JANUARY 2011 ISSUE 2012

News Online Xchange

serves to give up-to-date information on the products and services under the NMS brand, as well as news involving the Web and Mobile industries.

JANUARY 2012 BUSINESS NEWSLETTER JANUARY 2011 BUSINESS NEWSLETTER

BUZZ ABOUT
ONLINE MODERATION
You can nd just about anything in the internet. It is the one resource that is quickly updated, costs less than actual publications and is readily accessible to multiple market targets.
Designed by: Karlo Adrianne R. Aguilar

THE

The internets greatest advantage is also its pitfall.

The level of accessibility and ease in updating make it vulnerable to inaccurate information, distasteful content, racially charged statements, stolen data and legally sanctions or regulated les. That is where a system of MODERATION comes into play. Only professional and serious website service providers will invest on their image and ensure that they are not just another inaccurate statistic in the sea of dubious online content. Moderation makes the internets aw, your greatest advantage; when you are reliably accurate and conduct yourself with integrity amid the mass of useless and offensive information, you become the one of the few sources of clean and correct posts - A Go To website for a network of users that are tired of being misled, insulted and unheard.

Only professional and serious website service providers will invest on their image

New Media Services

the Go-To company

e info@newmediaservices.com.au w www.newmediaservices.com.au

JANUARY 2011 ISSUE 2012

JANUARY 2012 BUSINESS NEWSLETTER JANUARY 2011 BUSINESS NEWSLETTER

The benets of ONLINE Moderation

Imagine you are an owner of a clothing business. In your website, here are the published items: oensive expressions from customers who were not satised with your service, pictures of customers naked in the store, forums cursing your sales executives and a video showing an old lady wearing clothes in your tting room and this video generated comments making fool of the lady. Do you think you can have more customers? Actually, no one would ever think of visiting your store after visiting your website.
Guarding your businesss image online is the main task of content moderators. Sometimes, businesses do not realize how important it is to impose moderation until a simple published error ruined the businesss image. Do not wait for your business to learn its lesson in the hard way. Use moderation now and enjoy these benets. To have a website free from the above mentioned things is what you benet from content moderation. You protect your businesss image in front of your customers and future customers.

READ MESSAGE
COMPOSE MESSAGE
Professional Commentator SEARCH MESSAGE / USER ADD / DELETE USER EDIT MESSAGE Lurker Moderator General Participant

CHAT MODERATION
In moderating blogs, comments, forums, chat rooms, you are ensuring a good relationship with your customers. You market your product when you satisfy their queries. Most of the time, customers join chat rooms in your website to ask about a newly-launched service. While chatting with customers, you are already inviting them to avail of your service. Thus, moderating is an eective advertising and public relations campaign. Moreover, when you praise your customers in blogs and forums, they will feel good and they will always return to your business. When they praise your service in blogs, millions will read the blogs and will be interested in availing your service.

CONTENT MODERATION
With content moderation, you are free from any lawsuit and accusations. Moderators keep you out from issues like racial and gender discriminations. Moderators slash pictures that can create legal battles on ownership. They will not involve you in libel and moral defamation cases since items are thoroughly reviewed before these are published in your website. Moderation then keeps your public image law-abiding and innocent from social injustices.

VIDEO MODERATION
When picture and video moderators conduct polls to know whether the pictures and videos are good or bad, they are creating recreations to customers. Remember, rating and answering polls is a leisure to respondents. Moderation is part of troubleshooting also. When customers nd a picture or a video very degrading, content moderation immediately stops the fuel before it burns the whole business. Small issues can be magnied into threats that can ruin a business. It is the same thing with tweets that can be reposted by others and can create louder noise.

Little opinions can be read by millions of people online and when they agree to them, your business is dead before you could open your office the next day. If you moderate these items, you are trying to extend your businesss life and expand its income.

New Media Services

the Go-To company

e info@newmediaservices.com.au w www.newmediaservices.com.au

JANUARY 2011 ISSUE 2012

JANUARY 2012 BUSINESS NEWSLETTER JANUARY 2011 BUSINESS NEWSLETTER

The 1, 2, 3 of online moderation

Online Moderation can be simplied in three simple working parts.
Managing new posts and updates for multiple users sounds like a job that is tedious and quite confusing. Like a Cattle-Wrangler in charge of a herd of unruly cattle. How do a set of cattle-wranglers manage to pull-o a feat as dicult as a cattle drive? Through proper management by employing herd dogs to keep the cattle in line, therefore minimizing the need for huge manpower. Any stragglers who move out of line are caught and saved. This metaphor reects how Online Moderation works.

1 The Client or Website

provides a set of rules and guidelines to be followed

What should a brand look for when moderating content?

1. Users with names that include abusive or obscene words. Starbucks faced this problem when a user had included a swastika in their prole picture. Options to tackle this are: block the user outright; or contact them and ask them to change their avatar. If they refuse, or they change it back, block them (sometimes it

2. Obviously o-topic posts. If a user posts something that is obviously o-topic, it should be considered to be spam (particularly if it includes a link this could take the use to a website that is infected with malware or contains oensive images, for example). Spam will disengage users and make your site less relevant and interesting to them. The solution? Dont publish the post, or delete it. If necessary, block the user. 3. Non-fans. By non-fans we mean people who are leaving harassing messages (threatening chain mail style messages, for example) or people who are just trying to sell fans a product. Options to tackle this are: block the post and if appropriate, contact the user to explain why; or block the user if this is possible. Note that in an open group on Facebook, you cant delete a users prole, but persistent oenders can be reported to Facebook (and on other sites, through the relevant report it channel).

2
OD

The Moderators follow these rules and provide reports. As well as identify other potential hazards as they lter uploaded or posted content

A GOOD FORUM MODERATOR

MUST KEEP AN EYE ON POST KEEP THE POSTS CLEAN & MOVE POSTS TO APPROPRIATE CATEGORIES WHEN THERES NO NEW THREADS, SPARK DISCUSSIONS FROM TIME TO TIME VISIT THE FORUM AT LEAST ONCE PER DAY
www.wikidforum.com

3 The users, guided by the terms and conditions, upload and

presence scaolding

socialising sensitivity

post as usual, unaware of the underlying system. Any violators are caught and saved from the hassle and repercussions of inappropriate content

empathy

TOP TEN MODERATOR SKILLS

presence cycles PLN enthusiasm

communication

New Media Services

the Go-To company

e info@newmediaservices.com.au w www.newmediaservices.com.au

JANUARY 2011 ISSUE 2012

JANUARY 2011 BUSINESS NEWSLETTER 2012

WWW MODERATION
WHY CREATE AWHO ARE ALREADY TRAINED ANDDEPARTMENT? MODERATION WILLING TO WORK FOR YOU WHEN YOU CAN HIRE EXPERTS
New Media Services WWW Moderation is a moderation system oered to clients who want professional service for their website needs. It ranges from text posts to le uploads and adheres to a set of guidelines that are tailor-made for and by any client. New Media Services has in its employ, a large team of experts to handle client-demands and assist in your companys goals by shouldering the weight of moderating undesired website threats like SPAM, Flames, Trolling, False Advertising, Outside liking, Illegal Programs/Scripts, Piracy and Censor Bypassing.

FEATURES:
OUR MODERATION SCOPE HANDLES MULTIPLE MEDIUMS OF POSTS AND UPLOADS AND MAY BE MODIFIED TO FIT YOUR NEEDS. OUR CURRENT FEATURES FILTER:

MEDIA
Images Videos Wallpapers Ringtones on Music

TEXT
Blogs Comments Descriptions

MISCELLANEOUS
Tags Status Updates Usernames Avatars

We have in our employ, live operators, reports analysts and quality con trol teams ready and able to serve you 24/7.
(This is an excerpt from the ocial business document of WWW Moderation, NMS online moderation services, written by Ian Jason De La Cruz. You can download the full version at www.onlinemoderationservices.com)

POST MASTER
PRIVILEGES
Admins Client Operators

TRACK AND MONITOR WEB POSTS WITH EASE, SPEED AND ACCURACY.

Full access to the product function View latest post, statistics and own prole Add post, view latest post, view their proles
PostMaster is an invisible watchdog that will track your marketing methods online in terms of blogging and social sites.

FEATURES
Reveals your real time posts Locates the site of each post Denes the channel of your post Quanties your post for each channel and each operator Easy post detection and correction

Online presence is generally good because it marks visibility. Learn how to track down your brand's social media reputation.
All text and images contained in this newsletter is copyright of New Media Services 2012, unless otherwise stated. All rights reserved. No part of this newsletter may be used without the express written permission from the owners stated herein. New Media Services does not claim ownership to text, images, and logos, unless stated. Owners retain copyright and any other rights they already hold.

For the next issue of NOX:

New Media Services

the Go-To company

e info@newmediaservices.com.au w www.newmediaservices.com.au