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julie Do #209655259 Design WorkshoP Fa/YsDn 4004 6.0 section B ProF: ZaB hoBart januarY 2012
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Project DeveloPment
mY oBjective
julie Do #209655259 Design WorkshoP Fa/YsDn 4004 6.0 section B ProF: ZaB hoBart januarY 2012
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my objective:
my purpose of developing a series of principles and guidelines is to help make transportation and traveling a smoother and friendlier experience with the help of properly designed signs and maps. universal symbols and guidelines allow users to become accustomed to familiar signs and symbols. experiences can become less excruciating and more productive and enjoyable.
PrinciPles
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PrinciPles
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functional:
in order for W+s systems to be functional, they must be understandable. users depend on W+s systems to help them find their way and without proper communication cues; they are useless when they should be useful. information should be clear, accurate and presentable to different types of users (first-time and everyday users).
* unDerstanDaBle, useFul, eFFective, DePenDaBle, ProPer, accurate, Functional
PrinciPles
julie Do #209655259 Design WorkshoP Fa/YsDn 4004 6.0 section B ProF: ZaB hoBart januarY 2012
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recognizable:
W+s systems should be recognized as nothing else but a distinct wayfinding system in any given location. users should be able to differentiate these systems aside from different signs as they serve an important role in any given environment. they must be recognizable from any distance, near or far and placed in distinct positions. Distinct aesthetic and appropriate design values are important in this role.
* PercePtiBle, recogniZaBle, Distinct, DiFFerentiateD, clear
PrinciPles
julie Do #209655259 Design WorkshoP Fa/YsDn 4004 6.0 section B ProF: ZaB hoBart januarY 2012
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stanDarDizeD:
its important that wayfinding and signage systems are cohesive and are standardized in a specific setting, yet they must be distinctive. consistency in design allows users to visually group signage together in order to easily comprehend wayfinding signs from other signs. standardization allows for ease of use and ensures the user that they are following the correct direction through the connected signage.
* stanDarDiZeD, consisten,t Distinctive, cohesive
comPrehenD connecteD
PrinciPles
julie Do #209655259 Design WorkshoP Fa/YsDn 4004 6.0 section B ProF: ZaB hoBart januarY 2012
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aesthetic:
When it comes to wayfinding, form follows function, but form is equally as important. its important that wayfinding and signage can function with simple yet critical verbal and nonverbal elements. its the design and aesthetic that can make it even more functionable. With appropriate aesthetic choices, signs can appear more legible, readable and comprehensible.
* aesthetic, Form, Function, elements
PrinciPles
julie Do #209655259 Design WorkshoP Fa/YsDn 4004 6.0 section B ProF: ZaB hoBart januarY 2012
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simPle:
less is always more. W+s systems must be easily recognized, understood and grasped in a matter of seconds. the simpler the design, the more comprehensible and effective the sign is.
* less, simPle, comPrehensiBle, eFFective, unDerstooD
PrinciPles
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universal:
all first-time and everyday users should be able to dissect and understand W+s systems universally. this allows our multilingual users to feel comfortable and accustomed to different environments with the same or similar visual and communicative understanding of signage through a universal system regardless of location, city or country.
* universal, gloBal, similar, comFortaBle, accustomeD, location
DeliveraBles #1
julie Do #209655259 Design WorkshoP Fa/YsDn 4004 6.0 section B ProF: ZaB hoBart januarY 2012
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Deliverable #1
a l l F i r s T - T i M e a n d e v e r Y daY Users shoUld be able To disseCT a n d U n d e r s Ta n d W + s s Y s T e M s U n i v e r s a l lY. T h i s a l l o W s o U r M U lT i l i n g U a l U s e r s T o F e e l C o M F o r Ta b l e a n d a C C U s T o M e d To diFFerenT environMenTs WiTh The saMe or siMilar visUal and C o M M U n i C aT i v e U n d e r s Ta n d i n g oF signage ThroUgh a Universal s Y s T e M r e g a r d l e s s o F l o C aT i o n , C i T Y o r C o U n T r Y.
Universal global siMilar C o M F o r Ta b l e aCCUsToMed l o C aT i o n
To K Yo MeTr o, Ja Pa n
Universal _
Design guiDelines
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Design guiDelines
Design guiDelines
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3. colour + layout
Design guiDelines
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1. branDing + stanDarDization
w+s systems shoulD always follow a branDing guiDe or stanDarDization in accorDance to an existing guiDeline set-uP by an organization anD its corPorate branDing stanDarDs. in settings with no fixeD Design guiDe, a system shoulD be set uP for that of any w+s system. branDing guiDes for w+s systems shoulD contain: branDing basics: Definition, PurPose, Positioning / / a list of situations where the branD anD symbols coulD anD cannot be useD tone anD use of worDs relateD to the branD visual elements: sPecific colours, Dimensions, lines, accents, branD signatures anD image styles, tyPograPhic elements branD basics: aPPlication of branDing to signs focus: consistency, stanDarDs
Design guiDelines
julie Do #209655259 Design WorkshoP Fa/YsDn 4004 6.0 section B ProF: ZaB hoBart januarY 2012
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2. graPhic information
verbal information (tyPograPhic) language, legibility, fonts, size, griD+hierarchy / non-verbal information PictograPhic
PictograPhic symbols: PictograPhs, glyPhs or symbols are useD to fulfill comPlex functions. they are useD to Prohibit hazarDs, iDentify things, or Deem actions.
Whats next?
julie Do #209655259 Design WorkshoP Fa/YsDn 4004 6.0 section B ProF: ZaB hoBart januarY 2012
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w h at s n e x t ?
Whats next ?
julie Do #209655259 Design WorkshoP Fa/YsDn 4004 6.0 section B ProF: ZaB hoBart januarY 2012
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before:
/ wayfinding + signage system for tel, 4th floor / / / 1. specification book 2. map 3. vinyl installation
/ challenges ? / solution ?
Whats next ?
julie Do #209655259 Design WorkshoP Fa/YsDn 4004 6.0 section B ProF: ZaB hoBart januarY 2012
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after:
/ wayfinding + signage system for sheridan / / / 1. specification book (design guidelines) 2. map 3. *applied installation in scaet
sheriDans Pictogram
Whats next ?
julie Do #209655259 Design WorkshoP Fa/YsDn 4004 6.0 section B ProF: ZaB hoBart januarY 2012
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Dots Pictograms:
/ Dot = united states Department of transportation set of 50 pictograms, designed for travel wayfinding + signage research, surveyed + sourced international pictograms
/ tokyo international airPort, 1972 olymPic games in munich
timeline
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timeline
Timeline
Julie Do #209655259 Design Workshop FA/YSDN 4004 6.0 Section B Prof: Zab Hobart December 2011
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WEEK 1 JANuARy 3
WEEK 2 JANuARy 10
WEEK 3 JANuARy 17
WEEK 4 JANuARy 24
WEEK 5 JANuARy 31
WEEK 6 FEBRuARy 7
WEEK 7 FEBRuARy 14
READING WEEK
WEEK 8 FEBRuARy 28
WEEK 9 MARCH 6
WEEK 10 MARCH 13
WEEK 11 MARCH 20
WEEK 12 MARCH 27
RESEARCH + PLANNING
DUE: January 10 DUE: January 17 DUE: January 31 / analysis of TEL building / define list of questions for TEL poll / start questionnaire + online polling / continue to conduct questionnaire + online polling - TEL building, 4th floor classrooms, hallways / continue to conduct questionnaire + online polling - TEL building, 4th floor classrooms, hallways
Refine List of: / Principles to a Successful Wayfinding + Signage System / Principles of Successful Design for Wayfinding + Signage Systems Refine List of: / Universal Pictograms + Symbols
DUE: January 31 / work on in-class presentation / in-class presentation on project development to date
DUE: January 31 / gather images for Deliverable #1 (poster) / write copy for Deliverable #1 (poster) / design poster side #1 / start design poster side #2 / continue to design poster side #2 / print poster DUE: February 28 / gather images for Deliverable #2 (book) / write copy for Deliverable #2 (book) - develop style guide, branding, DUE: February 28 / design book
/ design book
/ print book
DESIGN IMPLEMENTATION:
/ design map
/ print map
DUE: February 28 / gather signage info. / SCAET photoshoot / photoshop final images / photoshop final images
thank You!
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thank you!