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BERNATELLOS 7/24/08 9:21 AM Page 87

bernatello’s pizza inc.

Garlic Chicken Alfredo, Chicken Fajita, with St. Paul, Minn.-based Green Mill She adds that DSD allows for on-time
Roasted Vegetable and BBQ Chicken. Restaurants, a restaurant chain known in delivery of products and guarantees fresh-
the upper Midwest. “Green Mill has ness. “If you offer great pizzas and exe-
Growing Brands award-winning restaurant pizzas – cute at store level, consumers get good
Bernatello’s Pizza manufactures more they’ve stacked up award after award,” quality products,” Halverson emphasizes.
than 100,000 pizzas a day, and the com- Schultz explains.
pany plans to expand its production in “Our plan is to launch six varieties of Keeping Up With the Times
the next few years. Pescara Hand-Tossed and Classic Thin The family owned firm distinguishes
The expansion of Bernatello’s Bellatoria Style pizzas under the Green Mill Brand, itself by making educated, swift decisions.
brand has been positive for the company, with the same great restaurant taste, and “Our greatest asset is our people,”
notes Chad Schultz, vice president of sales make them available everyday in the gro- Halverson states. “We are not a top
and marketing. cer’s freezer.” heavy organization, and can make well-
“Bellatoria Ultra Thin Crust Pizza has educated, timely decisions with input
allowed us to expand our distribution out- Quality Focus from our entire management team. We
side our Midwest DSD (direct sales deliv- The company ensures high-quality do not have a lot of red tape.”
ery) operation, and grow with great cus- products by purchasing only premium Success in the food industry requires
tomers like Costco across the entire U.S.,” ingredients. Halverson notes that it uses flexibility and adaptability. “Things
Schultz says. 100 percent real cheeses on its premium change very quickly within the grocery
“We’ve had tremendous feedback from pizzas. “One of our assets is our crust industry and you have to change and
consumers throughout the United States.” operation, which gives us true control adapt to survive,” Halverson stresses.
As Bernatello’s Pizza looks to staying of the manufacturing process from “We have an efficient company with
innovative and growing its Bellatoria beginning to end, and ensures quality great people, and we are keeping up with
brand, it also looks to expand its horizons and consistency throughout,” she says. the changing times.”

food and drink • fall 2008 • www.fooddrink-magazine.com 87

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