HLN

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HLN
HLN updates more than 99 million households on today's news constantly, 24 hours each day. HLN is designed especially for viewers who want relevant and comprehensive news during the day, and a wide range of perspectives about the days top stories in the evening.

Network Program Format

Local avails: 2 minutes per hour Local avails for Local edition: Additional :30 at each break times: 1-minute at 00:29 and 1-minute at 00:59 Local avails for Local edition: Three (3) :30 avails are inserted inside of a 4 minute local news insert, creating a six minute window each half-hour at 00:24 and 00:59 Insertion Hours: 24 hours per day

Network INFormatIoN
Subscribers: Service type: Satellite Feed: Launch Date: ownership: 100 million
Source: Nielsen Universe Estimates, October 2010

Network is available for all carriage levels, HD Live (Single) January 1982 Turner Broadcasting System, Inc.

beNeFItS to aDvertISerS
Smart programming strategy. Smart environment for advertisers. HLN follows a 3-point strategy to bring advertisers: 1. Compelling Content, Day and Night: By day viewers look to HLN for fast paced hits on the top news of the moment. And by night, HLN delivers everything from the world of entertainment to the drama of the modern courtroom. We know what is hot and what appeals to desirable consumers. 2. appointment viewing: HLN Prime: A primetime programming block is designed as a destination programming for the young, hard-to-reach consumer. Its news and information they want to know at the time they want to see it. 3. Powerful viewer Connection: HLN has entered a new era as a dynamic, innovative, viewer-centric destination, with a growing fan base. Viewers are young, affluent, educated, and highly mobile. They are well-to-do and well-informed. They are the perfect customer for your advertisers messages.

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HLN
reSearCH
vIewer targeteD
Persons: 18-49, 25-54

vIewer ProFILe
Median Age: Median Household Income: % with 4 Years of College: % Household with Children: % A Counties: HLN P2+ 55 ethnicity breakdown: $43,000 % White 22% % Black 28% % Other 26% % Hispanic Origin 82% 13% 5% 5%

Source: Nielsen NPower, Live+7 blended viewing, 12 month rolling average (10/26/09-10/31/10), All percentages based on P2+.

vIewer LIFeStYLe
watched HLN Past 7 Days Financial Services Used 2nd Home Mortgage Money Market Account CDs Home Mortgage Specialists Used/Past 12 months Cardiologist Podiatrist Dermatologist Eye Doctor Dentist Spent $500+ on Home Improvements Bathroom Lawn/landscaping Light fixtures
Source: MRI Spring 2010. Base: All Adults 18+

Index 131 126 124 120 140 120 114 112 107 178 140 112

bought/Past 12 months Spent $200+ on costume jewelry Spent $750+ on fine jewelry Fun/Leisure activities Casino - visited past year Museums Went to family restaurant Dining out Intent to Purchase/In Next Year Remodel kitchen Remodel bathroom Cruise trip Invest in stocks,bonds or mutual funds Trip to theme park Desktop computer

127 117 115 109 108 107 125 122 114 113 109 104

DaYPart vIewINg
time Total Day 8p-11p 6a-12p 12p-7p 11p-2a Days Mon-Sun Mon-Sun Mon-Sun Mon-Sun Mon-Sun P18+ (000s) 274 449 282 205 300 P18+ vPvH 1086 1110 1083 1090 1084 m18+ (000s) 91 115 123 78 80 m18+ vPvH 363 284 472 416 289 m18+ w18+ %Comp (000s) 33% 183 26% 334 44% 159 38% 127 27% 220 w18+ vPvH 723 826 611 674 795 w18+ %Comp 67% 74% 56% 62% 73% P25-54 (000s) 125 153 152 86 137 P25-54 vPvH 496 378 585 455 495

Source: Nielsen Media Research, Live+7 blended viewing, 12 month rolling average (10/26/09-10/31/10), % Comps based on P18+.

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HLN
ProgrammINg
ProgrammINg geNreS: Business/Financial, News/Information, Health, Lifestyle

vIewer targeteD ProgrammINg

Persons 25-54: Morning Express with Robin Meade, Prime News, Issues with Jane VelezMitchell, Nancy Grace, The Joy Behar Show, Showbiz Tonight, Clark Howard

New ProgramS For 2011/PoPULar eStabLISHeD ProgramS

Morning Express with Robin Meade kicks off the day (6-10 a.m. ET) with a fastpaced dose of news, weather, sports, entertainment, finance and travel. The network features half-hour newscasts throughout the day, leading into Prime News (5-7 p.m. ET), hosted by Mike Galanos, which uses the day's most powerful headlines as a starting point for spirited debate. At 7 p.m. ET/PT, Issues with Jane Velez-Mitchell features Jane and her guests taking a stand and interacting with viewers about the top stories of the day. Nancy Grace (8 & 9 p.m. ET**), TVs only legal commentary show and a platform for Nancy to help bring attention to the top crime stories of the dayand to be a voice for crime victims everywhere. The Joy Behar Show (10 p.m. ET) showcases the acclaimed talk show host and comedians personal take on the days news, offering primetime viewers a full hour of Joys passionate point of view, sharp wit, and no-nonsense approach. Rounding out the HLN primetime lineup is Showbiz Tonight (11 p.m. ET), televisions most provocative entertainment news show, featuring host A.J. Hammer discussing and debating the most controversial stories involving Hollywood's biggest celebrities. Airing every Saturday and Sunday at noon and 4 p.m. ET, Clark Howard features money expert Clark Howard giving viewers a roadmap to financial stability during these turbulent economic times. Coming in March, Dr. Drew Pinsky, the renowned doctor who has helped audiences across a spectrum of tv and radio programs for more than two decades, will be joining HLNs prime time programming block (9 p.m. ET). The HLN program will give Dr. Drew a new, nightly platform to provide relevant observations and perspectives on the news stories and newsmakers HLN covers throughout the day.

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HLN
LeaDINg NatIoNaL aDvertISerS
Please contact HLN directly for more information.

Network CoNtaCtS
affiliate marketing: Turner Network Sales, Inc. 101 Marietta Street NW 22nd Floor Atlanta, GA 30303 affiliate ad Sales Support: VP, Marketing/Operations Gary Brockman gary,brockman@turner.com P:(404) 827-5590 Director, Marketing Activation Kathy Govier-Hirsch kathy.govier-hirsch@turner.com P:(404) 827-3943 Director, Affiliate Ad Sales Kim Copeland kim.copeland@turner.com P:(404) 827-2525 Manager, Marketing Activation Thuy Burchette thuy.burchette@turner.com P:(404) 827-5571 Manager, Marketing Activation Corrie Howard corrie.howard@turner.com P:(404) 827-4057 Manager, Marketing Activation Michelle Lavender michelle.lavender@turner.com P:(404) 827-5335 Manager, Marketing Activation Donna Stiles donna.stiles@turner.com P:(404) 827-3409 affiliate ad Sales representatives Manager, Brand Revenue/Account Mgmt. Josh Baron josh.baron@turner.com P:(404) 827-2231 Director, Brand Revenue/Account Mgmt. Michael Braxton Michael Braxton@turner.com P:(404) 827-4809 Director, Brand Revenue/Account Mgmt. Doug George doug.george@turner.com P:(404) 827-4350 Director, Brand Revenue/Account Mgmt. Torrae Lawrence torrae.lawrence@turner.com P:(404) 827-0210 Manager, Brand Revenue/Account Mgmt. Chris Seaver chris.seaver@turner.com P:(404) 827-1473 Manager, Brand Revenue/Account Mgmt. Jamelia Smith jamelia.smith@turner.com P:(404) 827-3440 Director, Brand Revenue/Account Mgmt. Mindy Snider mindy.snider@turner.com P:(404) 827-0569 Manager, Brand Revenue/Account Mgmt. Kevin Wood kevin.wood@turner.com P:(404) 827-2477 National ad Sales: HLN Turner Broadcasting Sales, Inc. One Time Warner Center New York, NY 10019 New York Sales: P:(212) 275-6000 atlanta Sales: P:(404) 827-1700 Chicago Sales: P:(312) 729-5900 Detroit Sales: P:(248) 680-6800 Los angeles Sales: P:(310) 788-6767

webSIte INFormatIoN
Consumer website: affiliate website: www.HLN.com www.turnerresources.com