NEW DELHI

EXPERIENCE FUTURE. LIVE

HOME ELECTRONICS SHOW 2012

26 - 28th Oct, Hall No. 14, Pragati Maidan, New Delhi, India
ORGANISED BY
TM

th

IN ASSOCIATION WITH

Consumer Electronics and Appliances Manufacturers Association

CEAMA

Invitation
Dear Industry Colleagues, The Indian consumer electronics industry has seen phenomenal growth and success in the last 5 years with the compound annual growth rate (CAGR) for the industry been recorded at 20 per cent between 2005 and 2010. The overall growth, according to the Consumer Electronics and Appliances Manufacturers Association (CEAMA) for 2012 is projected to be over 15 percent. Further the Indian population in the age group of 15 to 59 forms the real consumer base, this population is estimated to grow up to 800 million by 2016. Strong economic growth, coupled with increased purchasing power, will therefore continue to drive demand for consumer electronics over the next five years.

Mr. Ravinder Zutshi

In the backdrop of the above facts and to further catalyze the exponential growth of the industry, iTEN Media in association with CEAMA has launched an international trade show which would offer an unprecedented opportunity for the global consumer electronics industry to exhibit and explore in one of the most dynamic and fastest growing economies in the world. Home Electronics Show 2012 (HES-New Delhi) will create a cost effective and unified platform for the industry to showcase their products, offerings, capabilities and innovations in each of the consumer electronic segments to the Indian consumer market. It envisions being a three day high energy consumer electronics extravaganza to be held during 26th 28th October, 2012 in the very bustling market place and the capital city of India, New Delhi. Supported by worlds leading consumer electronics associations, leading trade and mass media organizations and adhering to highest international standards of customer service, organizing and onsite experiences, HES-New Delhi will facilitate global participation in a secure and business friendly environment. It is my privilege to invite you on behalf of CEAMA to participate in the Home Electronics Show 2012. Looking forward to your support in making HES-New Delhi a truly global forum. Ravinder Zutshi Chairman-Steering Committee HES-New Delhi and Deputy Managing Director Samsung India

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The Indian Consumer Electronics Industry

The USD 10.4 billion Indian consumer electronics industry has seen phenomenal growth & success in the last 5 years with the compound annual growth rate (CAGR) for the industry been recorded at nearly 20 per cent between 2005 and 2010. Following are the key indicators: F Overall growth, according to the Consumer Electronics and Appliances Manufacturers Association (CEAMA), for 2010 was 12-13 per cent. F CEAMA has projected overall industry growth in 2012 to be over 15 per cent. F The overall small appliances market is estimated at USD 1.2 billion, growing 15-18% a year. The premium segment grows around 30% a year. F The size of Flat Panel Display (LCD + Plasma) is estimated to be 5.5 million units in 2011 from 3 million units in 2010. It is expected to grow to 20.8 million units in 2015, a CAGR of 39%. F Refrigerator market is estimated to be 12 million units in 2011 from 10 million units in 2010. F Washing machine market is estimated to be 6 million units in 2011 from the 5 million units in 2010. F Residential ACs in India likely to touch 6.5 million units by 2015, the combined size of AC market is USD 2.2 billion, of which USD 1.5 billion was for room AC, this would touch USD 3.3 billion by 2015. F The domestic compact camera segment is estimated to be 2.1 million units and is expected to touch 3.2 million units in 2012. F On the back of the robust growth of these categories, CEAMA predicted that the sector is set to grow at 20 per cent every year for the next five years.

Industry Retrospect 2010-2011

The year 2010 for consumer durable industry witnessed upcoming trends in the market with advanced and smart technologies for consumers. F Globally, the electronics industry is valued at about USD 1.75 trillion and is one of the largest and fastest growing manufacturing sectors in the world. F The ICTE sector in India has been growing at a compounded annual growth rate of 16 percent in the last five years, valued at USD 26.6 billion. F The government has decided to launch a brand building initiative to promote India as a preferred destination for investment in the electronics industry. F The proposed National Policy of Electronics, 2011 will involve an investment of USD 100 billion and aims to create 28 million jobs by 2020. F ICTE production in the country could grow to USD 400 billion by 2020, including USD 80 billion of exports. F The consumer trend has shifted towards premium, digital, big size and aesthetics, as per the latest reports from CEAMA. F The year saw companies betting big on the High Definition Television (HDTV) with leading players expanding the market by launching LCD and LED TVs on the platform. F The biggest trend this year was the shift to flat panel television from CRTVs. F LED and LCD television will be the future; the growth has been almost 100 per cent. F Home appliances like refrigerators and washing machines were not behind, as the silent direct drive technology made its presence felt.

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The Opportunity
F The Indian population in the age group of 15 to 59 is estimated to grow to 800 million by 2016 forms the real consumer base. F Household income for this base in top 20 boom cities in India is projected to grow at 10 per cent pa over the next eight years. F Strong economic growth, coupled with increased purchasing power, will continue to drive demand for consumer electronics over the forecast period. F Rising incomes, growing aspirations, increased awareness and greater exposure to media have encouraged young consumers to spend on such products. F Easy Affordability of Consumer Goods with the emergence of concepts such as quick and easy loan, zero EMI charges, loan through credit card, loan over phone etc. F Trend-setting consumers are willing to upgrade and purchase the latest products, which are perceived to be most desirable.

F Consumer electronics products associated with a high-status image are increasing their presence. Set to grow in the New Year, as consumers yearn for bigger and better products. F The organised retail channel is gradually gaining strength with large format electronics stores offering world-class ambience, multiple brands under one roof & competitive prices. F Replacement cycle for television and domestic appliances reduced to four & five years from nine & twelve respectively. F Faster rate of technology obsolescence has reduced technology cost, fuelling demand. F Firms register 40 per cent growth this festive season, double from 2010 on account of up trading and higher demand. F 70 per cent of Indian electronics market depends on import of both finished goods and components. F Imports worth USD 20 billion, exports worth USD 4 billion for electronics goods between April 2010 and March 2011. With an economy on a rapid growth path, consumers were willing to spend more and high price don't appear to be a deterrent. No complaining by the consumer durables companies, all that they have in mind is Bring on the New Year.

Ongoing Investments
In order to keep in pace with the growing market, many consumer durables companies announced a series of investments, some of the key ones being: F Videocon setting up a TV manufacturing unit at Manamadurai in Tamil Nadu with an investment of USD 0.33 billion (INR 1,500 crore). F LG Electronics to spend USD 0.31 billion (INR 1,400 crore) over three years to hike capacity and build a third factory, possibly in Chennai, as it looks to step up production. F Samsung has invested USD 75 million (INR 343.9 crore) to set up a new refrigerator manufacturing unit. F Panasonic is developing a state-of-the-art manufacturing unit along with R&D facility in Haryana, with an investment of around USD 250 million, and further announced its plans to set up its first facility for making equipment used in arc welding at an investment of Rs 95 crore. F Bosch and Siemens Home Appliances Group (BSH) enters the Indian home appliances market and would invest USD 106 million (INR 479.27 crore) for setting up a manufacturing facility in Tamil Nadu. F Daikin Airconditioning India Pvt Ltd, the fullyowned subsidiary of Daikin Industries Ltd, Japan, has announced its second phase of investment of USD 55.5 million (INR 250 crore) for India expansion. F Haier India in the process of investing USD 22 million (INR 100 crore) to set up a new line at its Pune facility to start producing air conditioners and washing machines. F Westinghouse Electric Corporation forays into the Indian home appliances market, plans to invest USD 15.5 million (INR 70 crore) in the next three years. F NDS Group Ltd that creates technologies and applications for digital pay TV today said it will invest USD 440 million (INR 2160 crore) in the next five years in India. F Hi-Rel Power Electronics (HRPE) has been acquired by Japanese conglomerate Hitachi, which has identified India as the fifth key management area for further business expansion. F Orient Fans enters into the home appliances market with a range of products, including mixer grinders, room- cooler among others under the brand name Orient Actus. Companies are investing heavily in ramping up both distribution and production to take advantage of the boom. According to industry estimates, the investment in increasing production capacity alone will be closer to USD 1.5 billion in the next few years.

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About HES
Consumer electronic trade shows like the International CES in Las Vegas, IFA in Berlin and CeBIT in Hannover have been the face and voice of the global consumer electronics industry since the early sixties. Over the past five decades of success, these shows have reached across global markets, connected the industry and enabled consumer electronics innovations to grow and thrive. They have been the global platform for launch of breakthrough innovations and products like VCR, Camcorder, CD, DVD, Plasma TV and many more. Profits from some of these shows are reinvested into industry services, including training and education, industry promotion, standards development, research and legislative advocacy. In continuation with the legacy set by these global trade shows and keeping in view the exponential growth path of the Indian consumer electronics industry, there lies an unprecedented opportunity to launch an industry led international trade show which showcases the products, offerings, capabilities and innovations of the Indian consumer electronics industry to not just its gadget hungry customers in India but the world at large.

HES-New Delhi (Home Electronics Show 2012) envisions to be a three day high energy consumer electronics extravaganza to be held during 26th-28th October 2012 in the very bustling market place and the capital city of India, New Delhi. HES-New Delhi will create a cost effective and unified platform for the industry to showcase enthralling variety in consumer electronic segments to the highly potential Indian consumer market. Showcasing the best of the local and international consumer electronic brands, HES-New Delhi would also provide: F A national platform for new product launches and showcasing breathtaking innovations. F Largest consumer connect initiative for the industry. F Unprecedented media coverage for the brand and their products. Supported by worlds leading consumer electronics associations, leading trade and mass media organizations and adhering to highest international standards of customer service, organizing and onsite experiences, HES-New Delhi will facilitate global participation in a secure and business friendly environment. Show Facts: Show Dates Venue Exhibitors Visitors Exhibition Area : 26th-28th October 2012 : Hall No.14, Pragati Maidan, New Delhi : 200+ (Expected) : 20000+ (Expected) : 5000 sqms+

Participating Countries : 10+ (Expected)

Why HES
As per the latest consumer insight research, experiential marketing continues to be the most influential amongst consumers, with majority of consumers agreeing that a hand on experience is more engaging than other forms of communication. The Home Electronics Show 2012 (HES-New Delhi) would be an unprecedented marketing and media vehicle for the consumer electronics industry, providing numerous benefits for both the brands and the products, some of key ones being: F Largest marketing platform organised by the industry and for the industry in India. F Unparalleled media coverage for both brands and their products. F Face to face interaction with a large number of target consumers who can touch, see and discuss the products. F National platform for brand building and enhancing brand recall. F Ideal setting for the launching and testing of new products. F Opportunity to collect real time feedback and research data. F Real insights about the competitors products and their strategies.

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Steering Committee
HES-New Delhi is organised by iTEN Media in association with CEAMA. A steering committee consisting of senior executives from the Indian Consumer Electronics industry and CEAMA provides the strategic vision and guidance to the organisers. The committee is also responsible for approval of macro level planning, micro detailing and implementation. The Membership of the steering committee comprises of the following:
CHAIRMAN Mr. Ravinder Zutshi Deputy Managing Director Samsung India Electronics Pvt. Ltd COMMITTEE MEMBERS Mr. Sunil Vachani Chairman & Managing Director Dixon Technologies India Pvt. Ltd Mr. Shantanu Das Gupta Vice President (Corporate Affairs & Strategy - Asia South) Whirlpool of India Ltd Mr. Abhishek Bhatnagar CEO iTEN Media Pvt. Ltd Mr. B. S. Sethia Director Elin Electronics Ltd

Mr. Rajiv Bajaj CFO & Company Secretary Panasonic AVC Networks India Co. Ltd

Mr. Rajeev Bansal Managing Director iTEN Media Pvt. Ltd

Exhibitor Profile
Home Appliances Refrigerators, Air Conditioners, Washing Machine, Microwave Ovens, Cloth Dryers, Dish Washer, Food Processor, Vacuum Cleaner, Cloth Irons, Blender and Tea Coffee Machines, Clocks, OTG, Sewing Machines. Home Entertainment LCD, LED Plasma and TV, Home Theatre, DVD, CD, VCD Players and Blue Ray, Mp3 and Ipod, Speakers and Headphones, Radio, Games Consoles and Accessories, Hand Held Video Games. Digital Imaging Camera, Camcorders, Digital Frames, Accessories -Cases, Battery, Chargers and Memory Cards. Computer Hardware and Softwares Laptops and Tablets, Desktops and PC, Printers Deskjet, Inkjet and Laserjet (Scanner, Copier and Fax) Computer Accessories, Monitors and Projectors, Software's - Antivirus, Business and Office Software's, Utility Software's, Games, Photo and Media. Communication Devices Cell Phones, Fixed Line Phones, Wireless Accessories, Mobile Applications, Wireless Devices Telecom and Data Service Providers Telecom Operator, DTH, Broadband Services Provider, Wireless Data Cables. Automotive Electronics Car Audio and Video, GPS and Navigation, Antitheft, Security. Health and Fitness Treadmills, Exercise Bike, BP, Sugar Monitors and Digital Thermometers. Others Electronic Toys, Musical Instruments, Security Gadgets.

Visitor Target Groups

The event would attract the following visitor target groups: Public Visitors Public consumers in the age group of 15 to 59 yrs (primary users of the products). HNI Groups High net worth individuals and Celebritiesprimary consumer base for luxury products. National and International trade visitors Buyers, Retailers, Wholesalers and Institutional Customers. National and International Journalists and Media Representatives From Trade and Mass media companies (TV, Newspaper, Print, Radio, Internet etc).

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Participation Options
Exhibit Space
Exhibiting at HES-New Delhi promises to be one of the most effective marketing tool available to the industry in India, the exhibit space rates are as follows:
DOMESTIC EXHIBITORS
Space Type Built Up Space (Min 9 sqm) Space Only (Min 50 sqm) CEAMA Members Non CEAMA Members

INTERNATIONAL EXHIBITORS
Space Type Built Up Space (Min 9 sqm) Space Only (Min 50 sqm) Participation Charges US$ 400/sqm US$ 375/sqm

` 14500/sqm ` 16000/sqm ` 13500/sqm ` 15000/sqm

"Government statutory service tax @ 10.30% will be applicable on total charges

Advertisements and Sponsorships

A host of customized advertising and sponsorship opportunities offering unique and optimum exposure to your organisation or brands are available to fit all budgets, our team would be pleased to assist you in maximizing the impact of your marketing.
ADVERTISE IN SHOW CATALOGUE
a) Full Page Color b) Back Cover c) Inside Front Cover d) Inside Back Cover

DOMESTIC
` ` ` ` 20000 200000 150000 150000

INTERNATIONAL
US$ US$ US$ US$
500 5000 3750 3750

The Venue
HES-New Delhi Exhibition would be held at Hall No.14 of Pragati Maidan in New Delhi, India. Pragati Maidan, located in the heart of New Delhi, is more than just the premier exhibition complex of India. True to the meaning of its name, Pragati Maidan stands for the Development and Progress through trade. It thus hosts a series of high quality International and National Trade Fairs throughout the year. Its exhibition halls, complete with a network of infrastructural facilities, in a lush green setting, make it the preferred venue of leading exhibition organisers from India and abroad. Pragati Maidan is well connected by road and metro. Pragati Maidan metro station is just walking distance from Hall No. 14. Taxis are the other convenient mode of commuting for visitors and are easily available around the venue. The venue is very well connected to the Indira Gandhi International Airport. All leading international airlines connect Delhi to major cities across the world. Foreign visitors to India require a VISA before arrival, VISA on arrival is not granted in India. The Indian Standard Time is 5.30 hours ahead of GMT (GMT+5.30 hrs). The weather in New Delhi during October is pleasant & the temperature varies between 15 and 30 degree Celsius. The venue is air-conditioned.

About New Delhi

Delhi officially the National Capital Territory of Delhi (NCT), is the largest metropolis by area and the second-largest metropolis by population in India. It is the eighth largest metropolis in the world by population with more than 12.25 million inhabitants in the territory. There are nearly 22.2 million residents in the greater National Capital Region urban area. Located on the banks of the river Yamuna, it is the site of many ancient and medieval monuments, archaeological sites and remains. In 1639, Mughal emperor Shahjahan built a new walled city in Delhi which served as the capital of the Mughal Empire from 1649 to 1857. A new capital city, New Delhi, was built to the south of the old city during the 1920s under the British rule. Post independence in 1947, New Delhi was declared as capital of India and seat of government. As such, New Delhi houses important offices of the federal government, including the Parliament of India, as well as numerous national museums, monuments, and art galleries. Owing to the migration of people from across the country, Delhi has grown to be a multi cultural and cosmopolitan metropolis. Its rapid development and urbanisation, coupled with the relatively high average income of its population, has transformed Delhi into a major cultural, political, and commercial centre of India.

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Organiser
TM

iTEN Media is India's leading provider of business information products and trade promotion services across industries and markets. Powered by cutting edge industry research and expertise, exceptional networking with governments, trade and allied agencies, ITEN services its customers through its distinctive range of high quality trade information services and marketing opportunities, delivering value-added business and networking opportunities for its customers. Geared with strong fundamental and professional experience gained with world leading organisations like Reed Elsevier Group Plc & Confederation of Indian Industry (CII) the team has worked with world leading organisations across trade markets in India and the globe. ITEN today services governments, trade associations & investment promotion agencies through the following: F Market Entry Services, F Trade Promotion Services, F Sales and Marketing Network, F Project Management Services. A professionally owned and managed start-up, our core team has over 60 years of cumulative experience & successful track record in providing business information products & trade promotion services across 20 industry verticals like defence, automotive, electronics & communication, energy, engineering, manufacturing, infrastructure, building & construction, it & telecom, jewelery, media & entertainment, mining & metals, safety & security etc.

Associate Organiser
Consumer Electronics and Appliances Manufacturers Association (CEAMA) is an all India body of organizations in Consumer Electronics and Durables sector, Rs. 30,000 Crore Industry. It is registered as a non-profit organization, looking after the common interests of its members, for sustainable growth in the sector. It has been existence for past 30 years. Presently, there are more than 100 members. The membership spectrum comprises of domestic and MNCs, and includes large, medium and samll scale sector. It is truly a representative organizatiion for collective industrial promotional activities. VISION To promote the development of Consumer Electronics & Home Appliances Industry like Television, Video, Audio Games and Toys, Electronic Clocks and Watches, Set Top Box, Digital Cameras, Public Address Systems, CDs / DVDs. Home Appliances viz. Washing Machine, Refrigerator, Air Conditioners and Microwave Ovens etc. and components used solely in these products, through the development of a healthy and progressive activity in research and development, manufacture, trade, commerce and sale of these items.

Supporters
CEA's mission is to grow the consumer electronics industry. The Consumer Electronics Association (CEA) unites 2,000 companies within the consumer technology industry. CEA produces the International CES, the world's largest consumer technology tradeshow. It unites more than 100,000 retail buyers, distributors, manufacturers, market analysts, importers, exporters, and press from 140 countries.

The International CES is the world's largest tradeshow for consumer technology and America's largest annual tradeshow of any kind. With more than four decades of success, the International CES reaches across global markets, connects the "who's who" of the industry and enables consumer electronics (CE) innovations to grow and thrive. CES covers every aspect of the consumer technology industry. More than 2,500 exhibitors travel to Vegas to show off their latest innovations in 30 product categories.

Established in May 1952, China Council for the Promotion of International Trade (CCPIT) comprises VIPS, enterprises and organizations representing the economic and trade sectors in China. It is the most important and the largest institution for the promotion of foreign trade in China. CCPITECC is a professional institution for international trade promotion specialized in electronics and information industry. The aims of the CCPIT is to operate and promote Sinoforeign economic and technological cooperation in various forms and promote the development of bilateral trade relations between China and other countries around the world.

Key Contacts
For further details on exhibiting opportunities, key sponsorships and customized opportunities, please get in touch with the HES-New Delhi team: Mr. Shailendra Kumar Project Director
TM

B-171, Ground Floor, East of Kailash, New Delhi-110065, India Tel: +91 11 46577362 Fax: +91 11 26928611 Mob: +91 9711433162 E-mail: sk@itenmedia.in www.hesweb.org www.itenmedia.in Ms. Sangeeta Taluja Assistant Manager - Events and Communication

CEAMA
PHD House, 5th Floor 4/2, Siri Institutional Area, August Kranti Marg, New Delhi 110 016 Tel: +91 11 46070335 / 46070336 Mob: +91 9953277197 E-mail: ceama@airtelmail.in www.hesweb.org www.ceama.in