. January1998- July 2001 Achievements: * "Top Gun" Sales Award Winner (1999 & 2000) De Palm Tours; Oranjestad, Aruba. Local Sales Manager. DPT is the largest Destination Management and tour operator on the island. March-July 1997 Education Florida International University; North Miami, Florida. Bachelor of Science, December 1996. Major: Hospitality Management Aruba Hotel School, Oranjestad, Aruba. Associates Degree, June 1995 Major: Hospitality Management Skills -Fluent in English, working command of Spanish, Knowledgeable in French, Creole, Papiamento. -Computer skills: Highly Literate. Merchant Models, Microsoft Windows, Excel, Word, Power Point, Outlook, PhotoShop , Corel Draw, Breeze, Delphi, netDelphi, Act!, Apple OS X, Hospitality PMS Syste ms, Internet/WWW -Revenue/Yield Management and analytical skills. -E-Commerce. -Developed creative and artistic abilities.