SPERANCIA

Plant a change Plant an orange in Zimbabwe.

This document contains information about the project developed in collaboration by Las Batista Passos, Mariana Telles Rocha and Shiuan-Ting Chen for the Social Business Challenge, proposed by AIESEC Italy in partnership with Cesvi. It aims to raise fund for one of Cesvis Food Securitys project - which objective is to establish a new community irrigation scheme as a model for the production of high-value crops, with appropriate training provided on best agricultural practices, farm management and institutional capacity, coupled with the marketing of produce.

who are we?

Three students from different backgrounds who have accepted the challenge of structuring a fundraising project, united by a common belief: we can make the difference in the world and make it better. Las Batista Passos is a 18 years girl borned in the northeast of Brazil, who have already lived in other four cities and now resides in Curitiba, Brazil, where she studies Product Design, since 2010. While she loves the peaceful landscape of a beach paradise, is fascinated by the life in big cities. Her passions are travelling, photography, fashion and try new things!

Mariana Telles Rocha is also a Brazilian girl who studies Agronomy, and it has been 20 years that she dreams about helping people to have a dignity life. She is here in Italy to make these dreams come true and to develop everything that she can as well, to start to make a difference in peoples life.

Shiuan-ting Chen is a Taiwanese girl, majoring in finance. This summer, she will complete her master degree and then work in a financial institution. In her last winter vacation, she wants to do something special and meaningful - make the world being better.

where it all begins

Present in over 110 countries and territories and with over 60,000 members, AIESEC is one of the world's largest youth-run organization. Focused on providing a platform for youth leadership development, AIESEC offers young people the opportunity to participate in international internships, experience leadership and participate in a global learning environment. The Global Community Development is one of the internship programs that the organization provides and through it Las, Mariana and Shiuan-Ting were selected by AIESEC Milano to come to Italy and be part of a national project idealized by AIESEC Italy in partneship with CESVI, the Social Business Challenge.

IN NUMBERS
110 Countries and territories 730 Local Offices 2,100 Universities 60.000 Members 16.000 International Internships 20.000 Leadership Roles 4.000 Partners/sponsors 470 Conferences annually 945,000 Alumni

more information: http://www.aiesec.org/

CESVI

cooperazione e sviluppo
Cesvi is a non-governmental, international humanitarian organisation which is working in 30 countries throughout the world. Cesvi is dedicated to the reduction of suffering and working towards the ultimate elimination of poverty in the worlds poorest countries through the mobilisation and active participation of the recipients of aid. In 2008, the food security objective was added to the priorities set by Cesvi as a consequence of the dramatic increase in the number of the starving and malnourished across the world. In order to manage various campaigns, Cesvi had set the goal to bring fund raising capacity to exceed 20 million Euro per year. This objective has been achieved and exceeded, also thanks to the generosity of individual donors across Italy, whose donations for 2008 grew by 30%. However, we must look to the future with some caution, whilst continuing our investment in innovation and our own improvement. The Cesvi Approach: From Food Aid to Development The food security sector is one of Cesvis main work areas. Cesvi does not believe that one sole approach can solve the hunger problem: the link between food scarcity and economic development, inadequate health systems and poor social development needs to be analysed before all else. In addition, the connection between political instability, the absence of democracy, gender problems, conflict and hunger should not be overlooked: the States that rank highest for having the worst fed populations are frequently afflicted by long and serious conflicts, or countries with no policies able to solve gender inequality, whether in educational, social or health contexts.Food security is consequently a multidimensional question.

more information: http://www.cesvi.it/

The Social Business Challenge

The project is happening simultaneously all over Italy until February, 20th. It consists in the development of a campaign of fundraising to a Cesvis Food Security Project at Zimbabwe, named Partnership models for sustaining viable land use initiatives and livelihoods in semi-arid TFCAs", financed by the European Commission. Cesvis project aims rehabilitate the Shashe irrigation scheme, located in the Maramani Communal which is part of Beitbridge District, that was build on 1960. The scheme also falls into the Greater Mapungubwe Transfontier Conservation Area, a land use initiative between Zimbabwe, botswana and South Africa. Along with the rehabilitation of the scheme, it is being developed a model introducing a high value crop (Citrus) to generate commercial viability. The Citrus was chosen due the ideal agronomic conditions, land and water availability, juicing facility and expertise in citrus, the production available in the area and the potencial for expansion. 120 (one hundred twenty) hectares of oranges will be irrigated by centre pivots in block C and D with a potential to increase up to 500 (five hundred) hectares. The trees take five years to bear commercially viable fruit, for juice only. There are two business partnership: The Beitbridge Juicing Limited, a citrus juicing factory is approximately 70 kilometers from Shashe; and the Nottingham Estate, citrus producers since 1950, that provides support in terms of expertise and maintenance of infrastructure. Therefore, granting them to continue the project when CESVI leaves the local. Each group must achieve or overcome the goal of 2000.

This way the Social Business Challenge is affecting thousands of people and will develop an agricultural system to help them fighting poverty.

about Zimbabwe
Cesvi is installed in Zimbabwe since 1998. Zimbabwe is a landlocked country located in the southern part of the African continent, between the Zambezi and Limpopo rivers. Zimbabwe began as the British self-governing colony of Southern Rhodesia, created from land held by the British South Africa Company. Since the country's internationally recognized independence in 1980, President Robert Mugabe is the head of State and Commander in Chief of the armed forces. Morgan Tsvangirai is the Prime Minister.

Official name: Republic of Zimbabwe Capital: Harare Area: 390,757sq km Population: 13,349,000 people Climate: tropical steppe climate with a average annual temperature of 22 degree Celsius Language: English, Shona, Ndebele Region: Christian/ Catholic 48%, traditional believe 40% Currency: Zimbabwe Dollar( ZWD)($)

The Campaign
The name of the campaign, SPERANCIA, is a neologism created by combining the words "Speranza" and "Arancia". The purpose of the campaign is to raise funds for the development of an orange plantation in Zimbabwe, which will improve the lives of thousands of citizens, give them something that every human being has the right to have, but in some cases that the reality does not allow: THAT IS HOPE! The idea that motivates the project is to provide not only raising funds, but also generating reflection on society. Thus, the focus will be divided in pursuing a relationship with companies who already have records of corporate social responsibility and at the same time, trying to reach also those closer in order to show that we can all do a little to make the world better. Combining the concept structured to the campaign with the Cesvi's Food Security project and the personal goals of members of this team, there is a slogan: "Plant the change. Plant an orange in Zimbabwe". Through all of this longs to show people that a small donation can represent a major

SPERANCIA

Benefits to your Business

Now-a-days, the consumer market seems to be more loyal to companies that have social responsibility because they care more about world issues. Once a company shows that also cares, it becomes a corporate-citizen, gaining recognition in your target market through their identify with company values. Currently the EU has been developing plans for greater disclosure of companies that have CSR, through annual awards, support policies (with reduced rates) and greater consumer education through plans such as Sustainable Consumption and Production Action Plan, helping them to make more sustainable choices. It is indeed away to show yourself ahead of other companies and earn respect and admiration in the market through proper disclosure. The advantages you will get is by the renowned CESVI disclosure of your brand through the Annual Report 2012.

CORPORATE SOCIAL RESPONSABILITY

- A good reputation makes it easier to recruit employees. - CSR helps ensure you comply with regulatory requirements. - Activities such as involvement with the local community are ideal opportunities to generate positive press coverage. - Understanding the wider impact of your business can help you develop new products and services. - CSR can make you more competitive and reduces the risk of sudden damage to your reputation (and sales). Investors recognise this and are more willing to finance you.
Carrolls CRS Pyramid
Phil Resp anthrop ic osab ilitie s

ood be g orat corp en citiz al is thic hat Be e o do w t ion nd fair igat Obl right a harm id Avo f aw ation o c he l ey t codifi Ob tys rong ocie he s t and w is t igh r Law

Resp Ethical ons abil it

ies

Leg a

l Re

spo

sabi

litie

Eco no

mic

Resp

osab

ilitie

fou The

s re able ther rofit ch all o Be p p wi u tion nda

st

SPERANCIA