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  • Schofield Media's - Food and Drink Magazine

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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    37 vizualizări1 pagină

    Schofield Media's - Food and Drink Magazine

    Încărcat de

    Schofield Media
    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
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    FEDERATED 7/24/08 9:28 AM Page 76

    federated group inc.

    Private Brands
    Federated Group helps clients develop private brands to market to consumers
    as less expensive alternatives to name-brand competitors. By Kathryn Jones
    company profile
    Federated Group Inc.
    www.fedgroup.com
    Headquarters: Arlington Heights, Ill.
    Employees: 150
    Services: Sales and marketing
    Dave LaPlante: “We offer retailers
    and wholesalers private brands to
    sell to their consumer that deliver
    the same quality as the national
    brand at a much lower cost.”

    Through the years, the Arlington


    Heights, Ill.-based company developed
    other brands, such as Hy-Top, Parade and
    Better Value, to help independent retail-
    ers compete with large chains. Along
    with creating those brands, Federated
    Group also began developing programs
    and services to assist any size retailers
    and wholesalers in developing private
    brand programs with the same quality
    assurance used by their big-name com-
    petitors. Products range from laundry
    detergent to canned fruit. “When you
    shop at Jewel, and you go up and down
    the aisles, you’ll see the Jewel name
    on certain products, which Jewel sells
    as its own brand,” LaPlante explains.
    “Those private-label brands are essen-
    tially a program owned and operated by
    the retailer, and it gives the consumer
    a valued choice in a specific category
    <<
    Federated Group Inc. has developed brands such as Hy-Top to help independent retailers compete with large chains. over a nationally advertised brand.”
    In addition, the company provides

    F
    or those supermarket consumers who are grateful to find a marketing, design and labeling services
    less-expensive alternative to a name-brand product but to clients through its wholly owned sub-
    have always wondered where on earth these items come sidiary, SailPointe Creative, and supply
    from, Federated Group Inc. has the answer. “The compa- chain logistics through another sub-
    ny was founded in 1928 around the concept that independent sidiary, Golden Bay. “We are a sales and
    grocery retailers needed a solution to compete with the large retailers with marketing company doing business with
    private-label brands,” President and CEO Dave LaPlante says. “That pri- retailers, wholesalers and foodservice
    vate-label brand was Red & White. Federated Group owns it and still distributors to assist them in their corpo-
    sells it today successfully not just in the United States, but [globally].” rate brand needs,” LePlante emphasizes.

    76 food and drink • fall 2008 • www.fooddrink-magazine.com

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