2009 Annual Report

page 4 - 7  page 8  page 9  page 10  page 11  page 12  page 13  page 14  page 15  page 16 - 17  page 18  str. 20 - 23  str. 24  str. 25  str. 26  str. 27  str. 28  str. 29  str. 30  str. 31  str. 32 - 33  str. 34 

TimeLine A Message from the Director Board of Directors / PCB Staff Prague Meeting Planners Guide & New Web Pages Business Development Department / Bidding for Prague, Bidding to Win! Site Inspections / Statistical Summary Tradeshows & FAM/PRESS Trips Advertising Promotional Materials / Special Events SWOT Analysis PCB 2009 2009 Budget Summary asov osa Slovo editelky Pedstavenstvo a tm PCB Prague Meeting Planners Guide & Nov webov strnky Obchodn oddlen / Nabdka Prahy - Nabdka spchu! Prohldky prostor / Statistick souhrn Veletrhy & FAM/PRESS Tripy Reklama & Inzerce Reklamn materily / Speciln udlosti SWOT analza PCB 2009 2009 Vsledkovka

2009 Annual Report - 3

January 8th - 9 th  GO and Region Tour Brno January 21st  Board of Directors Meeting, Vinohradsk 46, Praha 2 January 22nd  Paris Workshop - 107 French MICE Attendees January 23th - 24th  Sales trip France January 27th - 28th  PCB Educational Seminar - Hosted by Henrik Von Arnold January 27 January 27 January 27
th th th

Master Class in Bidding

 New Years Eve Party - Location: ZOOM, Congress Centre Prague  PCB Members receive Member Certificates  New Promo Materials - Member CDs, folders, pens

January 30TH New Project City of Pragues Incentive Program in support of Conference and Incentive Tourism in Prague In 2009 PCB and its members took it upon themselves to introduce and Conference Incentive Program to the City of Prague, this is still being finalized, more details to come in 2010. February 19TH Marketing Committee Meeting KEY SELLING POINTS PRAGUE PCB Marketing committee generated through a very productive brainstorming session the main Key selling points for Prague, which will be used for print advertising of PCB, online advertising, sales and sales presentations, marketing materials and our website. March 15TH Launch of NEW Prague Convention Bureau WEBSITE - basic version PCB has launched the PCB website several weeks ago. Official Tender Winner became the company Nausus, s.r.o. March 30TH - April 3RD Paris, Tradeshow - MEEDEX The only rendez-vous driven event in France dedicated exclusively to French buyers booking meetings, conferences, events and incentive travels internationally. MEEDEX is preparing the launch of the essential tool for all actors of the MICE sector: The MEEDEX PRO - the official business tourism, convention and event directory.

January 29 th  Director of PCB, Jade Sebek nominated into steering committee for Global ACTE Conference in Prague - 25 - 27. 10. 2009 January 29
th

 Marketing Committee Meeting, Vinohradsk 46, Praha 2

January 30 th  New Project City of Pragues Incentive Program in support of Conference and Incentive Tourism in Prague February 4th - 5th  Paris, Tradeshow - Bedouk February 18th  Board of Directors Meeting, Vinohradsk 46, Praha 2 February 19 th  Marketing Committee Meeting KEY SELLING POINTS PRAGUE February 24th - 26th  London, Tradeshow CONFEX - WON an award for BEST SHELL STAND February 25th  London MICE Workshop February 28th  PCB allocates financial support from CzechTourism to assist in the development of Czech Convention Bureau. March 1st  Advertorial about Prague as a MICE destination debuts in Czech Travelogue - a International Travel Magazine March 15th  Editorial on Prague and PCB advertisement in Luxury Travel Magazine March 15th  Launch of NEW Prague Convention Bureau WEBSITE March 25th  Board of Directors Meeting, Vinohradsk 46, Praha 2 March 26th  Marketing Committee Meeting, Vinohradsk 46, Praha 2 March 30 th - April 3th  Paris, Tradeshow - MEEDEX

2009 Annual Report - 4

April 1st  April 1 April 4 - 5

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Corporate Sponsor: PILSNER URQUELL Meeting Planners Guide - Tender winner of this project became COT Business, s.r.o. Prague - PCB hosts ACTE Site Inspection Board of Directors Meeting, Vinohradsk 46, Praha 2 PCB presents Prague and the PCB members in the Meetings and Congressi Magazine on the Italian Market Marketing Committee Meeting, Vinohradsk 46, Praha 2 Board of Directors Meeting, Vinohradsk 46, Praha 2 General Meeting in Zofin Garden Business Destinations Magazine Globe and Mail - European Travel Commission - Specil Travel Edition - Canada/USA Prague hosts the Meetings and Incentive Forum Voyages and Strategies Board of Directors Meeting, Vinohradsk 46, Praha 2 Marketing Committee Meeting, Vinohradsk 46, Praha 2 Frankfurt, Tradeshow - IMEX Prague - UK FAM Trip French PRESS Trip Milano, Italy - Milano Workshop Prague, PCB host ACTE Site Inspection Board of Directors Meeting, Vinohradsk 46, Praha 2 Spain, ICCA Educational Conference FAM Trip, France Brussels, Brussels MICE Workshop PCB President presents CEBRE ICCA European Chapter Meeting 2010 coming to Prague! Board and Marketing Committee meet in Hard Rock Cafe PCB hosts ICSC Site Inspection April 1st Corporate Sponsor: PILSNER URQUELL PCB is happy to announce that Pilsner Urquell has became a new corporate sponsor from April 2009. Financial investment amounts 1 400 000 CZK. April 29th General Meeting in Zofin Garden PCB hosted its General Meeting for members and potential members a like. With a record turnout of over 50 guests PCB presented its accomplishments, finances and future plans. May 13th - 16th Prague hosts the Meetings and Incentive Forum PCB is presenting Prague and its members this week at the Meetings and Incentive Forum organized by the Great Hotels Organization. PCB is proud to be one of the sponsors! The Meeting & Incentive Forums are designed to give high quality meeting and incentive hotels four intensive days of face-toface meetings with MICE buyers from Germany, UK, France, Switzerland, Benelux and Scandinavia. May 19th Voyages and Strategies Prague Convention Bureau promotes Prague and its Partners through a detailed case study. May 26th - 28th Frankfurt, Tradeshow - IMEX PCB hosted the IMEX buyers on the CzechTourism stand, presented PCB and its members in each of the three IMEX Daily Magazines. The PCB staff conducted 45 prescheduled meetings and they are following up with clients as we speak! June 1st - 3rd Prague UK FAM Trip PCB welcomed meeting planners from the UK. We had a rigorous program prepared - the group visited 10 hotels, 4 venues, attended a DMC workshop and enjoyed a tour of Prague. Thank you to all who helped out in making this FAM a success! June 11th - 13th French PRESS Trip Prague, Five prestigious travel writers from French MICE magazines. Press Conference in cooperation with PCB, CzechTourism and CSA on Friday, 12th of June, 2009. June 11th - 12th Milano, Italy - Milano Workshop PCB is presenting Prague and its members this week at a PCB/CzechTourism organized workshop in Milan. CzechTourism and PCB in cooperation with the Meetings and Congressi Magazine is proud to present Prague and the Czech Republic in Italy. June 22nd Brussels, Brussels MICE Workshop PCB presented Prague and its members by hosting a workshop in Brussels in light of wrapping up the official term of the Czech Republic as the head of the EU. The event took place in the Prague House, located in the heart of the EU commission district. PCB presented Prague as the ideal meetings destination to meeting planners and associations alike. June 23rd PCB President presents CEBRE PCB and the City of Prague were presented as a meetings destination for association meetings, incentives and corporate events. The presentation was held directly in the European Commission in front of 200 commission members. June 25th ICCA European Chapter Meeting 2010 coming to Prague! In cooperation with Agentura Karolina Prague was announced as the next host destination in 2010 at the Geneva 2009 conference. 50 - 100 participants representing Destination Marketing, Meetings Management, Venues, Meetings support and Transport companies are expected in Prague in June 2010.

 

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April 8th  April 19 th  April 22

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April 22nd  April 29

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April 30 th  April 30 th  May 13th - 16th  May 19 May 20

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May 21st  May 26th - 28th  June 1st - 3rd  June 11 - 13

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June 11 - 12
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June 15 - 17
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June 16th  June 17th - 20 th  June 18 - 20

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June 22

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June 23

June 25

June 25th  June 30 th - July 6th 

2009 Annual Report - 5

July 1st  July 1

st

Launch of the NEW Business Development Department PCB wins two bids for Prague! PCB hosts the Saralee Site Inspection PCB presents itself at the IEEE London Oysters Networking Workshop PCO a DMC Meeting - Babylon, Liberec Board of Directors Meeting, Rytsk 26, Praha 1 PCB and CzechTourism collaborate for a Meetings and Incentive MAP! PCB hosts a French PCO Site Inspection - Agency Partners France Toronto, Tradeshow Incentive Works Toronto, Toronto Workshop New York, New York Workshop Board of Directors Meeting, Rytsk 26, Praha 1 PCB in Cooperation with CzechTourism host USA and Canada FAM trip PCB hosts World Cafe Site Inspection PCB Hosts French FAM trip Pragues FIRST Meeting Planner Guide Available PCB launches sophisticated online RFP Program General Meeting PCB, Plzesky Prazdroj, Plzen July 1st Launch of the NEW Business Development Department New Staff, New concept, Sales Manuals, facelift PCB office July 1st PCB Wins two bids for Prague! This year has been quite a turning point for the Prague Convention and its members. Expansion in both team members and finances and now results are starting to come emerge. We are proud to announce two conferences which have been confirmed from Prague in 2010 through the hard work of the PCB staff. July 13th PCB presents itself at the IEEE PCB took part in the IEEE - PANEL OF CONFERENCE ORGANIZERS, held in Prague in July. PCB welcomed the delegates and sponsored a coffee break for the 120 IEEE delegates to enjoy. July 15th London Oysters Networking Workshop PCB also took part in the OYSTERS SUMMER PARTY - ON TOP OF THE WORLD, organized by CAT Publications, CONFEX Group and OYSTERS (A group of tourist boards and CVBs in the UK. The networking event was meant to bring together 21 key detonations and over 300 potential buyers in the London area. August 27th Toronto, Toronto Workshop Prague Convention Bureau presented itself before 60+ meeting planners from the Greater Toronto Area in the exquisite location the Sunnybrook Estates. September 1st New York, New York Workshop For the first time PCB and CzechTourism hosted a evening workshop event in New York, meeting with over 50 buyers in the Czech House located in Uptown New York. September 15th Pragues FIRST Meeting Planner Guide Available Prague Convention Bureau issued this month the first comprehensive overview of convention and incentive possibilities in Prague - Prague Meeting Planners Guide. This publication presents services and activities of the Prague Convention Bureau members; in the form of summary the other subjects who are active in conference and incentive business, incentives and social programs in Prague and surrounding areas and the basic information necessary for meeting planners. (Download on www.pragueconvention.cz)

July 5th - 6th  July 13

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July 15

July 31

August 5th  August 9 th  August 16th  August 25 - 26

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August 27

September 1st  September 3rd  September 6 th - 12 th  September 7th - 8th  September 7 - 9

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September 15 September 18

September 24th 

2009 Annual Report - 6

October 2nd  More promotional materials - new pans, note pads and paper PCB gift bags October 5th  A Message from the Director October 7th - 9 th  Sales Trip Paris October 9 th - 12 th  Sanofi Aventis Site Inspection October 10 th - 14th  MAP PRO Tradeshow in France + Sales Trip October 15th - 18th  Host of GALA Site Inspection October 25th - 27th  ACTE GLOBAL CONFERENCE IN PRAGUE November 2nd - 4th  PCB hosts FAM Trip UK November 5th  Board of Directors Meeting, Vinohradsk 26, Praha 2 November 7th - 11th  Florence Itlie, akce ICCA Conference November 8th - 13th  UK, Trade show WTM/Sales Trip November 22nd - 24th  Prague hosts Brussels FAM Trip November 26
th

October 25th - 27th ACTE GLOBAL CONFERENCE IN PRAGUE We are very happy to announce that PCB in cooperation with CzechTourism is supporting the ACTE 2009 conference in Prague, Czech Republic. PCB organized and lead the site inspection which was held from the 15th - 18th of June 2009. The ACTE Global Educational Conference will be held from the 25th - 27th of October in the Hilton Hotel Prague; we are expecting approx. 400 - 500 participants traveling from all over the world. December 15th Workshop Paris PCB attended the second MICE workshop in Paris presenting to over 100 buyers in a traditionally Czech holiday themed event.

 Marketing Committee Meeting, Vinohradsk 46, Praha 2

November  PCB Advertisement in AHR Forum and Be The Best Magazine December 1st  New Power Point Presentation Available December 1st - 3rd  Barcelona, Tradeshow EIBTM, Advertising - EIBTM Daily December 7st - 15th  USA - Chicago, New York, Toronto Sales Trip December 10 th  Board of Directors Meeting, Bellevue, Smetanovo nb. 18, Praha 1 December 15th  Workshop Paris December  PCB Advertisement in Top Travel Business

2009 Annual Report - 7

A Message from the Director

At its core, the mission of the Prague Convention bureau is to strengthen the positive awareness of the city of Prague as a convention and visitor destination to increase revenue and stimulate economic growth for the community. In 2009 the bureau staff and volunteer board of directors took that message to heart and pursued a number of successful marketing ventures.

For the first time in history Prague published an official Meeting Planners Guide which we created in conjunction with COT media and without any direct effect on our year end budget. This visually stunning promotional tool has over 140 pages with an individualized presentation of each of our members. A 1 000 copies were printed in 2009 and we will be expanding this venture in the future. New was also the completion of an interactive CD-ROM presentation highlighting the cities must see attractions and activities, member presentations and many other key selling points toward Prague. At the beginning of April, we unveiled a completely re-designed web site featuring new bells and whistles to ensure a user friendly experience. New photography and additional links were made more accessible on the home page. In August of 2009, PCB launched a new sophisticated online request for proposal system, which surpasses most other online RFP systems promoted by our competitors. In April 2009, PCB welcomed its first official corporate sponsor Pilsner Urquell with significant financial commitment which will continue into the beginning of 2010. We also were able to allocate funds for our budget from our strategically partner CzechTourism, which was provided to us on the basis of assisting in the development of Czech Convention Bureau. At the end of the year, PCB also received a partnership investment directly from the City of Prague in a record high of 2.5mil CZK.

All this was accomplished while still introducing new projects, achieving our goals and coming over 1mil CZK under budget. Looking back on 2009, a number of factors affected tourism - from unpredictable consumer behavior, to the general economic climate. However, a recent study released through ICCA (International Conference and Convention Association) indicated that in 2010 and 2011 tourism will again become a growth industry especially in the associations meeting sector. The PCB staff, board of directors and bureau partners have all done an outstanding job in servicing all meeting professionals and elevating the awareness of the City of Prague. As we look forward in 2010, the bureau will pursue new marketing opportunities and will continue to strive to exceed the expectations of clients who would like to Compose their event in Prague!

2009 Annual Report - 8

Board of Directors
President of the Board Vice president of the Board Vice president of the Board

PCB Staff
Jade Sebek
Director

Jan Admek

Petr Marhoul

Andrea Libov
Marketing

Michal Chour

Ken Dietrich Brett Ira

Business Development Dept. Business Development Dept.

Lenka lebkov

Member of the Board Member of the Board

Sanjiv Suri

Martina Bouov
Team Coordinator

Katarina Dvokov

Member of the Board Member of the Board

Jana Jzov

P/T Business Development Dept.

Karel Knetl
Treasurer

Helena Hradilov Julius Fabula

P/T Business Development Dept. P/T Business Development Dept.

Jarmila korkov

2009 Annual Report - 9

PR AGUE MEETING PL ANNERS GUIDE and CD-ROM PRODUCED

The Prague Convention Bureau introduced a new key marketing tool for the promotion of meeting and incentive tourism to Prague. For the first time, the PCB is able to offer a complex meeting planners guide, the publication presents services provided by the Prague Convention Bureau and its members; members being listed with detailed information and non members being list with a visuals and basic contact information. We worked with C.O.T. media and our partners to create a professionally produced marketing piece that beautifully displays the cities finest offerings by way of activities, sites, food, shopping and of course accommodations and conference organizers. PCB Director Jade Sebek said This very visual production will continue to serve as and effective outreach tool in the months and years ahead This project was completely self-funded. The helpful coordination of C.O.T. media allowed the PCB to contact members and non-members to advertize in this publication in a very non-offensive way. The overall look of the publication can be downloaded at www.pragueconvention.cz.

NEW WEBSITE

and ONLINE REQUEST FOR PROPOSAL FORM The bureau unveiled a fresh new design of its website in April 2009 at www.PragueConvention.cz. The new site developed by Nausus s.r.o., was created to be more user friendly and easier to navigate for meeting planners, members and the media. To achieve this, key items such as the request for proposal form and the members directory were made to be complex but easy to use both for the member and the end client. The Request for Proposal form is an application which directly connects the members and the potential clients. Potential clients input all detailed information into a detailed three page form, which automatically gets distributed to the members through and online filter system at this point the client and the members communicate directly. Members were also provided with log in information, which allows each member to update their member profile, pictures and other information directly on the site. The Prague Convention Bureau plans further enhancements to its website in 2010.

2009 Annual Report - 10

(>1000pax) ICSC - International Council of Shopping Centres IFLA - International Federation of Library Associations ESMRMB - European Society for Magnetic Resonance in Medicine and Biology IPA - International Psychoanalytical Society CMEC - Ceramics and Materials Engineering Conference EACPT - European Association for Clinical Pharmacology and Therapeutics ERS - European Respiratory Society EAIE - European Association for International Education WLA - World Lottery Association ISP - International Society of Photosynthesis (>1000pax) CHEMCON - European Conference IFLA - International Federation of Library Associations ESMRMB - European Society for Magnetic Resonance in Medicine and Biology IPA - International Psychoanalytical Society CMEC - Ceramics and Materials Engineering Conference EACPT - European Association for Clinical Pharmacology and Therapeutics ERS - European Respiratory Society 2010 2010 2011 2013 2014 2013/14 350 750 500 600 750 600 600 WON! Prague Decision Barcelona TBD TBD TBD Decision Madrid TBD 2010 2012 2013 2013 2014 2015 2015 2013/14 2014 2013 1000 3500 1300 2500 1500 1000 1000 3700 1200 1500 WON! Prague Decision Barcelona TBD TBD TBD Decision Madrid TBD TBD TBD TBD

BUSINESS DEVELOPMENT DEPARTMENT

In 2009 the Prague Convention Bureau introduced a new initiative to increase the amount of events in Prague. The Business Development department officially opened its doors in July, 2009 with a team of two full time staff and two part time staff. The BDDs goals were to concentrate on developing a database of qualified clients, contacting them directly to introduce the services of the PCB and its members, focus on active bidding and creating an Ambassadors Program.

BIDDING for PRAGUE, BIDDING to WIN!

In 2009, PCB directed its efforts to actively begin bidding on larger association conferences. This meant working with Pragues professional conference organizers, the Prague Congress Centre and in some instances the local association representative. The PCB has been very successful with winning three major bids directly due to our efforts. In 2010, the PCB will continue its efforts in bidding for major conferences and will enhance this project by introducing activities such as the Ambassadors Program which will directly influence local area association contact to act as lobbyist in their own International associations.

2009 Annual Report - 11

SITE INSPECTIONS
Month April May June June/July August August September October November December Date 4 -5
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STATISTICAL SUMMARY
Other Details Total Number of clients contacted personally through BDD:. . . . . . . . . . . . . . . . . . . . . . . . . . 2804 Total number of updated contacts in BDD database: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7652 Total numbers of Inquires achieved directly through BDD: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 Total number of Inquires Won by PCB Members: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Total Number of Bids: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Total Number of Bids Won: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Total number of Bids still in TBD: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
(Through 2009 efforts)

PAX 1 1 2 1 2 1 2 1 1 2

USA, conference for 3000pax, site for congress centre - AES Switzerland - gala dinner 300 - WIN USA, conference for 300pax - ACTE USA, conference for 1000pax - ICSC Netherlands, meeting for 70pax - Saralee French Core PCO - Agency Partners France USA, World Caf Association, 150pax USA, GALA, 500pax UK, Exhibition for 800 -1000pax - iGaming UK, Conference 600 - 800pax - ISDA

26th - 28th 15th - 17th 30th - 2nd 5th - 6th 16th - 20th 7th - 8th 5 -7
th th

Total number of room nights secured for Prague:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4601

18th - 20th 16th - 17th

Total number of Site Inspections: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

2009 Annual Report - 12

TRADESHOWS and FAM/PRESS Trips

The Prague Convention Bureau attended nine tradeshows, seven workshops and hosted 6 FAM/Press trips from our top destinations. PCB also assisted in preparing the Meeting and Incentive Forum Great Hotels of the World and the ACTE Global Conference both in Prague and throughout 2009 conducted 6 sales trips, either individually or along with another event to save on cost.

Month January January February February February March/April April May June June June June June June July August August September September September October October November November November November December December

Date 8 -9
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Event Type Go and Region Tour Paris Workshop

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Place Brno Paris Paris London London Paris Prague Frankfurt Prague Milano Prague Malaga Brussels Brussels London Toronto Toronto New York Prague Prague Paris Prague Prague Florence Italy UK Prague Barcelona USA

22nd 4 -5
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BEDOUK CONFEX + Sales Trip London Workshop MEEDEX Meetings and Incentive Forum IMEX UK FAM/Press Trip
th

24th - 25th 25th 30 - 3

th th rd

12th - 17th 26 - 28 1st - 3rd 11 - 12

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Milano Workshop French FAM Trip ICCA Education Conference Brussels Workshop Brussels Sales Trip Networking Workshop Incentive Works + Sales Trip Toronto Workshop New York Workshop USA/Canada FAM Trip FAM/Press Trip France Map Pro, France and Sales trip ACTE Global Conference FAM/Press Trip UK ICCA Conference WTM/ Sales Trip Brussels FAM/Press Trip EIBTM Sales Trip - Chicago, New York, Toronto

18th - 20th 17th - 20th 22nd 23rd - 25th 15 27

th

25th - 26th
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1st 6th - 12th 7th - 9th 10th - 14th 25 - 27

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2nd - 4th 7th - 11th 8th - 13th 21st - 24th 1 -3

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7th - 15th

2009 Annual Report - 13

A V Y S N M CB ROSTE P
ng ora Biddi ce gov podp prezenta Marketin Zahranin ne poptvky On-li rtnei MICE pa BUSINESS

ADVERTISING
2009 Main focus on media - domestic and abroad:

20

06

20

07

20

20 08

09

20

10

w w w. p r

vention aguecon

.cz

PCB is located

Visit the Pra gue Convent ion Bureau at EIBTM to EAT, DRINK and WIN
at the Czech Repub lic Stand # K650

Monost efektivn spolupr Zsk vn ce s part poptv ek nery v ob prost ed lasti MIC nict vm E Pr ezenta modernh ce na na o on-line ich zahr systmu aninch M ar keti ngov po akcch dpor a ze str an y PC B

Zlepujem e cestu pro V b usiness

 Establish our expertise among our peers, the press, and our potential clients  Build goodwill among our clients and suppliers  Create and reinforce our brand and professional corporate image  Inform and create good perceptions regarding our company and services

Domestic:

 Assist in introducing a new service or product  Generate traffic to our on-line request form  Mitigate of negative publicity and corporate crisis

Abroad:

Prague is the prettiest

gem in the stone

crown of the world J.W. Goethe, (1749 1832)

On Tuesday Dece www.praguec mber 1, 2009 and Wednesday onvention.cz over 20 chanc es to WIN! December 2, Door Prizes consis 2009 at 3PM the PCB memb t of overnight PCB will be ers! Talk to a holding Prize stays in Pragu Prague Conve a 5 Night Vacat Draws with e, dinners, tours ntion Bureau ion in Prague representative and much more (including airfare to find out details provided by , accommodat of how to win ion and tours). Traditional the GRAND PRIZE Czech Beer and Wine also available for you to enjo y See you at the Show !

On-line poptv ky

MICE partnei

List of Advertising in 2009:

 AHR Forum  BEDOUK Catalogue  Be The Best  COT  Business Destinations Magazine  Convention and Incentive Catalogue (CzechTourism)  Czech Travelogue  Czech Republic Sales Guide (North America)  EIBTM Daily  IMEX Daily  Incentive Travel Magazine  Luxury Meetings  Meeting a Congressi  Prague Meeting Planners Guide  The Globe and Mail  TOP Travel Business

You Ca n E x p e ri

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Bidding

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PCB_inzerc e_A4_press .indd 1

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18.12.2009 13:32:45

2009 Annual Report - 14

PROMOTIONAL MATERIALS
Prague Metro
The Czech Tourist Autority, a non prot organization under the Ministry Of Regional Development was founded in 1993 for the purpose of promoting the Czech Republic as an attractive tourist destination abroad and in the year 2003 also promoting within the domestic market. CzechTourism supports the incoming and domestic tourist industry and further focuses on promoting the particular branches of the travel industry, such as spas, conference and incentive as well as golf tourism. More informations: info@CzechTourism.cz www.CzechTourism.com
www.czechtourism.com

SPECIAL EVENTS
PCB New Year Eve Party General Meeting Spring 2009 Meeting and Incentive Forum General Meeting Fall 2009 ACTE Global Conference

CzechTourism www.czechtourism.com Vinohradsk 46, Praha 2 Prague Information Service www.prague-info.cz Information Centres: The Old Town Hall (Staromstsk radnice), Staromstsk nmst 1 The concourse of the Main Railroad Station

Information Centre Rytsk ul. 31 The Lesser Town Bridge Tower (Malostransk mosteck v) (from April to October) Public Transport System www.dpp.cz Czech Airlines www.czech-airlines.com

The Prague Convention Bureau is a non-prot organization offering you a one-stop-shop service for organizing a conference, meeting, seminar, exhibition or incentive event. Advice and assistance are provided completely free of charge. Interested in organizing an event in Prague? The Prague Convention Bureau can assist you in: Planning your event, Organizing your site inspection, Drawing up a social program, Helping your budget goals More informations: TeamPCB@pragueconvention.cz www.pragueconvention.cz

2009 Annual Report - 15

SWOT ANALYSIS PCB 2009

INTERNAL
 Commitment  Loyal  Entrepreneurial  Relationships with members  Innovative  Hard working  Fun / upbeat  Board loyalty & involvement  Leadership  Can-Do attitude  Strong Membership  Challenges dealing with adversity  Growth in Marketing and Business Development Activities  Very sophisticated RPF system  Engaged & established board  Vision / seeing opportunity

STRENGTHS

EXTERNAL
 Unique local flavour  Drivable destination  Heart of Europe  Global destination  Capital City within Czech Republic  Proximity to tourist attractions in Prague and throughout CZ  Clean environment  Many 4* and 5* properties  Unique culinary flavour  Rich in history  Safe environment  Partnerships  Easily accessible  Creative economy

STRENGHTS

OPPORTUNITIES

 Exchange rate  Partnerships: Regional and International  Collective Vision  Large group events - Ambassador Program  Commission structure  Collaborating with neighbouring regions  Revive meeting connections with other CVBs  Staycations / Meet locally  Technology: efficiency through technology  Growing / emerging city  Green marketing  Reduce duplication with other organization (re-evaluation)  Streamline / back to basics  To become more politically active  Define geographic region - enlarge  Host events

 Undervalued work-force  Communication of Activities and Accomplishments to members and the community  Continuity / stability  Website  Cultural Hospitality  Networking  Service groups vs. generating leads  Reliable funding (city, state) - membership dependent  Quantity value of membership to all members - prove of ROI  Limited resources  Community (selling ROI)  Quantity advertising ROI  Not politically active - local, regional

WEAKNESSES

 Lack of public funding  Lack of incentive program from side of HLMP  Identity  Local awareness  Local media presence  Lack of Exhibition Space  Full-fledged information center  Local municipal support  Economy  Territorialism

WEAKNESSES

THREATS

 Ill-informed legislature  Major facilities built/renovated in other regions  Overall economy  Energy  Technology - how people get info  Lack of member vs. executive team cohesiveness  Financial back-up - questionable not stable  Changing demographics: Age, ethnic, language  Are we positioned for change?  Competing markets

2009 Annual Report - 16

PCB THE YEAR AHEAD:

After looking into all aspects of our business we defined the main goals for PCB in 2010:

MARKETING

Focus on PR - locally and in feeder markets Web page upgrade > photo gallery, emailing system, etc. Social media promotion - Twitter, Facebook, Linked-in, etc. Marketing campaign at EIBTM and IMEX Google

BUSINESS DEVELOPMENT

goal 36 confirmed bids/bookings resulting in 15.000 room nights Staff allocation -> Congresses 50% and 50% corporate meeting Ambassador Program in place and fully functioning Series of Trade fairs, sales trips and FAM trips

STRUCTURAL GOVERNMENTAL SUPPORT

Incentive program for large convention > development & implementation; financed through municipality Events tracking statics (online)

2009 Annual Report - 17

2009 BUDGET SUMMARY

Revenue Membership Fees General CzechTourism + Sponsorship City of Prague Workshops Other Income Total Expenses Wages and Salaries Administration Advertising and Marketing Business Development * Workshops and Tradeshows Miscellaneous Expenses ** Total 348 041 18 100 2 215 091 2008 (CZK) 2 281 750 0 0 46 000 2 116 2 329 866 2008 (CZK) 523 823 200 237 1 124 890 2009 (CZK) 2 705 524 2 300 000 2 500 000 124 488 407 7 630 419 2009 (CZK) 2 509 676 1 043 190 1 235 017 688 667 336 346 264 090 6 076 986

SUBSTANTIAL INCREASE IN REVENUE

2009 was a pivotal year for the Prague Convention Bureau. With a visible increase of members, activities, staff, but most importantly REVENUE. PCB increased its membership base to over 80 members 46% being Platinum members, 35% Gold members and 19% Silver members. PCB was able to anchor in many of the key players within the Pragues meetings market. PCB was able to acquire a 2 million CZK partnership contract with CzechTourism to help kick start the Czech Convention Bureau, which had been successfully launched on 1.1.2010. In addition to this, PCB was able to convince one of Czech Republics most recognized brand, Pilsner Urquell to invest and sponsor the efforts of the PCB. And towards the end of 2009, Prague Convention Bureau was patiently waiting on a decision from the City of Prague, whether or not we were to receive a partnership contract to support PCB activities. After a lot of hard work on behalf of the PCB team and its Board of Directors, PCB received a substantial contribution of 2.5 million CZK bringing our annual budget to a new high. We would like to sincerely thank you all for your on going support and are looking forward to further growth in the future years to come!

* Hardware, Software, Renovation office in Rytsk, Database ** Legal and tax consultation, Vehicle expense, General and other Members meeting support

2009 Annual Report - 18

2009 Vron zprva

8. - 9. ledna  GO a Region Tour Brno 21. ledna  Zasedn pedstavenstva, Vinohradsk 46, Praha 2 22. ledna  Workshop v Pai: 107 astnk francouzskho MICE 23. - 24. ledna  Obchodn cesta do Francie 27. - 28. ledna  PCB vzdlvac semin - podan Henrikem Von Arnoldem (jednika v oblasti tvorby nabdek) 27. ledna  Novoron party, msto konn: ZO2OM, Congress Centre Prague 27. ledna  lenov PCB obdreli lensk certifikty 27. ledna  Nov propagan materily - lensk CD, desky, tuky 29. ledna  editelka PCB, Jade Sebek, nominovna do dcho vboru Global ACTE Conference v Praze 25. - 27. 10. 2009 29. ledna  Setkn marketingov komise, Vinohradsk 46, Praha 2 30. ledna  Nov projekt Prask incentivn program k podpoe konferenn a incentivn turistiky v Praze 4 - 5. nora  Pa, veletrh Bedouk 18. nora  Zasedn pedstavenstva, Vinohradsk 46, Praha 2 19. nora  Zasedn marketingov komise - KEY SELLING POINTS PRAGUE 24. - 26. nora  Londn, Veletrh - CONFEX - Udlena cena za nejlep stnek 25. nora  Londn - MICE Workshop 28. nora  PCB zskv finann podporu od CzechTourism k rozvoji Czech Convention Bureau 1. bezna  Uvedena reklama o Praze jako MICE destinaci v Czech Travelogue - mezinrodn cestovatelsk magazn 15. bezna  Editorial o Praze a inzerce PCB v Luxory Travel Magazine 15. bezna  Uveden NOVCH webovch strnek PCB - zkladn verze 25. bezna  Zasedn pedstavenstva, Vinohradsk 46, Praha 2 26. bezna  Zasedn marketingov komise, Vinohradsk 46, Praha 2 30. bezna - 3. dubna  Pa, veletrh - MEEDEX 30. bezna - 3. dubna Pa, veletrh - MEEDEX Jedin udlost zamen na pm jednn ve Francii. Je vnovan pouze francouzskm nkupm, kte objednvaj mtinky, konference, udlosti a incentivn cestovn na mezinrodn rovni. MEEDEX pipravuje sputn zkladnho nstroje pro vechny zastnn z MICE odvtv - MEEDEX PRO se stane oficilnm adresem incentivn turistiky. 30. ledna Nov projekt Prask incentivn program k podpoe konferenn a incentivn turistiky v Praze V roce 2009 si PCB a jeho lensk zkladna vzali za sv pedstavit konferenn a incentivn program Hlavnmu mstu Praze. Na projektu se stle pracuje, vice informac v roce 2010. 19. nora Zasedn marketingov komise KEY SELLING POINTS PRAGUE Velmi produktivn brainstorming marketingov komise PCB pinesl vynikajc vsledky v podob sestaven klovch prodejnch bod (tzv. Key Selling Points) pro Prahu. Ty budou pouit na titnch inzercch PCB, on-line reklamch, pi prodeji a prodejnch prezentacch, marketingovch materilech a na naich webovch strnkch. 15. bezna Uveden NOVCH webovch strnek PCB zkladn verze PCB uvedla sv nov webov strnky ped nkolika tdny. Oficilnm vhercem tendru se stala spolenost NAUSUS, s.r.o.

2009 Vron zprva - 20

1. dubna  1. dubna  4. - 5. dubna  8. dubna  19. dubna  22. dubna  22. dubna  29. dubna  30. dubna  30. dubna  13. - 16. kvtna  19. kvtna  20. kvtna  21. kvtna  26. - 28. kvtna  1. - 3. ervna  11. - 13. ervna  11. - 12. ervna  15. - 17. ervna  16. ervna  17. - 20. ervna  18. - 20. ervna  22. ervna  23. ervna  25. ervna  25. ervna  30. ervna - 6. ervence 

Sponzorstv PILSNER URQUELL Meeting Planners Guide - vhercem vbrovho zen na tento projekt se stal COT Business, s.r.o. Praha - PCB hostuje ACTE Site Inspection Zasedn pedstavenstva, Vinohradsk 46, Praha 2 PCB pedstavuje Prahu a svou lenskou zkladnu v asopise Meetings and Congressi na italskm trhu Zasedn marketingov komise, Vinohradsk 46, Praha 2 Zasedn pedstavenstva, Vinohradsk 46, Praha 2 Setkn v restauraci ofn Garden Business Destinations Magazine - esk republika zvolena nejlep business destinac ve stedn Evrop Globe and Mail - European Travel Commission - Speciln cestovatelsk vydn - Kanada/USA Praha pod Meetings and Incentive Forum Cesty a strategie Zasedn pedstavenstva, Vinohradsk 46, Praha 2 Zasedn marketingov komise, Vinohradsk 46, Praha 2 Frankfurt, veletrh - IMEX Praha - UK FAM Trip Francouzsk PRESS Trip Milano, Itlie - Milano Workshop Praha, PCB pod ACTE Site Inspection Zasedn pedstavenstva, Vinohradsk 46, Praha 2 panlsko, ICCA Educational Conference FAM Trip, Francie Brusel, Brussels MICE Workshop Pedseda PCB prezentuje CEBRE ICCA European Chapter Meeting 2010 se uskuten v Praze! Zasedn pedstavenstva a marketingov komise v Hard Rock Cafe PCB pod ICSC Site Inspection 1. dubna Sponzorstv PILSNER URQUELL PCB s radost oznamuje, e Pilser Urquell se od dubna 2009 stal nam novm sponzorem. Finann podpora dosahuje ve vi 1 400 000 K. Pt letn setkn se uskuten v Plzeskm pivovae. 29. dubna Setkn v restauraci ofn Garden Dne 29.4. 2009 PCB uspodalo setkn pro svou lenskou zkladnu a potenciln leny. Pi rekordn nvtvnosti 50 host PCB presentovalo svoje spchy, finann a budouc plny. 13. - 16. kvtna Praha pod Meetings and Incentive Forum V tomto tdnu PCB prezentovala Prahu a svoji lenskou zkladnu na Meetings and Incentive Forum podanm the Great Hotels Organization. PCB je hrd na to, e je jednm ze sponzor, kte pomohli pi konn tohoto setkn v Praze! Meeting & Incentive Forum je navren tak, aby poskytlo pikovm hotelm v incentivn turistice tyi intenzivn dny jednn tv v tv s MICE nkupmi z Nmecka, Britnie, Francie, vcarska, Beneluxu a Skandinvie. 19. kvtna Cesty a strategie PCB pedstavuje Prahu a sv partnery v podrobn ppadov studii. 26. - 28. kvtna Frankfurt, veletrh IMEX Od 26. do 28. kvtna se PCB prezentovalo na veletrhu IMEX ve Frankfurtu. PCB vtala zjemce na stnku CzechTourism, kde prezentovalo PCB a jeho lenskou zkladnu v kadm ze t IMEX denk a podala koktejlovou party pro zjemce s vybranmi eskmi specialitami a eskou folklorn muzikou. Zamstnanci PCB realizovali pes 45 schzek a na n navazuj prv te, kdy tete tyto dky. 1. - 3. ervna Prague UK FAM Trip PCB pivtala organiztory mtink z Velk Britnie. Mli jsme pipraven nron program skupina navtvila 10 hotel, 4 djit konferenc, zastnila se DMC workshopu a uila si prohldku Prahy. Dkujeme vem, kte nm pomohli k spchu tohoto FAM tripu! Do budoucna plnujeme dlat vice takovchto FAM trip a pokud se na Vs nedostalo nyn, nezoufejte, pt se to jist povede! 11. - 13. ervna Francouzsk PRESS Trip Praha pt prestinch reportr o turistice z francouzskch MICE asopis zavtalo do Prahy pod vlajkou PCB. 12. 6. tiskov konference ve spoluprci PCB, CzechTourism a SA. 11 - 12. ervna Milano, Itlie Milano Workshop PCB prezentovalo Prahu a svou lenskou zkladnu na workshopu organizovanm PCB a CzechTourismem v Miln. CzechToursim a PCB ve spoluprci s Meeting and Congressi Magazine jsou hrdi na to, e mohli prezentovat Prahu a eskou republiku v Itlii. 22. ervna Brusel, Brussels MICE Workshop Dne 22.6. PCB prezentovalo Prahu a svou lenskou zkladnu pi podn workshopu v Bruselu konanho pi pleitosti pedsednictv esk republiky Evropsk unii. Udlost se konala v ndhernm Praskm dom, kter se nachz v samm stedu tvrti, kde sdl Evropsk komise. PCB prezentovalo Prahu organiztorm mtink jako ideln msto pro jejich setkn nebo konferenci. Po veern akci a workshopu nsledoval raut, esk pivo a vno. 23. ervna Pedseda PCB prezentuje CEBRE PCB a Hlavn msto Praha byly prezentovny jako kongresov destinace vhodn pro sdruen, incentivn a firemn eventy. Prezentace probhla 23. 6. 2009 pmo v Evropsk komisi ped 200 komisai. 25. ervna ICCA European Chapter Meeting 2010 se uskuten v Praze! Ve spoluprci s agenturou Karolina jsme na konferenci eneva 2009 vyhlsili Prahu jako pt msto, kde se bude ICCA setkn odehrvat. Tm sto astnk z ad Destination marketingu, managementu mtink, mst konferenc, mtinkov podpory a pepravnch spolenost pijedou do Prahy v ervnu 2010.

2009 Vron zprva - 21

1. ervence  1. ervence  5. - 6. ervence  13. ervence  15. ervence  31. ervence  5. srpna  9. srpna  16. srpna  25. - 26. srpna  27. srpna  1. z  3. z  6. - 12. z  7. - 8. z  7. - 9. z  15. z  18. z  24. z 

Zahjen innosti novho obchodnho oddlen PCB vyhrv pro Prahu dv vbrov zen PCB pod Saralee Site Inspection PCB se prezentuje na IEEE London Oysters Networking Workshop PCO a DMC setkn Babylon, Liberec Zasedn pedstavenstva, Rytsk 26, Praha 1 PCB a CzechTourism spolupracuj na Meetings and Incentive MAP! PCB pod francouzskou PCO Site Inspection - Agency Partners France Toronto, vstava Incentive Works Toronto, Toronto Workshop New York, New York Workshop Zasedn pedstavenstva, Rytsk 26, Praha 1 PCB ve spoluprci s CzechTourism podaj USA and Canada FAM trip PCB hostuje World Cafe Site Inspection PCB pod French FAM trip PRVN Meeting Planner Guide dostupn pro veejnost PCB spout sofistikovan online poptvkov systm Setkn PCB, Plzesky Prazdroj, Plze 1. ervence Zahjen innosti novho obchodnho oddlen Nov zamstnanci, nov koncept, prodejn manuly a vylepen kancelskch prostor PCB 1. ervence PCB vyhrv pro Prahu dv vbrov zen Rok 2009 byl pro PCB a jeho leny zlomov. Expanze ze stran jak lensk zkladny, tak i financ zpsobila, e jsou vidt vsledky. Jsme hrdi na to, e meme ohlsit, e se Praha stane dky na tvrd prci hostitelem tchto dvou konferenc: ICSC - International Council of Shopping Centers - 700 - 800 osob, CHEMCON - 300 - 350 osob. 13. ervence PCB se prezentuje na IEEE PCB se zastnilo IEEE - PANEL OF CONFERENCE ORGANIZERS, kter se konal v Praze v ervenci. Uvtali jsme delgty a sponzorovali coffee break pro 120 delgt IEEE. 15. ervenceh London Oysters Networking Workshop PCB se tak zastnilo OYSTERS SUMMER PARTY - ON TOP OF THE WORLD podan CAT Publications CONFEX Group and OYSTERS (skupina ad cestovnho ruchu a CVBs v Britnii). Networkingov udlost mla za cl pivst dohromady pes 300 potencilnch klient z oblasti Londna. 27. srpna Toronto, Toronto Workshop Prague Convention Bureau se prezentovalo ped vce jako edesti organiztory mtink z ir oblasti Toronta v exkluzivnm mst Sunnybrook Estates. 1. z New York, New York Workshop PCB a CzechTourism podalo podveern udlost v New Yorku. Setkn v newyorskm eskm Dom v New York Uptown zahrnulo pes 50 nakupch. 15. z PRVN Meeting Planner Guide dostupn pro veejnost V zi vydalo Prague Convention Bureau prvn celkov pehled incentivnch a sjezdovch monost v Praze - Prague Meeting Planners Guide. Publikace prezentuje sluby, innosti a nabdku len PCB; ve form celkovho peheldu subjekt, kter jsou aktivn v oblasti konferenn a incentivn turistiky, incentivnch a spoleenskch programech v Praze a pilehlm okol. Publikace je urena organiztorm mtink, konferenc a event a je dostupn na: www.pragueconvention.cz

2009 Vron zprva - 22

2. jna  Dal propagan materily nov propisky, bloky a paprov drkov PCB taky 5. jna  Zasedn marketingov komise, Vinohradsk 46, Praha 2 7. - 9. jna  Obchodn cesta do Pae 9. - 12. jna  Sanofi Aventis Site Inspection 10. - 14. jna  MAP PRO veletrh ve Francii + obchodn cesta 15. - 18. jna  Podn GALA Site Inspection 25. - 27. jna  ACTE GLOBAL CONFERENCE v Praze 2. - 4. listopadu  PCB pod FAM Trip UK 5. listopadu  Zasedn pedstavenstva, Vinohradsk 26, Praha 2 7. - 11. listopadu  Florencie Itlie, akce ICCA Conference 8. - 13. listopadu  UK, prodejn vstava WTM/Sales Trip 22. - 24. listopadu  Praha pod Brussels FAM Trip 26. listopadu  Zasedn marketingov komise, Vinohradsk 46, Praha 2 Listopad  PCB inzeruje v AHR foru a Be The Best asopise 1. prosince  New Power Point Presentation Available 1. - 3. prosince  Barcelona, veletrh EIBTM, inzerce - EIBTM Daily 7. - 15. prosince  USA - Chicago, New York, Toronto obchodn cesta 10. prosince  asedn pedstavenstva, Bellevue, Smetanovo nb. 18, Praha 1 15. prosince  Workshop v Pai Prosince  PCB inzeruje v Top Travel Business 25. - 27. z ACTE GLOBAL CONFERENCE v Praze Jsme velmi astni, e meme ohlsit, e PCB ve spoluprci s CzechTourismem podporuje ACTE 2009 konferenci v Praze. PCB organizovalo a vedlo site inspection, kter se konala mezi patnctm a osmnctm ervnem 2009. ACTE Global Educational Conference se odehrla od 25. do 27. jna v hotelu Hilton Praha a zastnilo se j k pti stm astnk z celho svta. 15. prosince Workshop v Pai PCB se zastnilo druhho workshopu v Pai, aby mohlo prezentovat 100 astnkm tma tradin esk dovolen.

2009 Vron zprva - 23

Slovo editelky
Podstatou posln Prague Convention bureau (PCB) je poslit pozitivn povdom o Praze jako mst konferenc a destinaci pitaliv pro adu nvtvnk, a tm zvit pjmy a stimulovat rst odvtv cestovnho ruchu. V roce 2009 se zamstnanci a manaei naden zapojili do naplovn tohoto posln. Dky jejich zpalu, entusiasmu a aktivit se podailo splnit celou adu obchodnch vzev.

Poprv v historii vydala Praha oficiln Meeting Planners Guide vytvoen spolen s COT media, ani by to mlo dopad na celkov ron rozpoet. Tento propagan nstroj, jeho skvl grafika na prvn pohled upout, m pes 140 stran, na nich najdete prezentace vech naich len. Bylo vytitno tisc kus. Tato aktivita bude dle rozvjena. Nov byla tak dokonena interaktivn CD-ROM prezentace, kter upozoruje na nejzajmavj msta, kter je mon v Praze navtvit, a na aktivity, kter je zde mon podnikat. Spolu s tm tato prezentace obsahuje i pedstaven len PCB. Na zatku dubna jsme zprovoznili zcela pebudovan internetov strnky. Byla pidna ada atraktivnch funkc, dky emu je rozhran uivatelsky pjemnj a poskytuje nvtvnkm daleko vy komfort. Na domovsk strnce nyn najdete vce fotografi, odkaz a dalch uitench informac, ani by tm utrpla pehlednost. V srpnu byl uveden do provozu nov poptvkov systm, kter pevyuje naprostou vtinu konkurennch systm pro zadvn poptvek. V dubnu PCB mezi svmi partnery pivtalo prvnho oficilnho korportnho sponzora. Je jm Plzesk Prazdroj, kter vznamnou mrou pispl k financovn a rozhodl se v tomto pokraovat i v roce 2010. Podailo se nm tak zskat zdroje od naeho strategickho partnera, agentury CzechTourism, co nm pomohlo udrovat rychl tempo rozvoje. Ped koncem roku obdrelo PCB partnersk pspvek pmo od hlavnho msta Prahy v rekordn vi 2,5 mil K.

Dky tomu, e se to vechno podailo doshnout, jsme mohli realizovat nov projekty. Nklady zstaly o jeden milion korun ni, ne byl pedpoklad. Pi ohlednut zpt na rok 2009 je nutn konstatovat celou adu fakt, kter ovlivnily turistick ruch od nepedvdatelnho chovn spotebitel po obecn ekonomick klima, kter cestovn nepeje. Pesto jedna z poslednch studi publikovan ICCA (International Conference and Convention Association) poukzala, e v letech 2010 a 2011 se turismus znovu stane rostoucm odvtvm zejmna v oblasti konferenc a mtink. Zamstnanci, pedstavenstvo a partnei PCB odvedli vynikajc prci pi poskytovn profesionlnch slueb a zvyovn povdom o Praze. Nae naden neopad ani v roce 2010, kdy PCB bude pokraovat ve vyhledvn novch marketingovch pleitost a kdy udlme vechno pro to, abychom pekonali oekvn klient, kte by rdi uspodali svou udlost v Praze!

2009 Vron zprva - 24

Pedstavenstvo
Pedseda pedstavenstva Mstopedseda pedstavenstva

PCB tm
Jade Sebek
editelka

Jan Admek

Petr Marhoul

Andrea Libov
Marketing

Mstopedseda pedstavenstva

Michal Chour
len pedstavenstv len pedstavenstv

Ken Dietrich
obchodn oddlen

Lenka lebkov

Brett Ira

obchodn oddlen

Sanjiv Suri

Martina Bouov
Koordintor tmu

Katarina Dvokov

len pedstavenstv len pedstavenstv Finance

Jana Jzov

obchodn oddlen (sten pracovn vazek)

Karel Knetl

Helena Hradilov Julius Fabula

obchodn oddlen (sten pracovn vazek) obchodn oddlen (sten pracovn vazek)

Jarmila korkov

2009 Vron zprva - 25

Vy t voen PR AGUE MEETING PL ANNERS GUIDE a CD-ROM

PBC vytvoilo nov efektivn nstroj pro propagaci konferenn a incentivn turistiky. Poprv me nabdnout rozshlho prvodce a zdroj informac pro plnovn kongres. Publikace shrnuje veker sluby poskytovan PCB a jejmi leny. Kad len m svou detailn prezentaci. Ostatn maj monost umstit krtkou informaci a vizuln prezentaci se zkladnmi kontaktnmi daji. zce jsme spolupracovali s C.O.T. media a vemi naimi partnery, abychom vytvoili profesionln publikaci, kter by dokzala pedvst vechny krsy Prahy a to nejlep z nabdky volnoasovch aktivit, restaurac, nkup a samozejm ubytovn a organiztor konferenc. k Jade Sebek a dodv, e tato vynikajc pruka bude v nsledujcch mscch a letech cennm pomocnkem jak pro PCB, tak pro vechny zainteresovan strany. Projekt byl pokryt z rozpotu PCB. Podpora C.O.T. media umonila PCB kontaktovat leny i neleny s nabdkou zaazen do publikace zpsobem, kter byl ptelsk a neobtoval. Publikace je mimo jin dostupn internetovch strnkch www.pragueconvention.cz.

NOV WEBOV STRNKY

a online VZVA K PODN POPTVKY (Request for proposal form, RFP)

V dubnu 2009 PCB zcela inovovalo grafiku svch internetovch strnek na adrese www.PragueConvention.cz. Styl novch strnek, kter vyvinula firma Nausus s.r.o., je pteltj, pohodln a jednodu pro prochzen - a u plnujete mtink, jste nam lenem nebo se o nae aktivity zajmte jako novin. Abychom toho doshli, bylo nutn vyeit klov vlastnosti poptvkovho formule tak, aby byl dostaten podrobn a zrove jednoduch - pro leny PCB i pro koncov zkaznky. Vznikla tak aplikace, kter pmo spojuje leny a potenciln zkaznky. Zkaznci vypln do detailnho tstrnkovho formule daje o sv poptvce. Poptvky jsou tdny v on-line filtrovacm systmu a automaticky pedny tm lenm, pro kter jsou relevantn. Od tto chvle komunikuj lenov a zkaznci pmo. lenov obdreli pihlaovac daje, kter jim umouj aktualizovat svj lensk profil, obrzky a ostatn informace na webovch strnkch. Dal rozen webu a jeho funkc plnuje PCB v roce 2010.

2009 Vron zprva - 26

(>1000 astnk) ICSC - International Council of Shopping Centres IFLA - International Federation of Library Associations ESMRMB - European Society for Magnetic Resonance in Medicine and Biology IPA - International Psychoanalytical Society CMEC - Ceramics and Materials Engineering Conference EACPT - European Association for Clinical Pharmacology and Therapeutics ERS - European Respiratory Society EAIE - European Association for International Education WLA - World Lottery Association ISP - International Society of Photosynthesis 2010 2012 2013 2013 2014 2015 2015 2013/14 2014 2013 1000 3500 1300 2500 1500 1000 1000 3700 1200 1500 Vyhrno Praha Rozhodnut Barcelona TBD TBD TBD Rozhodnut Madrid TBD TBD TBD TBD

OBCHODN ODDLEN
V roce 2009 pedstavilo Prague Convention Bureau dal aktivitu pro zven potu konferenc v Praze. V ervenci zahjilo innost obchodn oddlen, v nm pracuj dva zamstnanci na pln vazek a dva na sten vazek. Jejich kolem je pedevm rozvoj databze kvalifikovanch zkaznk a pm styk s nimi. Krom jinho se obchodn oddlen zamuje na prezentaci slueb PCB a jeho lensk zkladny, aktivn tvorbu nabdek a vytvoen Ambassador programu.

NABDKA PRAHY - NABDKA SPCHU!

V roce 2009 zamilo PCB sv sil na aktivity vedouc k tomu, aby se mezinrodn konference vznamnch spolenost konaly v Praze. To zahrnovalo mimo jin spoluprci s praskmi organiztory kongres pod vlajkou Praskho kongresovho centra, a v nkterch ppadech tak se zstupci mstnch organizac. PCB doshlo vznamnho spchu. Zskalo pro Prahu t vznamn konference! V roce 2010 se PCB i nadle zam na podvn nabdek na konn vznamnch konferenc. Tuto innost podpo aktivitami, jako je napklad program Ambassador, kter pmo ovlivn mstn poboky mezinrodnch organizac. Ty pak budou psobit ve vlastnch organizacch jako lobby prosazujc Prahu jako msto mezinrodnch setkn.

(>1000 astnk) CHEMCON - European Conference ICOGRADA - International Council of Graphic Design Associations IATDMCT - International Association of Therapeutic Drug Monitoring and Clinical Toxicology ICUD - International Council on Urban Drainage ESPU - European Society for Pediatric Urology IFEAT - International Federation of Essential Oils and Aroma Trades EBWA - European Bottled Water Association 2010 2010 2011 2013 2014 2013/14 350 750 500 600 750 600 600 Vyhrno Praha TBD Rozhodnut Salt Lake City TBD TBD TBD Vyhrno Praha

2009 Vron zprva - 27

PROHLDKY PROSTOR
Msc Duben Kvten erven ervenec Srpen Srpen Z jen Listopad Prosinec Datum 4. - 5. 26. - 28. 15. - 17. 30. 6. - 2. 7. 5. - 6. 16. - 20. 7. - 8. 5. - 7. 18. - 20. 16. - 17. astnk 1 1 2 1 2 1 2 1 1 2 Detaily USA, konference pro 3000 osob - AES Switzerland - gala veee 300 osob - WIN USA, konference pro 300 osob - ACTE USA, konference pro 1000 osob - ICSC Netherlands, setkn pro 70 osob - Saralee French Core PCO - Agency Partners France USA, World Caf Association, 150 osob USA, GALA, 500 osob UK, vstava pro 800 -1000 osob - iGaming UK, konference pro 600 -800 osob - ISDA

STATISTICK SOUHRN
Celkov poet klient kontaktovanch osobn obchodnm oddlenm: . . . . . . . . . . . . . . . . . 2804 Celkov poet aktualizovanch kontakt v databzi obchodnho oddlen: . . . . . . . . . . . . . . 7652 Celkov poet poptvek zskanch prostednictvm obchodnho oddlen:. . . . . . . . . . . . . . . . . 86 Celkov poet poptvek vyhranch leny PCB: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Celkov poet nabdek: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Celkov poet vyhranch nabdek: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Celkov poet zatm nerozhodnutch nabdek (TBD) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Celkov poet hotelovch noc zabezpeench pro Prahu (za rok 2009) . . . . . . . . . . . . . . . . 4601 Poet inspekc provedench v konferennch prostorch: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

2009 Vron zprva - 28

VELETRHY a FAM/PRESS Tripy

Prague Convention Bureau se zastnilo devti veletrh, sedmi workshop a hostovalo 6 FAM/Press trip z naich top destinac. PCB tak asistovalo v pprav Meeting and Incentive forum - Great Hotels of the World and the ACTE Global Conference v Praze a bhem roku zadila est obchodnch cest jak individuln, tak pro sporu nklad paraleln s dalmi eventy.

Msc Leden Leden nor nor nor Bezen/Duben Duben Kvten erven erven erven erven erven erven ervenec Srpen Srpen Z Z Z jen jen Listopad Listopad Listopad Listopad Prosinec Prosinec

Datum 8. - 9. 22. 4. - 5. 24. - 25. 25. 30. - 3. 12. - 17. 26. - 28. 1. - 3. 11. - 12. 18. - 20. 17. - 20. 22. 23. - 25. 15. 25. - 26. 27. 1. 6. - 12. 7. - 9. 10. - 14. 25. - 27. 2. - 4. 7. - 11. 8. - 13. 21. - 24. 1. - 3. 7. - 15.

Nzev akce Go a Region Tour Paris Workshop BEDOUK CONFEX + Sales Trip London Workshop MEEDEX Meetings and Incentive Forum IMEX UK FAM/Press Trip Milano Workshop French FAM Trip ICCA Education Conference Brussels Workshop Brussels Sales Trip Networking Workshop Incentive Works + Sales Trip Toronto Workshop New York Workshop USA/Canada FAM Trip FAM/Press Trip France Map Pro, France and Sales trip ACTE Global Conference FAM/Press Trip UK ICCA Conference WTM/ Sales Trip Brussels FAM/Press Trip EIBTM Sales Trip - Chicago, New York, Toronto

Msto Brno Pa Pa Londn Londn Pa Praha Frankfurt Praha Milano Praha Malaga Brusel Brusel Londn Toronto Toronto New York Praha Praha Pa Praha Praha Florencie Itlie UK Praha Barcelona USA

2009 Vron zprva - 29

A V Y S N M CB ROSTE P
ng ora Biddi ce gov podp prezenta Marketin Zahranin ne poptvky On-li rtnei MICE pa BUSINESS

REKLAMA & INZERCE

2009 - Hlavn zamen na domc a zahranin mdia:

20

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20

07

20

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09

20

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Visit the Pra gue Convent ion Bureau at EIBTM to EAT, DRINK and WIN
at the Czech Repub lic Stand # K650

Monost efektivn spolupr Zsk vn ce s part poptv ek nery v ob prost ed lasti MIC nict vm E Pr ezenta modernh ce na na o on-line ich zahr systmu aninch M ar keti ngov po akcch dpor a ze str an y PC B

Zlepujem e cestu pro V b usiness

 Pedstavit nai odbornost naim partnerm, tisku a potencilnm klientm  Budovat dobrou povst mezi klienty a dodavateli  Vytvoit a poslit znaku PCB a jej profesionln korportn image  Informovat a vytvet dobr dojem o na spolenosti a slubch

Domc:

 Asistence v pedstaven novch slueb a produkt  Vybudovat nvtvnost a traffic naemu on-line poptvkovmu RFP formuli  Zmrnit negativn publicitu a korportn krizi

Zahranin:

Prague is the prettiest

gem in the stone

crown of the world J.W. Goethe, (1749 1832)

On Tuesday Dece www.praguec mber 1, 2009 and Wednesday onvention.cz over 20 chanc es to WIN! December 2, Door Prizes consis 2009 at 3PM the PCB memb t of overnight PCB will be ers! Talk to a holding Prize stays in Pragu Prague Conve a 5 Night Vacat Draws with e, dinners, tours ntion Bureau ion in Prague representative and much more (including airfare to find out details provided by , accommodat of how to win ion and tours). Traditional the GRAND PRIZE Czech Beer and Wine also available for you to enjo y See you at the Show !

Seznam inzerc v roce 2009:

On-line poptv ky

MICE partnei

You Ca n E x p e ri

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Bidding

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 AHR Forum  BEDOUK Catalogue  Be The Best  COT  Business Destinations Magazine  Convention and Incentive Catalogue (CzechTourism)  Czech Travelogue  Czech Republic Sales Guide (North America)  EIBTM Daily  IMEX Daily  Incentive Travel Magazine  Luxury Meetings  Meeting a Congressi  Prague Meeting Planners Guide  The Globe and Mail  TOP Travel Business

conve

ntion

.cz
18.12.2009 13:32:45

2009 Vron zprva - 30

REKLAMN MATERILY
Prague Metro
The Czech Tourist Autority, a non prot organization under the Ministry Of Regional Development was founded in 1993 for the purpose of promoting the Czech Republic as an attractive tourist destination abroad and in the year 2003 also promoting within the domestic market. CzechTourism supports the incoming and domestic tourist industry and further focuses on promoting the particular branches of the travel industry, such as spas, conference and incentive as well as golf tourism. More informations: info@CzechTourism.cz www.CzechTourism.com

SPECILN UDLOSTI
PCB novoron party
www.czechtourism.com

General Meeting Jaro 2009 Meeting and Incentive Forum General Meeting Podzim 2009 ACTE Global Conference

CzechTourism www.czechtourism.com Vinohradsk 46, Praha 2 Prague Information Service www.prague-info.cz Information Centres: The Old Town Hall (Staromstsk radnice), Staromstsk nmst 1 The concourse of the Main Railroad Station

Information Centre Rytsk ul. 31 The Lesser Town Bridge Tower (Malostransk mosteck v) (from April to October) Public Transport System www.dpp.cz Czech Airlines www.czech-airlines.com

The Prague Convention Bureau is a non-prot organization offering you a one-stop-shop service for organizing a conference, meeting, seminar, exhibition or incentive event. Advice and assistance are provided completely free of charge. Interested in organizing an event in Prague? The Prague Convention Bureau can assist you in: Planning your event, Organizing your site inspection, Drawing up a social program, Helping your budget goals More informations: TeamPCB@pragueconvention.cz www.pragueconvention.cz

2009 Vron zprva - 31

SWOT ANALZA PCB 2009

VNITN
 odpovdnost, odhodln  loajalita  podnikatelsk  vazby se leny  inovativn  tvrd pracujc  vesel/pozitivn  loajalita pedstavenstva a jeho zapojen  veden  nlada zvldneme to  siln lenstv  vzvy a vypodn se se zmnami  rst marketingovch a obchodnch aktivit  vysoce sofistikovan RFP systm  interesovan, zaplen a stabilizovan pedstavenstvo  vize, vidn pleitosti

SILN STRNKY

VNJ

SILN STRNKY

 uniktn mstn duch  dostupn destinace  srdce Evropy  celosvtov destinace  hlavn msto esk republiky  turistick cle lehce dostupn jak v Praze, tak cel R  ist ivotn prosted  mnoho 4* a 5* hotel  jedinen kulinsk umn  bohat na historii  bezpen prosted  partnerstv  snadno dostupn  kreativn ekonomika

 kurzovn rozdly  regionln a mezinrodn partnerstv  kolektivn vize  ambasadorsk program pro rozshl skupinov eventy  komisn struktura  spoluprce s pilehlmi regiony  obnovit propojen s ostatnmi CVBs  Staycations mstn setkn  technologie: efektivita skrz technologii  rostouc a rozvjejc se msto  zelen marketing  snit duplicity s ostatnmi organizacemi  usmrnn/zpt k zkladm  stt se politicky vce aktivnm  definovat a rozit geografick region  hostovat eventy

PLEITOSTI

 podhodnocen pracovn sla  komunikace aktivit a spch smrem ke lensk zkladn  kontinuita a stabilita  webov strnky  kulturn pohostinnost  networking  skupiny slueb vs. tvorba pleitost  spolehlivost fond (msto, stt) a zvislost na lenstv  kvantitativn hodnota lenstv pro leny (prokazatelnost nvratnosti investice)  limitovan zdroje  komunita (prodej ROI)  kvantitativn reklama ROI  politicky neaktivn /mstn, regionln

SLAB STRNKY

SLAB STRNKY

 nedostatek veejnho kapitlu  nedostatek incentivnch program ze strany HLMP  identita  mstn povdom, nrodn uvdomn  ptomnost v mstnch mdich  nedostatek vstavnch prostor  pln kvalifikovan informan centra  podpora msta  ekonomika  teritoriln protekcionismus

 patn postaven legislativa  v jinch regionech budou postaveny/renovovny velk a vznamn zazen  celkov ekonomie  energie  technologie - jak se lid dostanou k informacm  nzk vazba mezi leny a vkonnm tmem  finann zajitn - diskutabiln, nestabiln  mnc se demografie, strnut, etnika, jazyk  jsme v pozici pipraven na zmnu?  konkurenn trhy

OHROEN

2009 Vron zprva - 32

PCB V DALM ROCE:

Po zven vech aspekt naeho byznysu jsme definovali hlavn cle PCB v roce 2010:

MARKETING

 Zaosteno na PR - mstn na hlavnch trzch  Upgrade webovch strnek > fotogalerie, emailov systm  Propagace v socilnch stch - Twitter, Facebook, Linked-in, etc.  Marketingov kampa na EIBTM a IMEX  Google

ROZVOJ OBCHODU

 Clem je 36 potvrzench nabdek/rezervac s vsledkem 15 000 hotelovch noc  Zamen zamstnanc -> Kongresy 50% a 50% firemn mtinky  Ambassador Program hotov a pln funkn  ada veletrh, obchodnch cesta a FAM trip

 Incentivn program pro rozshl akce > rozvoj a implementace financovan ze zdroj samosprvy  Mapovn event a statistika (online)

STRUKTURLN PODPORA VLDY

2009 Vron zprva - 33

2009 VSLEDOVKA
Pjmy lensk pspvky CzechTourism sponzorsk dary Msto Praha Workshopy Ostatn pjmy Celkem Vdaje Mzdov vdaje Administrativn nklady Inzerce a marketing Obchodn oddlen * Workshop a veletrhy Drobn vdaje** Celkem
* Hardware, Software, Rekonstrukce kancel v Rytsk ul., databze ** prvn a daov poradenstv, nklady na dopravu, podpora lenskch setkn

VZNAMN NRST PJM

2008 (K) 2 281 750 0 0 46 000 2 116 2 329 866 2008 (K) 523 823 200 237 1 124 890 348 041 18 100 2 215 091 2009 (K) 2 705 524 2 300 000 2 500 000 124 488 407 7 630 419 2009 (K) 2 509 676 1 043 190 1 235 017 688 667 336 346 264 090 6 076 986 Rok 2009 byl pro Prague Convention Bureau klov a pinesl vrazn nrst potu len, aktivit, zamstnanc a pedevm: VNOS. PCB zvilo svou lenskou zkladnu na vce ne 80 len, z eho 46% bylo Platinovch, 35% Zlatch a 19% Stbrnch. PCB zakotvilo v podvdom mnohch klovch hr na praskm kongresovm trhu. Zskalo vce ne dvoumilionov partnersk kontrakt s agenturou CzechTourism, kter pomohl nastartovat Czech Convention Bureau (CCB zaalo sv aktivity 1. 1. 2010). Navc se podailo pesvdit jednu z nejvtch a nejznmjch eskch znaek Pilsner Urquell, aby investovala a sponzorovala aktivity PCB. Koncem roku 2009 jsme trpliv ekali na rozhodnut Hlavnho msta Prahy o poskytnut dotace. Po mnoha dnech tvrd prce odveden tmem PCB a jeho pedstavenstva jsme skuten obdreli velmi vznamn pspvek o celkovm objemu 2,5 mil K. To radikln rozilo monosti naeho rozpotu. Tmto bychom rdi podkovali vem naim lenm, poskytovatelm dotac a pznivcm za trvalou podporu. Tme se na rst v dalch letech!

2009 Vron zprva - 34

www.pragueconvention.cz