StarbucksCompanyProfile

December2011

TheStarbucksStory
Ourstorybeganin1971.Backthenwewerearoasterandretailerofwholebeanandgroundcoffee,teaandspices withasinglestoreinSeattlesPikePlaceMarket. Today,weareprivilegedtoconnectwithmillionsofcustomerseverydaywithexceptionalproductsandmorethan 17,000retailstoresinover55countries.

Folklore
StarbucksisnamedafterthefirstmateinHermanMelvillesMobyDick.Ourlogoisalsoinspiredbythesea featuringatwintailedsirenfromGreekmythology.

StarbucksMission
Ourmission:toinspireandnurturethehumanspiritoneperson,onecupandoneneighborhoodatatime.

OurCoffee
Wevealwaysbelievedinservingthebestcoffeepossible.It'sourgoalforallofourcoffeetobegrownunderthe higheststandardsofquality,usingethicalsourcingpractices.Ourcoffeebuyerspersonallytraveltocoffeefarmsin LatinAmerica,AfricaandAsiatoselectthehighestqualityarabicabeans.Oncethesequalitybeansarriveatour roastingplants,StarbucksexpertsbringoutthebalanceandrichflavorofthebeansthroughthesignatureStarbucks Roast.

OurStores
Ourstoresareaneighborhoodgatheringplaceformeetingfriendsandfamily.Ourcustomersenjoyqualityservice, aninvitingatmosphereandanexceptionalcupofcoffee. Totalstores:17,003*(asofOctober2,2011) Argentina,Aruba,Australia,Austria,Bahamas,Bahrain,Belgium,Brazil,Bulgaria,Canada,Chile,China, Cyprus,CzechRepublic,Denmark,Egypt,ElSalvador,England,France,Germany,Greece,Guatemala,Hong Kong/Macau,Hungary,Indonesia,Ireland,Japan,Jordan,Kuwait,Lebanon,Malaysia,Mexico,NewZealand, Netherlands,NorthernIreland,Oman,Peru,Philippines,Poland,Portugal,Qatar,Romania,Russia,Saudi Arabia,Scotland,Singapore,SouthKorea,Spain,Sweden,Switzerland,Taiwan,Thailand,Turkey,United ArabEmirates,UnitedStatesandWales.

OurPartners
Weofferthefinestcoffeesintheworld,grown,preparedandservedbythefinestpeople.Ouremployees,whowe callpartners,areattheheartoftheStarbucksExperience. Webelieveintreatingourpartnerswithrespectanddignity.Weareproudtooffertwolandmarkprogramsforour partners:comprehensivehealthcoverageforeligiblefullandparttimepartnersandequityinthecompany throughBeanStock.

IncludesStarbucksCoffeeandSeattlesBestCoffeelocations.

StarbucksCompanyProfile OurProducts
Coffee:Morethan30blendsandsingleoriginpremiumarabicacoffees. HandcraftedBeverages:Freshbrewedcoffee,hotandicedespressobeverages,Frappuccinocoffeeandnon coffeeblendedbeverages,smoothiesandTazoteas. Merchandise:Coffeeandteabrewingequipment,mugsandaccessories,packagedgoods,music,booksandgift items. FreshFood:Bakedpastries,sandwiches,salads,oatmeal,yogurtparfaitsandfruitcups. ConsumerProducts:OfferedinCanada,China,Denmark,Finland,Germany,Ireland,Japan,Korea,Mexico, Norway,UKandU.S.Productsinclude: CoffeeandTea:Wholebeanandground(StarbucksandSeattlesBestCoffeebrands),StarbucksVIAReady Brew,StarbucksKCupsportionpacks,Tazoteafilterbagsandtealatteconcentrates. ReadytoDrink(RTD):StarbucksbottledFrappuccinocoffeedrinks,StarbucksDiscoverieschilledcup coffees,StarbucksDoubleshotespressodrinks,StarbucksDoubleshotEnergy+Coffeedrinks;SeattlesBest CoffeeIcedLattes,Tazobottledicedandjuicedteas. StarbucksIceCream:Superpremiumcoffeeandcoffeefreeflavors.

BrandPortfolio StarbucksCoffee,SeattlesBestCoffee,TorrefazioneItaliaCoffee,TazoTea,andEvolutionFresh.

InvestorInformation

StarbuckswentpubliconJune26,1992atapriceof$17pershare(or$0.53pershare,adjustedforsubsequent stocksplits)andclosedtradingthatfirstdayat$21.50pershare. StarbuckswasincorporatedunderthelawsoftheStateofWashington,inOlympia,Washington,onNov.4,1985. StarbucksCorporation'scommonstockislistedonNASDAQ,underthetradingsymbolSBUX.

BeingaResponsibleCompany
Wearecommittedtodoingbusinessresponsiblyandconductingourselvesinwaysthatearnthetrustandrespectof ourcustomers,partnersandneighbors. EthicalSourcing:Wevedevelopedstrong,longtermrelationshipswithfarmersallovertheworldthathelpensure weareabletobuythehighqualitycoffeeourcustomersexpectfromus.It'sourgoalthatby2015,allofourcoffee willbegrownusingethicaltradingandresponsiblegrowingpract ices. EnvironmentalStewardship:Weshareourcustomers'commitmenttotheenvironment.Andwebelieveinthe importanceofcaringforourplanetandencouragingotherstodothesame.Itisourgoalthatby2015,100%ofour cupswillbereusableorrecyclable.Wewillalsoworktosignificantlyreduceourenvironmentalfootprintthrough energyandwaterconservation,recyclingandgreenconstruction. CommunityInvolvement:Fromtheneighborhoodswhereourstoresarelocatedtotheoneswhereourcoffeeis grownwebelieveinbeinginvolvedinthecommunitieswereapartof.Bringingpeopletogether,inspiringchange andmakingadifferenceinpeopleslivesitsallpartofbeingagoodneighbor.By2015,wehopetocontributeone millionvolunteerhourseachyeartoourcommunities.

Website
www.starbucks.com
2011STARBUCKSCOFFEECOMPANY.ALLRIGHTSRESERVED.