Monday, January 23, 12

Hello my name is raynaldo alvarez, and my redesign is called, Oasis.

Stone Spirit Lodge Re-Design

Monday, January 23, 12

Stone Spirit Lodge Re-Design You all may remember the stone spirit lodge was the store I chose to rebrand for this project. After evaluating the store and all its components a new mission statement was formed.

Mission

Monday, January 23, 12

mission NEXT

Mission

Assisting customers nd spiritual serenity through healing, wholeness, and bliss. Helping people overcome the troubles, and hardships of life by creating an environment that is both welcoming and relaxing.

Monday, January 23, 12

mission NEXT the Spirit Stone Lodge bases their store mission around fostering relationships, and creating an environment for people of any age to come and nd joy, with the help of others around them that are feeling or are in the same type of situation.

Name Change

Assisting customers nd spiritual serenity through healing, wholeness, o - a - sis and fertileHelping a desert where water is found. and hardships of life 1. A bliss. spot in people overcome the troubles, byA pleasant or peaceful area or is both in the midst of a dicult, troubled, or 2. creating an environment that period welcoming and relaxing. hectic place or situation.

Monday, January 23, 12

The stone spirit lodge wasn't embodying the full effect of its name, so the decision to change the name from t.s.s.l to oasis was an easy one to make. By making this move the name of the center would be better known as a spot or area of calm and peace.

Objectives Design Objective

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objectives NEXT

Objectives Design Objective

Retain the original in-store ideals of self worth, inner healing, and spirituality.

&

Appeal to a newer audience with a sense of simplicity, quirky sophistication, and quality.

Monday, January 23, 12

objectives NEXT The stone spirit lodge has all the right attitude but none of the appeal. Keeping the in store ideals of peace and inner joy, and re rapping them all in a better package that would appeal to a wider range of cliental, would do the store better justice and further its message.

Essence Brand Essence

Spiritual Wholeness

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Brand Essence

Essence Brand Essence

Spiritual Wholeness

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Brand Essence The Essence of the new brand focuses on Spiritual Wholeness. The essence for each design however, varies slightly but still pertains to the primary essence of Spirituality.

The Old

OASIS

oasis

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attributes With the plan set, it was time to begin the brainstorming process. There were few options to chose from in this part of the process, NEXT the oasis whirlpool was the primary insertion for the mark

Monday, January 23, 12

attributes With the plan set, it was time to begin the brainstorming process. There were few options to chose from in this part of the process, NEXT the oasis whirlpool was the primary inspiration for the mark, and after a few hit and misses...

The New

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attributes A nal mark was chosen, Playfully hinting at motion with the mark & reenforcing the overall idea with the oasis logo type which best lead to the idea of a single area, or oasis

Monday, January 23, 12

Graphic Elements The elements used where various imagery that invoked a sense of peace NEXT accompanied by a light gradient of brand color that hinted at the idea of awakening

Monday, January 23, 12

Graphic Elements The elements used where various imagery that invoked a sense of peace NEXT accompanied by a light gradient of brand color that hinted at the idea of awakening

Post Cards

Monday, January 23, 12

Post Cards This is an example of the elements at work in this series of post cards used for promotional use to keep customers up to date on up coming events.

Business Cards

PAUL GOLDMAN

PAUL GOLDMAN

PAUL GOLDMAN

309 Westport Road Kansas City, MO 64111

309 Westport Road Kansas City, MO 64111

309 Westport Road Kansas City, MO 64111

Monday, January 23, 12

Business Cards Business cards also make use of imagery on the back of each card, and in small slivers of image used on either side of the front of the card to insure the back would be thoroughly examined. The business cards also make use of the tagline,

Tag Line

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Business Cards Though the Logo Mark is not present, the tagline Spiritual Awakening is paired with the oasis Logotype to once again enforce the awakening of peace in the spirit. (One of the original in-store beliefs)

Monday, January 23, 12

Signage This is an example of the three working in tandem, The imagery does a majority of the talking in this peace, with the logo & tag giving the image context and relevance. A Spiritual Awakening

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!#$&@*) 0123456789 SPIRIT AWAKENING

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Aa

Type Face The Spirit Awakening tagline itself is set in Acid, a primary typeface used for headers, taglines, and titles. This particular type was chosen for it thin, simplistic prole which oers a wide range of uses, not to mention it contrasts very well with the logotype and oers a sophisticated feeling to the brand as a whole. Given its slender frame it can also be used in a variety of dierent sizes which is good because, it is often paired with the logo which can be seen in very many dierent sizes.

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!#$&@*) 0123456789 www.oasis.com
Monday, January 23, 12

Type Face The secondary typeface used in correlation with Acid is Caecilia LT STD. Caecilia was picked for is elegant appearance when used in body copy. Caecilia oers a nice contrast to acid and can be easily read at small points sizes.

Home

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Events

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Contact

JOURNEY INTO ONENESS BY PAUL GOLDMAN

We are pleased to announce Paul Goldman's newest book of Ecstatic Awakening Poetry has been Internationally released November, 2011 by O-Books, United Kingdom

EVENTS, WHERE COMMUNITY HAPPENS

WILD JOY! PRODUCTIONS
We have found several venues to bring the same quality musicians that you have loved at Stone Spirit Lodge. One of these venues is an existing Coffeehouse that we are quite excited to be partnering with. Very shortly we will be announcing the growing Playbill for Wild Joy! Productions around the city featuring not only local talent and also now

GRATITUDE OPEN MIC NIGHT

Wild Joy! Productions will be continuing the ne tradition of Gratitude Open Mic Night now on First Fridays again at a local Coffeehouse nearby. Stay tuned for an announcement about the inaugural event January, 2012. Ecstatic Poet Paul Goldman hosts this eclectic gathering to celebrate Gratitude. Poets, musicians and performers are all welcome to sign up early. Come be part

LIVE PERFORMANCE
With the shift away from a physical space for Stone Spirit Lodge December 31, 2011 and an arising up of Wild Joy! Productions, we will now be presenting an eclectic array of Celtic, World, Indie & Folk Music Concerts at venues nearby beginning in January, 2012. Look for a Playbill soon announcing the 2012 Series!

Monday, January 23, 12

Web Here you can see the two typefaces at work together on the home page of the website. Both the primary and secondary types are at work providing information to customers in a clean and effective way.

Color Palette

Primary 1
C : 00 M : 85 Y : 75 K : 00

Primary 2
C : 00 M : 01 Y : 05 K : 00

Secondary 1
C : 15 M : 45 Y : 50 K : 00

Secondary 2
C : 45 M : 00 Y : 20 K : 00

Monday, January 23, 12

Color Palette The color palette was chosen after carefully evaluating the best possible choices available, keeping the scheme bright and vibrant. NEXT The four nal colors originally derived from the colors of the 7 chakra paths.

Monday, January 23, 12

Color Palette The color palette was chosen after carefully evaluating the best possible choices available, keeping the scheme bright and vibrant. NEXT The four nal colors originally derived from the colors of the 7 chakra paths. Though after a better evaluation of the elements, 7 colors was a bit much and so that number was narrowed to 4.

309 Westport Road Kansas City, MO 64111

Dear Guest, Id like to welcome you to Oasis. We are excited that you have accepted our job offer and agreed upon your start date. I trust that this letter nds you mutually excited about your new employment with Oasis. As mentioned during the interviews, while your new position reports to me, Id like to welcome you to the Oasis on behalf of all the staff. Each of us will play a role to ensure your successful integration into the department. Were expecting you for new employee orientation on June 15, Tuesday at 9 a.m. You will meet with me to discuss your successful integration into our company and with Human Resources staff to learn about employment related issues. Youll also meet with several coworkers so you can get a feel for the overall work of the department. Our dress code is casual. Your new team anticipates taking you out to lunch to get to know you and to make sure you meet everyone with whom you will be working. Your agenda, for the rest of your rst day, will involve planning your orientation with me and setting some initial work goals so that you feel immediately productive in your new role. I anticipate that your second day will involve more coworker meetings to understand the department. Youll also have the opportunity to continue with your new employee orientation plan and your initial work for the department. Again, welcome to the team. If you have questions prior to your start date, please call me at any time, or send email if that is more convenient. We look forward to having you come onboard. Regards,

Paul Goldman
PAUL GOLDMAN

Front

Back

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Stationary The stationary uses the primary colors rst while utilizing the secondary colors sparingly, mainly to call out specic points like an address, phone number, or email.

309 Westport Road Kansas City, MO 64111

PAUL GOLDMAN
4237 Walnut Street Kansas City, MO 64111

Front

Back

Visit us at www.oasis.com

Contact us at 816 561 7900

Monday, January 23, 12

Envelope The envelope that would enclose this documents, uses all the graphic elements from color to image. Taking more of the attention from the letter and placeing it on the envelope itself.

309 Westport Road Kansas City, MO 64111

309 Westport Road Kansas City, MO 64111

Dear Guest, Id like to welcome you to Oasis. We are excited that you have accepted our job offer and agreed upon your start date. I trust that this letter nds you mutually excited about your new employment with Oasis. As mentioned during the interviews, while your new position reports to me, Id like to welcome you to the Oasis on behalf of all the staff. Each of us will play a role to ensure your successful integration into the department. Were expecting you for new employee orientation on June 15, Tuesday at 9 a.m. You will meet with me to discuss your successful integration into our company and with Human Resources staff to learn about employment related issues. Youll also meet with several coworkers so you can get a feel for the overall work of the department. Our dress code is casual. Your new team anticipates taking you out to lunch to get to know you and to make sure you meet everyone with whom you will be working. Your agenda, for the rest of your rst day, will involve planning your orientation with me and setting some initial work goals so that you feel immediately productive in your new role. I anticipate that your second day will involve more coworker meetings to understand the department. Youll also have the opportunity to continue with your new employee orientation plan and your initial work for the department. Again, welcome to the team. If you have questions prior to your start date, please call me at any time, or send email if that is more convenient. We look forward to having you come onboard. Regards,

PAUL GOLDMAN
4237 Walnut Street Kansas City, MO 64111

Paul Goldman
PAUL GOLDMAN

Visit us at www.oasis.com

Contact us at 816 561 7900

PAUL GOLDMAN

309 Westport Road Kansas City, MO 64111

Monday, January 23, 12

Together these separate elements combine to create the refreshed and updated graphic system that clearly presents the stores ideals and beliefs in a exciting and eective way.

Monday, January 23, 12

Oasis NEXT Spiritual Awakening

Monday, January 23, 12

Oasis NEXT Spiritual Awakening Thank You.