The Intern Queen Speaks Promotional Plan

Event Details: Who: What: Where: When: Why: Sponsors: Public Relations Student Society of America, UD Chapter Blue Hen Marketing Club StUDent Government Bank of America Career Services Center Goals: - To promote The Intern Queen Speaks, featuring Lauren Berger - To offer students valuable knowledge pertaining to internships, resumes, networks, and work experiences - To better equip students and attendees for their prospective careers Subgoals and Target Audiences: - To provide a service to the members of the Public Relations Student Society of America-UD and the Blue Hen Marketing Club, as well as those involved in StUDent Government - To reach out to University of Delaware students, especially those who are freshmen, sophomores, and juniors in the College of Arts and Sciences, and Marketing majors in the Business School - To increase awareness of internship opportunities among Communication Interest, Mass Communication, and Interpersonal Communication majors - To invite students from neighboring universities with similar affiliations Materials Used for Promotion: - Media Release - To send to media outlets: The Review, UDaily, UD Student Events - To send to co-sponsors: BHMC, StUDent Government, Career Services - To send to on-campus organizations: UDress, UDance Lauren Berger, The Intern Queen A talk related to the material found in All Work, No Pay Trabant Theatre Monday, February 20, from 8:00 - 10:00 p.m. To inform attendees how to find an internship, build a resume, make connections, and gain job experience

- Public Service Announcement - To send to 93.1WVUD (submit) - Flyer, with approved image - To distribute across campus - Post in key locations, such as Trabant and on the North Green - To use in its digital form (JPEG) - Use on all social media platforms - Send as an attachment in emails Additional Modes of Promotion: - Social Media - Frequent updates on all platforms - Facebook - Contest questions, answers, and winners - Links to The Intern Queen site, biography from The GUILD Agency - Quotes from Bergers book, website - Twitter - Intern Tip of Today, retweeted daily from @InternQueen - Contest questions, with links to Facebook - Inclusion of other sponsors, when applicable/possible (@BHMarketingClub, @SGA_UD, @UDcareers) - Social Interactions - Spring Activities Night, Feb. 8 - PRSSA General Meeting, Feb. 13 - Communication classes, week of Feb. 13 Timeline: - Friday, January 20: Begin promoting event through social media platforms - Monday, January 30: Submit PSA to 93.1WVUD - Request air time from Feb. 5 - Feb. 20 - Monday, February 6: Upload related post to PRSSA-UD blog - Monday, February 6: Begin accepting entries for first book give-away - Entries to be submitted as comments on PRSSA Facebook page - Promote questions through Twitter and emails, with link to Facebook - Wednesday, February 8: Promote event at Spring Activities Night - Inform students that two members present at the Feb. 13 General Meeting will be chosen to attend dinner with Berger, et al. - Friday, February 9: Send media releases via email - Email The Review - Email UDaily - Email UD Student Events

- Sunday, February 12: Send emails to on-campus organizations - Make PRSSA members aware of the event through the weekly email blast - Email BHMC with flyer and media release - Email StUDent government with flyer and media release - Email Career Services with flyer and media release - Email UDress with flyer and media release (similar affiliations) - Email UDance with flyer and media release (previous collaboration) - Monday, February 13: Promote event heavily - Begin accepting entries for second book give-away - Announce event in detail - Recruit members to help promote event - Suggest use of personal social media accounts - Retweets from @PRSSA_UD and Exec. Board members - Retweets from @InternQueen - Shares from PRSSA Facebook page - Posts and profile pictures with event flyer - Hashtags related to PRSSA-UD and The Intern Queen - #udcommpr - #internqueenbook - Suggest invitations to friends outside of PRSSA - Recruit small team for day-of responsibilities - Selections based upon schedule, eagerness, and past involvement - Announce the names of two members, randomly chosen, to attend dinner with Berger, et al. - Sunday, February 19: Promote event through email blast to PRSSA members - Monday, February 20: Engage in day-of promotion - Have dinner with Berger, time and location TBD - PRSSA-UD Executive Board - BHMC - two members - StUDent Government - two officials - PRSSA-UD members - two randomly chosen, additional to be determined - PRSSA Executive Boards, members from other chapters - Attend The Intern Queen Speaks, 8:00 p.m. at the Trabant Theatre PRSSA Executive Board Promotion: - Use personal social media platforms to generate buzz - Tweet, post, share - Disseminate the flyer - Change profile picture to the event flyer - Post the flyer on Facebook wall/timeline - Hang flyers on campus - Vocally support the event - Encourage friends, classmates, and acquaintances to attend

Final Suggestions: Considerations for PRSSA Executive Board Purchase of large banner to promote event Creation of posters Use of promotional photos Distribution of gifts/SWAG - For attendee of dinner - Tiaras, purchase 20 - For attendees of event

- Additional information provided upon request