Sarah Oman Horne

Sarah_Horne@yahoo.com Edgewater, NJ 07020 c. 917.864.6266 h. 201.699.0205 http://www.linkedin.com/in/sarahhorne

Strategic account director and marketing communications specialist with significant experience in branding and brand building. In-house and agency experience as primary interface with clients and agencies skilled at developing strategies, ideation and guiding creative. Reputation for producing deliverables on-time and on-budget, and ability to foresee problems, manage expectations and determine solutions. Skilled at planning, managing and producing integrated efforts on a global basis.
Consultant New York, November 2010-Present Mercury Books, a Simon & Schuster imprint - Promotional strategist for a #1 NYT best selling author, through guerilla and targeted social media marketing. Researched and booked talent for a high-profile show about domestic violence, with an on-line audience of 2+ million, featuring the President of the nations largest umbrella organization to prevent DV, and their national spokesman, actress April Hernandez (on TVs Dexter). Eight Communications - Brand architecture, social media management, copyediting and strategic marketing plan for www.WomenWhoChangedAmerica.org, including new business development and fundraising. Room To Grow Branding for both events and fundraising . Other assignments include strategic management consulting, project management, brand development. R.R. Donnelley/ Account Director at Morgan Stanley New York, April 2007-November 2010 Managed premier web and print campaigns as consultative, in house, out-sourced, onsite team focused on supporting Firm initiatives. A driving force behind bold, highly successful internal and external programs, work both independently and as a team player, with a roll up the sleeves attitude and positive, upbeat spirit; proven ability to inspire and collaborate. Led the implementation team for the successful strategic launch of the Morgan Stanley Smith Barney brand to 38,000 employees of each legacy firm, as well as clients. Managed the strategic Morgan Stanleys World MasterCard and World Elite Master Card roll out to employees, key clients and prospects with significant ROI and enrollment rates. Successfully transitioned creative to R.R. Donnelley from external Agency, with significant cost savings to client, leading teams > 20. Managed the strategic communications and IT roll out of a macro-enabled, Investment Banking proprietary software, globally. Developed and managed the operations of annual campaign for Morgan Stanleys holiday client program to clients with significant annual savings to the Firm in excess > 30% (without significant decrease in volume). Transitioned a large percentage card offering to an e-card, resulting in additional savings and continued environmental-awareness. Addison, Client Service Director New York, 2003-2007 Clients included: CIT, Reckson, Wilmington Trust, Comcast, MasterCard, Loring Ward, Coach and Smith Barney. Designed and implemented strategy to create advertising and targeted collateral materials offering for REIT (Real Estate Investment Trust) clients, tripling the firms client base. Launched and managed a simplified financial reporting initiative: in partnership with the SEC, tripling revenue. Streamlined and simplified Loring Wards new client enrollment, reducing time by two days and improved the advisor/client experience. Audited MasterCards marketing offering, simplifying the process and creating a strategic dashboard for sales force marketing communication customization. Brouillard Communications (JWT/WPP) Senior Account Supervisor New York, 2003 Clients included: Bear Stearns and Lincoln Financial Directed the entire production process through post-campaign analysis for award-winning print and radio campaign and the first television spot in Bear Stearns history. Analyzed Nielsen data for a targeted demographic campaign for Lincoln Financials high-net worth prospects in several key markets.

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Sarah Horne p. 2 Consultant New York, 2001-2003 Clients included: Brouillard Communications, Saks Fifth Avenue, Tse Cashmere, Eight Communications and others. The Limited Inc., (NYSE: LTD) Senior Manager New York, 1996-2001 Consultant then employee for this then $9+ billion specialty retailer (then comprising 12 brand concepts). Provided the direction, energy, strategy, creativity and expertise for high-profile projects and initiatives supporting the brands. Worked cross-divisionally (with corporate communications, treasury, marketing, advertising, public affairs and media) and managed teams over 30, with budgets to $20 million. Managed the Victorias Secret Cannes Fashion Show, including development of a demographically targeted print campaign in the UK and Europe In-house producer of the Abercrombie & Fitch IPO (NYSE: ANF). Developed pitch and targeted messaging. Devised successful strategy to sell advertising space in Abercrombie & Fitch Catalog, managed its successful implementation. Planned and managed events for political fund-raisers, investor conferences and analyst meetings, including content and positioning. Frankfurt Balkind (since acquired by Hill, Holliday) Director of Client Services New York, 1991-1996 Clients included: The Limited, Solomon Brothers, Chase, Comcast, NYNEX, LISC and others. Directed the agencys most critical accounts and managed budgets to $5 million. Planned and managed the entire client engagement cycle. Directed team and oversaw activities of designers, copywriters, producers and photographers. Grew annual billings an average of 20-30%. Helped capture new business for the agency while significantly increasingly the volume within the existing client base. Education Trinity College (Hartford, CT) BA - History & Art History (2 concurrent degrees); high honors