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Cultural Pollution
Complaint: Response: Marketing and advertising are planned to reach only a target audience, and advertising makes radio and television free to users and helps to keep down the costs of newspapers and magazines. Todays consumers have alternatives to avoid marketing and advertising from technology.
Are there activities in which we should or should not engage in our relations with them?
Harm to Participants
1. It is the responsibility of the researcher to carefully assess and minimise the possibility of harm to research participants 2. Issues relating to confidentiality and anonymity should be negotiated and agreed with potential research participants 3. In quantitative research, it is often easier to anonymize records and report findings so that individuals cannot be identified 1. e.g. with the use of pseudonyms 4. The issues of confidentiality and anonymity raise particular difficulties for many forms of qualitative research 1. e.g. sample sizes in specialized areas may be very small to the point where employees themselves could be identified 2. employees should be informed of the risks at the beginning of interviews and given the opportunity to withdraw
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Invasion of Privacy
This relates to the issue of the degree to which invasions of privacy can be condoned Privacy is very much linked to the notion of informed consent The research participant does not abrogate the right to privacy entirely by providing informed consent Covert methods are usually deemed to be violations of the privacy principle The issue of privacy is invariably linked to issues of anonymity and confidentiality in the research process
2. obtained only for one or more specified and lawful purposes and not further processed in any manner incompatible with that purpose or those purposes 3. adequate, relevant and not excessive in relation to the purpose or purposes for which they are processed 4. accurate and, where necessary, kept up to date 5. not be kept longer than necessary
No segmented pricing based on value. No excessive profits based on shortages, even for nonessential products
No exchange for personal gain. Give as And provides equal access to goods regardless of ones ability to cover cost able and receive as needed.
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It shall be unlawful for any person engaged in commerce to discriminate price between purchasers of commodities of like grade and quality . . . Where the effect of such discrimination may be substantially to lessen competition or tend to create a monopoly in any line of commerce.
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What is the legal status of the following pricing-related decisions that your company might make? Begin each answer by labeling the practice "ILLEGAL" if it is per se illegal; "LEGAL" if it is definitely legal; or "GRAY" if it may or may not be legal depending on the circumstances. 1. A company that makes frozen dinners is interested in continuing to purchase aluminum trays from you but claims to have received a bid from another company to supply the trays for $9.00 per thousand less. They insist that you meet that price to retain the business. The price that you have been charging this company is the same price that you charge other manufacturers of TV dinners. Since this buyer is your largest account and you do not want to lose the business, you agree to match the lower bid.
Thank You!
2. You develop a new letter-quality printer that you intend to sell for only $99, a price that includes very little profit. You plan to profit handsomely, however, from sales of ink cartridges for the printer. You have priced the ink cartridges at $29 each although they cost you only $1.50 to make.
Dr. Mohan Lal Agarwal Professor, Marketing IMT Dubai Email:magarwal@imtdubai.ac.ae Mobile: (055) 6589767
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