S. P.

Mandalis
Prin. L. N. Welingkar Institute of Management Development & Research
For the future leader
who will wear many hats.
Presenting Welingkar's two year
PGDM programs.
Fees for the PGDM, PGDM - E - Biz and PGDM Business Design
` 2,50,000 / p.a.* (Tuition fee only)
Fees for the PGDM - Retail Management
` 2,00,000 / p.a.* (Tuition fee only)
Hostel Fees**
Non A/C Room - ` 88,000/- per year
A/C Room - ` 1,00,000/- per year
*Fees are subject to change without prior intimation
**Hostel accomodation on twin sharing basis
(In view of the change in policies brought in by the AICTE, Welingkar is in the process of applying for Full-Time status for the PGDM Retail
Management program. Students should take note of the same before applying.)
Mumbai Campus:
L. Napoo Road, Matunga (C. Rly.), Mumbai - 400 019. Ph.: 022 24178300; Extn.: 739 / 740 / 741,
Mobile: 9619906337 / 9619599402
Bengaluru Campus:
102 / 103, Electronic City Phase 1, Next to BSNL Telephone Exchange, Hosur Rd.,
Bengaluru - 560 100. Ph.: 080 - 42678300 / 28520480 / 817, 28521066 / 67, 28522514
Bengaluru City Office: 080 - 41303781/82
Delhi: 09212171051
Kolkatta: 09836356784
SMS: WE<space>PGDM<space>your name to 56161
Website: www.welingkar.org
e-mail: admissions@welingkar.org
Fees
Contact Details
Prin. L. N. Welingkar Institute of Management Development & Research,
*Imp: The change to WeSchool is only change in the brand identity, to reflect the philosophy of change and represent the multiple campuses that
Welingkar has. The legal entity of the institute remains unchanged as Prin. L. N. Welingkar Institute of Management Development & Research.

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The year gone by has been one full of
challenges, a true test of the survival of the
fittest in many ways. It became more than
evident that innovation, active execution,
bottom of the pyramid, value creation and high engagement quotient will be the mainstay of business school
education and businesses.
Welingkar Education has leveraged the challenges in the last two years to train and sharpen the mind and soul of all
its management graduates towards creating meaning in the time they have chosen to invest.
We nourished minds with several interesting courses, subjects and verticals. One of the courses was the Integrative
Manager a completely immersive experience wherein the case study approach was combined with the design
thinking approach to develop decision making abilities in a business situation. The process basically brought out the
wonderful characters of leaders, analysts, thinkers, doers, innovators within each participant.
We nourished souls through courses such as wisdom practices and connecting with people on the fringes of society.
And to bring meaning out of the learning, we engaged students all through their Welingkar experience in projects.
Projects such as sustainable solutions for energy an ethnographic study in rural India, then extended to studying
patterns related to the retail, telecom, finance and so many other facets of real life experiences and usages throwing
up insights across different business sectors that if researched and studied have great potential. And true to our
philosophy of We Share we extended this knowledge to students, corporates, and faculty across the globe who
engaged with us through various lecture, Round table Seminars, Workshops.
In the brochure ahead we have unfolded several initiatives, experiences, accomplishments. Through these we intend
sharing what the WeSchool Environment is about. I invite you to explore this World of Welingkar, both Mumbai and
Bengaluru, to sense the experience you could expect as a student at Welingkar.
Prof. Dr. Uday Salunkhe,
Group Director
Prin. L. N. Welingkar Institute of Management Development & Research
From the Group
Director's Desk
Dr. Nitin Nohria - Dean, Havard Business School
Dr. Rajan Welurkar - Vice Chancellor, University of Mumbai
Prof. Banny Banerjee. Director -
Stanford Design Program; Associate Prof - Design Division,
Mechanical Engineering Dept.
Prof. Shekhar Chaudhari - Director, IIM Calcutta
Padmashree Prof. Bala Balachandran - Faculty Kellogg School of Management
Prof. Dr. Stanley Ridgley - Assistant Professor,
General and Strategic Management
Prof. Dr. Vijay Govindarajan - Chief Innovation
Consultant at General Electric
Prof. Dr. Prasad Kaipa -
Strategic Advisor and a coach to CEOs
<
Ranked 16th Nationally, 5th in Learning Ambience category, 7th among the Top 10 in the West Zone by The Week
MaRS B- School Survey 2010
<
Winner of the "Outstanding Management Institute of the Year" trophy, in a B-School management award function
conferred by Bombay Management Association (BMA), 2010
<
Ranked 7th in West India and 16th in Indias Top 50 Business Schools by the Hindustan Times Best B-Schools In
India Survey 2010
<
Ranked 16th Nationally, 3rd in International Initiatives category, 9th in Students Experience and Quality of Faculty
categories, 11th in Placement ranking category, 15th as per Recruiters ranking category and 19th in the
Academic Excellence category by MBA Universe Indian B-School Ranking 2010
<
Ranked 1st in Infrastructure, 2nd in Academic Excellence and Industry Interface, 3rd in West India and 4th in Top
10 most promising B-Schools category by Silicon India B-School Survey 2009
<
Ranked 4th in the Recruiters category, 3rd in Mumbai and 15th in the Best B-Schools category by Business
Today 2009
<
Ranked 15th in the Best B-Schools category by India Today 2009
<
Ranked 9th in the private B-School category and appeared in top 10 B-Schools in the West Zone category,
5th in Top B-Schools in metros and 21st in top 75 B-Schools category by The B-School Survey 2009 conducted
by Outlook
<
OPEN - C fore's Best Business schools survey has ranked us 9th in their Top 50 private B-School category
<
Awarded the Dewang Mehta Business Award in recognition of Leadership Development, Innovation and Best
Academic Input, 2008
<
Honored with The Dewang Mehta Business Award, 2008 in the following Categories
Business School which encourages Innovations that lead to better development.
Business School Leadership Award
Business School with Best Academic Input (Syllabus) in Marketing and Retail Services
The award is in recognition of leadership, development, innovation and industry interface of business schools.
The Dewang Mehta Business Award recognizes talent and leadership amongst the Business Schools across India.
Welingkar Milestones
Rankings
Accreditations and Recognitions
<
SAQS (South Asian Quality Assurance System)
<
National Board of Accreditation (NBA)
<
ISO 9001:2000 certified institute (BVQi)
<
All India Council for Technical Education (AICTE), New Delhi
<
Mumbai University
Leading
Academicians
at Welingkar
Dr. Nitin Nohria - Dean, Havard Business School
Prof. J. Philip President - XIME
Ms. Indu Sahani - Sherrif of Mumbai, Principal of HR College
Prof. M.R. Rao - Dean Emeritus of
Indian School of Business (ISB), Hyderabad
Dr. Syed Zahoor Hassan - Vice Chancellor
Lahore University of Management Studies
The Welingkar Mumbai Campus is an embodiment of openness
in infrastructure, technology and thinking, be it the space design,
the technology or the pedagogy. The Wi-Fi environment, latest
technology and software, provide MBA students with the much
needed futuristic and smart learning tools. The pedagogy across
programs focuses on the willingness to learn from
unconventional sources, use of immersion tools to experience
and understand the environment among several other interesting
learning methods. The physical infrastructure provides the right
ambience to stimulate academic and interactive learning.
The physical infrastructure includes:
<2 state-of-the-art libraries, complete with online databases and softwares
<Tech Mall and Logica, 2 computer labs providing free access to internet and software for all students, faculty and
administrative staff
<Brainstorm Room, especially useful for case discussions and goal setting activities
<Auditorium with audio-visual facility scalable to all classrooms in the campus
<Video conferencing and Wi-Fi facility
<Conference Room with an international level of design and facilities
<An amphitheatre, innovative setup with open air seating, for students to showcase their creative talent
<All classrooms are air-conditioned and have ceiling mounted LCDs
<Office for international students
<Mentor Rooms where students can meet faculty members
<Career Management Center, for guidance on projects and job placements
<Student Activity Centre
<Yoga and Meditation Halls
<Fully equipped gymnasium for men and women
<Student cafeteria
<Space Bar, a retail store for purchasing memoirs and student utilities
<innoWE, Mumbais first innovation lab initiated by the Institute, a hub of business ideas for the future
<Hostel accommodation
<Welingkar Research Cell (WRC) that supports students in research activities
Mumbai Campus
4
Placements
Career Management Cell (CMC) undertakes various academic and non-academic initiative so that students are well
equipped to meet varied industry requirements. The CMC also networks with the institutes alumni for creating more
career opportunities. Managing Corporate - Institute interface is an important responsibility of this Center. The CMC
is also involved in brand building activities for the institute, besides collecting internal and external feedback from
various bodies to bring about continuous improvement in student activities.
Abbott India
AC Nielsen
Alkem Laboratories
All Cargo Global
Anlage HRO
Arshiya International
Arvind Brands
Asit C. Mehta
Astral Consulting
Bajaj Allianz
Bank of America
Continuum Solutions
Bank of Baroda
Bank of India
BASF
Bayer
Benchmark AMC
Beyond Codes
Bharti Airtel
Bharti Axa Life
BIDCO
Big 92.5 FM
Big Bazaar
Bloomberg
BOSCH
Bristlecone
Burckhardt Compressions
Castrol
CBRE
Central Bank of India
Central Brand (Future
Group)
Cerebrus Consultants
Citi Bank
Citi Financial
Creative IT
Crisil
Croma
Cross-tab
Deloitte Consulting
DHFL
Direxions Marketing
DMV Business Research
Edelweiss
Ernst & Young
FactSet (Europe)
FCB Ulka
Federal Bank Securities
Feedback Consulting
First Global
Forysta
Fourcee Infrastructure
Equipments Pvt. Ltd.
Freudenberg IT
FT India
Future Group
Global eProcure
Godrej & Boyce
HCL Comnet Ltd.
HCL Technologies
HDFC Bank Ltd.
HDFC Ltd.
HDFC Sales
Hewitt Associates
IBM
ICICI
ICICI Prudential
IDBI Bank
IDEA Cellular
Imperial Alliance
IMRB
India Infoline Ltd.
Infosys BPO
Infosys Technologies
ITC Lifestyle
iTree Consulting
JetAir Tours
Jumbo Electronics Co.
Ltd.
Just Dial
K K India Petroleum
Specialities Pvt. Ltd.
Kansai Nerolac
Kotak Life Insurance
Kotak Mahindra Bank
Kotak Securities
KPMG
KR Choksey
Kyocera India Pvt. Ltd.
L & T
Lakme Lever
Last minute Inventory
Mahindra Logistics
Media Contact
Mercedes
Mitashi (BPO)
Monsanto
Morgan Stanley
Mott Mcdonalds
National Stock Exchange
NITCO Tiles
Novartis
Omnitech Infosolutons
Paper Products
Patni Computer Systems
Percept Ltd.
Philips
Praxair
Reliance Mutual Fund
Rentworks
Royal Bank of Scotland
Ruchi Soya Industries Ltd.
Sage Software
Saint Gobain
SBI General Insurance
SBI Life
Shalina Group
Shaw macons
SIDBI
Star Union Daiichi
State Bank of Hyderabad
State Bank of India
STCI Primary Dealer Ltd.
Strides Acrolabs
Sun Jewels
Tata Housing Development
Tata Teleservices
TATA-AIG
TCS
TCSeServe
TESCO
The Mobile Store
Thomas Cook
Timesjobs.com
Turner International
Union Bank of India
Venture Infotech
VIP Bags
Virgin Mobile
Websol
Wipro BPO
Wipro Infotech
Wipro Technologies
Wires and Cables
World Luxury Council
Zee TV
Zodiac
Zycus
Highest package / per annum
Average package / per annum
International package / per annum
MUMBAI
Over 143 companies on campus & 82 new companies
BENGALURU
`
`
`
16 Lacs
6.4 Lacs
49 Lacs
`
`
`
14 Lacs
6.2 Lacs
23 Lacs
Placement Highlights - 2010
33
Corporate Testimonials
I feel that the students of Welingkar have well rounded personality which is a result of a fair balance between
classroom learning and the institute's pursuing leadership development initiatives. It's a pleasure having students
who come on board and adapt themselves to the organization fairly quickly, without sacrificing their originality.
Mr. Dhananjay Bansod
Chief People Officer, Deloitte, Mumbai, India
We have been recruiting students from Welingkar as well as giving them summer internships in our organization.
The quality of students from Welingkar is outstanding and the ones we have employed from the campus
recruitment process are truly an asset to our organization. We also feel the course curriculum is well equipped to
qualify them for our Industry.
Mr. Rupesh Basu
Chief Manager - Human Resources, Siemens Ltd.
The student from Welingkar was really an excellent intern and contributed a lot with good material to the topic of
globally responsible leadership. It was a pleasure for me having the intern on board and I would recommend the
intern to any top international company - a real value add. With such students Welingkar definitely shows its high
standards in selection and education.
Mr. Uwe Steinwender
EMD/CA - Daimler Corporate Academy Daimler AG, Stuttgart, Germany
We are very satisfied with work performed by the summer intern from Welingkar. For the future we've agreed with
the intern to stay in touch and we hope that we can win the intern for our company.
Norbert Weinberg
Siemens AG - Energy Sector Erlangen, Germany
Our resourcing team's interaction with Welingkar's placement coordinators during our trip wasn't just prompt but
also had an ultimate touch of professionalism. More so, the recruitment process that was followed at the institute
was very well organized. In the past 4 years, we have been associated with Welingkar campus for final placement,
and each time we have witnessed progress and improvements. Congratulation team Welingkar for perfecting
every endeavor!
Mr. Shishir Jha
Head HR Jumbo Electronics Dubai, UAE
We had a great experience with the students from Welingkar. They were good and have been assets to our
organization. Welingkar truly is creating a great talent pool who are well-versed with the future industry needs. Our
interaction with Welingkar's placement team too has been smooth and praiseworthy. Keep up the good work.
Mr. Anuj Roy
Senior Consultant Aptivaa Consultants
32
After the much acclaimed Mumbai campus, we proudly present
our new Bengaluru campus, one that embodies all our past
learnings and dreams for the future. The entire campus is
designed to nurture Design Thinking and Innovation.
The Bengaluru Campus is a demonstration of our intent. To
nurture leaders for tomorrow, to collaborate and to innovate,
Welingkar has set-up a state-of-the-art campus in the electronic
city, the center hub of corporates. This sprawling campus with the
latest amenities and skilled faculty will embody the values that
Welingkar stands for.
The highlights of the new Bengaluru campus are:
Design and Innovation embodied in every aspect
The strong corporate linkages by way of program partnerships, mentoring, campus recruitment and the
Management Development Center which caters to the corporate training needs
Partnership with International Universities of repute that bring in pedagogical and academic richness
Experienced and passionate faculty with corporate and academic experience
Campus designed to foster a great learning environment through:
World class learning areas - classroom labs
Wi-Fi environment
Tutorial room with plug-n-play and audio-visual aids
Library
State-of-the-art Tech Center
Prototyping lab
Video conferencing
Hostel facility with Wi-Fi & transport facility is available for all students
<
<
<
<
<
Bengaluru Campus
5
The specializations offered are Marketing, Human Resources, Finance, Operations, Retail and Systems.
Students discover their true potential after practicing rigor and focused hard work having selected the
specialization of their choice.
Welingkar's commitment to producing thought leaders and masters of innovation reveals itself in the variety of
contemporary and comprehensive business management courses it offers. To meet the challenges of tomorrow, we
need to usher in the new and keep developing the old. The Postgraduate Diploma in Business Management, the
flagship program has the flexibility to incorporate these new trends while still providing the fundamentals of
management education. The program nurtures world-class managers with analytical tools, business philosophies
and exposure to real-life unstructured situations.
The trimester system followed in the program facilitates students with the flexibility required to engage in several live
projects and activities that mould their personality. Subjects like Strategic Management, International Business,
Business Ethics & Corporate Governance, Leadership Practices, Team Building Exercises, Cross Functional Roles,
Advanced Tax Management, Operating System, Business Systems Analysis, Entrepreneurship Management,
Functional Specialisation Projects, Emotional Intelligence and many more have been incorporated into the
curriculum to expose students to the inner workings of the corporate world, and to sharpen their thinking skills for
innovation of ideas and solutions in the light of various limitations. The PGDM thus provides the right tools to meet
challenges and constantly aims at creating and nurturing future world leaders.
Program Highlights
PGDM - 2 Year Full - Time, Recognized by AICTE
Present intake - 180 seats in Mumbai,
60 seats in Bengaluru
Student Exchange
International Partnerships
Apart from connecting with organizations, Welingkar also encourages students to learn about working in
international groups through Universities it partners with thorough student exchange programs.
The Copenhagen Business School offered one such opportunity where one of the Welingkar students with a
Biotechnology background selected a course in Marketing Communications where he worked on a project with
group members from Italy, Turkey and Lithuania. The exposure also provided an opportunity to learn from social
interactions with students coming from various continents viz Asia, America and Europe. The perspectives they
brought to the table broadened the students approach to learning and addressing challenges.
Welingkar has partnered with the following International Universities to develop academic growth, student and
faculty exchange, internships and research initiatives.
<
Fox School of Business, Temple University, Philadelphia, USA
<
Lancaster University, UK
<
Newcastle Business School, Northumbria University, UK
<
Nottingham Trent University, UK
<
University of Hull, UK
<
Otto Friedrich Universitat , Bamberg , Germany
<
Jonkoping University, Sweden
<
Malardalen University, Sweden
<
Audencia Nantes, France
<
IESEG School of Management, Paris
<
Grand MacEwan College, Canada
<
Copenhagen Business School, Denmark
<
Stuggart Media University, Germany
PGDM - E - Business -
The roles for E-Business students have ranged from conventional functional business roles to Pre-sales, Consulting,
Business Analysis, Project Management to name a few.
The E-Biz program is devised to produce managerial talent who understand business concepts but at the same time
appreciate the underlying technology. The program enables the managers to apply concepts learned to make the
dynamic, competitive and challenging business environment more efficient and effective.
It also provides an opportunity to students to focus on high growth and techno-savvy industry verticals such as
Banking, Finance, Insurance, Healthcare, FMCG, IT, BPO, etc.
Designed to take care of the diverse background of students-whether they are commerce, science, arts or
engineering graduates.
2 Year Full - Time,Recognized by AICTE Present intake -
60 seats in Mumbai & 120 seats in Bengaluru
Nurture a new breed of
managers
who can:
Help transform business to E-business
Add value to traditional managerial roles
in IT rich environments
Serve as Techno-managers in IT product
and services organizations
Managers who understand technology,
trends, economics & transformational issues
Fulfill the role of a CIO in a user corporation
The only management program on E-Business
Approved by AICTE
Program Duration - 2 Years Full-Time Program
The specializations offered are Marketing, Finance,
HR, Operations and Sunrise Verticals
Belief - E - Biz is 80% Business & 20% Technology
& IT/E-Biz is required in every sphere
PGDM-
E-Business
Key Differentiator
7
We Collaborate - International Immersion
Welingkar Education provides large number of opportunities for students to learn through international exposure.
Students have undertaken internships and projects in countries such as USA, Japan, Ghana, Denmark, Germany,
Kenya, Dubai, Malaysia, Tanzania, Sweden, Singapore, Romania among others. The students participate in the
Study Tours conducted to leading organizations in Japan and Sweden. A select list of companies where they have
interned include:
Germany
Daimler AG
Comtessa
Siemens Medical Solutions AG
Publicis Kommunikations
Agentur
CDP Bharat Forge GmbH
Bearing Point GMBH
Maier Vidorno Group
Eurex Frankfurt AG
USA
DNL Global
TEOCO
American Express
AT&T
Exxon Mobil
UAE
Eros Electricals
Jumbo Electroncis Co. Ltd.
Apparel LLC
Abu Dhabi Fertilizer Industries
Co. WLL
Sharaf Group
Singapore
Freudenberg IT
Sweden
Ericsson
ABB Robotics
Eskilstuna Energi
Milj AB
Japan
Uchida Yoko
Toyota
Asahi Breweries
Asahi Shimbun
Other Countries
Mattel, Malaysia
Spin Knit Ltd.
Kentainers, Kenya
HSBC, Qatar
Malaysia Transformer
Manufacturing (MTM), Malaysia
Contor Zenner/BegaElectro
Motor Corporation, Romania
BIDCO Oil Refineries Ltd.,
Kenya
Electricity Company of Ghana
Ltd., Ghana
Gratis Foundation, Ghana
30
Innovation & Continuous Improvement
(Year By Year Changes)
Introduced Industry Verticals
as a subject such as IT, Telecom,
BFFI, Retail, Commodities
Industry verticals IT
Telecom, BFSI
New Industry verticals
Retail, BPO, Media
Banking Vertical enhanced,
Verticals added
Capital Mkt., Commodities Mkt.
New subject
BPO & KPO
Hands-on training on
ERP and Excel
Expanded Advisory
Board to represent New
Verticals
Digital marketing
New subjects:
Business Analysis, IT-
Governance (COBIT)
New subjects added: Service
Operations and Human
Computer Interaction
Knowledge management
IT Vertical made a core
subject for all E-Biz
students
Integrative manager
case based
General Management course
Analytics
B.M.S
7%
B.Tech
5%
B.Sc
5%
BCA
2%
BBA
4%
BCOM
17%
B.E.
60%
Students from diverse
backgrounds have had
successful careers after
pursuing the E-Business
program
Batch Profile
Diversity Qualification
Welingkar Research Center
The Welingkar Research Center (WRC) is an initiative undertaken by the Welingkar Institute as part of its commitment
to corporates, faculty and its student community. The mission of the Center is to create and disseminate new
knowledge related to management. The Research Center also engages faculty and learning resources towards
supporting students, prepares and grooms students for the several competitions that Welingkar encourages
students to participate in.
At Welingkar, Mumbai students have also contributed towards industry research thanks to their first hand expertise
gained through internships and otherwise. Some of the key projects include:
<A Research study on TRIPLE BOTTOM LINE: Enhancing Profits by nurturing people and planet. This study was
undertaken for NHRDN Mumbai chapter.
<Research on Tata Group of Companies: Lessons for Welingkar
<Bidco Oil Refineries (Kenya's largest FMCG Company) Sales decision making model through ERP &
M-Commerce
In Bengaluru, Go to Market Strategies for 3Dconnexion, UK is a research project that intends to provide detailed
analysis of four go-to-market strategies for the Indian market and then come up with a final selection of target sector;
with a strategy for successful launch of the product in that sector. The research focuses on automobile and
educational sectors.
The other research project was for iWatt, a US-based company, manufacturers of smart meters interested in
expanding into the Indian market.
A successful Silicon Valley based integrated circuit (IC) developer and manufacturer desires to expand into India.
The objective of the study is to evaluate, research and understand the smart meter market within India and to help
create a strategy for entry into the Indian market. This project is a work on how a US company in energy market can
enter the smart meter market in India.
PGDM E-Business
nurtures a new
breed of managers
in different roles
Any conventional
role (e.g. HR) in a
technology rich
environment
Business Analyst,
Pre-Sales / Mktg.
Project / Transition /
Process Managers
New Generation CIOs /
E-Business Managers
Consulting - Security,
IT Strategy
Expected Careers
Consulting
E-Serve
Bharati
Televentures
Infosys
Kotak
Group
Hindustan
Pencils
Lowe (Lintas)
Shoppers
Stop
Future Group
O&M
Interactive
Zee TV
Semco Kores India
Albright &
Wilson
Asian Paints
ICICI
HDFC
Chubb
Citigroup DCB Crisil
J P Morgan
Chase
Morgan
Stanley
TCS Datamatics Patni Mastek HCL Mphasis Wipro
Siemens BPL Mobile
InfoWavz
KPMG
Lawkim
Mahindra SSG Bristlecone
Nicholas
Piramal
BPO/KPO
Telecom & VAS
Software
Banking, Finance
Insurance
Manufacturing
Media
Retail
Healthcare
Mobile2Win
IBM Zycus
Benchmark
Arvind
SBI
Croma
Key Recruiters, E-Business
9
We Collaborate -Academic Initiatives
Prof. Banny Banerjee
Director - Stanford Design Program;
Associate Professor - Design
Division, Mechanical Engineering
Department.
Lecture series on Design
Thinking & Innovation
Prof. Vijay Govindrajan
Professor - Tuck School at
Dartmouth; Chief Innovation
Consultant - General Electric.
Sessions on Strategy and
Innovation
Dr. Stanley Ridgley
Temple University, Fox School of
Business & Management.
A full credit course on
International Business
Capt. Raghu Raman
CEO - Mahindra Special Services
Group
Sessions on Leadership at
26000 ft
Dr. Sten Ekman
Research Director - Mlardalen
University, Sweden; Author - Design
Inspired Innovation.
Sessions on Innovation &
Creativity Tools
Dr. V. Kumar
Professor - Marketing at Georgia
State University, PhD, Richard and
Susan Lenny Distinguished Chair;
Director Center for Excellence in
Brand and Customer Management,
Doctorial Program Coordinator.
Certificate course in Brand and
Customer management
Prof. Dr. Prasad Kaipa
CEO - Kaipa Group; Executive
Director - Center for Leadership,
Innovation and Change (CLIC),
Indian School of Business (ISB).
Course on Holistic Development
Ms. Heather Fraser
Director - Designworks & Adjunct
Professor of Business Design,
Rotman School of Management,
University of Toronto, Canada.
Sessions on Design Works
methodology
Mr. Sury Vanka
Sr. Manager - User Experience,
Microsoft, USA.
Sessions on Business Design
and Innovation
Prof. Dr. Sven Hamrefors
Professor - Division of Innovation,
Entrepreneurship and Business
Creation, Mlardalen University.
Sessions on Business Design for
opportunity creation
28
Today, markets change at a pace that makes even Moores law seems archaic. With advances in the fields of
communication, material sciences, genetics: nothing seems impossible.
How does a Business manager adapt in such times? Design thinking with its adaptive and integrative approach,
seems to provide the way forward. A designer converts imagination into reality with her/ his unique abilities of seeing
co-relations across diverse domains, intuitive skills of unbiased observations, a highly user centric approach, a
tendency towards quick prototyping. A merger of the intuitive approach of a designer and the analytical approach of
a Business manager has given birth to the term Business design.
PGDM Business Design -
2 Year Full - Time, Recognized by AICTE
Present intake - 60 seats in Mumbai &
60 seats in Bengaluru
Identification
of Latent Need
INNOVATION
Unique Business
Offering
Execution
Competence
Design
Thinking
Visualizing
Inter-Linkages
Quick
Prototyping
User
Centricity
Multi sensory
Perception
In-Depth
Stakeholder
Analysis
Tolerance to
Ambiguity
Multidisciplinary
Approach
Begins from a
Blank Canvas
Begins from
Basic
Visualizing
Scenarios
10
Alumni are the face of college in the industry. They are a very important asset for any college. We at Welingkar nurture
this thought. We have maintained a constant association with our Alumni. In an effort in this direction, the Alumni
council of Welingkar with the help of the faculty organised the Alumni Meet 2010 at both the campuses. The main
motto of the event was to help the alumni to refresh their memories associated with college, reconnect with the
college and have fun as well. It was for this reason the event had a casual feel attached to it. The Alumni Meet proved
to be a rewarding and enjoyable gathering for the alumni and a proud and gratifying experience for Welingkar.
Alumni Meet
Alumni Meet - Mumbai Alumni Meet - Bengaluru
Dubai Fellowship Meet
Dubai the Pearl of the Persian Gulf requires no special introduction. Today, Dubai is said to be among the most
dynamic and diversified economies and is distinguished as the most modern and cosmopolitan environments in the
Emirates. There are over 50 Welingkar alumni based in and around the city and spread across the industry in the
Middle-East holding key positions with top notch jobs in organizations. It was indeed a mammoth task to bring
together so many alumni from various batches and backgrounds together, at the Welingkar Alumni Meet, held in
Dubai. Many alumni were happy to be associated with their alma mater by means of offering internships and
employment opportunities to our students in the Gulf, offering research assignments, training expertise and other
forms of support, where there is a possibility to collaborate. Promises were made to be in contact and form a support
network which Welingkar has always been so proud of!
27
Mr. Kishore Biyani CEO, Future Group
Mr. Deepak Satwalekar CEO, HDFC Standard
Life Insurance
Mr. Hari Nair Director, Whirlpool India
Mr. Rajiv Narang CEO, Erehwon Consulting
Dr. David Griffiths Design Management
Consultant
Advisory Panel
Name Designation Name Designation
Patni Computers Ltd.
SLM Infotech
ICICI Bank
Paramount Healthcare
Philips India Ltd.
Tata Interactive Services Ltd.
Raptakos & Brett Co. Ltd.
Future Group (training)
Creative IT
Lokus Design
Siemens Ltd.
ICICI Prudential Ltd.
Aqumena
Mahindra & Mahindra
BBDO
Live Consultancy Projects for Students
Recruiters
ICICI Bank
Infosys
Vodafone
Whirlpool ltd.
Thomas Cook
Pidilite Industries
Jumbo Electronics
(Dubai)
IDBI Bank
Star TV
Deutsche Bank
Idiom Design
Tata Teleservices
Mott Macdonalds
Cerebrus Consultants
Elephant Design
Bank of Baroda
Pepsico India
BASF
HDFC Bank
Future Group
Citi Bank
Tata Consultancy
Services
Yes Bank
Capgemini
CRISIL
Castrol
Wipro technologies
Zycus
Viacom
TCS e-Serve
Arshiya International
Union bank
Bosche India
Exxon Mobil - USA
Cadbury India
Vodafone
LG Electronics
Fiat India
Mattel Inc. - Malaysia
Amul
Dr. Reddys Ltd.
Saraf Group - Dubai
Bank of Baroda
Arvind Mills Ltd.
Axis Bank
Kirloskar Oil Engines
Polysil Pipes Ltd.
Malardalen Hogskola,
Sweden
Samsung Electronics
India Ltd.
Godrej Industries
Marico Industries Ltd.
Maier Vidorno - Germany
Pidilite Industries
BIDCO - Kenya
HDFC Standard Life
Insurance
RCF Ltd.
Lokus Design
Diwan Housing and
Finance
Nicolas Piramal
Jhonson Controls
BPCL
Copenhegan Business
School
Summer Internships
* Some of the job profiles offered by the above companies to the Business Design students are New Product development Managers, Executive Asst. to CEO, Consultants,
Branch Managers, Product managers, Relationship Managers, Research Analysts etc.
Name Designation
Dr. Jagdeesh Sheth Emory University
Dr. Gianfranco Zaccai President & CEO
Continuum
Mr. Shilajeet Banerjee Professor, Stanford
D-School
Dr. Sten Ekman Professor, Malardalen
University
11
Industry Round Tables
Alumni Round Tables
We understand that today it is very essential to create employable people and that is why we wish to facilitate a
dialogue with the corporate world to know better what is expected from B-Schools today. Towards achieving this
goal, Welingkar taken some decisive strides to look beyond the obvious. One such initiative being Confluence: A
Constructive Collision Of The Greatest Business Minds - a series of Industry Roundtables.
To engage in 'immersive techniques' and interact with 'people in the thick of action' is integral to the learning
methods at Welingkar. Last year Welingkar organised Round Tables across 12 industry verticals. Through these
Round Tables Welingkar brought together over 600 industry professionals, who shared real-time challenges and
some of these are live projects that students are working on now at Welingkar.
Welingkar also holds Round Tables for its Alumni at both the Mumbai & Bengaluru campuses. These Round Tables
allow the alumni to discuss their experiences after their Welingkar education. Welingkar also learnt about what
changes or improvements could be made to suit the changing environment in the sectors discussed. It grew to
become a great success with the presence of some of the young and esteemed alumni who gave various insights
and practical knowledge. The Alumni Round Tables proved to be an overall learning experience for not only the
students but also the management and the visiting alumni. Students also had an opportunity to have an enriching
interaction with Welingkars esteemed alumni Mr. Ridham Desai, Managing Director & Head of Research - Morgan
Stanley India. Mr. Ridham Desai's address to the students was primarily on the Global Financial Melt Down, reasons
for the same and the road ahead towards recovery. Mr. Desai addressed students' questions which further helped
the forum to develop a perspective on the global financial markets.
Media Round Table - Mumbai Marketing Round Table - Bengaluru
Alumni Round Table - Bengaluru Mr. Ridham Desai interacting with students
26
Broadening Horizons
Global Exposure
Rural Experience Urban Experience
An ethnographic study - The first phase of the project was carried out in collaboration with the Stanford Design for
Change Centre. The goal of the project was to understand the existing patterns of energy consumption in rural India,
identifying some unique adaptive behavior patterns and finally generating novel frameworks. We used Ethnographic
research focusing on user experience, using tools like value point analysis for the existing energy sources, mind
mapping, visual mapping and social trend mapping.
Creativity & Innovation Management course - Mlardalen University, Sweden
Mlardalen University, Sweden, School of Innovation, Design and Engineering offers Creativity and Innovation
Management, 15 credits (ECTS ) course to the Business Design students. The purpose of this course is to supply
students as future leaders/managers with knowledge and practical abilities in creative, innovative and
entrepreneurial processes. This is achieved by introducing students to the theoretical/scientific understanding and
of practical methods / tools that can be used to enhance their capacity in this field.
12
<Seminars with FICCI: Welingkar along with FICCI, IMRB and
Hanns Seidel Stiftung eV held a course titled Moving beyond
CRM Manage all your business relationships. The course
highlighted that in todays times, not only are customers
stakeholders but also employees, channel partners, vendors
and associates, since these parties have the ability to
influence the business at various levels.
<HR Showcase- Innovative people practices: HR
Showcase was one of the unique event initiated by
Welingkar in collabration with NHRD - Bangalore
Chapter. The primary focus of HR Carnival was - HR Showcase Innovative People Practices in which reputed
organizations were invited to showcase their unique people practices.
<ELCIA: Elcia is a leading industrial association of the state with an annual budget of 10 crores. It oversees the
socio economic development of Electronic City. In order to bring attention to corporates of electronic city, they
wanted to create a new image of Elcia. Welingkar students, Shri Aditya and Ritesh Panwal supported by Prof. AKN
Prasad made a presentation on how to rebrand Elcia.
<Rotaract Club @ Welingkar: The Rotaract is an international youth body that undertakes the process of creating
responsible citizens across the globe to bring about positive changes worldwide. The organization is made of
young adults between the ages of 18 and 30 years. This formation of a Rotaract Club at a premier B-School such
as the Welingkar shows the passion that todays youth are keen to serve the society at large.
<Junior Management Leadership Program (JMLP): Welingkar, Bengaluru has partnered with Infosys BPO to
offer a rigorous, accelerated and innovative educational program titled JMLP - Junior Management Leadership
Program. This program strikes a balance between theory and real world applications. The program aims to
develop tomorrows business leaders who create, manage and lead effective changes across diverse
organizations.
`
Corporate Connect - Bengaluru
25
The PGDM Retail Management course aims at providing a comprehensive view of retailing, an analysis of the retail
environment and exposure to issues and developments in the industry. Retailing is changing today, and the business
environment demands professionals with an ability to learn new skill sets, adapt and think out of the box. This
comprehensive training program provides the student with advanced theoretical inputs and also the applications in
the business.
PGDM Retail Management
Executive Program*
Present intake - 30 seats in Mumbai
P
G
D
M

R
E
T
A
IL

M
A
N
A
G
E
M
E
N
T
Some of the specialized
courses taught include Retail
Store Operations, Retail Selling
Skills, Consumer Buying
Behavior, Franchising, Retail
Law, Buying & Merchandising,
Category Management, Visual
Merchandising, International
Retail and Retail Strategy.
The program is aimed at
providing to the industry a
professional who can
adapt to the fast changing
world of retail.
A business management
program with a difference -
it provides rigorous
business and management
education as well as
functional specialization - in
Retail Management
On successful completion of
the program, besides a
career in the retail sector,
this program also provides a
solid foundation for
employment in any industry
which interfaces with
retailers.
*In view of the change in policies brought in by the AICTE, Welingkar is in the process of applying for Full-Time status for the PGDM Retail Management
program. Students should take note of the same before applying.
<Integrative Manager: The Integrative Manager is a unique course offered to our MBA
students. The course simulates a wide variety of issues which a manager is likely to face in real
life business. Welingkar has also worked with IDEO, one of the most innovative organizations in
the world, in developing appreciation and understanding of newer ways of learning and looking
with a different set of lens.
<Mera Gaon Mera Desh: A 2 day seminar to discuss the impact of
rural development programs on empowerment of rural people. The two
day agenda broadly covered topics such as Energy and sustainability,
The business of agro products, Entrepreneurship at grassroots, Role of
IT in rural development.
<Vasundhara Bachao & Udaan: Yuvak Biradari (Bharat) is joined by
Welingkar Institute of Management (WeSchool) to run the movement
Vasundhara Bachao-Bharat Banao across 15 districts and around 40 to 45
towns of Maharashtra. The objectives of this movement is to raise
awareness on environmental issues among citizens and youth, attempt to
inspire and facilitate dense tree plantation in various rural-urban pockets.
Udaan is aimed towards economic empowerment for youth and women, especially from the rural areas and
weaker sections. Both Yuvak Biradari & Welingkar are committed to guide around 10,000 youth from small towns
and rural areas of India towards self employment through its Udaan training workshops in 2010-11.
<Twariet: A healthcare service Solution: Welingkar is working with CSSC (Centre for Studies of Social Change) in
designing an emergency healthcare service. CSSC is an organisation active in providing healthcare service in the
urban poor areas of a western suburb in Mumbai.
<Project Netrutva: It endeavours to provide socio-economic empowerment to youth (often drop-outs) from the
economically weaker sections of society through two-years full-time post-graduate level management studies
along with a conducive learning environment, a peer-based mentor support system and thus a better quality of life.
<Antartica expedition: Nagesh Sayam from the class of 07-09 was selected by his company China Power,
Business Development (Renewables) as a representative recent expedition to Antartica.
<Speak for smiles: "Speak for Smiles is a series of ten events wherein eminent business leaders are invited to
interact with students and share their thinking about what they believe matters most. Three of the series which
have been conducted at Welingkar Mumbai campus had esteemed guest speakers like Dr. Nitin Nohria - Dean of
Harvard Business School and Mr. K. V. Kamath - Chairman, ICICI Bank Ltd., Mr. Harish Manwani - President,
Uniliver (Asia, Africa, Central & Eastern Europe).
Corporate Connect - Mumbai
Nagesh Sayam (Batch of 07-09)
Prof. Dr. Uday Salunkhe with Ms. Madhabi Puri Buch -
Chief Belief Officer, ICICI Securities Ltd. &
Mr. K. V. Kamath - Chairman, ICICI Bank Ltd.
Centre: Mr. Jayant Patil - Honorable Minister for Rural Development, Govt. of
Maharashtra Right: Dr. Khole - Former Vice Chancellor, Mumbai University
Left: Prof. Dr. Uday Salunkhe - Group Director, Welingkar Education
Common Selection Parameters
The Welingkar selection process ensures validating the skills, aptitude and attitude of prospective candidates.
Ensuring selection on a holistic basis is the primary objective of this process.
Parameters Max. Marks
Stage 1
Written Test CAT (2010) and / or MH-CET (2011)
and /or XAT (2011) and/or ATMA (2010) 140
Academic Performance 15
Weightage for work experience 15
Total 170
Stage 2 (only students short listed from
Stage 1 will progress to Stage 2)
Stage 2
Weightage for extra-curricular activities 10
Weightage for essays written in the Application Form 20
Group Discussion 50
Personal Interview 100
Psychometric Test & Creativity Test 50
Total 230
Grand Total 400
In the event of the candidate submitting more than one writtten test score, the best of the submitted scores will be
considered for evaluation.
While Welingkar is doing its best to provide the
intangible framework to students, it aims at real-time
interactions with the corporate world for students.
This July, the Prime Services Division, Credit Suisse,
US, was able to acquire 10 new clients on the basis of an
analyst report on 'US Markets' prepared by an intern
from Welingkar, Mumbai. His efforts were recognized
and commended by the Director, Prime Services, US.
As the worlds leading catastrophe risk modeling
agency, Risk Management Solutions (RMS) has
provided scientifically-based models and technology to
help the insurance industry quantify catastrophe risk for over two decades. Its products and services are primarily
used for managing risk in developed regions of the world where insurance penetration is high. RMS understands that
quantification of risk is essential but not enough in order to provide insurance protection to the Bottom of Pyramid
(BOP) populations. RMSs agenda has been to bring together interested but isolated stakeholders on both the
supply as well as demand side hand in hand, aimed at effective implementation of ideas in this space. RMS in
association with the Welingkar Institute of Management, Bengaluru is conducting a research study on the
outstanding portfolio of the microcredit industry in Andhra Pradesh.
We Stories - Real Time Solutions
A post-it exercise to unearth pain points
The event WE-Caf is an industry student community interface
where by an expert (guest) from leading companies (different verticals)
is invited for a rendezvous with the students and faculty of Welingkar.
Originally conceptualised in the lines of popular TV shows like Jeena
Isika Naam Hai and Koffee with Karan, the event, instead of having
celebrities from the tinsel town, has corporate celebrities coming in
and sharing their thoughts and views on a set of questions asked by a
student host.
For the first episode Mr. Sanjeev Babel, Associate Director Corporate
Strategies, from Mindtree was invited. Mr. Babel had an interactive
session with the students and faculty, on Competitive Intelligence in Strategy Formulation and about a new strategy
called Judo Strategy of analyzing competitors. Mr. Lakshminarayana, Chief Strategy Officer M & A, from Wipro Ltd.
was invited for the second episode. He talked in length about M&A as a Strategic Tool The Wipro Experience. Mr.
Shailesh Chaturvedi, Chief Executive Officer Tommy Hilfiger, India, graced the third episode of WE Cafe. He spoke
in general about Tommy Hilfiger Brand in India, the competitors, the key business strategies, retailing and the road
ahead for the brand in India.
WeCaf
Mr. Lakshminarayana, Chief Strategy Officer
M & A, Wipro with the students host
Mr. Shailesh Chaturvedi, CEO Tommy Hilfiger,
with Prof. Dr. Anil Rao & a student
Mr. Sanjeev Babel, Associate Director - Corporate Strategies,
Mindtree with the students host
The objective of the foundation fortnight is to help refresh knowledge about subjects while being introduced to some
new academic concepts. It helps smooth the transition to the academic atmosphere, and to ground in students'
important concepts, knowledge and skills. It is designed to stimulate imagination and inspire students to make the
most of their two years at Welingkar. It focuses on team building, experiential learning, and personal development.
The Foundation Fortnight 2010 at Welingkar for its various post graduate management programs, began from June
29, 2010 and continued for 15 days. Students were oriented towards the organizational stories and current industry
practices to embark their journey in the path of business and leadership.
The orientation was addressed by Ms. Vinita Bali, Managing Director & CEO of Britannia Industries. The other notable
dignitaries addressing the students in the fortnight were Mr. Vijay Mukhi, President- FIST & Consultant, Technology
Practice DSK Legal for the session Information & IT Technology, Ms. Madhabi Puri Buch, Managing Director &
CEO- ICICI Securities Limited, Mr. Vivek Paranjpe, Group HR- Reliance Industries Limited, Mr. K. V. Sridhar, National
Creative Director- Leo Burnett India who talked on Trends & Advertising. Regarding the objective- Design your
Future @ WeSchool - of the commencement program, Prof. Dr. Uday Salunkhe says, It is designed to stimulate
imagination and inspire students to make the most of their two years at Welingkar. It focuses on team building,
experiential learning and personal development.
Foundation Fortnight
Mr. Vivek Paranjpe, Group HR - Reliance Industries Ms. Vinita Bali, MD & CEO - Britannia Industries Mr. K. V. Sridhar, NCD - Leo Burnett India
15
Students at Welingkar are encouraged to keep the
curious alive all through their tenure. The Welingkar
Research Center, equipped with research resources -
reports, databases, software and most importantly
highly demanding and equally encouraging faculty,
make sure there is enough hunger for research.
One of the proud moments when research met
reward is enumerated below.
A technology consultant with 2.5 years of experience
in an IT firm entered Welingkar. Fascinated with the
resources at the research center; he participated in
various research competitions with a great vigour. His
thirst for knowledge transcended all constraints.
Result: 21 awards across the country, 11 national
awards for one single business plan.
The Welingkar Research Center (WRC) is an initiative
undertaken by the Welingkar Institute as part of its
commitment to corporates and its student community.
Our research findings are disseminated directly through
publications, conferences or seminars and indirectly
through case studies and course development for
MBA, PhD and Executive Education Programs.
We Stories - Research Mindset
The Intrapreneurial / Entrepreneurial bug is nurtured and
encouraged at Welingkar. Welingkar not only
encourages students to test their ideas at a micro level,
but also provides adequate guidance and infrastructure
to help their dreams come true. In Mumbai, an
enterprising group of four students identified a lack of
initiatives towards grooming of students in various
institutes across India, especially in Tier II cities. They
decided to explore the need-gap further and came out
with a b-plan which benefited the students as well. They
are successfully running their proposed training
program in 2 colleges from Nasik where modules on
personal interviews, group discussions, effective
communication skills and presentations are being imparted. They travel every weekend to Nasik to train these
students. Similarly, Prof. Madhavi Lokhande, faculty at Welingkar, Bengaluru, is committed to help women in a low
income slum in Bengaluru who have home-run businesses get bank loans to ensure that the money is managed well
and they successfully grow their ventures. Madhavi has helped 13 women get bank loans and worked with 12 others
with their business models. A participant of Goldman Sachs 10,000 Women Program Tools for Growing Your
Business, organized in association with the National Entrepreneurship Network, Madhavi is inspired to put her
learning into practice with grassroot entrepreneurs.
We Stories - Entrepreneurship
Winners in an international conference on Mergers and
Acquisitions for Business Excellence
1st prize at the AIMA 6th NCMS, for a paper on Innovate,
Restructure, Reorganize: Challenges for India Inc.
22
Dignitaries
at
Welingkar
Sunandaji - Senior Administrator,
Trustee, Vedanta Cultural Foundation
Mr. Kishore Biyani - MD & CEO, Future Group
Mr. Satish Pradhan
- Executive VP, Group HR - TATA Sons
Mr. Shivanandan - Senior IPS officer
Ms. Bachi Kakaria - Indian journalist and
columnist, Editor - Times of India
Mr. Devdutt Pattanaik - Chief Belief Officer, Future Group
Mr. Dhananjay Bansod
- Chief People Officer at Deloitte
16
Welingkar in association with Nina Foundation launched a 'healthy' trend with the Wellness Seminar series headed
by Dr. Ms. Ketna L Mehta, (editor & Associate Dean, Research), who has completed her PhD in Healthcare
Management from SNDT University, Mumbai, of which Welingkar is an extension centre . The Wellness Seminar is a
unique initiative empowering the community through the power of information. Nina Foundation is an NGO
established for the holistic well being and rehabilitation of people with spinal injuries in India. To bridge the gap of lack
of world class rehabilitation services, 6 wellness seminars were conducted through 2009 & 2010 targeted at people
with spinal injury and the community at large. Welingkar campus being one the very few B-Schools in the country
being wheelchair accessible welcomed the participants in a barrier free environment. The audience comprised of
extraordinary achievers with spinal injury as well as the who's who of the healthcare, media, education and the
corporate world. Once again this collaborative initiative emphasized that each human has great potential and can
have a positive impact on the society, enabling them to take flight again.
We Care
Welingkar joint research on Strategies on Alternate
Energy based Business ecosystems in rural India with
Stanford Design for Change Center.
This research was aimed to understand the economic
& social needs and technical opportunities in Rural
India and generate innovative & integrated strategies
for Alternate Energy based Business ecosystems in
villages.
The study was conducted in 2 phases by the students
themselves. They visited villages located in
Maharashtra and Rajasthan in the month of June and July. Phase 1 involved using ethnographic research
methodology to observe the energy interventions in the daily life of people. Phase 2 is an ongoing study which
involves analysis of all the observations made in Phase 1.
Brand Valuation Students in Action A team of Welingkar students earned an opportunity to work with Brand
Finance, which has carved a niche for itself as an international Brand Valuation major. They were part of the core team
responsible for evaluating 'India's Most Valuable Brands-2009 in collaboration with The Economic Times. This is a
part of the Institutes conscious effort to map future trends and encourage students in defining them.
We Stories - Future Orientation
Customizable shoe, a future trend showcased
at the Concept Show, 2009
Prof. Dr. Uday Salunkhe with Dimple Kapadia at the Wellness Seminar
21
Mr. K. Ramkumar - Executive Director, ICICI Bank Ltd.
Dr. Kiran Bedi
Ms. Madhabi Puri Buch - Chief Belief Officer, ICICI Securities Ltd.
Mr. Josy Paul - Chairman, BBDO India
Mr.Kumar Mangalam Birla - Chairman, Aditya Birla Group
Mr. Kewal Handa - Managing Director, Pfizer Limited
Mr. K.V. Kamath
- Non-executive Chairman, ICICI Bank Ltd.
(Center) Mr. K. Balakrishnan (Balki) - Chairperson and Chief Creative Officer (CCO) of
Lowe Lintas along with (Left) Mr. Rajeev Dubey President HR, After-Market & Corporate
Services & (Right) Mr. Sanjay Muthal Managing Director, Nugrid Consulting Pvt Ltd.
Ms. Indra Nooyi - Chairperson and CEO of PepsiCo Incorporated
17
Memetics is an emerging field of study that explores the relationship between cultural trends and business
opportunities. Participants discuss socio-cultural trends that could define the way corporates do business
tomorrow.
Memetics Club
Insight lab helps corporates and students develop a strategic approach to innovation. It blends conventional and
non-traditional methodologies to identify latent needs of human beings and create offerings around these needs.
The lab aims at creation, development and pooling of knowledge along selected verticals. The aim is to generate
insights, design and create innovative products/services or innovative business models, which can be made
applicable to the corporate world.
Welcome to innoWE !
Insight Lab
Prarambh - Bengaluru
At Welingkar our life revolves around discovering, researching, erring & succeeding. Students toil with ideas in an
effort to germinate them from seeds to sprouts and from sprouts to trees; trees that grow big and strong and yet have
their roots deep and firm in the soil. This thought has given birth to Prarambh, the E-Cell at Welingkar, Bengaluru.
Our students believe, We think not of ourselves as scientists trying to incubate, but rather as naturalists who try to
cultivate. We believe that Entrepreneurship is a spirit and it can be inculcated in every individual irrespective of the
choice of career or work. We endeavor to create an environment conducive to experiential learning.
This matches our approach of design thinking in the field of management education. It provides students a great
scope for Innovation, which in turn provides the ideal launch pad for their entrepreneurial ventures. This ideology is
reflected in the very design of the campus at Bangalore, where every classroom has the eco-system of an innovation
lab. The eco-system includes aspects like completely flexible seating, allowing for the classroom to extend beyond
the four walls. In addition regular visits and interactions with business leaders, entrepreneurs, innovators and
designers help to provide the students with the required direction to their limitless thought process.
20
Mumbai's first innovation Lab and center for Memetics initiated by
the Welingkar Institute of Management is a hub of business ideas
for the future. At innoWE students and faculty may undertake
various aspects of study viz. study on Social Innovation,
Innovations in Finance, Business model innovation, product
design innovation among others. InnoWe addresses different
topics & issues which are not considered or otherwise neglected by
local bodies or public authority services so far in its pursuit to find
interesting, workable and completely different solutions. innoWE is
a beginning on the journey Welingkar has taken to imbibe design
principles into Business Thinking.
It is a space where thinking is stimulated, ideas germinate and are
nurtured along to become paradigm-defining businesses. It is a
place where, students are encouraged to voice the weirdest of their
ideas. innoWE is a hub of ideas for business concepts of the future.
Iwizards Innovation Tournament
The Welingkar team won the Runner-up prize at the iWIZARDS INNOVATION TOURNAMENT at the Wharton
Business School, U.S.A.
About the tournament:
The aim of the tournament was to unearth innovative tools for enhancing customer experience in these tough times.
It attracted 126 entries comprising corporates & academic institutions from across the globe. After two rounds of
elimination by a team of Wharton Professors & senior management executives from Wipro, ten finalists were called to
present their concepts at the Wharton School of Business, University of Pennsylvania, Philadelphia on 23rd March
2010. Of the ten finalists, the Welingkar team was the only non-corporate team.
The Welingkar team comprising :
<Prof. Kaustubh. Dhargalkar - Business
Design & Head, INNOWE - Center for
Innovation & Memetics
<Dr. Ramya Narayanswamy - 2nd year
PGDM student
innoWE
Mumbai
Mr. Kishore Biyani - MD & CEO, Future Group
addressing students at the inaugration of innoWE
19
Students learn not only technical skills demanded by travel in the wilderness, but they also develop long lasting
attitudes that are the hallmark of our program, such as adaptability, responsibility, confidence, integrity, persistence,
the ability to work with others - qualities that will last a life time. The activities planned out, bring out the importance of
planning coupled with timely action. Knowledge is important but knowing how to apply it, is critical.
The outbound programs focus on -
<Self Knowledge
<Tenacity
<The ability to go beyond self imposed limitations
<Acceptance of responsibility
<Physical fitness
<Leadership
<Team dynamics
<Time management
<Stress management
<Creativity and problem solving
Outbound Program
Mumbai
The program is one of the highlights of the foundation fortnight, which is an integrative module with focus on
brushing fundamental aspects of management on the new students.
It is an aberration to classroom teaching, the students are taken to a remote place outside the chaos of main city
where they are taught basic management skill, but in a different way.
As the saying goes, Action speaks for itself; the future managers are made to play various games & activities which
in a way simulate the corporate world and are expected to win every challenge. Each game is designed to test focus,
observation skills, team management & leadership qualities. Students learn to manage teams and to be a part of
them by walking the way themselves. Lessons learned during an outbound program leave a deep impression on
every student and help them to evaluate their strengths & weaknesses.
Bengaluru
18
Mumbai's first innovation Lab and center for Memetics initiated by
the Welingkar Institute of Management is a hub of business ideas
for the future. At innoWE students and faculty may undertake
various aspects of study viz. study on Social Innovation,
Innovations in Finance, Business model innovation, product
design innovation among others. InnoWe addresses different
topics & issues which are not considered or otherwise neglected by
local bodies or public authority services so far in its pursuit to find
interesting, workable and completely different solutions. innoWE is
a beginning on the journey Welingkar has taken to imbibe design
principles into Business Thinking.
It is a space where thinking is stimulated, ideas germinate and are
nurtured along to become paradigm-defining businesses. It is a
place where, students are encouraged to voice the weirdest of their
ideas. innoWE is a hub of ideas for business concepts of the future.
Iwizards Innovation Tournament
The Welingkar team won the Runner-up prize at the iWIZARDS INNOVATION TOURNAMENT at the Wharton
Business School, U.S.A.
About the tournament:
The aim of the tournament was to unearth innovative tools for enhancing customer experience in these tough times.
It attracted 126 entries comprising corporates & academic institutions from across the globe. After two rounds of
elimination by a team of Wharton Professors & senior management executives from Wipro, ten finalists were called to
present their concepts at the Wharton School of Business, University of Pennsylvania, Philadelphia on 23rd March
2010. Of the ten finalists, the Welingkar team was the only non-corporate team.
The Welingkar team comprising :
<Prof. Kaustubh. Dhargalkar - Business
Design & Head, INNOWE - Center for
Innovation & Memetics
<Dr. Ramya Narayanswamy - 2nd year
PGDM student
innoWE
Mumbai
Mr. Kishore Biyani - MD & CEO, Future Group
addressing students at the inaugration of innoWE
19
Students learn not only technical skills demanded by travel in the wilderness, but they also develop long lasting
attitudes that are the hallmark of our program, such as adaptability, responsibility, confidence, integrity, persistence,
the ability to work with others - qualities that will last a life time. The activities planned out, bring out the importance of
planning coupled with timely action. Knowledge is important but knowing how to apply it, is critical.
The outbound programs focus on -
<Self Knowledge
<Tenacity
<The ability to go beyond self imposed limitations
<Acceptance of responsibility
<Physical fitness
<Leadership
<Team dynamics
<Time management
<Stress management
<Creativity and problem solving
Outbound Program
Mumbai
The program is one of the highlights of the foundation fortnight, which is an integrative module with focus on
brushing fundamental aspects of management on the new students.
It is an aberration to classroom teaching, the students are taken to a remote place outside the chaos of main city
where they are taught basic management skill, but in a different way.
As the saying goes, Action speaks for itself; the future managers are made to play various games & activities which
in a way simulate the corporate world and are expected to win every challenge. Each game is designed to test focus,
observation skills, team management & leadership qualities. Students learn to manage teams and to be a part of
them by walking the way themselves. Lessons learned during an outbound program leave a deep impression on
every student and help them to evaluate their strengths & weaknesses.
Bengaluru
18
Mr. K. Ramkumar - Executive Director, ICICI Bank Ltd.
Dr. Kiran Bedi
Ms. Madhabi Puri Buch - Chief Belief Officer, ICICI Securities Ltd.
Mr. Josy Paul - Chairman, BBDO India
Mr.Kumar Mangalam Birla - Chairman, Aditya Birla Group
Mr. Kewal Handa - Managing Director, Pfizer Limited
Mr. K.V. Kamath
- Non-executive Chairman, ICICI Bank Ltd.
(Center) Mr. K. Balakrishnan (Balki) - Chairperson and Chief Creative Officer (CCO) of
Lowe Lintas along with (Left) Mr. Rajeev Dubey President HR, After-Market & Corporate
Services & (Right) Mr. Sanjay Muthal Managing Director, Nugrid Consulting Pvt Ltd.
Ms. Indra Nooyi - Chairperson and CEO of PepsiCo Incorporated
17
Memetics is an emerging field of study that explores the relationship between cultural trends and business
opportunities. Participants discuss socio-cultural trends that could define the way corporates do business
tomorrow.
Memetics Club
Insight lab helps corporates and students develop a strategic approach to innovation. It blends conventional and
non-traditional methodologies to identify latent needs of human beings and create offerings around these needs.
The lab aims at creation, development and pooling of knowledge along selected verticals. The aim is to generate
insights, design and create innovative products/services or innovative business models, which can be made
applicable to the corporate world.
Welcome to innoWE !
Insight Lab
Prarambh - Bengaluru
At Welingkar our life revolves around discovering, researching, erring & succeeding. Students toil with ideas in an
effort to germinate them from seeds to sprouts and from sprouts to trees; trees that grow big and strong and yet have
their roots deep and firm in the soil. This thought has given birth to Prarambh, the E-Cell at Welingkar, Bengaluru.
Our students believe, We think not of ourselves as scientists trying to incubate, but rather as naturalists who try to
cultivate. We believe that Entrepreneurship is a spirit and it can be inculcated in every individual irrespective of the
choice of career or work. We endeavor to create an environment conducive to experiential learning.
This matches our approach of design thinking in the field of management education. It provides students a great
scope for Innovation, which in turn provides the ideal launch pad for their entrepreneurial ventures. This ideology is
reflected in the very design of the campus at Bangalore, where every classroom has the eco-system of an innovation
lab. The eco-system includes aspects like completely flexible seating, allowing for the classroom to extend beyond
the four walls. In addition regular visits and interactions with business leaders, entrepreneurs, innovators and
designers help to provide the students with the required direction to their limitless thought process.
20
Dignitaries
at
Welingkar
Sunandaji - Senior Administrator,
Trustee, Vedanta Cultural Foundation
Mr. Kishore Biyani - MD & CEO, Future Group
Mr. Satish Pradhan
- Executive VP, Group HR - TATA Sons
Mr. Shivanandan - Senior IPS officer
Ms. Bachi Kakaria - Indian journalist and
columnist, Editor - Times of India
Mr. Devdutt Pattanaik - Chief Belief Officer, Future Group
Mr. Dhananjay Bansod
- Chief People Officer at Deloitte
16
Welingkar in association with Nina Foundation launched a 'healthy' trend with the Wellness Seminar series headed
by Dr. Ms. Ketna L Mehta, (editor & Associate Dean, Research), who has completed her PhD in Healthcare
Management from SNDT University, Mumbai, of which Welingkar is an extension centre . The Wellness Seminar is a
unique initiative empowering the community through the power of information. Nina Foundation is an NGO
established for the holistic well being and rehabilitation of people with spinal injuries in India. To bridge the gap of lack
of world class rehabilitation services, 6 wellness seminars were conducted through 2009 & 2010 targeted at people
with spinal injury and the community at large. Welingkar campus being one the very few B-Schools in the country
being wheelchair accessible welcomed the participants in a barrier free environment. The audience comprised of
extraordinary achievers with spinal injury as well as the who's who of the healthcare, media, education and the
corporate world. Once again this collaborative initiative emphasized that each human has great potential and can
have a positive impact on the society, enabling them to take flight again.
We Care
Welingkar joint research on Strategies on Alternate
Energy based Business ecosystems in rural India with
Stanford Design for Change Center.
This research was aimed to understand the economic
& social needs and technical opportunities in Rural
India and generate innovative & integrated strategies
for Alternate Energy based Business ecosystems in
villages.
The study was conducted in 2 phases by the students
themselves. They visited villages located in
Maharashtra and Rajasthan in the month of June and July. Phase 1 involved using ethnographic research
methodology to observe the energy interventions in the daily life of people. Phase 2 is an ongoing study which
involves analysis of all the observations made in Phase 1.
Brand Valuation Students in Action A team of Welingkar students earned an opportunity to work with Brand
Finance, which has carved a niche for itself as an international Brand Valuation major. They were part of the core team
responsible for evaluating 'India's Most Valuable Brands-2009 in collaboration with The Economic Times. This is a
part of the Institutes conscious effort to map future trends and encourage students in defining them.
We Stories - Future Orientation
Customizable shoe, a future trend showcased
at the Concept Show, 2009
Prof. Dr. Uday Salunkhe with Dimple Kapadia at the Wellness Seminar
21
The objective of the foundation fortnight is to help refresh knowledge about subjects while being introduced to some
new academic concepts. It helps smooth the transition to the academic atmosphere, and to ground in students'
important concepts, knowledge and skills. It is designed to stimulate imagination and inspire students to make the
most of their two years at Welingkar. It focuses on team building, experiential learning, and personal development.
The Foundation Fortnight 2010 at Welingkar for its various post graduate management programs, began from June
29, 2010 and continued for 15 days. Students were oriented towards the organizational stories and current industry
practices to embark their journey in the path of business and leadership.
The orientation was addressed by Ms. Vinita Bali, Managing Director & CEO of Britannia Industries. The other notable
dignitaries addressing the students in the fortnight were Mr. Vijay Mukhi, President- FIST & Consultant, Technology
Practice DSK Legal for the session Information & IT Technology, Ms. Madhabi Puri Buch, Managing Director &
CEO- ICICI Securities Limited, Mr. Vivek Paranjpe, Group HR- Reliance Industries Limited, Mr. K. V. Sridhar, National
Creative Director- Leo Burnett India who talked on Trends & Advertising. Regarding the objective- Design your
Future @ WeSchool - of the commencement program, Prof. Dr. Uday Salunkhe says, It is designed to stimulate
imagination and inspire students to make the most of their two years at Welingkar. It focuses on team building,
experiential learning and personal development.
Foundation Fortnight
Mr. Vivek Paranjpe, Group HR - Reliance Industries Ms. Vinita Bali, MD & CEO - Britannia Industries Mr. K. V. Sridhar, NCD - Leo Burnett India
15
Students at Welingkar are encouraged to keep the
curious alive all through their tenure. The Welingkar
Research Center, equipped with research resources -
reports, databases, software and most importantly
highly demanding and equally encouraging faculty,
make sure there is enough hunger for research.
One of the proud moments when research met
reward is enumerated below.
A technology consultant with 2.5 years of experience
in an IT firm entered Welingkar. Fascinated with the
resources at the research center; he participated in
various research competitions with a great vigour. His
thirst for knowledge transcended all constraints.
Result: 21 awards across the country, 11 national
awards for one single business plan.
The Welingkar Research Center (WRC) is an initiative
undertaken by the Welingkar Institute as part of its
commitment to corporates and its student community.
Our research findings are disseminated directly through
publications, conferences or seminars and indirectly
through case studies and course development for
MBA, PhD and Executive Education Programs.
We Stories - Research Mindset
The Intrapreneurial / Entrepreneurial bug is nurtured and
encouraged at Welingkar. Welingkar not only
encourages students to test their ideas at a micro level,
but also provides adequate guidance and infrastructure
to help their dreams come true. In Mumbai, an
enterprising group of four students identified a lack of
initiatives towards grooming of students in various
institutes across India, especially in Tier II cities. They
decided to explore the need-gap further and came out
with a b-plan which benefited the students as well. They
are successfully running their proposed training
program in 2 colleges from Nasik where modules on
personal interviews, group discussions, effective
communication skills and presentations are being imparted. They travel every weekend to Nasik to train these
students. Similarly, Prof. Madhavi Lokhande, faculty at Welingkar, Bengaluru, is committed to help women in a low
income slum in Bengaluru who have home-run businesses get bank loans to ensure that the money is managed well
and they successfully grow their ventures. Madhavi has helped 13 women get bank loans and worked with 12 others
with their business models. A participant of Goldman Sachs 10,000 Women Program Tools for Growing Your
Business, organized in association with the National Entrepreneurship Network, Madhavi is inspired to put her
learning into practice with grassroot entrepreneurs.
We Stories - Entrepreneurship
Winners in an international conference on Mergers and
Acquisitions for Business Excellence
1st prize at the AIMA 6th NCMS, for a paper on Innovate,
Restructure, Reorganize: Challenges for India Inc.
22
Common Selection Parameters
The Welingkar selection process ensures validating the skills, aptitude and attitude of prospective candidates.
Ensuring selection on a holistic basis is the primary objective of this process.
Parameters Max. Marks
Stage 1
Written Test CAT (2010) and / or MH-CET (2011)
and /or XAT (2011) and/or ATMA (2010) 140
Academic Performance 15
Weightage for work experience 15
Total 170
Stage 2 (only students short listed from
Stage 1 will progress to Stage 2)
Stage 2
Weightage for extra-curricular activities 10
Weightage for essays written in the Application Form 20
Group Discussion 50
Personal Interview 100
Psychometric Test & Creativity Test 50
Total 230
Grand Total 400
In the event of the candidate submitting more than one writtten test score, the best of the submitted scores will be
considered for evaluation.
While Welingkar is doing its best to provide the
intangible framework to students, it aims at real-time
interactions with the corporate world for students.
This July, the Prime Services Division, Credit Suisse,
US, was able to acquire 10 new clients on the basis of an
analyst report on 'US Markets' prepared by an intern
from Welingkar, Mumbai. His efforts were recognized
and commended by the Director, Prime Services, US.
As the worlds leading catastrophe risk modeling
agency, Risk Management Solutions (RMS) has
provided scientifically-based models and technology to
help the insurance industry quantify catastrophe risk for over two decades. Its products and services are primarily
used for managing risk in developed regions of the world where insurance penetration is high. RMS understands that
quantification of risk is essential but not enough in order to provide insurance protection to the Bottom of Pyramid
(BOP) populations. RMSs agenda has been to bring together interested but isolated stakeholders on both the
supply as well as demand side hand in hand, aimed at effective implementation of ideas in this space. RMS in
association with the Welingkar Institute of Management, Bengaluru is conducting a research study on the
outstanding portfolio of the microcredit industry in Andhra Pradesh.
We Stories - Real Time Solutions
A post-it exercise to unearth pain points
The event WE-Caf is an industry student community interface
where by an expert (guest) from leading companies (different verticals)
is invited for a rendezvous with the students and faculty of Welingkar.
Originally conceptualised in the lines of popular TV shows like Jeena
Isika Naam Hai and Koffee with Karan, the event, instead of having
celebrities from the tinsel town, has corporate celebrities coming in
and sharing their thoughts and views on a set of questions asked by a
student host.
For the first episode Mr. Sanjeev Babel, Associate Director Corporate
Strategies, from Mindtree was invited. Mr. Babel had an interactive
session with the students and faculty, on Competitive Intelligence in Strategy Formulation and about a new strategy
called Judo Strategy of analyzing competitors. Mr. Lakshminarayana, Chief Strategy Officer M & A, from Wipro Ltd.
was invited for the second episode. He talked in length about M&A as a Strategic Tool The Wipro Experience. Mr.
Shailesh Chaturvedi, Chief Executive Officer Tommy Hilfiger, India, graced the third episode of WE Cafe. He spoke
in general about Tommy Hilfiger Brand in India, the competitors, the key business strategies, retailing and the road
ahead for the brand in India.
WeCaf
Mr. Lakshminarayana, Chief Strategy Officer
M & A, Wipro with the students host
Mr. Shailesh Chaturvedi, CEO Tommy Hilfiger,
with Prof. Dr. Anil Rao & a student
Mr. Sanjeev Babel, Associate Director - Corporate Strategies,
Mindtree with the students host
The PGDM Retail Management course aims at providing a comprehensive view of retailing, an analysis of the retail
environment and exposure to issues and developments in the industry. Retailing is changing today, and the business
environment demands professionals with an ability to learn new skill sets, adapt and think out of the box. This
comprehensive training program provides the student with advanced theoretical inputs and also the applications in
the business.
PGDM Retail Management
Executive Program*
Present intake - 30 seats in Mumbai
P
G
D
M

R
E
T
A
IL

M
A
N
A
G
E
M
E
N
T
Some of the specialized
courses taught include Retail
Store Operations, Retail Selling
Skills, Consumer Buying
Behavior, Franchising, Retail
Law, Buying & Merchandising,
Category Management, Visual
Merchandising, International
Retail and Retail Strategy.
The program is aimed at
providing to the industry a
professional who can
adapt to the fast changing
world of retail.
A business management
program with a difference -
it provides rigorous
business and management
education as well as
functional specialization - in
Retail Management
On successful completion of
the program, besides a
career in the retail sector,
this program also provides a
solid foundation for
employment in any industry
which interfaces with
retailers.
*In view of the change in policies brought in by the AICTE, Welingkar is in the process of applying for Full-Time status for the PGDM Retail Management
program. Students should take note of the same before applying.
<Integrative Manager: The Integrative Manager is a unique course offered to our MBA
students. The course simulates a wide variety of issues which a manager is likely to face in real
life business. Welingkar has also worked with IDEO, one of the most innovative organizations in
the world, in developing appreciation and understanding of newer ways of learning and looking
with a different set of lens.
<Mera Gaon Mera Desh: A 2 day seminar to discuss the impact of
rural development programs on empowerment of rural people. The two
day agenda broadly covered topics such as Energy and sustainability,
The business of agro products, Entrepreneurship at grassroots, Role of
IT in rural development.
<Vasundhara Bachao & Udaan: Yuvak Biradari (Bharat) is joined by
Welingkar Institute of Management (WeSchool) to run the movement
Vasundhara Bachao-Bharat Banao across 15 districts and around 40 to 45
towns of Maharashtra. The objectives of this movement is to raise
awareness on environmental issues among citizens and youth, attempt to
inspire and facilitate dense tree plantation in various rural-urban pockets.
Udaan is aimed towards economic empowerment for youth and women, especially from the rural areas and
weaker sections. Both Yuvak Biradari & Welingkar are committed to guide around 10,000 youth from small towns
and rural areas of India towards self employment through its Udaan training workshops in 2010-11.
<Twariet: A healthcare service Solution: Welingkar is working with CSSC (Centre for Studies of Social Change) in
designing an emergency healthcare service. CSSC is an organisation active in providing healthcare service in the
urban poor areas of a western suburb in Mumbai.
<Project Netrutva: It endeavours to provide socio-economic empowerment to youth (often drop-outs) from the
economically weaker sections of society through two-years full-time post-graduate level management studies
along with a conducive learning environment, a peer-based mentor support system and thus a better quality of life.
<Antartica expedition: Nagesh Sayam from the class of 07-09 was selected by his company China Power,
Business Development (Renewables) as a representative recent expedition to Antartica.
<Speak for smiles: "Speak for Smiles is a series of ten events wherein eminent business leaders are invited to
interact with students and share their thinking about what they believe matters most. Three of the series which
have been conducted at Welingkar Mumbai campus had esteemed guest speakers like Dr. Nitin Nohria - Dean of
Harvard Business School and Mr. K. V. Kamath - Chairman, ICICI Bank Ltd., Mr. Harish Manwani - President,
Uniliver (Asia, Africa, Central & Eastern Europe).
Corporate Connect - Mumbai
Nagesh Sayam (Batch of 07-09)
Prof. Dr. Uday Salunkhe with Ms. Madhabi Puri Buch -
Chief Belief Officer, ICICI Securities Ltd. &
Mr. K. V. Kamath - Chairman, ICICI Bank Ltd.
Centre: Mr. Jayant Patil - Honorable Minister for Rural Development, Govt. of
Maharashtra Right: Dr. Khole - Former Vice Chancellor, Mumbai University
Left: Prof. Dr. Uday Salunkhe - Group Director, Welingkar Education
Broadening Horizons
Global Exposure
Rural Experience Urban Experience
An ethnographic study - The first phase of the project was carried out in collaboration with the Stanford Design for
Change Centre. The goal of the project was to understand the existing patterns of energy consumption in rural India,
identifying some unique adaptive behavior patterns and finally generating novel frameworks. We used Ethnographic
research focusing on user experience, using tools like value point analysis for the existing energy sources, mind
mapping, visual mapping and social trend mapping.
Creativity & Innovation Management course - Mlardalen University, Sweden
Mlardalen University, Sweden, School of Innovation, Design and Engineering offers Creativity and Innovation
Management, 15 credits (ECTS ) course to the Business Design students. The purpose of this course is to supply
students as future leaders/managers with knowledge and practical abilities in creative, innovative and
entrepreneurial processes. This is achieved by introducing students to the theoretical/scientific understanding and
of practical methods / tools that can be used to enhance their capacity in this field.
12
<Seminars with FICCI: Welingkar along with FICCI, IMRB and
Hanns Seidel Stiftung eV held a course titled Moving beyond
CRM Manage all your business relationships. The course
highlighted that in todays times, not only are customers
stakeholders but also employees, channel partners, vendors
and associates, since these parties have the ability to
influence the business at various levels.
<HR Showcase- Innovative people practices: HR
Showcase was one of the unique event initiated by
Welingkar in collabration with NHRD - Bangalore
Chapter. The primary focus of HR Carnival was - HR Showcase Innovative People Practices in which reputed
organizations were invited to showcase their unique people practices.
<ELCIA: Elcia is a leading industrial association of the state with an annual budget of 10 crores. It oversees the
socio economic development of Electronic City. In order to bring attention to corporates of electronic city, they
wanted to create a new image of Elcia. Welingkar students, Shri Aditya and Ritesh Panwal supported by Prof. AKN
Prasad made a presentation on how to rebrand Elcia.
<Rotaract Club @ Welingkar: The Rotaract is an international youth body that undertakes the process of creating
responsible citizens across the globe to bring about positive changes worldwide. The organization is made of
young adults between the ages of 18 and 30 years. This formation of a Rotaract Club at a premier B-School such
as the Welingkar shows the passion that todays youth are keen to serve the society at large.
<Junior Management Leadership Program (JMLP): Welingkar, Bengaluru has partnered with Infosys BPO to
offer a rigorous, accelerated and innovative educational program titled JMLP - Junior Management Leadership
Program. This program strikes a balance between theory and real world applications. The program aims to
develop tomorrows business leaders who create, manage and lead effective changes across diverse
organizations.
`
Corporate Connect - Bengaluru
25
Mr. Kishore Biyani CEO, Future Group
Mr. Deepak Satwalekar CEO, HDFC Standard
Life Insurance
Mr. Hari Nair Director, Whirlpool India
Mr. Rajiv Narang CEO, Erehwon Consulting
Dr. David Griffiths Design Management
Consultant
Advisory Panel
Name Designation Name Designation
Patni Computers Ltd.
SLM Infotech
ICICI Bank
Paramount Healthcare
Philips India Ltd.
Tata Interactive Services Ltd.
Raptakos & Brett Co. Ltd.
Future Group (training)
Creative IT
Lokus Design
Siemens Ltd.
ICICI Prudential Ltd.
Aqumena
Mahindra & Mahindra
BBDO
Live Consultancy Projects for Students
Recruiters
ICICI Bank
Infosys
Vodafone
Whirlpool ltd.
Thomas Cook
Pidilite Industries
Jumbo Electronics
(Dubai)
IDBI Bank
Star TV
Deutsche Bank
Idiom Design
Tata Teleservices
Mott Macdonalds
Cerebrus Consultants
Elephant Design
Bank of Baroda
Pepsico India
BASF
HDFC Bank
Future Group
Citi Bank
Tata Consultancy
Services
Yes Bank
Capgemini
CRISIL
Castrol
Wipro technologies
Zycus
Viacom
TCS e-Serve
Arshiya International
Union bank
Bosche India
Exxon Mobil - USA
Cadbury India
Vodafone
LG Electronics
Fiat India
Mattel Inc. - Malaysia
Amul
Dr. Reddys Ltd.
Saraf Group - Dubai
Bank of Baroda
Arvind Mills Ltd.
Axis Bank
Kirloskar Oil Engines
Polysil Pipes Ltd.
Malardalen Hogskola,
Sweden
Samsung Electronics
India Ltd.
Godrej Industries
Marico Industries Ltd.
Maier Vidorno - Germany
Pidilite Industries
BIDCO - Kenya
HDFC Standard Life
Insurance
RCF Ltd.
Lokus Design
Diwan Housing and
Finance
Nicolas Piramal
Jhonson Controls
BPCL
Copenhegan Business
School
Summer Internships
* Some of the job profiles offered by the above companies to the Business Design students are New Product development Managers, Executive Asst. to CEO, Consultants,
Branch Managers, Product managers, Relationship Managers, Research Analysts etc.
Name Designation
Dr. Jagdeesh Sheth Emory University
Dr. Gianfranco Zaccai President & CEO
Continuum
Mr. Shilajeet Banerjee Professor, Stanford
D-School
Dr. Sten Ekman Professor, Malardalen
University
11
Industry Round Tables
Alumni Round Tables
We understand that today it is very essential to create employable people and that is why we wish to facilitate a
dialogue with the corporate world to know better what is expected from B-Schools today. Towards achieving this
goal, Welingkar taken some decisive strides to look beyond the obvious. One such initiative being Confluence: A
Constructive Collision Of The Greatest Business Minds - a series of Industry Roundtables.
To engage in 'immersive techniques' and interact with 'people in the thick of action' is integral to the learning
methods at Welingkar. Last year Welingkar organised Round Tables across 12 industry verticals. Through these
Round Tables Welingkar brought together over 600 industry professionals, who shared real-time challenges and
some of these are live projects that students are working on now at Welingkar.
Welingkar also holds Round Tables for its Alumni at both the Mumbai & Bengaluru campuses. These Round Tables
allow the alumni to discuss their experiences after their Welingkar education. Welingkar also learnt about what
changes or improvements could be made to suit the changing environment in the sectors discussed. It grew to
become a great success with the presence of some of the young and esteemed alumni who gave various insights
and practical knowledge. The Alumni Round Tables proved to be an overall learning experience for not only the
students but also the management and the visiting alumni. Students also had an opportunity to have an enriching
interaction with Welingkars esteemed alumni Mr. Ridham Desai, Managing Director & Head of Research - Morgan
Stanley India. Mr. Ridham Desai's address to the students was primarily on the Global Financial Melt Down, reasons
for the same and the road ahead towards recovery. Mr. Desai addressed students' questions which further helped
the forum to develop a perspective on the global financial markets.
Media Round Table - Mumbai Marketing Round Table - Bengaluru
Alumni Round Table - Bengaluru Mr. Ridham Desai interacting with students
26
Today, markets change at a pace that makes even Moores law seems archaic. With advances in the fields of
communication, material sciences, genetics: nothing seems impossible.
How does a Business manager adapt in such times? Design thinking with its adaptive and integrative approach,
seems to provide the way forward. A designer converts imagination into reality with her/ his unique abilities of seeing
co-relations across diverse domains, intuitive skills of unbiased observations, a highly user centric approach, a
tendency towards quick prototyping. A merger of the intuitive approach of a designer and the analytical approach of
a Business manager has given birth to the term Business design.
PGDM Business Design -
2 Year Full - Time, Recognized by AICTE
Present intake - 60 seats in Mumbai &
60 seats in Bengaluru
Identification
of Latent Need
INNOVATION
Unique Business
Offering
Execution
Competence
Design
Thinking
Visualizing
Inter-Linkages
Quick
Prototyping
User
Centricity
Multi sensory
Perception
In-Depth
Stakeholder
Analysis
Tolerance to
Ambiguity
Multidisciplinary
Approach
Begins from a
Blank Canvas
Begins from
Basic
Visualizing
Scenarios
10
Alumni are the face of college in the industry. They are a very important asset for any college. We at Welingkar nurture
this thought. We have maintained a constant association with our Alumni. In an effort in this direction, the Alumni
council of Welingkar with the help of the faculty organised the Alumni Meet 2010 at both the campuses. The main
motto of the event was to help the alumni to refresh their memories associated with college, reconnect with the
college and have fun as well. It was for this reason the event had a casual feel attached to it. The Alumni Meet proved
to be a rewarding and enjoyable gathering for the alumni and a proud and gratifying experience for Welingkar.
Alumni Meet
Alumni Meet - Mumbai Alumni Meet - Bengaluru
Dubai Fellowship Meet
Dubai the Pearl of the Persian Gulf requires no special introduction. Today, Dubai is said to be among the most
dynamic and diversified economies and is distinguished as the most modern and cosmopolitan environments in the
Emirates. There are over 50 Welingkar alumni based in and around the city and spread across the industry in the
Middle-East holding key positions with top notch jobs in organizations. It was indeed a mammoth task to bring
together so many alumni from various batches and backgrounds together, at the Welingkar Alumni Meet, held in
Dubai. Many alumni were happy to be associated with their alma mater by means of offering internships and
employment opportunities to our students in the Gulf, offering research assignments, training expertise and other
forms of support, where there is a possibility to collaborate. Promises were made to be in contact and form a support
network which Welingkar has always been so proud of!
27
PGDM E-Business
nurtures a new
breed of managers
in different roles
Any conventional
role (e.g. HR) in a
technology rich
environment
Business Analyst,
Pre-Sales / Mktg.
Project / Transition /
Process Managers
New Generation CIOs /
E-Business Managers
Consulting - Security,
IT Strategy
Expected Careers
Consulting
E-Serve
Bharati
Televentures
Infosys
Kotak
Group
Hindustan
Pencils
Lowe (Lintas)
Shoppers
Stop
Future Group
O&M
Interactive
Zee TV
Semco Kores India
Albright &
Wilson
Asian Paints
ICICI
HDFC
Chubb
Citigroup DCB Crisil
J P Morgan
Chase
Morgan
Stanley
TCS Datamatics Patni Mastek HCL Mphasis Wipro
Siemens BPL Mobile
InfoWavz
KPMG
Lawkim
Mahindra SSG Bristlecone
Nicholas
Piramal
BPO/KPO
Telecom & VAS
Software
Banking, Finance
Insurance
Manufacturing
Media
Retail
Healthcare
Mobile2Win
IBM Zycus
Benchmark
Arvind
SBI
Croma
Key Recruiters, E-Business
9
We Collaborate -Academic Initiatives
Prof. Banny Banerjee
Director - Stanford Design Program;
Associate Professor - Design
Division, Mechanical Engineering
Department.
Lecture series on Design
Thinking & Innovation
Prof. Vijay Govindrajan
Professor - Tuck School at
Dartmouth; Chief Innovation
Consultant - General Electric.
Sessions on Strategy and
Innovation
Dr. Stanley Ridgley
Temple University, Fox School of
Business & Management.
A full credit course on
International Business
Capt. Raghu Raman
CEO - Mahindra Special Services
Group
Sessions on Leadership at
26000 ft
Dr. Sten Ekman
Research Director - Mlardalen
University, Sweden; Author - Design
Inspired Innovation.
Sessions on Innovation &
Creativity Tools
Dr. V. Kumar
Professor - Marketing at Georgia
State University, PhD, Richard and
Susan Lenny Distinguished Chair;
Director Center for Excellence in
Brand and Customer Management,
Doctorial Program Coordinator.
Certificate course in Brand and
Customer management
Prof. Dr. Prasad Kaipa
CEO - Kaipa Group; Executive
Director - Center for Leadership,
Innovation and Change (CLIC),
Indian School of Business (ISB).
Course on Holistic Development
Ms. Heather Fraser
Director - Designworks & Adjunct
Professor of Business Design,
Rotman School of Management,
University of Toronto, Canada.
Sessions on Design Works
methodology
Mr. Sury Vanka
Sr. Manager - User Experience,
Microsoft, USA.
Sessions on Business Design
and Innovation
Prof. Dr. Sven Hamrefors
Professor - Division of Innovation,
Entrepreneurship and Business
Creation, Mlardalen University.
Sessions on Business Design for
opportunity creation
28
Innovation & Continuous Improvement
(Year By Year Changes)
Introduced Industry Verticals
as a subject such as IT, Telecom,
BFFI, Retail, Commodities
Industry verticals IT
Telecom, BFSI
New Industry verticals
Retail, BPO, Media
Banking Vertical enhanced,
Verticals added
Capital Mkt., Commodities Mkt.
New subject
BPO & KPO
Hands-on training on
ERP and Excel
Expanded Advisory
Board to represent New
Verticals
Digital marketing
New subjects:
Business Analysis, IT-
Governance (COBIT)
New subjects added: Service
Operations and Human
Computer Interaction
Knowledge management
IT Vertical made a core
subject for all E-Biz
students
Integrative manager
case based
General Management course
Analytics
B.M.S
7%
B.Tech
5%
B.Sc
5%
BCA
2%
BBA
4%
BCOM
17%
B.E.
60%
Students from diverse
backgrounds have had
successful careers after
pursuing the E-Business
program
Batch Profile
Diversity Qualification
Welingkar Research Center
The Welingkar Research Center (WRC) is an initiative undertaken by the Welingkar Institute as part of its commitment
to corporates, faculty and its student community. The mission of the Center is to create and disseminate new
knowledge related to management. The Research Center also engages faculty and learning resources towards
supporting students, prepares and grooms students for the several competitions that Welingkar encourages
students to participate in.
At Welingkar, Mumbai students have also contributed towards industry research thanks to their first hand expertise
gained through internships and otherwise. Some of the key projects include:
<A Research study on TRIPLE BOTTOM LINE: Enhancing Profits by nurturing people and planet. This study was
undertaken for NHRDN Mumbai chapter.
<Research on Tata Group of Companies: Lessons for Welingkar
<Bidco Oil Refineries (Kenya's largest FMCG Company) Sales decision making model through ERP &
M-Commerce
In Bengaluru, Go to Market Strategies for 3Dconnexion, UK is a research project that intends to provide detailed
analysis of four go-to-market strategies for the Indian market and then come up with a final selection of target sector;
with a strategy for successful launch of the product in that sector. The research focuses on automobile and
educational sectors.
The other research project was for iWatt, a US-based company, manufacturers of smart meters interested in
expanding into the Indian market.
A successful Silicon Valley based integrated circuit (IC) developer and manufacturer desires to expand into India.
The objective of the study is to evaluate, research and understand the smart meter market within India and to help
create a strategy for entry into the Indian market. This project is a work on how a US company in energy market can
enter the smart meter market in India.
PGDM - E - Business -
The roles for E-Business students have ranged from conventional functional business roles to Pre-sales, Consulting,
Business Analysis, Project Management to name a few.
The E-Biz program is devised to produce managerial talent who understand business concepts but at the same time
appreciate the underlying technology. The program enables the managers to apply concepts learned to make the
dynamic, competitive and challenging business environment more efficient and effective.
It also provides an opportunity to students to focus on high growth and techno-savvy industry verticals such as
Banking, Finance, Insurance, Healthcare, FMCG, IT, BPO, etc.
Designed to take care of the diverse background of students-whether they are commerce, science, arts or
engineering graduates.
2 Year Full - Time,Recognized by AICTE Present intake -
60 seats in Mumbai & 120 seats in Bengaluru
Nurture a new breed of
managers
who can:
Help transform business to E-business
Add value to traditional managerial roles
in IT rich environments
Serve as Techno-managers in IT product
and services organizations
Managers who understand technology,
trends, economics & transformational issues
Fulfill the role of a CIO in a user corporation
The only management program on E-Business
Approved by AICTE
Program Duration - 2 Years Full-Time Program
The specializations offered are Marketing, Finance,
HR, Operations and Sunrise Verticals
Belief - E - Biz is 80% Business & 20% Technology
& IT/E-Biz is required in every sphere
PGDM-
E-Business
Key Differentiator
7
We Collaborate - International Immersion
Welingkar Education provides large number of opportunities for students to learn through international exposure.
Students have undertaken internships and projects in countries such as USA, Japan, Ghana, Denmark, Germany,
Kenya, Dubai, Malaysia, Tanzania, Sweden, Singapore, Romania among others. The students participate in the
Study Tours conducted to leading organizations in Japan and Sweden. A select list of companies where they have
interned include:
Germany
Daimler AG
Comtessa
Siemens Medical Solutions AG
Publicis Kommunikations
Agentur
CDP Bharat Forge GmbH
Bearing Point GMBH
Maier Vidorno Group
Eurex Frankfurt AG
USA
DNL Global
TEOCO
American Express
AT&T
Exxon Mobil
UAE
Eros Electricals
Jumbo Electroncis Co. Ltd.
Apparel LLC
Abu Dhabi Fertilizer Industries
Co. WLL
Sharaf Group
Singapore
Freudenberg IT
Sweden
Ericsson
ABB Robotics
Eskilstuna Energi
Milj AB
Japan
Uchida Yoko
Toyota
Asahi Breweries
Asahi Shimbun
Other Countries
Mattel, Malaysia
Spin Knit Ltd.
Kentainers, Kenya
HSBC, Qatar
Malaysia Transformer
Manufacturing (MTM), Malaysia
Contor Zenner/BegaElectro
Motor Corporation, Romania
BIDCO Oil Refineries Ltd.,
Kenya
Electricity Company of Ghana
Ltd., Ghana
Gratis Foundation, Ghana
30
The specializations offered are Marketing, Human Resources, Finance, Operations, Retail and Systems.
Students discover their true potential after practicing rigor and focused hard work having selected the
specialization of their choice.
Welingkar's commitment to producing thought leaders and masters of innovation reveals itself in the variety of
contemporary and comprehensive business management courses it offers. To meet the challenges of tomorrow, we
need to usher in the new and keep developing the old. The Postgraduate Diploma in Business Management, the
flagship program has the flexibility to incorporate these new trends while still providing the fundamentals of
management education. The program nurtures world-class managers with analytical tools, business philosophies
and exposure to real-life unstructured situations.
The trimester system followed in the program facilitates students with the flexibility required to engage in several live
projects and activities that mould their personality. Subjects like Strategic Management, International Business,
Business Ethics & Corporate Governance, Leadership Practices, Team Building Exercises, Cross Functional Roles,
Advanced Tax Management, Operating System, Business Systems Analysis, Entrepreneurship Management,
Functional Specialisation Projects, Emotional Intelligence and many more have been incorporated into the
curriculum to expose students to the inner workings of the corporate world, and to sharpen their thinking skills for
innovation of ideas and solutions in the light of various limitations. The PGDM thus provides the right tools to meet
challenges and constantly aims at creating and nurturing future world leaders.
Program Highlights
PGDM - 2 Year Full - Time, Recognized by AICTE
Present intake - 180 seats in Mumbai,
60 seats in Bengaluru
Student Exchange
International Partnerships
Apart from connecting with organizations, Welingkar also encourages students to learn about working in
international groups through Universities it partners with thorough student exchange programs.
The Copenhagen Business School offered one such opportunity where one of the Welingkar students with a
Biotechnology background selected a course in Marketing Communications where he worked on a project with
group members from Italy, Turkey and Lithuania. The exposure also provided an opportunity to learn from social
interactions with students coming from various continents viz Asia, America and Europe. The perspectives they
brought to the table broadened the students approach to learning and addressing challenges.
Welingkar has partnered with the following International Universities to develop academic growth, student and
faculty exchange, internships and research initiatives.
<
Fox School of Business, Temple University, Philadelphia, USA
<
Lancaster University, UK
<
Newcastle Business School, Northumbria University, UK
<
Nottingham Trent University, UK
<
University of Hull, UK
<
Otto Friedrich Universitat , Bamberg , Germany
<
Jonkoping University, Sweden
<
Malardalen University, Sweden
<
Audencia Nantes, France
<
IESEG School of Management, Paris
<
Grand MacEwan College, Canada
<
Copenhagen Business School, Denmark
<
Stuggart Media University, Germany
Corporate Testimonials
I feel that the students of Welingkar have well rounded personality which is a result of a fair balance between
classroom learning and the institute's pursuing leadership development initiatives. It's a pleasure having students
who come on board and adapt themselves to the organization fairly quickly, without sacrificing their originality.
Mr. Dhananjay Bansod
Chief People Officer, Deloitte, Mumbai, India
We have been recruiting students from Welingkar as well as giving them summer internships in our organization.
The quality of students from Welingkar is outstanding and the ones we have employed from the campus
recruitment process are truly an asset to our organization. We also feel the course curriculum is well equipped to
qualify them for our Industry.
Mr. Rupesh Basu
Chief Manager - Human Resources, Siemens Ltd.
The student from Welingkar was really an excellent intern and contributed a lot with good material to the topic of
globally responsible leadership. It was a pleasure for me having the intern on board and I would recommend the
intern to any top international company - a real value add. With such students Welingkar definitely shows its high
standards in selection and education.
Mr. Uwe Steinwender
EMD/CA - Daimler Corporate Academy Daimler AG, Stuttgart, Germany
We are very satisfied with work performed by the summer intern from Welingkar. For the future we've agreed with
the intern to stay in touch and we hope that we can win the intern for our company.
Norbert Weinberg
Siemens AG - Energy Sector Erlangen, Germany
Our resourcing team's interaction with Welingkar's placement coordinators during our trip wasn't just prompt but
also had an ultimate touch of professionalism. More so, the recruitment process that was followed at the institute
was very well organized. In the past 4 years, we have been associated with Welingkar campus for final placement,
and each time we have witnessed progress and improvements. Congratulation team Welingkar for perfecting
every endeavor!
Mr. Shishir Jha
Head HR Jumbo Electronics Dubai, UAE
We had a great experience with the students from Welingkar. They were good and have been assets to our
organization. Welingkar truly is creating a great talent pool who are well-versed with the future industry needs. Our
interaction with Welingkar's placement team too has been smooth and praiseworthy. Keep up the good work.
Mr. Anuj Roy
Senior Consultant Aptivaa Consultants
32
After the much acclaimed Mumbai campus, we proudly present
our new Bengaluru campus, one that embodies all our past
learnings and dreams for the future. The entire campus is
designed to nurture Design Thinking and Innovation.
The Bengaluru Campus is a demonstration of our intent. To
nurture leaders for tomorrow, to collaborate and to innovate,
Welingkar has set-up a state-of-the-art campus in the electronic
city, the center hub of corporates. This sprawling campus with the
latest amenities and skilled faculty will embody the values that
Welingkar stands for.
The highlights of the new Bengaluru campus are:
Design and Innovation embodied in every aspect
The strong corporate linkages by way of program partnerships, mentoring, campus recruitment and the
Management Development Center which caters to the corporate training needs
Partnership with International Universities of repute that bring in pedagogical and academic richness
Experienced and passionate faculty with corporate and academic experience
Campus designed to foster a great learning environment through:
World class learning areas - classroom labs
Wi-Fi environment
Tutorial room with plug-n-play and audio-visual aids
Library
State-of-the-art Tech Center
Prototyping lab
Video conferencing
Hostel facility with Wi-Fi & transport facility is available for all students
<
<
<
<
<
Bengaluru Campus
5
The Welingkar Mumbai Campus is an embodiment of openness
in infrastructure, technology and thinking, be it the space design,
the technology or the pedagogy. The Wi-Fi environment, latest
technology and software, provide MBA students with the much
needed futuristic and smart learning tools. The pedagogy across
programs focuses on the willingness to learn from
unconventional sources, use of immersion tools to experience
and understand the environment among several other interesting
learning methods. The physical infrastructure provides the right
ambience to stimulate academic and interactive learning.
The physical infrastructure includes:
<2 state-of-the-art libraries, complete with online databases and softwares
<Tech Mall and Logica, 2 computer labs providing free access to internet and software for all students, faculty and
administrative staff
<Brainstorm Room, especially useful for case discussions and goal setting activities
<Auditorium with audio-visual facility scalable to all classrooms in the campus
<Video conferencing and Wi-Fi facility
<Conference Room with an international level of design and facilities
<An amphitheatre, innovative setup with open air seating, for students to showcase their creative talent
<All classrooms are air-conditioned and have ceiling mounted LCDs
<Office for international students
<Mentor Rooms where students can meet faculty members
<Career Management Center, for guidance on projects and job placements
<Student Activity Centre
<Yoga and Meditation Halls
<Fully equipped gymnasium for men and women
<Student cafeteria
<Space Bar, a retail store for purchasing memoirs and student utilities
<innoWE, Mumbais first innovation lab initiated by the Institute, a hub of business ideas for the future
<Hostel accommodation
<Welingkar Research Cell (WRC) that supports students in research activities
Mumbai Campus
4
Placements
Career Management Cell (CMC) undertakes various academic and non-academic initiative so that students are well
equipped to meet varied industry requirements. The CMC also networks with the institutes alumni for creating more
career opportunities. Managing Corporate - Institute interface is an important responsibility of this Center. The CMC
is also involved in brand building activities for the institute, besides collecting internal and external feedback from
various bodies to bring about continuous improvement in student activities.
Abbott India
AC Nielsen
Alkem Laboratories
All Cargo Global
Anlage HRO
Arshiya International
Arvind Brands
Asit C. Mehta
Astral Consulting
Bajaj Allianz
Bank of America
Continuum Solutions
Bank of Baroda
Bank of India
BASF
Bayer
Benchmark AMC
Beyond Codes
Bharti Airtel
Bharti Axa Life
BIDCO
Big 92.5 FM
Big Bazaar
Bloomberg
BOSCH
Bristlecone
Burckhardt Compressions
Castrol
CBRE
Central Bank of India
Central Brand (Future
Group)
Cerebrus Consultants
Citi Bank
Citi Financial
Creative IT
Crisil
Croma
Cross-tab
Deloitte Consulting
DHFL
Direxions Marketing
DMV Business Research
Edelweiss
Ernst & Young
FactSet (Europe)
FCB Ulka
Federal Bank Securities
Feedback Consulting
First Global
Forysta
Fourcee Infrastructure
Equipments Pvt. Ltd.
Freudenberg IT
FT India
Future Group
Global eProcure
Godrej & Boyce
HCL Comnet Ltd.
HCL Technologies
HDFC Bank Ltd.
HDFC Ltd.
HDFC Sales
Hewitt Associates
IBM
ICICI
ICICI Prudential
IDBI Bank
IDEA Cellular
Imperial Alliance
IMRB
India Infoline Ltd.
Infosys BPO
Infosys Technologies
ITC Lifestyle
iTree Consulting
JetAir Tours
Jumbo Electronics Co.
Ltd.
Just Dial
K K India Petroleum
Specialities Pvt. Ltd.
Kansai Nerolac
Kotak Life Insurance
Kotak Mahindra Bank
Kotak Securities
KPMG
KR Choksey
Kyocera India Pvt. Ltd.
L & T
Lakme Lever
Last minute Inventory
Mahindra Logistics
Media Contact
Mercedes
Mitashi (BPO)
Monsanto
Morgan Stanley
Mott Mcdonalds
National Stock Exchange
NITCO Tiles
Novartis
Omnitech Infosolutons
Paper Products
Patni Computer Systems
Percept Ltd.
Philips
Praxair
Reliance Mutual Fund
Rentworks
Royal Bank of Scotland
Ruchi Soya Industries Ltd.
Sage Software
Saint Gobain
SBI General Insurance
SBI Life
Shalina Group
Shaw macons
SIDBI
Star Union Daiichi
State Bank of Hyderabad
State Bank of India
STCI Primary Dealer Ltd.
Strides Acrolabs
Sun Jewels
Tata Housing Development
Tata Teleservices
TATA-AIG
TCS
TCSeServe
TESCO
The Mobile Store
Thomas Cook
Timesjobs.com
Turner International
Union Bank of India
Venture Infotech
VIP Bags
Virgin Mobile
Websol
Wipro BPO
Wipro Infotech
Wipro Technologies
Wires and Cables
World Luxury Council
Zee TV
Zodiac
Zycus
Highest package / per annum
Average package / per annum
International package / per annum
MUMBAI
Over 143 companies on campus & 82 new companies
BENGALURU
`
`
`
16 Lacs
6.4 Lacs
49 Lacs
`
`
`
14 Lacs
6.2 Lacs
23 Lacs
Placement Highlights - 2010
33
34
Leading
Academicians
at Welingkar
Prof. J. Philip President - XIME
Ms. Indu Sahani - Sherrif of Mumbai, Principal of HR College
Prof. M.R. Rao - Dean Emeritus of
Indian School of Business (ISB), Hyderabad
Dr. Syed Zahoor Hassan - Vice Chancellor
Lahore University of Management Studies
Dr. Nitin Nohria -
Dean, Havard Business School
Dr. Rajan Welurkar - Vice Chancellor, University of Mumbai
Prof. Banny Banerjee. Director -
Stanford Design Program; Associate Prof - Design Division,
Mechanical Engineering Dept.
Prof. Shekhar Chaudhari - Director, IIM Calcutta
Padmashree Prof. Bala Balachandran - Faculty Kellogg School of Management
Prof. Dr. Stanley Ridgley - Assistant Professor,
General and Strategic Management
Prof. Dr. Vijay Govindarajan - Chief Innovation
Consultant at General Electric
Prof. Dr. Prasad Kaipa -
Strategic Advisor and a coach to CEOs
S. P. Mandalis
Prin. L. N. Welingkar Institute of Management Development & Research
For the future leader
who will wear many hats.
Presenting Welingkar's two year
PGDM programs.
Fees for the PGDM, PGDM - E - Biz and PGDM Business Design
` 2,50,000 / p.a.* (Tuition fee only)
Fees for the PGDM - Retail Management
` 2,00,000 / p.a.* (Tuition fee only)
Hostel Fees**
Non A/C Room - ` 88,000/- per year
A/C Room - ` 1,00,000/- per year
*Fees are subject to change without prior intimation
**Hostel accomodation on twin sharing basis
(In view of the change in policies brought in by the AICTE, Welingkar is in the process of applying for Full-Time status for the PGDM Retail
Management program. Students should take note of the same before applying.)
Mumbai Campus:
L. Napoo Road, Matunga (C. Rly.), Mumbai - 400 019. Ph.: 022 24178300; Extn.: 739 / 740 / 741,
Mobile: 9619906337 / 9619599402
Bengaluru Campus:
102 / 103, Electronic City Phase 1, Next to BSNL Telephone Exchange, Hosur Rd.,
Bengaluru - 560 100. Ph.: 080 - 42678300 / 28520480 / 817, 28521066 / 67, 28522514
Bengaluru City Office: 080 - 41303781/82
Delhi: 09212171051
Kolkatta: 09836356784
SMS: WE<space>PGDM<space>your name to 56161
Website: www.welingkar.org
e-mail: admissions@welingkar.org
Fees
Contact Details
Prin. L. N. Welingkar Institute of Management Development & Research,
*Imp: The change to WeSchool is only change in the brand identity, to reflect the philosophy of change and represent the multiple campuses that
Welingkar has. The legal entity of the institute remains unchanged as Prin. L. N. Welingkar Institute of Management Development & Research.

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