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  • Dafna New Collection 1 2012

    Încărcat de

    Judy Lavy
    1K vizualizări20 pagini
    Dafna Footwear was established in 1964. The main plant is located in the North of Israel. The company produces and exports a wide range of footwear, primarily PVC winter boots, riding boots and work boots. In the slippers category Dafna is a household name in Israel. Slippers are not exported. This category represents around 40% of the total business.

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    Dafna Footwear was established in 1964. The main plant is located in the North of Israel. The company produces and exports a wide range of footwear, primarily PVC winter boots, riding boots and work boots. In the slippers category Dafna is a household name in Israel. Slippers are not exported. This category represents around 40% of the total business.

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    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    1K vizualizări20 pagini

    Dafna New Collection 1 2012

    Încărcat de

    Judy Lavy
    Dafna Footwear was established in 1964. The main plant is located in the North of Israel. The company produces and exports a wide range of footwear, primarily PVC winter boots, riding boots and work boots. In the slippers category Dafna is a household name in Israel. Slippers are not exported. This category represents around 40% of the total business.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 20

    DAFNA FOOTWEAR 2012

    HANDMADE COLLECTION

    [Introduction]
    Dafna Footwear was established in 1964. The main plant is located in the North of Israel. The company produces and exports a wide range of footwear, primarily PVC winter boots, riding boots and work boots. The PVC boots are produced using slush molded and injection methods. The company also produces direct injection footwear from TPR and PU including sandals, slippers and sneakers. In the slippers category Dafna is a household name in Israel. Slippers are not exported. This category represents around 40% of the total business. Over the last years Dafna has been expanding its product range under the Dafna brand. The following shows an overview:

    Segment Riding PVC Boots Fashion PVC Boots Children PVC Boots PVC clogs Outdoor / sneaker type Slippers

    Since when ~ 30 Years ~ 2006-7 > 30 Years 2000 1970 ~ 30 Years

    Export Yes Yes Yes (mainly Scandinavia) Yes No No

    Israel Yes Yes Yes Yes Yes Yes

    [Introduction]
    The segments in more detail:

    1.

    Riding PVC boots Dafna went into riding boots in the 80s, today this segment accounts for 31% of the total business. The range includes traditional riding boots, jodhpur boots, stable and paddock boots as well as winter riding boots.

    [Introduction]

    2.

    Fashion PVC boots This range is a recent addition to Dafnas range, exploiting the trend of fashion rubber boots. The original riding boot moulds are used which gives Dafna a unique selling point. This segment has been very successful and accounts for around 30% of the business.

    New Collection 1.2012

    Winner Flex
    Green 25339 Cream 88127

    New Collection 1.2012

    Winner Zippout

    Green 55477

    Bordeaux KE-3713

    Navy 56013

    New Collection 1.2012

    Winner Zipper Vinca

    Leopard 4645-1

    Brown 6621

    New Collection 1.2012

    Winner Zipper

    Black 99200 Green 25339 Brown KE-6621 Cream 88127


    8

    New Collection 1.2012

    Winner Beth

    Cream 88127

    Black 99200

    Brown KE-6621

    Vintage 0270037

    New Collection 1.2012

    Winner Beth Metallic

    Metallic Navy 61204

    Metallic Green ME 51470

    Metallic Lilac MB 40661

    10

    New Collection 1.2012

    Winner Rainbow

    Vintage 0270037

    Brown KE 6621

    Bordeaux 3713

    Green 25339

    Leopard 4645-1

    Leopard 4645-3

    Metallic Gold 94168

    11

    New Collection 1.2012

    Winner Tiger Lily

    Black 99200

    Brown KE 6621 Leopard 4645-1

    12

    New Collection 1.2012

    Winner Calla Lily

    Cream 88127

    Vintage 0270037

    Black 99200

    Brown KE 6621

    13

    New Collection 1.2012

    Winner Sporty

    Cream 88127

    Vintage 0270037

    Black 99200

    Brown KE 6621

    14

    New Collection 1.2012

    Winner Sporty Metallic

    Metallic Lilac MB 40661

    Metallic Navy 61204

    Metallic Green ME 51470


    15

    New Collection 1.2012

    Rambo

    Oak Zip Black/Brown

    Oak Zip Removable Sock- Black/Brown

    Pine Black/Brown

    Pine Removable Sock Black/Brown


    16

    New Collection 1.2012

    Blizzard

    Cedar Zipper Black/Brown

    Acer Flex Black/Brown


    17

    Children PVC Boots - TURBU

    Kelpie Black 99200 Fuchsia 48085

    Kelpie Black 99200 Green 51341

    Collie Black 99200 Fuchsia 48085

    Collie Black 99200 Green 51341

    Collie Metallic Lilac 40661 Nescafe 72205

    Collie Metallic Gold 94168 Nescafe 72205

    Collie Metallic Navy 61204 Nescafe 72205


    18

    Children PVC Boots - TOMER

    Lion Green 55477

    Lion Vintage 027037

    Lion Grey 10570

    Lion Black 99200

    Lion Black 99200

    Beag Metallic Bronze 94161

    Beag Metallic Navy 61204

    Beag Grey 10570

    19

    Children PVC Boots - Pontus

    Black 99200 Fuchsia 48085

    Grey 90072 Blue 5023

    Grey 90072 Yellow 2171

    Black 99200 Green 51341

    20

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