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  • Intel India Strategy Beyond PCs

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    mrinsum
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    1) Intel has been very successful in the traditional PC processor market in India, grabbing market share from AMD, though it needs to expand to new mobile phone and wireless broadband segments to drive further growth. 2) Intel launched its Core i series of desktop and notebook processors for mainstream users in India, powering most PCs shipped in India in 2010. The rise of netbooks in India also boosted Intel's revenues. 3) However, Intel has yet to gain major traction for its Atom processor in devices beyond netbooks or establish a strong presence in India's growing mobile phone and wireless broadband markets, which will be critical to sustaining growth.

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    1) Intel has been very successful in the traditional PC processor market in India, grabbing market share from AMD, though it needs to expand to new mobile phone and wireless broadband segments to drive further growth. 2) Intel launched its Core i series of desktop and notebook processors for mainstream users in India, powering most PCs shipped in India in 2010. The rise of netbooks in India also boosted Intel's revenues. 3) However, Intel has yet to gain major traction for its Atom processor in devices beyond netbooks or establish a strong presence in India's growing mobile phone and wireless broadband markets, which will be critical to sustaining growth.

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    9 vizualizări3 pagini

    Intel India Strategy Beyond PCs

    Încărcat de

    mrinsum
    1) Intel has been very successful in the traditional PC processor market in India, grabbing market share from AMD, though it needs to expand to new mobile phone and wireless broadband segments to drive further growth. 2) Intel launched its Core i series of desktop and notebook processors for mainstream users in India, powering most PCs shipped in India in 2010. The rise of netbooks in India also boosted Intel's revenues. 3) However, Intel has yet to gain major traction for its Atom processor in devices beyond netbooks or establish a strong presence in India's growing mobile phone and wireless broadband markets, which will be critical to sustaining growth.

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    Company Rankings | Bpo Rankings & Emerging Segments | Industry Analyses

    Rank - 13 : Intel India : The Post-Moore Question


    With PC sales not accelerating, Intels India story needs some change in strategy

    Friday, July 23, 2010

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    There are two stories for Intel. Both of them global, but both far more relevant for the Indian market. One, its hold over the traditional PC processor market. Two, its quest for growth in new segments. Last year was extremely good for Intel if you consider the first storynot only did it grab market share from AMD, at one stage it seemed that in India, AMD would just give in completely. But it has miles to go if we consider the other story. India is a market which is adding more mobile phones in a month than it is adding PCs in a year. With an almost zero footprint in that market, any significant growth is not possible. Intel had pinned a lot of hope on WiMAX. While the jury is still out on that one, it seems LTE is snatching the game away from WiMAX in Indian wireless broadband. In terms of sales, we have taken three components to calculate revenues generated by Intel from India. The firstdirect revenues of Intel India Pvt Ltd was about $700 mn. The secondgrey markets accounted for another $150 mn. The rest came from OEM sales that happened outside India but the consumption was in India. Export revenues from its engineering center dropped marginally. One of the biggest launches, in India, was making available its Core i series of desktop and notebook processors to mainstream users. And from JFM FY10 most of the PCs shipped in India came along with Core i processors, marking a market shift to the latest Core series. The escalation of netbook adoption in India was one key revenue driver with vendors like Acer and ASUS aggressively driving Intel based Netbooks. On the server side, it is estimated that Intel machines in FY10 accounted for 87% in India and the rest came from AMD. Intel positioned Nehalem based Xeons for various segments and called it a compute intensive energy efficient chip. Rank - 13 : Intel India

    Ramamurthy Sivakumar, MD, South Asia Praveen Vishakantaiah, president, India Prakash Bagri, marketing, director, South Asia R Ravichandran, head, sales

    HIGHLIGHTS Transitioned to the new Core i series of processors in the PC segment The platform development center in Bengaluru focused aggressively on the education segment and worked on Classmate PC designs Strengths Huge OEM traction and well defined product categories cutting across all segments India R&D works on almost all platforms and key knowledge hubs for design Near monopoly on the Netbook space with its Atom processor Weaknesses Needs to grow its uptake in the tier-2 and -3 pockets, beyond its consumer mandates Slow in reaching the tier-2 SMBs; also tier-2 channel players need more product positioning skills Yet to see major uptake of Atom in other devices apart from Netbooks

    FACTSHEET l Start-up Year: 1988 l Products & Services: Processors, boards and R&D l Address: 23-56P, Deverabeesanhalli, Varthur Hobli Road, Bengaluru 560 037 l Employees: 2,500+ l Website: www.intel.com

    Intel collaborated with BSNL, Microsoft and HCL, and launched BharatPC to boost Internet penetration under the National Broadband Penetration Project . Intel, with its partners, also launched desktops which are embedded with WiMax technology.
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