12prius C Technical Presentation v3 2

2012 Toyota Prius c
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La Jolla January 2012
2012 PRIUS C PRODUCT INTRODUCTION
I. TOYOTA PRIUS HISTORY

st
A. 1997: 1 -Generation Prius launched in Japan ................................................................................. 3 B. 2000: U.S. Prius launched ................................................................................................................ 3 nd C. 2004: 2 -Generation Prius............................................................................................................... 4 rd D. 2010: 3 -Generation Prius ............................................................................................................... 5 E. 2011: Prius goes plural ..................................................................................................................... 5
II. 2012 TOYOTA PRIUS C
A. Next-decade compact hybrid ............................................................................................................ 6 B. Selling points .................................................................................................................................... 6 C. Key features ..................................................................................................................................... 7 D. Grade strategy .................................................................................................................................. 8
III. SMART PACKAGING
A. Compact hybrid system components ............................................................................................... 9 B. Efficient packaging ........................................................................................................................... 9 C. Enhances weight distribution and balance ....................................................................................... 9 D. Maximizes interior space .................................................................................................................. 9
IV. HYBRID SYNERGY DRIVE
10
A. Worlds leading hybrid system ........................................................................................................ 10 B. Prius c development targets ........................................................................................................... 10 C. Key specifications ........................................................................................................................... 10 D. 1NZ-FXE 1.5-liter DOHC 16-valve VVT-i ....................................................................................... 11 E. P510 hybrid transaxle ..................................................................................................................... 12 F. Hybrid battery pack ......................................................................................................................... 13 G. Power Control Unit (Inverter) ......................................................................................................... 14 H. Driving modes ................................................................................................................................ 15 I. Fuel tank .......................................................................................................................................... 15
V. STYLING AND DESIGN
16
A. Exterior ........................................................................................................................................... 16 B. Interior............................................................................................................................................. 19 C. Exterior dimensions ........................................................................................................................ 20 D. Interior dimensions ......................................................................................................................... 20 E. Interior volume ................................................................................................................................ 20
VI. SUSPENSION AND CHASSIS
21
A. MacPherson-strut front suspension ................................................................................................ 21 B. Torsion-beam rear suspension ....................................................................................................... 21 C. Low rolling-resistance tires ............................................................................................................. 22 D. Tire Pressure Monitor System (TPMS) .......................................................................................... 22
University of Toyota
Jan 29, 2012
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C:\Documents and Settings\015377\Desktop\Prius c LLPP\12Prius_c_Technical Presentation_v3_2.doc
E. Wheels ............................................................................................................................................ 22 F. Electronically Controlled Braking (ECB) ......................................................................................... 23 G. Mechanical brake system............................................................................................................... 23 H. Hill Start Assist Control (HAC) ....................................................................................................... 24 I. Steering ............................................................................................................................................ 24 J. NVH performance ........................................................................................................................... 25
VII. COMFORT AND CONVENIENCE
26
A. Information displays ........................................................................................................................ 26 B. Automatic climate control with pollen filter ..................................................................................... 29 C. Smart Key System .......................................................................................................................... 30 D. Steering wheel-mounted controls ................................................................................................... 30 E. Audio systems ................................................................................................................................ 31 TM F. Entune features at launch ........................................................................................................... 31 G. Storage ........................................................................................................................................... 32
VIII. BODY STRUCTURE
32
A. High-tensile steel sheet is used for weight reduction and high body rigidity .................................. 32 B. Lightweight, rigid front body structure helps to ensure handling stability, high fuel efficiency and safety .............................................................................................................................................. 32 C. Reinforced rear body structure for increased rigidity and enhanced handling ............................... 32
IX. SAFETY
33
A. Active Safety ................................................................................................................................... 33 B. Passive Safety ................................................................................................................................ 34
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Slides 1, 2 and 3
I. TOYOTA PRIUS HISTORY A. 1997: 1st-Generation Prius launched in Japan 1. Worlds first mass-produced gasoline/electric hybrid
vehicle
2. Embodiment of Toyotas environmental initiatives
Slide 4
B. 2000: U.S. Prius launched 1. 2001 model year 2. Prius went on sale in the U.S. in August 2000 with an
MSRP of $19,995
3. 70 horsepower (52 kW) engine plus 274-volt battery 4. EPA-label fuel economy rating of 52 miles per gallon city
and 45 highway (pre-2007 formula)
5. SULEV (Super Ultra Low Emission Vehicle) certification a. About 75% cleaner than ULEV and nearly
90% cleaner than LEV for smog-forming exhaust gases
6. Recognition a. 2001: Society of Automotive Engineers named it BestEngineered Car of 2001
b. 2001: Wards Auto World magazine named Prius

gasoline/electric hybrid system one of the 10 Best Engines for 2001
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Page 3
Slide 5
C. 2004: 2nd-Generation Prius 1. Significantly more power and performance 2. Best-in-class fuel economy 3. Best-in-market emissions performance 4. First Toyota product to employ Hybrid Synergy Drive 5. On sale in October 2003 with an MSRP of $19,995 6. 110 horsepower (system net) 7. EPA-label fuel economy rating of 48 miles per gallon city
and 45 highway (post-2007 EPA formula)
8. Recognition and awards a. b. c. d. e. f.

Motor Trend magazine Car of the Year North American Car of the Year 10 Best Cars, Car and Driver magazine Ten Best Engines, Wards Auto World Design of the Year, Automobile magazine Best-Engineered Vehicle for 2004, Automotive Engineering International Excellence Awards
g. Awarded a Gold in the 2004 Industrial Design h. Most Significant Vehicle of the Year for 2004,
Consumer Reports
Jan 29, 2012
Page 4
Slide 6
D. 2010: 3rd-Generation Prius 1. Hybrid pioneer to hybrid icon a. All-new 3rd-Generation Prius
1) Significantly more power and performance with a bold and aggressive new design, true mid-size comfort and convenience, leading-edge technology, as well as worldclass fuel economy
b. Recognition and awards

1) Kelley Blue Book 2010 Best Resale Value: Hybrid/ Alternative Fuel Car 2) Kelley Blue Book Best Resale Value: Top Ten 3) Kiplingers 2010 Best Value Award 4) International Engine of the YearGreen Engine of the Year Award
c. Contributes to hybrid sales records

1) October 2010: Prius passes two million global sales 2) March 2011: Global sales of all Toyota hybrid surpass three million 3) April 2011: One millionth Prius sold in the U.S.
Slide 7
E. 2011: Prius goes plural 1. Prius Family unveiled at the 2011 North American
International Auto Show
2. All share common Prius attributes, but will be unique, with

a special appeal to different buyers
a. Prius Liftback: the original b. Prius v: all Prius, but with room for more c. Prius c: the most affordable Prius d. Prius Plug-in Hybrid: the most advanced expression of
Prius
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Slide 8
II. 2012 TOYOTA PRIUS c A. Next-decade compact hybrid

Fun and free-spirited
B. Selling points 1. Superb fuel economy at an affordable price 2. Fun and easy to drive a. Good acceleration and nimble handling b. Compact size and good visibility for easy maneuvering 3. Smart packaging: maximum inside, minimum outside 4. Sleek and aerodynamic form
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Slides 9, 10, 11, 12 and 13
C. Key features 1. Compact 1.5-liter Hybrid Synergy Drive powertrain 2. EV and ECO Modes 3. Automatic climate control with electric air conditioning 4. Color Multi-Information Display 5. Available Touch Tracer Display 6. Available Display Audio with Navigation and Entune 7. Available SofTex-trimmed interior
Jan 29, 2012
Page 7
Slide 14
D. Grade strategy 1. Single grade with four equipment levels a. Prius c One key features
Power windows and door locks, automatic climate control, Multi-Information Display (MID), Hill Start Assist Control (HAC), Remote Keyless Entry, projector-beam halogen headlamps, steering wheel-mounted audio controls, 4-speaker audio, Bluetooth hands-free telephone controls, Bluetooth and USB auxiliary outlets, rear window wiper
b. Prius c Two adds

Cruise control, tonneau cover, 6-way adjustable driver seat with vertical height adjustment, 60/40 split fold-down rear seat, engine immobilizer, tilt/telescopic steering wheel and 6-speaker audio system
c. Prius c Three adds

Display Audio with Navigation and Entune, Touch Tracer Display, Smart Key System on front doors and liftgate with Push Button Start and more
d. Prius c Four adds

SofTex-trimmed seats, heated front seats, alloy wheels, fog lamps
Jan 29, 2012
Page 8
Slides 15, 16, 17, 18 and 19
III. SMART PACKAGING A. Compact hybrid system components B. Efficient packaging C. Enhances weight distribution and balance D. Maximizes interior space
Jan 29, 2012
Page 9
Slides 20 and 21
IV. HYBRID SYNERGY DRIVE A. Worlds leading hybrid system B. Prius c development targets 1. Lightweight and compact packaging a. Prius c hybrid system 14% lighter than current Prius 2. City fuel economy surpassing that of the current Prius 3. Drivability and power performance same as, or better than,
that of same-sized competitors
C. Key specifications 1. System net horsepower: 99 horsepower (74 kW) 2. Estimated EPA fuel economy ratings a. 53/46/50 city/highway/combined 3. Emissions a. California: SULEV b. Federal: Tier 2 Bin 3
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Slides 22, 23 and 24
D. 1NZ-FXE 1.5-liter DOHC 16-valve VVT-i 1. Horsepower and torque A. 73 horsepower (54 kW) @ 4800 rpm b. 82 ft.-lb. (111 Nm) @ 4000 rpm 2. Key features A. Atkinson combustion cycle B. Electronic Throttle Control System with intelligence
(ETCS-i)
C. Compact exhaust manifold d. Cooled Exhaust Gas Recirculation (EGR)

1) Adoption of a Cool-EGR system reduced cooling loss and pumping loss 2) With lower exhaust heat, heat efficiency was enhanced and, consequently, fuel efficiency was enhanced as well
e. Accessory drive belts eliminated

1) Electrically driven air conditioning compressor and water pump reduce mechanical losses 2) Electrically driven water pump allows coolant flow rate to be controlled with greater precision based on vehicle conditions for better fuel efficiency 3) Cabin heating and air conditioning can continue operating with the engine stopped
f. Exhaust Heat Recirculation used to heat engine coolant

1) Newly designed heat exchanger a) More efficient fin-type heat exchanger b) Provides improved cold-weather performance 2) Reduces time for coolant to reach operating temperature a) Shortens time until gasoline engine can stop 3) Improves heater performance a) Reduces time to warm air by 1 minute
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Slides 25 and 26
E. P510 hybrid transaxle 1. All-new transaxle developed from 2nd-Generation Prius

transaxle (P112)
a. Utilizes planetary reduction gear (as on Prius 3G,

Highlander Hybrid and Camry Hybrid)
b. Newly designed motor stator with rectangular coil

provides high output and contributes to reduced size and weight
c. New torsional vibration damper helps suppress engine

noise and vibration
d. Oil-cooled for compact size (vs. liquid-cooled) e. 21.0 mm shorter, 19.5 mm narrower than current Prius
3G transaxle (P410)
2. Most compact and lightest of all Toyota Hybrid System

transaxles
3. Exclusive to 1NZ-FXE hybrid systems 4. Transaxle components a. MG1

1) 56 horsepower (42.4 kW)
b. MG2
1) 60 horsepower (45 kW) 2) 124.6 lb.-ft. (169 Nm) 3) 13,000 rpm maximum
c. Multifunction gear
1) Combines Power Split Planetary Gear Set Ring with Speed Reduction Planetary Gear Set Ring a) Incorporates parking gear and counter drive gear b) Differential ratio 3.190 2) Power Split Planetary Gear Set a) Two sets of planetary gears b) No clutches, bands, valves, hydraulics c) Sun gear connected to MG1 (acts as the generator) d) Planet carrier connected directly to engine e) Ring gear connected to counter gear 3) Speed Reduction Planetary Gear Set a) Sun gear connected to MG2 (acts as the motor) b) Carrier grounded c) Ring gear connected to counter gear
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Slides 27 and 28
F. Hybrid battery pack 1. Nickel-Metal Hydride battery has been made more
compact and lightweight for installation under the rear seat
2. Compact battery provides excellent cargo volume and

cabin comfort
a. Battery module includes battery, battery ECU, system

main relays and service plug
3. Mounting the hybrid battery under the rear seat helps

create a low center of gravity for improved vehicle dynamics
4. Ni-MH high-voltage battery a. 144 volts DC

1) Boosted to 520 volts DC maximum before converted to alternating current
5. Battery module assembly a. 20 Ni-MH modules (120 cells) b. Each module is 7.2 volts DC (1.2 volts x 6 cells) c. Pack peak output is 19.3 kW (25.9 horsepower) 6. Cooling blower and control a. Cool air intake positioned beneath rear seat b. Cooling air velocity and volume optimized for cooling
efficiency
1) Improved overall battery efficiency and fuel economy
7. Hybrid battery warranted for 10 years/150,000 miles 8. At end of life, every part of the battery, from the precious
metals to the plastic, plates, steel case and the wiring, are recycled or processed for disposal
a. High Nickel prices are ensuring that used batteries get

recycled
Jan 29, 2012
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Slide 29
G. Power Control Unit (Inverter) 1. Newest inverter design a. First used on 3rd-Generation Prius b. Smaller, lighter than Prius 3G
1) Weight reduced 10 percent (3 pounds) 2) Volume reduced 12 percent (1.6 liters)
c. Newly designed thinner IGBT (Insulated Gate Bipolar

Transistor) chip reduces energy loss, contributing to enhanced fuel efficiency
2. Converts high-voltage DC to AC a. Converts DC to 3-phase AC to drive MG1 and MG2 b. Controlled by hybrid ECU c. Boost converter raises 144 volts DC up to
520 volts DC
d. DC/DC converter transforms 144 volts DC to 12 volts

DC for auxiliary items and to charge the auxiliary battery
e. MG ECU is packaged within inverter assembly
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Slides 30 and 31
H. Driving modes 1. ECO Mode a. Maximizes fuel savings across all driving conditions b. Modifies or smoothes out the electronic throttle control
program to reduce throttle response
1) Reduces throttle opening up to a maximum of 11.6%
c. Modifies air conditioning operation d. Also improves acceleration performance in low-traction

conditions such as ice and snow as the reduced output helps to minimize wheel slippage
e. EPA label calculations do not include ECO Mode and so

do not affect label mpg
2. EV Mode a. Helps keep the vehicle in electric-only mode longer at

low speeds
1) Allows driver to operate the vehicle in a quiet mode 2) Gives driver greater control over hybrid system operation
b. In EV Mode, HV ECU operates the vehicle using only

MG2 if required conditions are satisfied
1) Under certain operating conditions, the vehicle can go approximately 25 mph for up to approximately one-half mile (possibly longer depending on vehicle and battery conditions) 2) If conditions are met, push the EV button and the mode will be enabled a) The SOC (state of charge) level display on the Energy Monitor must be four bars or more to operate EV Mode
I. Fuel tank 1. Low evaporative emission resin tank a. No bladder b. 9.5-gallon capacity
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Page 15
Slides 32, 33, 34 and 35
V. STYLING AND DESIGN A. Exterior 1. The hybrid vehicle image evolved a. Based on the design concept eco fun, the nextgeneration hybrid car has excellent aerodynamic performance and a spacious interior in a compact exterior
1) Compact body proportions 2) Excellent interior space and cargo capacity 3) Optimized aerodynamic performance 4) Good visibility
b. Instantly recognizable aerodynamic silhouette that

expresses a sense of greater space
1) Carries the Triangle Silhouette styling of the Prius 3G
c. Dynamic, sharp front design

1) The front area gives the impression of one bold mass, creating the sensation of dynamic motion from the front end to the rear 2) Aerocorners create accentuated edges 3) The upper and lower radiator grille openings have a trapezoidal shape that appears to sharply cut through to the bottom edge of the front bumper, clearly expressing under priority 4) The bottom edges of the headlamps match the trapezoidal design of the radiator grille and the upper edges of the headlamps have a tensioned arc-like form 5) The headlamp extension has been shaped to accentuate the high beams, expressing sharply vigorous eyes
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Slides 36 and 37
d. Side design
1) The profile expresses aerodynamic performance, agility, and interior space a) Triangle Silhouette profile is inherited from the Prius Liftback (i) Provides excellent aerodynamic performance while preserving front and rear head room b) The front and rear areas have been formed to give an impression of tapering towards each end (i) Creates a solid spindle shape to the vehicle, with the tires pushed out to the corners of the body, enhancing the expression of agility and a sense of fun c) Hybrid badging is carried on the front fenders
Slides 38 and 39
e. Rear design
1) The rear design expresses a sense of stability, and an active, familiar feel a) The cabin tapers in toward the rear for aerodynamic performance, contrasting with the underbody width emphasized by the wheel flares (i) Expresses a sense of activeness with a sturdy stance and agile driving performance b) A sharp edge from the rear spoiler, through the rear combination lamp and to the rear bumpers aerocorner creates a sense of integration and aerodynamic efficiency c) The center section of the rear spoiler is designed to facilitate smooth airflow off the roof, while the side sections emphasize the taper of the side view d) The taillamp assembly emphasizes the sense of width e) Prius c and Hybrid Synergy Drive badging is on the rear door
Jan 29, 2012
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Slide 40
2. Exterior colors a. 040 Super White b. 082 New Pearl White Mica c. 1F7 Classic Silver Metallic d. 1G3 Magnetic Gray Metallic e. 209 Black Sand Pearl f. 3P0 Absolutely Red g. 4V7 Habanero h. 774 Summer Rain Metallic i. 8T7 Blue Streak Metallic 3. Aerodynamic features a. Aero stabilizing fins are installed on the side face
of the rear combination lamp and at the base of the outer mirror
1) Initiates aero vortices that accelerate airflow along body side 2) Reduces weak boundary layer airflow near body and draws the main airflow closer to the body 3) Increases vehicle stability 4) Effective over 25 mph
Slide 41
b. Underbody covers improve airflow

1) Smooth underbody airflow 2) Vortex generators accelerate airflow
c. Lightweight aluminum wheels and wheel covers are

designed with aerodynamic performance in mind
d. 0.28 Coefficient of drag
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Page 18
Slides 42 and 43
B. Interior 1. Based on the design concept eco fun a. Interior space has been developed for user-friendliness
in daily life
b. Layout of the controls and displays has been designed

to create an enhanced feeling of comfort
2. Spaciousness emphasized a. A thin, wide instrument panel with air registers located at
both ends creates a feeling of spaciousness
b. The drivers seat area and front passengers area

overlap, emphasizing the width of each area
Slides 44 and 45
3. Seating a. Front seat features a next-generation seat frame

1) Urethane density/hardness has been optimized, enabling the thickness of the seat cushion to be reduced without losing any cushioning comfort 2) Improved comfort a) Thick seatback side supports are designed to support the upper part of the pelvis and help reduce pelvic movement
b) The structure holding the back side of the pelvis

improves the fit of the lumbar section for optimum pelvic angle 3) The Advanced WIL (Whiplash-Injury-Lessening) seat structure a) The lower back is cushioned so that the head and the lower back are simultaneously supported (i) Helping to mitigate impact to the neck
b. 60/40 split fold-down rear seat

1) Prius c Two and higher 2) Prius c One has one-piece folding rear seat
Jan 29, 2012
Page 19
4. Color and trim a. Vibrant and stylish color scheme expresses a sense
of fun
b. Basic interior color is black with the door trim, seats and
instrument panel trim in lighter colors to create a contrast appearance and a sense of spaciousness
c. Standard fabric d. Available SofTex premium seat trim

1) Prius c Four only
Slide 46
C. Exterior dimensions 1. WB: 100.4 inches/2550 mm 2. OAL: 157.3 inches/3995 mm 3. OAW: 66.7 inches/1695 mm 4. OAH: 56.9 inches/1445 mm 5. Track a. Front: 58.3 inches/1480 mm
1) 57.5 inches/1460 mm with 16-inch tires
b. Rear: 58.1 inches/1475 mm

1) 57.1 inches/1450 mm with 16-inch tires
Slide 47
D. Interior dimensions 1. Front/rear; inches a. Head room: 38.6/37.0 b. Shoulder room: 52.3/51.7 c. Hip room: 51.0/50.8 d. Leg room: 41.7/35.0 E. Interior volume 1. EPA passenger volume: 87.4 cubic feet 2. Cargo volume a. Rear seats up/down: 17.1/TBD cubic feet
Jan 29, 2012
Page 20
Slides 48 and 49
VI. SUSPENSION AND CHASSIS A. MacPherson-strut front suspension 1. Suspension includes a rigid L-arm MacPherson strut 2. Upper support connected to the body at one point a. Superior ride comfort, handling, stability and NV
performance
3. Bushings have been designed to reduce suspension

deflection for better control
a. Prevents increased sliding resistance while helping to

maintain ride comfort
4. Stabilizer bar helps control lateral maneuvers a. 0.953-inch (24.2 mm) diameter 5. A class-leading minimum turning radius of 15.7 feet
(4.8 m)
a. When equipped with175/65R15 tires B. Torsion-beam rear suspension 1. Compact, lightweight and stiff 2. Hydro-formed tube a. Provides anti-roll stabilization with no extra stabilizer bar b. Solid stabilizer bar is not needed
Jan 29, 2012
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Slide 50
C. Low rolling-resistance tires 1. Tires developed with a balance of low rolling resistance,
low noise and sufficient road grip
2. P175/65R15 tires a. Standard on Prius c One, Two and Three b. Standard on Prius c Four (beginning with February 2012
orders)
3. P195/50R16 tires a. Optional on Prius c Four D. Tire Pressure Monitor System (TPMS) 1. Each wheel has a sensor/transmitter a. Senses air pressure and temperature 2. If ECU reads a signal out of specified range, indicator light
is illuminated
3. Pressure data is displayed in the NAV screen on Prius c

Three and Four with Display Audio
Slide 51
E. Wheels 1. 15-inch steel wheels with full wheel covers and

P175/65R15 tires
a. Standard on Prius c One, Two and Three 2. 15-inch 8-spoke alloy wheels with P175/65R15 tires a. Available on Prius c Three b. Standard on Prius c Four 3. 16-inch 8-spoke alloy wheels with P195/50R16 tires a. Optional on Prius c Four
Jan 29, 2012
Page 22
F. Electronically Controlled Braking (ECB) 1. Brake-by-wire system 2. Friction brake and regenerative braking control are
integrated by Electronic Brake Control
a. All system modules are integrated

1) Master cylinder 2) Sensor 3) Linear solenoid 4) ECU
b. A hydraulic booster functions as a mechanical backup in

case of a failure of the regenerative braking system
1) Saves electric power and increases reliability 2) Contributes to low fuel consumption
3. Regenerative braking a. Braking force supplied by the motor (regenerative

braking) is balanced with force supplied by the hydraulic system
b. Drivers brake demand is distributed between friction

brake and the regenerative brake function by the Electronically Controlled Brake system
1) Biased towards regenerative braking to maximize energy recovery 2) Regenerative brake force is determined by vehicle speed and the battery state of charge 3) State of charge determines the energy receiving ability of the battery
c. Fuel economy is enhanced through energy recovery d. Life of brake components extended through reduced
use and wear
Slide 52
G. Mechanical brake system 1. Front disc and rear drum brakes a. Front brakes: 10.83-inch x 0.98-inch (225 mm x 22 mm)
ventilated rotor
1) Floating brake caliper 2) Resin piston for reduced weight
b. Rear brakes: 9-inch leading-trailing drum
Jan 29, 2012
Page 23
H. Hill Start Assist Control (HAC) 1. Prevents vehicle from rolling backwards 2. Holds vehicle for approximately 23 seconds 3. Driver must depress the brake pedal with sufficient
force and wait for a beepwhich indicates the system is operating
Slides 53 and 54
I. Steering 1. Column-type Electric Power Steering (EPS) a. Rack-and-pinion design for precise handling b. Electric motor power assist
1) Ease of service: no pump, hoses, belts and p/s fluid 2) The assist motor is mounted on the steering column: assist is calculated by the EPS ECU and is vehicle-speedsensing 3) Electric motor only provides assist when needed: reducing power consumption 4) Torque sensor assembly detects torque applied by driver to a torsion bar: sends signal to EPS ECU 5) ECU receives signal from ECU for engine speed, Skid Control ECU for vehicle speed: calculates amount of steering assist and operates the assist motor with the appropriate current
c. Integrated with enhanced VSC system to provide

greater control under acceleration, braking, and cornering
2. D-shaped steering wheel for enhanced knee space a. Standard manual tilt and telescopic steering column b. Standard controls for audio, climate, MID and tripmeter
1) Available Touch Tracer Display on Prius c Three and Four
Jan 29, 2012
Page 24
Slides 55, 56, 57, 58 and 59
J. NVH performance 1. Measures taken to ensure cabin quietness expected in a

hybrid
a. Lightweight, spray-on material used on the floor to

counter noise transmission
b. The center floor cross member and under-floor

reinforcement have been joined to increase body rigidity and improve ride, handling and damping performance
1) A handling stability brace joined to the center floor cross member is used to increase rigidity at the rear suspension
c. Foamed sound-absorbing and sound-insulation

materials are used in key areas of the body to enhance interior quietness
1) Foamed seal 2) Noise-control plate 3) Foamed urethane
d. Sound-absorbing and sound-insulation materials are

widely used in the interior space, enhancing interior quietness
1) Roof lining 2) Floor carpet 3) Front and rear door trim 4) Pillar garnish (front/rear) 5) Luggage trim
Jan 29, 2012
Page 25
Slides 60 and 61
VII. COMFORT AND CONVENIENCE A. Information displays 1. Combination meter a. Speedometer is located near the drivers side in the
center of the instrument panel, reducing the drivers eye movement when driving
b. Optimum focal distance provided by positioning the

display as forward as possible, ensuring good visibility
2. 3.5-inch full-color Thin Film Transistor (TFT)

Multi-Information Display
a. Provides detailed feedback to help the driver develop

efficient driving habits
b. Display opening screen launches when the ignition is

turned ON
Jan 29, 2012
Page 26
Slides 62, 63, 64 and 65
3. ECO Drive Monitor content menus are color-coded for

easy recognition
a. Energy Monitor: Displays the operation of the hybrid

system in real time
b. Drive Information: Displays odometer, average speed,

driving time, percentage of distance driven in EV Mode, cruising range and outside temperature
c. ECO Score: Displays an overall score for the most

recent trip based on a total score (overall evaluation of Start/Cruise/Stop categories) of 100.
1) The level of Eco-driving for each of the three driving conditions (Start/Cruise/Stop) is displayed in five segments 2) An overall score out of 100 for most recent trip is calculated based on the overall evaluation of Start/Cruise/Stop categories and the score is displayed a) A new score is calculated for each trip. 3) Hybrid System Indicator is also displayed to help the driver drive efficiently
d. 5Min Consumption: Displays the last 30 minutes of fuel

consumption in 5-minute intervals as well as the current instant fuel consumption for comparison
Jan 29, 2012
Page 27
Slides 66, 67, 68 and 69
e. ECO Savings: Can display the cost of fuel consumed or

the cost savings over a previously set comparison vehicle
1) Fuel Cost displays the cost of the gasoline consumed for the distance driven 2) Saving displays how much fuel consumption (cost) can be saved compared to the preset comparison vehicle 3) Information is displayed in a simplified screen with the Hybrid System Indicator, or as a detailed screen with a graphical cost-per-mile presentation a) When fuel consumption is low (economical driving), the vehicle icon moves to the left
b) When fuel consumption is high (uneconomical driving),

the vehicle icon moves to the right
f. ECO Savings Record: Can display the fuel cost or fuel

cost savings over a comparison vehicle for the current, past three months, and the year-ago month
1) Fuel Cost Record is displayed if no comparison vehicle fuel efficiency data has been stored in ECO Savings 2) Savings Record is displayed if there is comparison vehicle data
g. Past Record: The three personal best fuel consumption

records and current fuel consumption ranking are displayed
1) The monthly average for the current month and past three months and the same month of the previous year are displayed for comparison
h. Settings & Screen Off: The following items can be set

1) Basic Settings: Date, time, clock display (12-hour or 24hour), Touch Tracer Display ON/OFF 2) Set ECO Savings: For setting gasoline price, targeted vehicles fuel efficiency data, and Simplified or Detail display 3) Menu Screen Selection: Various displays are selectable; ECO Savings Record ON/OFF, 5 Min. Consumption ON/OFF, Fuel Consumption reset, Consumption Record OFF/Monthly Average/Personal Best 4) Screen Off: Delete contents screen (Odometer/ tripmeter, average fuel consumption and clock remain) 5) Set Clock: Shortcut to set clock in Basic Settings
i. Trip Summary: Trip information summary is displayed

when the ignition is turned off
Jan 29, 2012
Page 28
Slides 70 and 71
1. Touch Tracer Display a. Displays steering wheel-mounted control operations in

the Multi-Information Display when the controls are touched
1) Audio control 2) Climate temperature control 3) Air recirculation mode 4) MID display 5) Trip information
b. Switches touched by the driver are highlighted

1) Reduces frequency of eye movement 2) Reduces driver fatigue
Slide 72
B. Automatic climate control with pollen filter 1. Electric compressor 2. Air conditioning unit a. Compact, lightweight HVAC unit b. HVAC unit internal airflow has been straightened in
order to increase the airflow, reduce electricity consumption, and enhance fuel efficiency
c. A Positive Temperature Coefficient (PTC) heater helps

provide warm cabin air, even when the engine is cold
3. ECO Mode a. In ECO Mode air conditioning operation is modified to

help reduce fuel consumption
1) When outside temperature is above 68 degrees Fahrenheit, automatic internal air recirculation will be activated to reduce air ventilation loss and improve fuel consumption 2) When set to AUTO mode, airflow volume is reduced
4. Heat-insulating roof lining helps reduce solar load a. Supports efficient climate control operation b. Increases passenger comfort
Jan 29, 2012
Page 29
Slide 73
C. Smart Key System 1. Standard on Prius c Three and Four a. 3-door system has lock and unlock sensors for the both
front doors and the rear liftgate hatch
2. Hands-free operation for a. Unlocking for entry and rear liftgate access b. Locking on exit c. Keyless starting when inside d. Pre-lights interior dome light when registered key
approaches vehicle
3. Ultra-slim key fob design 4. Prius c One and Two have standard remote keyless entry
system
Slide 74
D. Steering wheel-mounted controls 1. Reduces need for driver to take hands off the
steering wheel
2. Standard controls (all models) a. Audio b. Climate c. Multi-Information Display d. Bluetooth hands-free phone 3. Available a. Cruise control (Two, Three and Four) b. Voice command (Three and Four) 4. Standard tilt and telescopic adjustments
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Slide 75
E. Audio systems 1. Standard audio a. Standard on Prius c One and Two b. AM/FM CD player with MP3/WMA playback capability,
4 speakers in 4 locations, auxiliary audio jack, USB port with iPod connectivity, auto sound leveling, hands-free phone capability, phone book access, music streaming via Bluetooth wireless technology
c. Prius c Two includes 6 speakers 2. Display Audio with Navigation and Entune a. Standard on Prius c Three and Four b. Includes 6.1-inch touch-screen, AM/FM CD player
with MP3/WMA playback capability, 6 speakers in 6 locations, SiriusXM Satellite Radio capability (includes 90-day trial subscription to XM Select Package), HD Radio with iTunes Tagging, auxiliary audio jack, USB port with iPod connectivity and control, vehicle information with customizable settings, hands-free phone capability, phone book access, advanced voice recognition, and music streaming via Bluetooth wireless technology
F. EntuneTM features at launch

Slide 76
1. BingTM 2. Pandora 3. Real-time information, including traffic, weather, fuel

prices, sports and stocks
4. Available spring 2012 at no charge: iHeartRadio,

MovieTickets.com and OpenTable
a. Update to be provided via USB 5. Access to EntuneTM services is complimentary for

three years
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Page 31
Slides 77 and 78
G. Storage 1. The instrument panel and center console have the

following storage spaces
a. Storage trays on the drivers and passengers sides of

the instrument panel
1) Passenger tray houses auxiliary/USB ports
b. A glove box with a 7.0-liter capacity c. Two large front cup holders d. Front console storage tray e. A 0.7-liter capacity rear console box with an armrest f. Rear cup holder in the center console box 2. Front door trim bottle holders 3. Front door pocket VIII. BODY STRUCTURE A. High-tensile steel sheet is used for weight reduction and high body rigidity 1. Helps to achieve lower fuel consumption and contributes
to ensuring safety
B. Lightweight, rigid front body structure helps to ensure handling stability, high fuel efficiency and safety 1. New radiator support structure and crash box unified
with a front side member increases strength and reduces weight
2. Front cowl shape has been optimized to improve joint

rigidity of the front suspension and body rigidity
C. Reinforced rear body structure for increased rigidity and enhanced handling 1. Above the rear suspension area for increased rigidity 2. Reinforced rear door opening improves body torsional
rigidity
3. Optimized spot welding at key locations around the side

and rear door openings
4. Aluminum rear bumper reinforcement increases rigidity

between rear members
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Page 32
Slides 82 and 83
IX. SAFETY A. Active Safety 1. Brake control systems a. Includes the full complement of Star Safety SystemTM
features
1) Anti-lock Brake System (ABS): Helps prevent the wheels from locking when the brakes are applied firmly or when braking on a slippery surface 2) Traction Control (TRAC): Helps restrain the slippage of the drive wheels if the driver depresses the accelerator pedal excessively when starting off or accelerating on a slippery surface 3) Enhanced Vehicle Stability Control (VSC): Integrates engine output control and braking in coordination with steering control to ensure vehicle running, cornering and stopping performance for active safety 4) Brake Assist (BA): Provides an auxiliary brake force to assist a driver who cannot generate a large brake force during emergency braking, thus helping ensure the vehicles braking performance 5) Electronic Brake-force Distribution (EBD): Provides proper brake force distribution between the front and rear wheels based on driving conditions and, while cornering, controls the brake forces of the right and left wheels, helping maintain vehicle behavior 6) Smart Stop Technology (SST): Automatically reduces engine power when both pedals are pressed at the same time under certain conditions a) Intervenes when the accelerator is depressed first and the brakes are applied firmly for longer than one-half second at speeds greater than five miles per hour b) Doesnt engage if the brake pedal is depressed before the accelerator pedal. This allows for vehicles starting on a steep hill to safely accelerate without rolling backward.
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Page 33
Slide 84
B. Passive Safety 1. Comprehensive Advanced Airbag SRS a. Nine standard airbags

1) Dual-stage front airbags 2) Standard side and 2-row side-curtain airbags a) Head protection and reduced ejection 3) Standard drivers and front passengers seat-mounted side-impact airbags a) Thorax, abdomen and pelvis protection 4) Standard drivers knee airbag 5) Standard drivers and front passengers seat cushion airbag 6) New drivers and passengers front seat-cushion airbag: designed to help secure a properly seat belted front-seat occupant
b. Occupant Classification System

1) Driver-side position sensor and passenger-side occupant classification a) Limits or prevents deployment of passenger-side airbag 2) Weight sensors in base of passenger seat detect size class of occupant a) Less than lower weight value = handbag or no occupant b) Blocks deployment of passenger airbag, side and side curtain airbags
c. Standard front seatbelt pretensioners with force limiters d. High-voltage cut-off function
1) Disconnects the high-voltage battery with any airbag deployment
2. Advanced WIL (Whiplash-Injury-Lessening) seat structure a. The lower back is cushioned so that the head and the
lower back are simultaneously supported
b. Helps to mitigate impact to the neck
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Page 34
3. Impact Absorbing Structures a. Front-end Collision Structure

1) Disperses load from the upper and side members a) The load from the upper member is dispersed to the reinforcement in the front door beltline and front pillar reinforcement to the roof rail reinforcement b) The load from the front side member is dispersed through the torque box to the rocker reinforcement and to the floor-periphery framework
b. Side Collision Structure

1) Disperses load from the center pillar a) A bulkhead installed inside the rocker efficiently transfers the load to the front floor cross member b) The side door impact beam has been optimally placed for efficient load transfer c) Outer pads and inner pads have been installed inside the rear doors to transfer the load from the impact beam to the seat framework 2) High-tensile steel sheet reinforcement is used for weight reduction and ensure load-bearing strength a) Center pillar reinforcement (980 MPa) b) Center pillar hinge reinforcement (980 MPa) c) Rocker reinforcement (980 MPa) d) Roof rail reinforcement (590 MPa) e) Roof reinforcement (590 MPa) f) Front rocker reinforcement (590 MPa)
c. Roof Impact Protection Structure

1) Inner reinforcement for the front part of front pillar inner 2) Two inner reinforcements in the center pillar inner 3) A roof reinforcement and roof upper reinforcement 4) The plate-thickness of the front header and header extension has been optimized to help suppress deformation of the front windshield frame
Jan 29, 2012
Page 35
Slides 88 and 89
4. Standard Vehicle Proximity Notification System (VPNS) a. The Vehicle Proximity Notification System (VPNS) helps
notify pedestrians and bicycle riders of an approaching hybrid or electric vehicle, which typically only generate small sounds when driven
b. Will sound when the following conditions have been met

1) When the vehicle speed is above 0 mph and 15 mph or lower, or when the vehicle speed is 0 mph (stopped) and the brake pedal is not being pressed 2) When driving in EV Mode (= the engine is stopped) 3) When the shift position is in apposition other than P
c. The warning sound is a continuous polyphonic sound

with the frequencies of 175 Hz (F) and 233 Hz (B flat) as the base frequencies/notes
1) Warning sound volume will increase the vehicle takes off (= vehicle take off movement is detected) 2) Warning sound volume will gradually increase through fade-in control 3) The sound increases in conjunction with vehicle speed (vehicle-speed-coupled control)
Slide 90
Jan 29, 2012
Page 36

12prius C Technical Presentation v3 2

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2012 Toyota Prius c

2012 PRIUS C PRODUCT INTRODUCTION

I. TOYOTA PRIUS HISTORY

II. 2012 TOYOTA PRIUS C

III. SMART PACKAGING

IV. HYBRID SYNERGY DRIVE

V. STYLING AND DESIGN

VI. SUSPENSION AND CHASSIS

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2012 PRIUS C PRODUCT INTRODUCTION

VII. COMFORT AND CONVENIENCE

VIII. BODY STRUCTURE

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2012 PRIUS C PRODUCT INTRODUCTION

2. Embodiment of Toyotas environmental initiatives

6. Recognition a. 2001: Society of Automotive Engineers named it BestEngineered Car of 2001

b. 2001: Wards Auto World magazine named Prius

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8. Recognition and awards a. b. c. d. e. f.

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b. Recognition and awards

c. Contributes to hybrid sales records

2. All share common Prius attributes, but will be unique, with

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II. 2012 TOYOTA PRIUS c A. Next-decade compact hybrid

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Slides 9, 10, 11, 12 and 13

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b. Prius c Two adds

c. Prius c Three adds

d. Prius c Four adds

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Slides 15, 16, 17, 18 and 19

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Slides 22, 23 and 24

C. Compact exhaust manifold d. Cooled Exhaust Gas Recirculation (EGR)

e. Accessory drive belts eliminated

f. Exhaust Heat Recirculation used to heat engine coolant

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E. P510 hybrid transaxle 1. All-new transaxle developed from 2nd-Generation Prius

a. Utilizes planetary reduction gear (as on Prius 3G,

b. Newly designed motor stator with rectangular coil