Health Strategies Team Meeting Agenda

Monday, Nov. 17 – Wednesday, Nov. 19

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Monday, Nov. 17: Dinner & Homework Discussion
6 p.m.: Carpool to Dinner Hotel Lobby
Please plan to arrive at the hotel by 5 p.m. and be ready to meet in the lobby
by 6 p.m.
Restaurant: Monica’s Aca Y Alla (2914 Main St., Deep Ellum)

6:30 p.m. – 6:45 p.m.: Message from Midge

EVP Midge LaPorte Epstein will join us for dinner and address the team with
brief remarks

6:45 – 8:30 p.m.: Dinner Monica’s Aca Y Alla

Dinner and an informal Ice Breaker led by Whitney Presley; Tod to introduce
Connie Reece.

Tuesday, Nov. 18: Riding the Groundswell

7:30 a.m.: Breakfast Library Bar

8:45 a.m.: Welcome & Introductions Tod; Ballroom

9 a.m.: Intro into Social Networks Connie Reece, Consultant; Ballroom

Group Exercise: The group will split into 10 groups for a fun, collaborative
project.
Connie Reece specializes in developing marketing and communications
programs that use Web 2.0 tools and technologies. Her engaging personality and
interactive presentation style result in enjoyable, effective meetings as she shows
how social media integrates with traditional marketing and PR; how social
networks can be used internally, to open up corporate culture; and externally, to
cultivate clients and increase visibility online

10 a.m: Break

10:15 a.m. Laying the Foundation: The Conversation PrismConnie Reece; Ballroom
Panel discussion about various aspects of Social Media/Networks
Christian Caldwell, Cone Johnson, Brad Mays, Giovanni Gallucci, Paul Herring

11:30 a.m.: Adjourn to Lunch Tod; Ballroom & Library Bar

12:30 p.m. Twitter: Why You Want to Know What I Had for Lunch Connie Reece;
Ballroom
Live demo; Q&A

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1:30 p.m. Yammer: Why You Want to Know What I’m Working On Stephanie Elsea &
Live demo; Q&A Christian
Caldwell; Ballroom

2:30 pm.: Break

2:45 p.m. Break-out sessions

LinkedIn Cone Johnson; Oak Lawn
Blogging Brad Mays, Paul Herring; Terrace

3:45 p.m. Break

4 p.m.: Break-out sessions

Facebook Christian Caldwell; Oak Lawn
Video Giovanni Gallucci; Cedar Springs

4:50 p.m.: Wrap up and Adjournment Tod; Ballroom

Dinner is on your own Tuesday night unless your VP has made prior
arrangements.

Wednesday, Nov. 19: Social Media in Action & Mini Team Meetings
7 a.m.: Breakfast Library Bar

8 a.m.: Welcome Tod; Ballroom

Don’t be late, as Tod will announce the SCA Social Media Challenge and
will distribute Groundswell. Find out how Social Media could but an extra
$250 in your pocket. INSERT BLOG INFO.

8:15-9:45 a.m.: Breakout Session HIT VPs; Ballroom, Oak Lawn, Terrace,
Cedar Springs

The team will breakout into department groups to brainstorm local Social
Media strategies including deadlines and deliverables.

9:45-10 a.m.: Report Out HIT VPs; Ballroom

Each team will report the top 1-3 ideas they plan to execute for the Social
Media Challenge

10 a.m.: Break
Use this time to check email and/or check out of the hotel.

10:30 a.m.: Mini Team Meetings HIT VPs; Ballroom, Oak Lawn, Terrace, Cedar
Springs
VPs will lead their teams in a mini meeting to discuss issues affecting their
teams.

Noon: Lunch, It’s a Wrap Tod; Ballroom

Tod will review the information discussed during the various sessions and
discuss expectations for implementation.

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1 p.m. ADJOURN